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Social Networking Gets Social

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Social Networking Gets Social. With the Paul Clarke Nonprofit Resource Center. What is Web 2.0?. Tools Social Movement Thoughts?. Web 2.0 is FREE!. Think: Free as, in Kittens! Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 Panel - PowerPoint PPT Presentation
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  • Social Networking Gets SocialWith the Paul Clarke Nonprofit Resource Center

  • What is Web 2.0?Tools

    Social Movement

    Thoughts?

  • Web 2.0 is FREE!Think: Free as, in Kittens!

    Concept from Meredith Farkas at ALA Chicagos Life After 2.0 PanelImage from http://www.flickr.com/photos/elnegro/185169520/

  • Questions to Ask First*Who is responsible? Where is our audience? What is our purpose? How much time do we have? How do we know what works?

    *adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July 2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911

  • Keep AskingHow does our Social Media work meet our mission?What needs are we meeting?What is working? What should we stop doing?

  • Consider: Who is responsible?

    Make social media part of everyones job

    Your Techie Person?What happens when they leave? Or take vacation? Get angry?

  • Consider: Where is our audience? Who is our audience?

    http://www.emarketer.com/Article.aspx?R=1007202

  • How much time do we have? Devote staff time for 2.0 work like all other work projects

    Learn + implement: edit, create, interact

    FREE EFFORTLESS (OR MAGICAL)

  • What is our purpose?$$$$$ FriendsAdvocacyInteractionMessagingInformation

    Guides strategy, workflow, content

  • How do we know what works? What do we measure?

    Our Goals!Interaction?Feedback?Fans?$?

  • www.facebook.com/nonprofits

  • http://www.nten.org/research/2009-nonprofit-social-network-survey-report

  • http://philanthropy.com/media/audio/socialgood/socialgood.htm

  • Further Facebook for Nonprofits ResourcesFacebook Nonprofits Guide (handout)

    Beths Blog (topic: Facebook) http://beth.typepad.com/beths_blog/facebook/

    http://www.nten.org/search/node/facebook

  • Thank you!

    Lettie Haver, LibrarianPaul Clarke Nonprofit Resource Center www.pcnrc.wordpress.com [email protected]

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