Social networking for business success

This presentation is licensed under a Creative Commons 3.0 Attribution

United States license. For more information, visit http://www.creativecommons.org.

Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library

Presented by:

October 5, 2010

Plan of attack

Part 1: Who are you?

Part 2: What is social networking?

Part 3: Why should you care?

Part 4: How do businesses use it?

Part 5: How can you use it?

Who are you?

Introductions

1. Name

2. Business

3. Experience with social networking

4. Something interesting about yourself

What is social networking?

Facebook

Arrrggghhh!!!

Facebook

Arrrggghhh!!!

Allows people to post short updates (140 characters or fewer). AKA microblogging

http://www.twitter.com

It’s all about conversation

Share what’s going on (but don’t be too insipid)

Tweeting basics

Tweeting basics

Linking and URL shorteners

http://www.coastexplorermagazine.com/display.php?id=538

Replies

Retweeting

Hashtags

Hashtags

http://www.facebook.com

A site to connect with friends, post photos, and generally organize your social life.

It’s all about friends

Once again, it’s all about the sharing

Photos

Links & events

Videos

You see what your friends are doing

And comment on it

And see some advertising

Media-sharing sites

Why should you care?

Your customers are there. Are you?

People with profiles on social networking sites:

Ages 30-49

Ages 65+

Ages 18-29

61%

26%

86%

Data source: Pew Internet & American Life Project's May 2010 tracking survey

Ages 50-64 47%

By using social networking, you can reach potential customers who

might not otherwise realize you even exist.

Three simple steps

Step 1: Don’t ignore it.

Step 2: Don’t be overwhelmed.

Step 3: Experiment and learn!

Social media is . . .

A conversation

Social media is . . .

Another form of customer service

Social media is . . .

Outreach

Social media is . . .

A way to let clients and donors speak to and for you

Social media is NOT . . .

Difficult

Social media is NOT . . .

Time-consuming

Social media is NOT . . .

Useless

The most difficult adjustment for an organization is learning to let go.

You cannot place controls on social media. It will take off on its own,

whether you want it to or not.

How do businesses use it?

Organization pages

Organization pages

Organization pages

Organization pages

Organization pages

Ubiquity

When your friends “like” something, you hear about it.

Showing off what you can do

Cross-promoting your content

Cross-promoting your content

Cross-promoting your content

Conversing with customers

Conversing with customers

Customers conversing with each other

Compliments, questions, & criticisms

(RT = “retweet”)

The good

The good

The bad

The Yelpie

The Yelpie

Encouraging sharing of your content

Easily retweetable!

Encouraging sharing of your content

(ow.ly = link shortener)

Encourage sharing your content

And customers sharing theirs

More sharing

Of photos

Of photos

And videos

Show people what you d0

And other stuff

And once again, it’s about conversation

A success story

A networking site for connecting with people in similar professions.

http://www.linkedin.com

Looking familiar?

Did we say it’s about networking?

And guess what else?

It’s all going mobile.

And mobile makes sharing easy

I took this video at the Mill the other night.

And sharing it from my mobile phone is almost fiendishly easy

And they add a new component

Location awareness

Social meets physical networing

Encourage physical and virtual visits

And it’s becoming more prominent

I can do that!

Facebook

How can you use it?

Questions?

Chrome Web browser

Android Mobile phone

operating system

GIMP Image editor

Made proudly using open source software.

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