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Social Networks - Social Networking

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  • 1. Social Networks SocialNetworking DISCOS Stuttgart Workshop Dissemination Social Networks-Social Networking Andrea Mhl, M. A.www.schattauer.de

2. What you may expect.1. Internet development2. Social networks3. Use of social networks4. Classification of social networks5. Examples of scientific content in social networksDISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 3. Internet developmentFounded 1989 by Tim Berners-Lee Differentiation in media 1993 used out of CERN for the first time Fast uprise to mass medium Platform for communication and interaction Change into personal media DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 4. Social networksA social network is a technical solution combined with a social phenomenon. Social networks are the technical basis of communities. Social networks have existed since the middle of the 90s. DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 5. Social networks DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 6. Social networksSince 2003 the number of social networks has been increasing Reasons for the increase of social networks:- Increasing bandwidth- Decreasing costs and internet flatrates- Standards regarding browser and website usability- Software modules simplify the publishing of contenton the internet- Increasing familiarization and trust in the internet DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 7. Social networksTypical Features:- Personal profile- List of contacts/ address book- Users receive messages on different occassions DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 8. Use of social networksMore users tend to use Social Networks Increasing popularity of communities Approx. 2/3 of the networked world population uses social networks on a regular basis Worldwide every 11th minute online is used for social networks Increase in users (Germany)- 39% (2007) vs. 51% (2008) Increasing number of users between the ages of 35 and 49DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 9. Use of social networks Schengber, Ralf: Community-Marketing. Ergebnisse einer Studie zur Akzeptanz von Social-Media-Aktivitten aus Nutzersicht. Mnster. Marketing-Verlag-Mnster, 2009DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A. www.schattauer.de 10. Use of social networks DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 11. Classification of social networks DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 12. Classification of social networks Cf. Hoffmann, Oliver: Die Zukunft digitaler Werbung in Social Communities. Eine umfassende Marktanalyse. GRIN Verlag 2009, p. 60, translated and extendedDISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A. www.schattauer.de 13. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 14. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 15. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 16. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 17. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 18. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 19. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 20. Examples of scientific content DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de 21. Thank you for your attention DISCOS Stuttgart Workshop Dissemination Social Networks Social Networking Andrea Mhl, M. A.www.schattauer.de

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