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Social Networking 101 Micki Voelkel
| Date post: | 01-Nov-2014 |
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Social Networking 101
Micki Voelkel
Learning Objectives• Explain Why Social Networking is
Important for Business• Be Able to Use One or More of the
Major Players– LinkedIn– Facebook– Twitter
• Implement Techniques to Manage Your Online Reputation
What is Social Networking?*
*And why is it important?
Social Media:The platform you use to
communicate and collaborate online such as Facebook or
Twitter.
Social Networking:
What you DO with social media!
Like What?Networking, collaborating,
sharing information, learning, giving feedback, recruiting, serving customers, and lots
more.
Why?
Fischbowl Video
65% of Businesses Surveyed plan to increase spending on social media in 2010.
T & D Magazine, February 2010
Effective Communicatio
n is strongly correlated
with meeting financial targets
T & D Magazine, February 2010
Top Reasons Companies are not implementing or Expanding use of Social Media
Limited staff or resources……………..45%
Limited knowledge……………………40%
Lack of IT support or tech…………….36%
Lack of Senior Mgmt Support……….33%
Lack of employee access ……………32%
Lack of metrics to measure………….32%
Legal Dept Restrictions……………….19%
Source: Watson Wyatt, T & D Magazine, February 2010
Your younger employees are
already communicatin
g on social networks.
So are a lot of your older employees.*
* The fastest growing demographic of Facebook users is women age 50+.
Your customers are almost certainly on social networks.
And they are already talking about you.
Don’t you want to join the conversation?
So where do I need to be
online?**And how do I do it?
The Players
LinkedIn is the Navy Blue suit of social networking
Professional.
Facebook is like a
high school reunion 24
hours a day, 7 days
a week. Supposedly casual, but you want to look your best.
Twitter is like eavesdropping on people who interest you…
But everything you say is broadcast on a loudspeaker.
What do they have in
common?All three are about
relationships.
http://learn.linkedin.com
FacebookPersonal
T
http://www.facebook.com/#!/help
FacebookBusiness
TwitterPersonal
http://twitter.com/help/start
TwitterBusiness
http://business.twitter.com/twitter101
How do I keep from
embarrassing myself?
Rule 1:If you have any doubts, don’t post it.
Rule 2:Be careful
what pictures you post to Facebook.
Rule 3:Be careful
what pictures your FRIENDS
post on Facebook.
Rule 4:If you are
Facebook friends with your boss, don’t complain
about work.
Rule 5:Avoid
discussing sex, politics, and religion, just like at
dinner.
Rule 6:Whatever you
post on the Wall in Facebook in
PUBLIC. Assume your grandmother and your boss can read it.
Rule 7:Whatever you
post on Twitter is
permanent and public.
Rule 8:Search for yourself
on Twitter occasionally to see
what people are saying.
Rule 9:Don’t treat Twitter and
Facebook like free advertising,
INTERACT!
Rule 10:Don’t be a cautionary
tale.
Great Facebook Fan PagesLocal
UA Fort Smith Center for Business and Professional Development
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Local People to Follow on Twitter
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Contact InformationMicki Voelkel
Center for Business and Professional Development
University of Arkansas-Fort Smith479-788-7771
