Social Networking Gets SocialWith the Paul Clarke Nonprofit Resource Center
What is Web 2.0?Tools
Web 2.0 is FREE!Think: Free as, in Kittens!
Concept from Meredith Farkas at ALA Chicagos Life After 2.0 PanelImage from http://www.flickr.com/photos/elnegro/185169520/
Questions to Ask First*Who is responsible? Where is our audience? What is our purpose? How much time do we have? How do we know what works?
*adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July 2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911
Keep AskingHow does our Social Media work meet our mission?What needs are we meeting?What is working? What should we stop doing?
Consider: Who is responsible?
Make social media part of everyones job
Your Techie Person?What happens when they leave? Or take vacation? Get angry?
Consider: Where is our audience? Who is our audience?
How much time do we have? Devote staff time for 2.0 work like all other work projects
Learn + implement: edit, create, interact
FREE EFFORTLESS (OR MAGICAL)
What is our purpose?$$$$$ FriendsAdvocacyInteractionMessagingInformation
Guides strategy, workflow, content
How do we know what works? What do we measure?
Further Facebook for Nonprofits ResourcesFacebook Nonprofits Guide (handout)
Beths Blog (topic: Facebook) http://beth.typepad.com/beths_blog/facebook/
Lettie Haver, LibrarianPaul Clarke Nonprofit Resource Center www.pcnrc.wordpress.com [email protected]
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