social service league

A PLACE WHERE...

The Social Service League of Lawrence emerged out of the ashes of Quantrill’s Raid in 1863. Following the devastation, the Lawrence community formed a “League” to provide various supplies to families in need.

YOU ARE CONNECTED TO HISTORY AND KANSAS HERITAGE

A GROUP OF INDIVIDUALS INTERESTED IN BETTERING THE LAWRENCE COMMUNITY.

YOU CAN FIND THE BEST BARGAINS.Social Service League is a place where you can let your imagination run free. Buy used items at the cheapest prices to support your community. DIY pro-jects, vintage clothing, and household items are all at your disposal.

YOU GIVE BACK TO OTHERS IN THE LAWRENCE COMMUNITY.All proceeds that the events raise and profit from The League go towards funding the Vision Fund, Shoe Fund, Prom Dress Room, and domestic help.

FUNDRAISERS AND EVENTS ARE BASED AROUND THE ARTS.There are several key events every year that help raise money to support funds. Events such as Monster Fashion Show, The Block Party, a Carnival, and Final Fridays are the main sources.

get connected

The Social Service League allows you to act local, support local, shop local, and be local.

So what? You are able to become a larger part of the Lawrence Community.

So what?The SSL gives you multiple options on how you can support the community and they aren’t an annoying foundation that pesters you for money.

So what?You are having fun while supporting Lawrence by interecting not only through shopping at The League but with concerts, events, and fundraisers.

So what?You are connecting through the SSL with hun-dreds of other people in Lawrence. The piece of clothing you donated is being bought by someone else and the money is going towards the funding of programs to help the children in Lawrence.

Theleague

Fashion Show

Block Party

Final Fridays

Vision Fund

Shoe Donations

Prom Dress Room

Clothing & Bedding

STAYS LOCAL AND LOYAL WHILE ADVOCATING TO THE LAWRENCE COMMUNITY.

ORGANIZATION IN LAWRENCEIS THE ONLYTHAT

THE Social Service LeagueIS THE ONLYTHAT

OUR

Root cause of problem.There is not enough money to fund the programs and events. WHY?Because SSL is too exclusive so only a select audience shops at the thrift store.

WHY?There is no advertisement for it to students or West Lawrence so only the less fortunate of Lawrence, or the more ‘hipster’ or locals know about The League and their events.

WHY?There is not enough money raised to afford any advertisement and everything they do now is by word of mouth and they are not putting enough effort into expanding their audience.

WHY?They have been around since 1863 but do not know the full potential they could have. They could attract an entirely new audience of students and adults who would be happy to shop, volunteer, or donate.

PROBLEMThe Social Service League fails to provide for the Lawrence community because there is a lack of volunteers and shoppers.

WHERE CAN WE FIND VOLUNTEERS OR SHOPPERS?The SSL needs to take time and focus their aim on KU students. If they geared advertisements towards this audience, they would be able to attract more costumers into the thrift store. Once students knew that the store existed, they would spread the word and generate more advertisement for the events and programs that SSL holds.

FUNCTIONAL We allow Lawrence residents to be part of our greater community by partipating in events, fundraisers, or shopping at The League.

MENTALBeing part of the SSL makes you feel like more than just a resident of Lawrence you are acting local, shop-ping local, supporting local, and being local.

SPIRITUALWe have been around since 1863 and have been focused on improving the Lawrence Community. All money from events or The League goes back to Law-rence and helps locals who are less fortunate.

SOCIALYou are trendy, creative, a fan of the local arts, inven-tive, outgoing, and a supporter. There is something for everyone at the SSL.

Brand Mind Space

cheapThrif

t Shop

Rom

antic

high-tech

hand-made

SSL

Arizona Trading Co

Vintage Thrift Shop

The Thrift Shopper.com

Goodwill

luxurious

original vs.imitative

SSL

Arizona Trading Co

Thrift Shop Romantic

Vintage Thrift Shop

The Thrift Shopper.com

Goodwill

cheap vs.luxurious

global vs.regional

Future brand positioning

SSL

Arizona Trading Co

Thrift Shop Romantic

Vintage Thrift Shop

The Thrift Shopper.com

Goodwill

SSL

Arizona Trading Co

Thrift Shop Romantic

Vintage Thrift Shop

The Thrift Shopper.com

Goodwill

creative and inclusive

of a joke

PRODUCT/BENEFIT

POSITIONING

STYLING

MISSION

VISION

VALUES

We allow Lawrence residents to become part of a greater community

All of our proceeds go back into helping the Lawrence Community in a variety of ways.

historic vintageDIY recyclelocal communityneighborhood

To provide the necessities to the less fortunate in Lawrence and to sell new/used goods at low prices.

KU students who are ‘crafty’ should feel welcome to shop at the thrift store.

is inexpensiveis a communityis caringis local

ADVOCATE COMMUNITY

VINTAGE

LINDSAYHome Town: St. Louis, MOMajor: Occupational Therapy Age: 20Hobbies: Indoor soccer, volunteering, Alpha Chi Omega, shoppingFavorite book: anything Jane AustinFavorite TV shows: Friends, Pretty Little Liars, Glee, Extreme Home Makeover

Lindsay spends her time volunteering at the Big Brothers/Big Sisters 3 times a week. On weekends, she volunteers at the soup kitchen as well as hang-ing out with friends. Lindsay and her friends love going to local shows, taking a walk down Mass. St. to grab some 3 Spoons, or go to Clinton Lake for BBQ’s.

SHANNONHome Town: Chicago, ILMajor: Art EducationAge: 22Hobbies: DIY, volunteering, sand vol-leyball, cooking/bakingFavorite book: anything Jane AustinFavorite TV shows: Scrubs, Friends, That 70’s Show, The New Girl

Shannon doesn’t come from the ‘usual’ family. She is the oldest of 9 children, 5 girls and 4 boys. She came to KU to get a new start and pursue a career in Art Ed. Since she was always baby-sitting her younger siblings and help-ing her parents get the most for their buck, Shannon loves to shop at Thrift Stores. She is always looking for new creative ways in which she can recycle something old.

On the weekends, she checks out garage and estate sales to see if she can find anything in-teresting. She loves concerts, First Fridays, and taking part in or helping out with photoshoots.

TYPE, COLOR, AND TEXTURE

CMYK: c7m17y57k0

CMYK: c0m82y96k0

CMYK: c39m59y86k84

worn newspaper texture

newspaper w/ images

Carnival

2012

MISS OUT!don’t

the league thrift store( )

BUSINESS SYSTEMBebas and archer work well in the business system to keep it clean and professional. The two typefaces work together to show the SSL is fun and a little bit goofy.

IN POSTERS AND ADS Bebas allows the posters to be loud and get the audiences attention while being legible. Archer evens out the boldness while adding a bit of fun into the mix to connect to the reused magazines.

WITH STICKERSThe stickers usually use Bebas and archer but in order to fit with the events they advertise, sometimes another typeface is used. homestead is used in the advertisement for the carnival, it worked perfectly with the other typefaces.

SITES WE LIKE

TWITTER FEEDToday we open at 9:00am and haawesome new & used books that weredonated yesterday so come check them out!

1 hour ago reply

We will be open tomorrow and had about 10

WHY THE HONEYCOMB?

Create a sense of community that can be shown to the audience. The SSL is the only organization in Lawrence that stays local and loyal to it’s residents.

SITES WE LIKE

TWITTER FEEDToday we open at 9:00am and haawesome new & used books that weredonated yesterday so come check them out!

1 hour ago reply

We will be open tomorrow and had about 10

ONLY A FEW ESSENTIALS TO PRINT!There are basic business cards, letterheads, and envelops that should be shipped off and printed. They combine the honeycomb and newspaper collage while remaining clean and professional.

Find a way that they can afford to advertise.

- do it yourself- old newspapers/magazines- stamps/stickers - chalking/tagging

+ = Advertisement when you need it and for whatever you need!Stamp: $10.00Sticker: $2.00 a sheetInk: $3.00

+

VAMP IT UP!+ ADVERTISING AT

NEARLY NO COST!

One side prints just add stickers or

magazine/newspaper clippings!

DONATE20 items and you receive a free Social

Service League reusable bag.

MISS OUT!don’t

We are a non profit thrift store associated with the Social Service League. All donations of household items, apparel, bedding, and food are welcomely accepted. Located at, 905 Rhode Island, Lawrence, KS we are open Wednesday – Friday 9am – 5pm and Saturday 9am – 2pm.

the league thrift store( )

STICKERS FOR JUST ABOUT EVERYTHING!Stickers can be used on the event hand outs, posters, or tagging. It is an inex-pensive way to advertise downtown or on campus.

one old dresser • jar of modge podge • wrapping paper

D.I.Y.looking for...

we’rethe league thrift store( )

We are a non profit thrift store associated with the Social Service League. All donations of household items, apparel, bedding, and food are welcomly accepted. Located at, 905 Rhode Island, Lawrence, KS we are open Wednesday – Friday 9am – 5pm and Saturday 9am – 2pm.

SOCIAL SERVICE LEAGUE PRESENTS TO YOU OUR ANNUAL

APRIL 10, 20122:OOPM-7:00PM

9:00PM LIVE MUSIC

Come join us for face painting, carnival games, cottan candy, magic tricks and more! Admission for Adults is free, children are $3.

Carnival It’s our annual Prom Dress Drive! Bring your dresses and join us at The League Thrift Store on March 4th for music, art, and company. Each dress donated helps provide the start of a fairy tale night to a local student.

POSTERS

THRIFTDONATE

VOLUNTEERCELEBRATEDO IT YOURSELFADVOCATE

SOCIAL SERVICE LEAGUE

act local • shop local • support local • be local

IT’S TIME TO make a change