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Social Recap #5 - May 1st

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MAY 2016 social recap Moey Shawash Digital Innovation/Strategy MENA [email protected] #5
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MAY 2016

socialrecap

Moey ShawashDigital Innovation/Strategy MENA [email protected]

#5

Facebook’s own camera appFacebook launches English to HindiTeens break up with Instagram for Snapchat Facebook changes News Feed (again)Group Calling on Messenger In case you want to swap your face even moreMTV Cribs is back via Snapchat!Snapchat fails with Bob Marley filter

what is this allabout?

have anything to add?drop it like it’s [email protected]

In a Nutshell; There's no escape from The Social Network's clutches. Facebook's "Friend Sharing" team already has a prototype in the works, which lets you take and share photos, record video, and start livestreams - without leaving Facebook's grasp. we'll have to wait to see if it earns a full launch, but seeing how Facebook is doing everything it can to keep you connected, there's a good chance you'll have another icon to add to your home screen soon.Facebook’s own camera app

In a Nutshell; Facebook has released a feature in its Android app that allows users to type in the English keyboard while the app translates the Roman characters into Hindi script. This is a response from the social media giant to feedback asking for efficient composing of statuses in native languages. With India being one of the largest countries in the world and with Hindi being the official language of the country, this will go a long way in attracting new users.

Facebook launches english to hindi translation

In a Nutshell; This apparently is what’s happening to poor old Instagram. In fall 2015, a survey of 6,500 US teens found that 33% of them considered Instagram their most important social network – but this spring, that number had fallen to 27%.

Teens leave Instagram to Snapchat

Snapchat’s popularity rose from 19% of teens saying it was their most important social network to 28%, taking Instagram’s prom queen crown.

Chin up Instagram, it’s not like second place is first loser. We were all young once upon a time. And we all remember that young love is never easy – you think you’re happy, but when someone a little more exciting and dangerous comes along… POW – you’re off.

Facebook appears to change its News Feed algorithm more frequently thanyour brother changes his underwear and last week it was at it again.

Now, the social network is putting greater emphasis on ‘engagement time’ – how long people tend to spend on a post. The old system favoured posts where users had liked or commented, but as people don’t engage with everything they read, instead Facebook will prioritise posts based on how long users spent on similar posts from the author or publisher in the past.

Facebook will also be reducing the number of posts people see in a rowfrom the same source, but claims that this won’t significantly affect publishers.

Facebook changes newsfeed again

Group calling on messenger last week the app continued its transformation into all things for everyone, with the launch of Group Calling, and it’s freeeee.

Users can tap the Phone icon, select which of the group chat members they want included who will all receive a Messenger call simultaneously.

You can call up to 50 people at once – I currently don’t have quite that many friends, but I’m hoping to gain an extra 46 (give or take) over the coming weeks so I can put this into practice.

In case you want toswap your face ever more!In a Nutshell; Snapchat has introduced a new feature which now lets you swap faces with your camera roll photos. So if a boob, a cat and the Mona Lisa weren’t enough, you can drag inspiration from your photo archive.

How it works: On Snapchat’s camera screen, tap and hold to pull up the filters. Next to the face-swapping option, there’s a new one to swap faces with photos on your phone’s camera roll. Select and you’ll see that Snapchat has already singled out faces from the most recent photos in your phone.

While Snapchat added in this great new feature, it silently killed its in-app purchase options which basically weren’t exactly flying off the shelves. Turns out no one wanted to spend money on watching snaps again or buying extra lenses.

One user *hint hint* commented:“No one is going to buy those filters, losers.”  – Quite.

MTV Cribs y’allon snapchat

In a Nutshell; If you haven’t heard of Cribs, where have you been all my life? The show that gives viewers a unique tour around the ridiculous houses of the rich and famous and frequently featured the line “this is where the magic happens” is back with its own series entirely on Snapchat.

This comes as MTV desperately attempts to reach new audiences after seeing declines in its viewing figures. MTV is also starting a new Snapchat series called Pants Off, about sex and relationships, and users will be able to use auto-advance tech to blend video from the show with gifs and celebrity interviews for sharing. Ok, so my pants are off, what next?

Bob Marley x SnapchatIf you didn’t know, April 20th is also known as 420 — Christmas for cannabis lovers. The folks over at Snapchat may have sampled said product a little too hardwhen they came up with the idea of launching a filter that enabled users to apply a bit of ‘Bob Marley’ to their own face to mark the occasion.

Of course, people didn’t take it too well, with many pointing out that Marley did a lot more than wear a hat and smoke joints… (did he do anything else?)

When asked for comment Snapchat stuck to its guns, claiming that it had worked with the Bob Marley Estate to create the filter and that it respected Marley’s “life and achievements”.


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