Software as a Tool Doing it Right!

Shadid Chowdhury Developer, SmartBear Software

@shadidc

Humans started using tools at least 2.6 million years ago

source: http://en.wikipedia.org/wiki/Tool

Software as a ToolEfficiency = Productivity - Friction

Software as a Tool - Challenges

Deciding the Right Feature

“Business” - Shifting Perspetive - “Customer Need”

Understand Customer Needs

Personas ...| Who needs What & Why?

Business Goal -> User Goals

Feature Doing it Right

Shift Left << Usability Testing

Impersonation Tests

Be in the wild, Get to know your userssource: http://www.corporatewildman.co.za/safaris-and-events/wildman-challenges/

Blend UX within the Process

Engage the Team to User-centered Activities

SummaryDeciding the Right Feature

1. Shifting Perspective2. Personas3. User Goals

Doing the Right Feature

1. Left Shift Usability2. Impersonation Test3. Visit User4. Blend it within Process5. Engage the Team