IGNITE YOUR SOCIAL

Intelligent Marketing Automation

Advances in big-data technology means more intelligent apps

SOCIAL MEDIA DATA IS JUST GETTING

SMARTERThese advances mean we can take data insights and automate

certain social activities based upon these

The 3 Axes of Social Media Marketing

To push potential leads through

the sales funnel

Custom Messaging

Because Facebook and Twitter have made sure that

you need it

Paid Promotions

To create a strong brand presence and

foundation

Engage &Participate

The problems with maintaining a solid social media foundation

PROBLEMS- Time consuming

-Resource heavy

- Not targeted, all encompassing

- Too much competition

- Poor lead generation

To create a strong brand presence and

foundation

Engage &Participate

How intelligent automation can solve this problem

AUTOMATIONINSIGHTS

LEARN AUTOMATE MEASURE

INSIGHTS FROM BRAND, COMPETITORS AND MARKET

YOUR SOCIAL MEDIA

MARKETING PERFORMANCE

TARGETED, RELEVANT AND

CONSISTENT ACTIONS

How Sociolus works

Former Accenture & Deloitte Consultant. History Grad. Marketing Grad. Ex salesman. Passionate about how technology can connect businesses and customers.

The Founders

MSc Distributed Systems, Former Accenture Manager with 10 years + experience implementing technology and financial services solutions across the globe.

Peter DesouzaCMO & Sales

Dinos HamalisCEO & CTO

Key Milestones

In Revenue 200+ registered users

7.5% customers

Angel Funding £150K SEIS

Apr 2014

Jan 2015

Mar 2015 LaunchIntelligent MarketingAutomation Platform

Market Opportunity: Projected Growth

91%

60%

DIGITAL MARKETING WILL BE ONE OF THE TOP THREE IMPERATIVES OF CEO AGENDAS

PROFESSIONALS VIEW MARKETING AS MORE STRATEGIC THAN 2 YEARS AGO

$3 Bn$3B

$3.5B

$2.5B

$4.5B

2014 2015 2016OF COMPANIES FEEL THEY ARE GETTING VALUE FROMT THEIR SOCIAL SPENT

10%

SOURCE: GARTNER

SPENT ON SOCIAL MEDIA ANALYTICS

£75K- Data Analyst- Marketing Analyst

DEVELOPMENT

STAFF & ORG

MARKETINGADMIN £40K- Case Studies- PPC, AdWords- Social

£70K- Content Curation- APIs- Mobile

£15K- Office Space- Legal- Accounting- Hosting

£200K(EIS Qualified)

Raising

SaaS Platform, Monthly SubscriptionFreemium available

Business Model

Investment

35%37%

8% 20%

‘Bridge’ fund to take us to Series A in 1.5yrs.

Rationale\Aim

£75K- Data Analyst- Marketing Analyst

PAID\PPC

SALES NETWORKTHOUGHT LEADERSHIP

£200K(EIS Qualified)

SOCIAL MEDIA

Marketing Plan

PARTNER NETWORK

KEY EVENTS COVERAGE

Grow organic traffic using social channels, own technology, and PR material. Currently 15,000+ followers across social.

Grow our network in countries that showcase a rapid increase in social media including Singapore, Dubai, Brazil and India. Currently we have reps in USA, Italy, Portugal and Sweeden.

Increase budget for Google AdWords, Twitter and Facebook promoted posts. To-date we have achieved Avg. CPC @ £0.90.

Our platform allows us to maximise exposure during certain ‘social-media-heavy events. Recent successes include London Fashion Week, Oscars, XFactor.

Through our Accenture and Deloitte networks we have participated in various leadership\innovation conferences and we intend to increase our presence in this space.

We currenly have a number of strategic partnerships and intend to expand. Current partners: GetSocial, Enplug, Shorty Awards, Dealroom.co

£75K- Data Analyst- Marketing Analyst

Projection and Target

TARGET:The objective for this investment round is to increase our customer acquisition rate, and put us in a strong position to pursue a VC Series A round by the end of the second year.

£75K- Data Analyst- Marketing Analyst

CAP Table & ROI Projection

The Competition:Platforms that explore Automation

Sociolus Rival IQ Twtrland Follower Frenzy

Tweet Adder

Buffer

Brand social media analytics Yes Yes Yes Yes Yes YesCompetitor social media analytics Yes Yes Yes No No No

Market analytics Yes Yes No No No NoMarketing automation - Twitter Yes No No Yes Yes Yes

Marketing automation - Facebook Yes No No No No YesContent Curation Yes No No No No Yes

Content Scheduling & Automation Yes No No No No YesInfluencers Insights Yes Yes No No No No

Cost (p/m) £25-£200 £125-£275+ £35-£175 £15-£75 £15-£40 £35-£175

WHAT MAKES US DIFFERENT?

- Our automation is intelligent, we use market and competitor analytics to be targeted and relevant.

- We offer the widest range of automated activities- Solution based on fusion of key\proven techniques: big-data

analytics, influencer marketing and automation

Some of our customers and partners

Contact Us

INTELLIGENT MARKETING AUTOMATION

@Sociolus | www.sociolus.com | team@sociolus.com