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Social Media Zen - how to forget yourself and measure what's really important

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Social Media ZEN Museum Connections 21-01-2016 How to forget yourself and measure what's really important
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Page 1: Social Media Zen - how to forget yourself and measure what's really important

Social Media ZEN

Museum Connections 21-01-2016

How to forget yourself and measure what's really important

Page 2: Social Media Zen - how to forget yourself and measure what's really important

SMK - National Gallery of Denmark

Established late 1800s

In central Copenhagen

260.000 works of art spanning 700 years

170 employees

75% government funded

400.000 visitors/year

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Disappointed?

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Web 2.0

"Fist" by Flickr user nicdalic - Licensed under CC BY-NC-ND 2.0

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"Medina By Daniel Åhs Karlsson" by Daniel Åhs Karlsson - Eget arbejde. Licensed under CC BY 3.0 via Wikimedia Commons

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Welcome to the 3rd revolution

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The physical museumThe building is the museum

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smk.dk / louvre.fr November 2004

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The virtual museumDigital visitors are real

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"Thumbs up!" by Flickr user Kristian Niemi - Licensed under CC BY-NC-ND 2.0

Social media

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The multichannel museumThe museum is what the museum does

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"Medina By Daniel Åhs Karlsson" by Daniel Åhs Karlsson - Eget arbejde. Licensed under CC BY 3.0 via Wikimedia Commons

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The distributed museumThe museum is a source of inspiration

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@spyingcph @remosteen @mmhenriksen

@missmillemaria @hkristia @hvenegaard @remosteen

@kattensspind

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It's not about YOU

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Number of photos X 400 3

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Jonas Heide [email protected]@jonassmith


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