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Trends in Social Media Job Seekers, Clients & Recruiters

Rekha Chedalavada for

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Social Recruiting Personas

Job Seeker

Client – Hiring Managers

Recruiter

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State of Social Recruiting

Source: Jobvite 2011

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Job Postings on SM networks

Source: Bullhorn

Report 2012

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Usage by Region

Source: Bullhorn

Report 2012

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Top Industries Posting Jobs

Source: Bullhorn

Report 2012

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Recruiting 3.0 the new wave

1.0 = fax machines, print advertising, Rolodexes

2.0 = move online and using technology for recruitment purposes. Job boards, online CVs

3.0 = two-way, free-conversation based transparent communities. Map key competitors and seducing cream-of-the-crop talent with your brand and in-house opportunities

Everyone is a potential candidate

Source: Matthew Jeffrey

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What does it mean for Employers?

Companies can recruit by spending less

Companies can reach a greater audience

Shorter time to hire: paperless process

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Message to Recruiters?

Build & maintain a talent community where hiring managers & recruiters can create meaningful, long-standing relationships with candidates

Become intimate with industry lingo - ergo needs

UGC means recruiter needs to sift through candidates

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Case Study: Adidas

Attract top talent by delivering authentic, targeted dialogue across the web

Reach passive candidates

Increase authentic dialogue within talent networks

How? Job Boards, SEO, SEM, Deep Mining of LinkedIn

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Case Study: Less Volume More Quality

Tools: LinkedIn Company page

Current jobs, career path info, current projects they are delivering, video content and featured jobs.

Reduction in cost per

hire and time to hire

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LinkedIn: Connecting Job Seekers, Recruiters & Employers

AIG covers multiple brands under flagship

Leverage contract

Multiple paths to ideal company fit

Make it easy

Visual: logos, icons

Update contacts!

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Social Media showcases SME

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Job Seekers Strut Their Stuff

Caution: Every tweet gets archived at the Library of

Congress.

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Twitter Essentials

Less than 120 characters

Always have a destination page

Keywords Count

Hashtags - best way to leverage Twitter

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Networking – the Ultimate Job Seeking Tool

The Bad News

The Dead Mouse

Social Media Lasts Forever

80% of job seekers will find a job

through a referral – Lee Hecht Harrison

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What Job Seekers Need

Mobility

Alerts

Ease of Contact: email, phone, website

Virtuality

Virtual resumes

Online portfolios

Rate of Response

19% of job seekers use mobile device 7% of employers have a mobile career site 3% have a mobile app

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Lessons Learned

Recruiting will evolve with technology

Social media = interactive relationships

Savvy job seekers showcase their talents using social media as a vehicle

Mobility Matters

ROI is now ROE – return on engagement

Know Your KPIs

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Questions

Rekha Chedalavada, Independent Media Professional

201.757.7558

Rekhached@hotmail.com

@socialrekha