Social Recruiting Seminar:Maximizing LinkedIn & Facebook for Recruiting
Educational Seminar Series: Fairfax, VA – February 23, 2012
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What to Expect Today
• Quick Intros• Seminar Topics
• Social Recruiting - It's Serious, Start Now• LinkedIn Recruiting Products: Beyond Recruiter & Jobs• Key Strategies for Targeting Passive Candidates on LinkedIn• Best Practices in Negotiating Your LinkedIn Contract• Driving Passive Candidates with Facebook Targeted Ads• Facebook Targeted Marketing Case Study• Building a Facebook Fan Page Strategy
• Q&A • Please Ask Away – Don’t hold until the end
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Understanding your Core Value?
• Based in Boston, MA – California Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency• Expertise in Digital Marketing, Recruitment Marketing,
Communications, Events & Branding • Focused on Recruitment Advertising• Diverse Digital Marketing Experience• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Go Beyond Job Boards – Recruitment Advertising
• Social Recruiting• Employee Referral
Strategies• Targeted Recruiting Ads• Pay-Per-Click Recruiting• SEO for Recruiting• Content Development• Smart Use of Boards
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Why a New Recruitment Marketing Mix?
LinkedIn Indeed Monster CareerBuilder0
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15.5
12.3 12.1
Number of Monthly Unique Visitors December 2011 – Compete.com
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Time Shifts to Social Networks & Search
Source: JobVite 33 Essential Recruiting Stats
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Competition will Only Get Tougher
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Competition will Only Get Tougher
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Bidding Strategies for PPC Campaigns
So Why Spend Your Recruiting Budget on LinkedIn?
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Fish Where the Fish Are…
750M Active Global Users* Facebook.com - July2011
$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions
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LinkedIn Products You Probably Know• Job Postings – 30 Day
• Job Slots – $1,200 Per year• Unlimited New Listings• Targeted placement to LinkedIn Members• Great SEO for Google• Push to Twitter
• LinkedIn Recruiter – $8,200 Per year• Full access to LinkedIn database• 50 InMails per month – Some Rollover• Project Folders, Reminders, OFCCP compliance• Protected Corporate Asset
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LinkedIn Solutions You Should Know About• LinkedIn Recruitment Ads• LinkedIn “Work with Us” Ads• LinkedIn “Jobs for You” Ads• LinkedIn Company Profile Pages• LinkedIn Direct Ads• LinkedIn New Solutions
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LinkedIn Recruitment Ads
Target LinkedIn Users with Bigger Employer Branding
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LinkedIn “Work with Us - Branded”
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LinkedIn “Work with Us – Co-Brand”
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LinkedIn “Work with Us – Picture Yourself”
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LinkedIn Career Pages
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LinkedIn DirectAds Target Passive Candidates
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LinkedIn Recruitment Advertising
Laser Focused Targeting of Passive Candidates
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Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive
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LinkedIn – New Solutions
Talent Connect:• Connect with passive candidates as “Leads”• Import Resumes into LinkedIn Recruiter• CRM Tools – Talent Community & Communication
Referral Engine:• Clearly Powerful Access but LinkedIn Only• Recruiter Seats Required for Engaging Candidates
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Bidding Strategies for PPC Campaigns
Negotiating Your LinkedIn Deal
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800M Active Global Users•Facebook.com - Jan 2012
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Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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Social Recruiting on Facebook
• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network
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Target Facebook Ads to Passive Candidates
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Targeting Candidates by Geography
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Targeting Candidates by Profile Likes & Job Title
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Targeting Users by Profile Information
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Be Creative In Small Spaces…
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Relevant Ads During Facebook Experience
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Targeting Passive Candidates of All Stripes
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Facebook Case Study for Campus Recruiting
GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand
WHO: Facebook ads targeted 480 MIT studentsWHAT: athenahealth Branded “Free Food for Finals” EventWHEN: May 18, 2011 – Finals WeekWHERE: Massachusetts Institute of Technology Campus
RESULTS:Generated 7,000 impressions on campusFacebook ads sparked word of mouth/viral actionsMore than 250+ students came to employer eventOne Full Time HirePipeline of Co-Ops & InternsStronger Relationship with Career Services
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Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT
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Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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Corporate Page vs. Dedicated Page
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Facebook for Your Employment Brand
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Build an Engaging Candidate Experience
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Common Mistakes using Facebook
• No Clear Ownership• Starts & Stops • Job Pollution• No Clear Recruiting Call to Action• Lacks Authenticity
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Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads
• Education• Employer• Geography• Interests
• Fan Page to Engage Talent Community• Share a Window into Corporate Culture
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What’s Your Recruitment Marketing Mix?
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Q&A
HireClix Contacts – Scott Ryan – VP Client [email protected] -
Neil Costa – Founder & [email protected] – 617.899.1166http://www.linkedin.com/in/neilcosta
www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix