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5 STRATEGIES TO TURBO CHARGE YOUR JOB SEARCH
By Bernie BorgesFaculty MemberPeople-OnTheGo
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Business Writing Career Wellness
Executive/Faculty And more!
Today’s AgendaAcquire the Mindset of a TriathleteSocial Networking BasicsSocial Networking AdvancedBecome an Entrepreneur in your Job
SearchGood Enough Isn’t
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Acquire the Mindset of a Triathlete
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Acquire the Mindset of a Triathlete
Set written goals Get a coach Accountability
partner Join clubs Develop a routine Work on your
technique Find educational
resources Make a commitment
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http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
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Your Job Search Is Your Job
Written plan Goal Setting & Commitment Daily Routine Accountability coach Measure Action Steps Measure Progress Weekly Reviews Dedicated Workspace Make Time for Exercise
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
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Being Social Media Savvy Not Optional
Are You a Digital Immigrant or Native?
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Are You Likable?
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Are You (Digitally) Invisible?
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Build/Strengthen Your Personal Brand
You are a Brand! For What Do You
Want to Be Known? Comment on
Relevant Blogs Set up RSS
Dashboard of Relevant Content
Share your Expertise Be a Reliable Source
of Content
Build your brand… and expand your career
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http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Professional & Social Credibility
Employers Hire Humans Build your Personal Brand Be Social Share Photos Share your Professional
Expertise Be Visible Volunteer Build Relationships Be Human!
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Professional & Social Credibility
Own Your Name OnlineGoogleSocial NetworksWebsiteBlog
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Secure Vanity URLshttp://www.facebook.com/bernie.borgeshttp://www.linkedin.com/in/bernieborges
Professional & Social Credibility
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SOCIAL NETWORKING BASICS
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Three Social Networking Requisites
Twitter LinkedIn Facebook
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http://www.linkedin.com/in/bernieborges
http://twitter.com/berniebay
http://www.facebook.com/bernie.borges
Other Social Networking Sites
Amazon Boomer Authority Quora Slideshare
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LinkedIn Basics 100% Completed
Profile Give
Recommendations Ask for
Recommendations Update your Status
Daily Seek New
Connections Follow Companies of
Interest Join Groups
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Facebook Basics
100% Completed Profile
Paint a Clear Picture of YOU
Connect to Friends and Business Colleagues
Update your Status Daily
Be Social Daily Seek New Connections Follow Companies of
Interest Join Groups 25
Build Social Credibility!
Twitter Basics
100% Completed Profile w/Picture
Be Interesting Share Links to Articles Search/Find Like Minded
People Update Your Status
Multiple Times/Day Follow Friends and
Business Colleagues Mix Professional with
Social Consider multiple Twitter
profiles26
Twitter Facts
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SOCIAL NETWORKING ADVANCED
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LinkedIn Advanced Add all current volunteer
positions to profile Add apps that
differentiate you Amazon Reading List Events, Slideshare,
WordPress
Update your profile periodically
Seek new connections Read connections digest Read company updates Conduct Polls
LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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http://www.slideshare.net/bernbay/risk-mitigation-in-social-media-marketing
LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced Four Ways to Add Connections
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LinkedIn Advanced
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LinkedIn Advanced
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2
LinkedIn Advanced
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3
LinkedIn Advanced
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LinkedIn Advanced Connect to Influential People
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LinkedIn Advanced
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Network MiningProfile MiningCompany
Mining
LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
Network MiningCompany Mining
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced Job Searching in LinkedIn
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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LinkedIn Advanced
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Facebook Advanced
Build social credibility
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Secure Vanity URLhttp://www.facebook.com/bernie.borges
Facebook Advanced
Build Lists to Segment Your Connections
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Facebook Advanced
Send Messages of Interest to Lists
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Facebook Advanced
Follow Company Pages Daily
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Facebook Advanced
Record Video Messages
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Facebook Advanced
Review Privacy Settings
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Facebook Advanced
Review Privacy Settings
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Facebook Advanced
Review Photos in Your Profile
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Facebook Advanced
Advertise
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Facebook Advanced
Target Your Advertising
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Twitter Advanced
Schedule Tweets Daily Use Twellow to Find People Give Shoutouts and Retweets Use Twitter Search Share Other’s Content Share Your Content Use & Study Hashtags Set up Columns for Keywords/People to Follow Consider Multiple Twitter Accounts
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Twitter Advanced Schedule Tweets Daily
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Twitter Advanced Use Twellow to Find People to Follow
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Twitter Advanced Give Shoutouts & ReTweets/Engage
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Twitter Advanced
Tweet From Mobile Devices
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http://www.flickr.com/photos/yum9me/4763305262/
Twitter Advanced
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Consider Mix of Demand & Supply Become a “Project Manager” Redefine Definition of “J O B” Become Opportunistic Monetize Your Passion Become a Content Publisher
BE AN ENTREPRENEUR IN YOUR CAREER
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Become a Blogger
Be an Entrepreneur in Job Search
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Become an Affiliate Marketer
Be an Entrepreneur in Job Search
Be an Entrepreneur in Job Search
Be an Entrepreneur in Job Search
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Be an Entrepreneur in Job Search
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Using Brainshark to Promote Content
Be an Entrepreneur in Job Search
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Build Your Personal Brand
Share your Expertise Volunteer Coach Speak Promote Others Always Build Relationships Launch blog/website in your name
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www.bernieborges.com
Build Your Personal Brand
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Build Your Personal Brand
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Become a Publisher of Content
Commit to at least two content assetsBookBlogVideoWhite PapersPodcast Show
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Think Like a Triathlete Be Who You Aspire to Be Get Outside Your Comfort Zone Be a Content Producer Always be Networking Measure Everything You Do
GOOD ENOUGH ISN’T
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Connect with Bernie Borges
Twitter:
http://twitter.com/#!/berniebay
http://twitter.com/#!/berniesnjs
LinkedIn: http://www.linkedin.com/in/bernieborges
Facebook: http://www.facebook.com/bernie.borges
Subscribe to my blogs http://www.findandconvert.com/blog http://www.bernieborges.com/blog
YouTube http://www.youtube.com/user/bernbaybb
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Social Networking for Job Seekers
Training video available online at:www.bernieborges.com/shop
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Additional Workshops In the Same Trackpeople-onthego.com/webinars Social Networking for Career Development
October 21, 2011 9:30 am to 11am PacificOctober 28, 2011 9:30 am to 11am Pacific
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Good Luck!