Social Networking 101

Doug CorneliusChief Compliance OfficerBeacon Capital Partners, LLC

Topics• What is Social Networking?• Why Should You Care?• Benefits To You• Benefits to Your Firm

Social Networking

Who is Doug

http://commons.wikimedia.org/wiki/File:Magura_-_drawings.jpg

Web 2.0 Sites

Blogs

User Generated

Social Networking

Mainstream Media

Adoption Curve

Web 2.0 Themes•Notifications•Interactivity

Web 1.0

Web 2.0

Really Simple Syndication

Blogs

Workday Consumption

State of the AmLaw 200 BlogosphereJune 2009

http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/

Adoption Curve

Social Networking

• 43 million members• Growing at a rate of more than one

million new members a month • A new member joins every second

Adoption Curve

• Real-time short messaging service• “What are you doing?”• 140 characters• Over 4 million twitterers

• Samuel Morse tapped out this historic message upon inventing the telegraph: What hath God wrought?22 characters long.

• Alexander Graham Bell's first words on a telephone: Mr. Watson, come here, I want to see you.41 characters.

• Neil Armstrong upon walking onto the moon: That's one small step for man, one giant leap for mankind.58 characters.

Adoption Curve

• 250+ million members• They can’t all be college students• They are your employees

Adoption Curve

4 Ps online

Image by John Spooner under creative commons license. http://www.flickr.com/photos/johnspooner/2304341915/

Doug Cornelius

Social Networking 201•Doug Cornelius

•Scott Katz•Henry Chase

How to Find Doug• ComplianceBuilding.com• LinkedIn.com/in/dougcornelius• Twitter.com/DougCornelius

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dougcornelius• delicious.com/dougcornelius