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SOCIALLY INFLUENCING UX

Prof. AGNIS STIBE

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 3

Thanks: Matthias Wunsch

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7AM

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Persuasive Urban Mobility Dr. Agnis Stibe 6

640

1000

640

790

430

820

Persuasive Urban Mobility Dr. Agnis Stibe 8

PEOPLE METRIC

BEHAVIOR TODAY

CHANGE FUTURE

CAR DRIVERS RIDE COUNT

ALONE IN CAR 1 000 000

RIDE OTHERS 500 000

CAR DRIVERS CAR COUNT

ALONE IN CAR 200 000

RIDE BIKE 150 000

UP STUDENTS RIDE COUNT

USE CAR ONLY 30 000

RIDE BIKE 10 000

UP FACULTY RIDE COUNT

RIDE CAR ALONE 5 000

RIDE BIKE 4 000

ATTITUDE

BEHAVIOR

CITY

PERSUASION SOCIAL INFLUENCE

ACTIONof causing someone

to do something through

REASONING

CAPACITYto have an effect on

the behavior of someone in a

SOCIAL CONTEXT

http://levieva.blogspot.fi/2011/06/social-psychology.html

PERSUASION SOCIALINFLUENCE

ORIGIN AGENDA PRESENCE

DRIVER ARGUMENT BEHAVIOR

IMPACT GUIDED UNCONTROLLED

DIRECTION PUSH PULL

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluenceSF

Social facilitation

RERecognition

You used 10 gallons of water while washing your dishes

Your sister

only used 6 gallons of water

Liz Voller

WaterConservation

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluenceSF

Social facilitation

BEST TWITTER RESPONDERS#BIMSAVESMONEY BEST TWITTER RESPONDERS OF THE MONTH

Social Comparison

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluenceSF

Social facilitation

RERecognition

MONEY SAVEDISSUES TRACKED

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperationSF

Social facilitation

A display in each class

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluenceSF

Social facilitation

RERecognition

TOP EVALUATORS INVOLVED SPECIALLISTS

JĀNIS BĒRZIŅŠ467 564 EUR Saved456 Twitter responsesProject: GAISMAS PILS

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluenceSF

Social facilitation

RERecognition

mummy picture from: www.marthastewart.com

Most visited places + dynamic rotating reviews

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluenceSF

Social facilitation

RERecognition

Recognition*

● can be excluded from board if employee wishes so● facts taken from employee surveys to add a personal touch

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluence

SFSocial

facilitation

RERecognition

SOCIAL INFLUENCE

Downward Upward

Injunctive Descriptive

Goal Gain

Goal Together

Participants Onlookers

CTCOMPETITION

SLLEARNING

SCCOMPARISON

CRCOOPERATION

NINORMATIVE

SFFACILITATION

RERECOGNITION

PERSUASIVECHANGE CARE SOCIALLY D

INFLUENCING UX

SMARTCLASSIFY UNDERSTAND BIG DATA

SENSITIVEREAD FEEL SENSORS

UX

SURVEY AND DATA UPLOAD

CONFIRM COMMUTING MODE

UNIVERSITY-WIDE LIVE DISPLAYS

SOCIALLY INFLUENCING SYSTEM

competition among schools:modal split per schoolparticipation rate per school

Fernando Granados and Javier Leal

Commuting

POSITIVEOUTCOME

NEGATIVEOUTCOME

INTENDED

UNINTENDED

MAJORSEVERITY

MINORSEVERITY

HIGHLIKELIHOOD

LOWLIKELIHOOD

BACKFIRING

DARK PATTERNS

TARGET BEHAVIOR

SURPRISEBEHAVIOR

UX

COMPUTER – MEDIATED (CME)

FACE–TO–FACE (FTF)

COMPUTER – HUMAN (CHU)

COMPUTER – MODERATED (CMO)

INT

ERPE

RSO

NA

L

INFL

UEN

CE

USERBEHAVIOR

USERCONTENT

DYNAMICDESIGN

DYNAMICCONTENT

PERSUASIVEDESIGN

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