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Social Works Social Media 101 for Small Business Services and Solopreneurs Presented by Marguerite Inscoe
Social WorksSocial Media 101 for Small Business Services and Solopreneurs
Presented by Marguerite Inscoe
How many US adults online use Facebook?• 50%• 70%• 90%
How many YouTube videos watched per month?• 100 million• 500 million• 800 million
What percent of B2B companies actively use Linkedin?• 12%• 27%• 47%
How many tweets happen a day on Twitter?• 50 million• 123 million• 175 million
Social Media Quiz
How many US adults online use Facebook?• 50%• 70%• 90%
How many YouTube videos watched per month?• 100 million• 500 million• 800 million
What percent of B2B companies actively use Linkedin?• 12%• 27%• 47%
How many tweets happen a day on Twitter?• 50 million• 123 million• 175 million
Social Media Quiz
By the end of this presentation you will be able to…
• Describe the advantages social media provides small business owners for marketing their services
• List which social media is appropriate for your business, and how it can help you find new clients
• Explain how to avoid hang-ups and employ short-cuts to using social media
People’s trust in ads is diminishing.
Social marketing is stronger than ever.
Social media is the perfect platform for social marketing.
Businesses can connect with clients, increase visibility, and promote themselves at little to no cost.
Why Social Media?
A few statistics to keep in mind…
• Over 80% of Americans use a social network• 91% of online adults use SM regularly• 40% of users access it on their phone• 25% of small businesses have no strategy• 55% of companies have no response process to
customer feedback
Impact on Your Online Presence
• SM sites are authority websites
• Terrific referral source for website traffic
• SM sites are mobile friendly (is yours)
• Other online platforms integrate with SM
SEO
Website
Publications
Events
Social Media
Directories
NetworkingReviews
Emails
Copyright © 2013 LaunchU LLC All rights reserved.
Inbound Marketing
General Best Practices
• Set goals• Allot time for managing• Define strategy and operating procedures• Complete profile information (cross-
reference)• Attractive/branded banners and thumbnails• Use optimal settings• Use analytic tools and reports
Use tools to help schedule updates.
Check in regularly to make real time updates and responses.
Monitor your overall effectiveness.
Efficiency and Effectiveness
Hootsuite
Tweet Adder
Crowdbooster
Klout
Common Questions
• Numbers or engagement?
• Ability to measure ROI?
Generating Leads
thru Social Media
Unreached PopulationExtended NetworkImmediate NetworkContact ListInquirySale Process
Personal and
professional
separate?
• Decide the pros and cons for your business
Common (but deadly) Mistakes• Not following codes of conduct
– Person profile promoted as business– Relationship establishment protocols– Using profile image space to hold an ad– Conducting activities that incite complaints
SUMMARY
1. Social marketing continues to
rise
2. SM increases your online
presence
3. SM can bring you leads
4. Have a strategy and then a
plan
5. Use time saving tools
6. Follow the rules
1. The quality of your marketing next to competitors
2. The strength and weakness of current marketing system
3. What to implement immediately to get greater results
4. Long-term marketing strategies to consider
This report includes…
Copyright © 2013 LaunchU LLC All rights reserved.
A six month process that…1. Helps you redefine your business niche2. Provides guidance on branding, image, and
promotional system that is affordable and sustainable
3. Recommends resources and experts you can use to put the plan into action
4. Outlines a schedule and expenses estimate to launch the new marketing systemCopyright © 2013 LaunchU LLC All rights
reserved.
Starting the Month of February
1. Same as solo coaching program2. 2 or 3 business owners per group3. Cost of program is split among participants4. Mix of virtual and local meetings5. Coaching begins in March (bi-weekly meetings)
Group Coaching
Copyright © 2013 LaunchU LLC All rights reserved.
Upcoming Events
Websites ExposedThe biggest mistakes and breaks you can make with your small business website.
March 14th and 20th Wednesday, February 27th
Generating Leads and Strategic Alliances for Your B2B Services
Linking-up On Linkedin
Free presentation $96 WorkshopCopyright © 2013 LaunchU LLC All rights reserved.
Perspectives and strategies on promoting a successful professional small business.
Launch Sequence Blog
Free ebook
Copyright © 2013 LaunchU LLC All rights reserved.
Top Social Media• Facebook• Twitter• Linkedin• YouTube
• Worthwhile mentions – Google Plus – Pinterest
Facebook• Created for friend and fan interaction• 93% of adult internet users• Best for B2C businesses• Unique features
– Business pages– Events calendar– Available apps– Starting their own search engine, Graph
Facebook Relationships
FacebookProfiles Pages
Owned by a real person Represents an organization or cause
Up to 5000 friends (unlimited subscribers) Unlimited “likes”
Newsfeed – updates from friends and liked pages Newsfeed – updates from other pages “liked”
Must be a friend to see profile and wall Might have to “like” page to post to wall
Favorite friends appear higher in newsfeed and in notifications
Updates gain priority in newsfeeds through engagement and paid promotion
Must have 400 friends to access update promotions for pay
Must have 400 likes to access update promotion for pay
Can schedule posts to the day Can schedule posts to the minute
Great Facebook Pages• Chantel Ray• Michael Port• Jim Hicks Homes• Interim Business Solutio
ns
Twitter• Micro blogging, 120 character limit• Good for B2B or B2C• 200,000,000+ active users• Unique features
– Phone integration– Display image and video in tweets– Hashtags for conversations/topic sorting– Profiles can be either personal or business
Tweet Breakdown
Twitter Relationships
Great Twitter Profiles• Steve Willinger• Kimber Seldon• Boulder Chiropractic
Twitter Practices• Write profile to contain keywords• Put email or phone# on byline• Use a tweet management system• Send same tweet multiple times• Use tweet etiquette• Establish tweeting personality early
LinkedIn• Professional networking• Best for B2B services• Unique features
– Better than a resume (SEO yourself)– Recommendations– Company profiles– Discussion Groups– Signal– Industry news
– LinkedIn Profiles
Top LinkedIn Practices• Decide what keywords you want to optimize• Create complete and detailed profile• Write in first person and use a CTA in the summary• Engage people on home feed, Signal, and groups• Request connections and follow up with personal
letter
YouTube• Video sharing – Broadcast Yourself• 800 million unique visitors a month• Unique Features
– Create your own channel– Playlists– Ease of embedding and social sharing– Monetization thru ads
YouTube Channel Example
Important YouTube Details• Do not share copy-written music or
images• Must be a YT partner if video is over 15
min• Keyword optimize your videos• Use a good camera and microphone
Which do you plan to explore
more?
Top Social Media
Social WorksSocial Media 101 for Small Business Services and Solopreneurs
Presented by Marguerite Inscoe
