Social Media – part 2

Wendy Tagg

Recap and reflections

Setting up a strategy

Expected and unexpected connections

Our LinkedIn Group

Preventing problems

Finding out more

Recap - What we are using Social Media for

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building a community

advertisements

getting people to website

leading to attendance of courses

promotion

flashmoborganising

learning at a distance

keeping in touch

networking

marketing

deliverypersonal development

collaboration

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Recap

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Linked In Facebook Twitter You Tube Google + None

Mini-Survey of social media use30 responses Social media tools

• survey• LinkedIn most popular• then Facebook and Twitter

Using social media to build networks• same networking skills as elsewhere• go where your peers/customers are• adapting your behaviour to different ‘places’

Preventing problems• time thief• on-line information is public • connects different parts of your identity

Reflection – pull not push

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Normal Comms:target and push

Social media:people pullas required

listen and respond

Reflection - Be “in the conversation”

comment and like

updates and discussions

Looking forward to seeing @Name

at #LT13UK

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Reflection – Find on-line coffee shops

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local networking

groups

Chats

Writers

Being alert

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Being Alert: Items for you - LinkedIn

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Number shows there is something specific to you

General stream from your contacts and companies

that you follow

Being Alert: Items for you - Twitter

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2. A follower retweeted it.1. I asked a question.

3. One of her followers replied – notice she put

@WendyTagg at the start of her tweet..

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Being Alert: notification - LinkedIn groups

1. Choose Settings

4. Set frequency.

3. Choose Set frequency of group digest emails..

2. Choose Email Preferences

5. Save.

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Strategy - Getting on-line life sorted out

Minisurvey on Strategy - What comes first?

Most popular option and my original position

Possible starting point if you are not comfortable with the range

of Social Media options

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Building a strategy

Identify your audience• Who is your target audience?• Which tool do they use? • When are they on-line?

Set some measurable objectives• Business strategy first• Keep your USP/brand in mind• What do you want to achieve?• How are you going to judge success?

£Decide how much time you are going to spend• You need to commit: updates, conversations• Beware of opportunity cost

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Building a strategy

Social media is not just self-promotion• Show the person behind the company• Listen and interact• How can you add value?• Can you recycle materials and experiences?

Learning what to do• Use social media to complement your existing channels• Look out for interactions that appeal to you.• How can you adapt them?• What ‘baby’ or next steps can you take?

Check where you are c.f. your objectives• Who’s engaging with you and at what levels?• Could tools for measuring numbers help?• Be ready for slow growth.• Consider your results and direction, then adjust course

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Expected and Unexpected connections

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What connects different parts of your

life on-line

Look at my new

TV

Information connects automatically

heading off for a meeting

I work for ... CV

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Location

Dashboards: e.g. Hootsuite

Social media streams in one place

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Choose which accounts to send

message from

Twitter to Facebook

3. Choose Sign in to Facebook and connect your

accounts – then complete dialogues.

1. Choose Settings.

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2. Choose Profile

Twitter to Facebook

3. Include an #fb in your tweets

1. Search on posting selected tweets in facebook.

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2. Complete dialogues

Social Media and our forum

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Linked In Group/Twitter Forum

• LinkedIn group running with a small no• trouble with invites

• Twitter list – let me know if you want to be on it• Just makes it easy to follow each other• Circulating information

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• Frances’ message• Do yell if you should be in and you’re not• Use promotions to link to blogs, events• Skills matrix (On going)

(Current)

https://twitter.com/#!/list/WendyTagg/cipdtrainersforumsussex

Linked In - skills

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1. Edit Profile, scroll down and select Edit Skills

2. Start typing in the skill name , then choose from drop-down.

Finally select Add.

3. The skill will appear in the list.

4. Save Changes.

Preventing problems

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Spammers and worse

Don’t click the link

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Privacy

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Everyone can see all your info!

Privacy – Face Recognition

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Trolls

• People who try to upset others by posting nasty messages to get a reaction.

• Usually cowardly and hidden behind fake id.

• Don’t feed them.

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Group Think

We are all individuals

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Finding out more

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Tools, techniques and strategy

• Collection of bookmarks for this presentation

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http://www.diigo.com/list/wendytagg/cipd-trainers-forum-sussex-social-media

http://mashable.com/

• All sorts of tech. news• Articles about using social media• News about changes to social tools

• Observe what others are doing• Ask your social network• Your social network is also a Personal

Learning Network.

Keeping aware and out of trouble

http://facecrooks.com/

• Facebook• Alerts: on privacy,

security and scams

http://blog.tweetsmarter.com/

• Easily digestible• Twitter• Facebook

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http://www.knowthenet.org.uk/

• Straightforward• All aspects of the web• News• Tests