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Photo by ●∂ЯP∂PℓΘ ™● ۲ - Creative Commons Attribution License http://www.flickr.com/photos/54624286@N07 Created with Haiku Dec Reach Further
Photo by ●∂ЯP∂PℓΘ ™۲ ● - Creative Commons Attribution License http://www.flickr.com/photos/54624286@N07 Created with Haiku Deck
Reach Further
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Reach Further
Add Chinese Social Mediato your marketing mix
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Why is China Different?Barriers prevent you from
connecting:The Great Firewall
LanguageCulture
Immediacy
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The Great FirewallThe Great Firewall separates the Chinese Internet from the WestFacebook, Twitter and YouTube
are blocked in ChinaUnique Chinese Social Media:
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LanguageMainland China speaks Mandarin and writes in Simplified Chinese.
( 简体字 )The Chinese Diaspora speaks many dialects, and writes in
Traditional Chinese( 簡體字 )
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CultureTraditional Chinese culture
forms the baseModern industrial Chinese culture builds on that base
Chinese Millennial Internet culture uses the base as a launching pad!
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ImmediacyThe Chinese Internet is uniquely
mobile and immediateSocial proof and peer influence are
exceptionally strongMobile penetration is high and
real-time Chinese-language connection is the norm
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The Platforms
Weibo, WeChat, Youku and RenRen
Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
WeiboA Hybrid of Twitter
and FacebookStrong brand
platformYoung, opinionated, brash and dynamic
60m Daily Active Users
Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
Youku“YouTube for China”
… but includes commercial media
productions too
200m Daily Active Users
Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
RenRenThe original
Facebook of ChinaVery strong youth
focus – High School and University
194m Monthly Active
Users
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WeChatMobile Chat App
Extremely innovative
Revolutionizing mobile eCommerceGoing global fast
272m Monthly Active
Users
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272 Million MAU
60 Million Daily
Youku
200 MillionDaily
RenRen
194 MillionMAU
Note:All stats are
approximate, shifting and
growing rapidly…
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60 Million DAU
RenRen
194 MillionMAU
1190 Million MAU
Plus
Reach Further+254 Million
That’s 254 million users behind the
Great Firewall that Facebook
alone can’t reach
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60 Million DAU
100 Million
DAU
Plus
Reach Further +60 Million
That’s 60 million users that
twitter alone can’t reach
Photo by Thomas Northcut - Getty Royalty-Free License http://www.gettyimages.com/Corporate/LicenseAgreements.aspx Created with Haiku Deck
Youku
200 MillionDaily
YouTube
280 MillionDaily
Plus
Reach Further+200 Million
That’s 200 million
additional video views… waiting for you behind
the Firewall
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Photo by @yakobusan Jakob Montrasio 孟亚柯 - Creative Commons Attribution License http://www.flickr.com/photos/37803129@N00 Created with Haiku Deck
Photo by SF Brit - Creative Commons Attribution License http://www.flickr.com/photos/86135961@N00 Created with Haiku Deck
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