Social Shopping 3 0

Confidential ©2011 RedPrairie Corporation. All rights reserved.

Social Shopping 3.0

Beyond the Like Button


51% considered information shared on their networks when

making a purchase decision

--eMarketer

The average consumer mentions specific brands over

90 times per week

-Keller Fay, WOMMA

By 2014, 53% of total retail sales will be affected

by the Web

--Forrester

81% received advice from friends related to a product

purchase through a social site

--Click Z

74% who received such

advice found it to be

influential in their decision

--Click Z

THE BANDWAGON HAS OFFICIALLY ARRIVED


SOCIAL SHOPPING CAN POSE THREATS…

Loss of Brand Control Negative Comments Greater Competition


…BUT ALSO REPRESENT GREAT

OPORTUNITY

Customer Insight Acquisition Engagement Trend Spotting


SEVERAL “INFLUENTIAL” INVESTORS AGREE

Jeff Bezos Mark Zuckerberg Mark Pincus

Confidential ©2011 RedPrairie Corporation. All rights reserved.6

THE CROWD HAS SPOKEN

Social Shopping 1.0


HUGE SOCIAL NETWORKS CHANGE ONLINE

BEHAVIOR


USER REVIEWS

TAKE HOLD


DEEP DAILY DISCOUNTS GO VIRAL


THE “LIKE BUTTON” BECOMES

UBIQUITOUS


THE FACEBOOK EFFECT

Over 350,000 sites have already installed Facebook like button.

ABC News traffic from Facebook rose 250% after Like button.

86% of United States online retailers have Facebook fan pages.

41% of people ‘like’ pages to show friends brands they support.

Facebook users spend over 700 Billion minutes per month there.

30 Billion pieces of content are shared on Facebook per month.

The average Facebook fan is worth $136.38 to a brand annually.

The top 10 brands on Facebook added 115 Million fans in 2010.

Facebook added 7.9 new accounts every second in 2010.

P&G: 1,000 transactions/hour on the Pampers’ Facebook page.

Facebook shoppers have 7%-10% larger shopping carts.


Over 350,000 sites have already installed Facebook like button.

ABC News traffic from Facebook rose 250% after Like button.

86% of United States online retailers have Facebook fan pages.

41% of people ‘like’ pages to show friends brands they support.

Facebook users spend over 700 Billion minutes per month there.

30 Billion pieces of content are shared on Facebook per month.

The average Facebook fan is worth $136.38 to a brand annually.

The top 10 brands on Facebook added 115 Million fans in 2010.

Facebook added 7.9 new accounts every second in 2010.

P&G: 1,000 transactions/hour on the Pampers’ Facebook page.

Facebook shoppers have 7%-10% larger shopping carts.

THE FACEBOOK EFFECT

Sou

rce:

com

Sco

re 0

6/20

10

2.5x more

Heavy users spend

than non users


IT ISN’T ALL ABOUT FACEBOOK

Tweeters recommend

companies and/or products

53%Monty Python DVD sales growth

after launching YouTube Click to Buy

23,000%

18,000Foursquare users checked

in at Target stores on Black Friday

$3.24BSpent on virtual merchandise

in Second Life in 2010


USER-GENERATED CONTENT TAKES CENTER STAGE

Social Shopping 2.0


YOUTUBE EXPLODES


BLOGGERS BECOME “JOURNALISTS”


YELP: CROWDSOURCING GOES

MAINSTREAM


LOCATION AS USER GENERATED CONTENT


LEVERAGING THE CROWD TO DRIVE REVENUE

Social Shopping 3.0

$

$

$ $

$


PUT THE CROWD TO WORK FOR YOU


What can I say? I love to rock. My music taste is eclectic, but mainly

rock. I want my store to reflect that. I love everything from Slipknot to

Joni Mitchell.



-6 million unique visitors a month

-400,000 likes added daily

-30,000 new sets are created daily


MAKE IT EASY FOR FRIENDS TO SHOP TOGETHER




CREATE YOUR OWN

POWER INFLUENCERS



Blippy users have now shared

2.6 million purchases totaling more than $65 million in sales



LEVERAGE LOCATION SHARING




Whenever a player is near an H&M location, virtual

goods from the new Blues collection will appear in the

game


Players can review the product details of the items,

and if they check in an item, they earn game bonus

points.


Players also receive discounts and promotions for real

goods available in nearby stores, and points for

scanning in-store product bar codes.


-10.6M Branded Impressions

-700,000 Online Check-ins

-350,000 In-store Check-ins


BRING YOUR PRODUCTS

TO SOCIAL SITES




31,913 Fans Added Every Month

1,000 Transactions

Every Day


NURTURE THE CHANNEL AS A DESTINATION



BRING SOCIAL GRAPHS TO YOUR PRODUCTS



GETTING STARTEDQuick Tips


1. Assign an owner (with executive sponsorship)

2. Understand your customers’ (current or targeted) affinity for/adoption of technology, social networks, etc.

3. Measure your organization’s tolerance for trial (and error)

4. Evaluate your commerce platform and your ability to extend and adopt to new devices, platforms, networks

5. Stay true to – and complement – your core brand values


Blue Martini Commerce Platform

Blue Martini Order Processor

Warehouses Suppliers & 3PL Stores

Partners and

Affiliates

Integrated

Systems/Services

Call Center

m-Commerce

Pocket Kiosk

Social Shopping

Tweet Desk

Store Kiosk

Digital Signage

Clienteling

Store PortalBrand_A.com

Brand_B.com

B2B.com

Customer

CONNECTED EVERYWHEREADAPTIVE

··

Catalog & Content Pricing & Promotions

Orders Inventory

All-Channel Commerce

Payment Processing

Tax

Address Validation

Fraud Check

WMS

Merchandising

Gift Registry


THANK YOU!

[email protected]

Date post:	01-Nov-2014
Category:	Technology
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Social Shopping 3 0

Technology