Date post: | 16-Apr-2017 |
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Technology |
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Time-out
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
How do your customers feel?
Are they upset?
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
What are they saying?
What are they saying?
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Where do they go for help?
Can you control theMessage?
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Do you talk to them?
Their clothing has beenruined and they wantto know why?
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Are they getting creative with complaints?
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
United Airlines ignored advice
This cost United AirlinesOver $180 million
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
So lets take a look at your customers
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
This is an internet map showing user activity
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Overwhelming isn't it
You are here
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Break it into bite sized chunks
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
COLLECTORS CRITICS
Split the community into groups
CREATORSCAMPAIGN
BUZZ
JOINERS
SPECTATORS
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Here’s your (creators)
• Bloggers• Video makers• Podcast creators
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
These are your (critics)
• Answers Yahoo• Reviews - Trip advisor• Changes to Wikis• Advice on products
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (Collectors)
• Adding tags to posts• Categorising content• Voting on content• Sharing content
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (Joiners)
• Updates on facebook• Retweets in Twitter• Pokes in facebook• MSN messages
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (spectators)
• Consumers• RSS readers• Blog lovers• Tripadvisor visitors• Podcast subscribers
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The (inactives)
Yawn …
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
This is what is called the social eco system
• Creators• Critics• Collectors• Spectators• Joiners• Inactive’s
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
So how can we use this Knowledge?
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Mid 30’s – Female - UK
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Are they ready?
xxxx
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
But what if it Fails?
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The Fresh egg approach
I’m here, don’t get
up
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Monitor your BUZZ
NetworksSet
Conversation
Reach
StatsNoted
CollectStats
Launchcampaign
Goalschosen
Trackingset
HarvestBuzz
Actions
BUZZ
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Listen to your community
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Know your community
Blaa Blaa Blaa
Blaa Blaa
Blaa
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Put your community to work
Oi, hands. Cheeky
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Track your reach
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Use FREE tools
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Manage Reputation
You don’t have A Twitter account?
My hooves hitToo many keys
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Empower learning!
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Then Rinse …..
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Repeat >>
Moo
Tweet
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Talk to us
What You can do tomorrow:
Woofie!
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The end . .