Executive Programme for the Automotive IndustryFailure to strengthen a company during a downturn can leave it in a much weaker position afterwards.

2009-2010

Shorter

More in depth

Focused on industry needs

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How to build high performance management in the automotive industry and come out of the recession stronger

This is the stated aim of the Solvay Brussels School of Economics and Management in its latest programme, which has been specially re-designed for automotive industry executives.

Like all of our executive education programmes, this course will be led by a team of top class experienced professionals and leading international academics, who understand the skills needed by executives working in companies engaged in importing, manufacturing, rental and leasing, distribution and supply in the automotive industry.

Every industry faces periodic downturns of varying severity, - but executives with the vision,- ingenuity and courage to go against the grain of convention can take their companies to new heights while competitors are sinking.

Today’-s challenging economy calls for executives who are able to assume the responsibilities of leadership. However, such a process can take years of on-the-job training time, which most companies cannot afford, particularly in a volatile marketplace like today’s.

That is why the SBSEM has concentrated its automotive programme in such a way as

• to tackle the key challenges facing the automotive Iindustry

• and to reduce as much as possible the time devoted to the Programme

As a consequence, the cost of the programme has been reduced so as to offer maximum return on investment.

Managing in A rEcESSIon

Programme Content

What sort automotive industry Will

remain after the crisis ?

the consumer shift

Module 1 Module 2

The programme is characterized by an excellent balance between state-of-the-art theory and, lectures given by internationally renowned academics in sessions chaired

by leaders from the sector: directors from leading manufacturers, senior figures from the European commission and representatives of international motoring organisations.

There will, of course, be a car industry after the recession. However, there will be a new landscape and one likely to be very different from the one we are used to.

This module will examine :

What the automotive industry will look like ? Will there be more or fewer key manufacturers? Who will be the losers and winners?

What will the car of to-morrow be like? Which engines and which equipment will be on board ?

Will there be « one new business model « or several ones?

What will be the new role for importers, distributors, deal-ers, service points and others in the sector ?

This module will take place during a residential seminar lasting two and half days.

The programme will examine key issues for the industry and current trends, through a programme of five modules:

The financial and economic climate of the last 12 months, increased consumer control, personal empowerment, advances in technology, and a plethora of devices and ap-plications have changed the landscape for many marketers. This shift has been a mixed blessing. Whilst it has enabled consumers to engage with their world in a multitude of ways that did not even exist a few years ago, this consumer evolution has also put increased pres-sure on brands.

Key issues to be tackled during this session include:

The customer of the future

How to communicate with this new customer

Brand management as a strategic business practice

The new marketing and media ecosystem.

the car/automotive industry and the

credit crunch

the car/automotive industry and the

neW eu and national regulations

Module 3 Module 4

The European Automotive Industry needs a solid post graduate education programme, fully dedicated to assisting car executives to cope with the monumental challenges of the future.

Solvay is the ideal partner to offer such a program, being not only one of the leading European business schools, but also located right at the heart of Europe.

To overcome the current crisis, the best and brightest managers will be needed. Who, in turn, will require the business education and skills necessary to cope with a

continuously changing and global environment.

Module 5Personal Project

Participants will be invited to develop a personal project

in line with their company objectives or focused on one

of the programme’s key themes.

Participants who choose to complete a personal project

will benefit from the assistance of a coach chosen for his

competencies in the subject.

The car industry faces severe challenges on environmental and safety issues. The financial crisis is amplifying these difficulties.

How will r&D be financed in order to reconvert the indus-try for more fuel-efficient engines and safer cars?

How will distributors and dealers finance their operation in a declining market?

How will consumers buy, lease or rent new cars in a tough economic environment?

How will consumers finance their mobility?

In « tempore non suspecto » the European Union and national governments have agreed new regulations with clear deadlines. What will be the effect of the new rules on the car industry of tomorrow? Will manufacturers meet the deadlines? And at what cost?

Key issues to be tackled during this session include:

Which solutions for co2, noX and other emissions? What about regulations on noise levels and pedestrian safety?

What will be the new EU Block Exemption System? Will it still exist or will the EU opt for full application of the Treaty of rome?

What will be the future of car distribution in the EU?

How to encourage consumers to choose low energy con-sumption vehicles. (An EU system, or one per country or even one per region?)

Juan José Diaz RuizCEO Diaz Ruiz & Partners, Former Executive Vice

President Toyota Europe, former President of VW-Audi España, former President of Fiat Auto España

Bernhard Adriaensens (Marketing and communication)

Jean-Pierre Aerts (Marketing)

claude Boffa (Sales)

christian Blümelhuber (Marketing)

Matthias Schmitt (Finance)

Patricia Garcia (Hr)

Paul Verdin (Strategy)

Ivan Hodac, Secretary General AcEA (European Automobile Manufacturers Association)

Lars Holmqvist, cEo cLEPA (European Association of Automotive Suppliers)

Juan José Diaz ruiz, International Automotive consultant (consultant to the World Board of Hyundai-KIA Group, former Senior Marketing Director at Ford, VW, SEAT, Audi, FIAT, and former VP Toyota Motor Europe)

Georgio Elefante & Bart Van Ham, Price Waterhouse coopers,

Philippe Guillaume, Automotive consultant (IBM)

Miguel del Marmol, cEo Total Belgium, President Belgian Petrol Federation

Hughes Moonen, cEo Toyota Insurances

J.c. Lievens, consultant, Former cEo KIA Europe)

Senior civil servants from the European commission

ExPErts wHo taugHt in tHE 2008 ProgrammE :

The faculty:somE of tHE solvay BrussEls scHool of Economics and managEmEnt acadEmics wHo HavE alrEady taugHt in our ProgrammE :

the faculty continually updates the programme, incorporating the latest cases

and teaching materials to address the most recent trends and innovations.

this year’s programme content reflects the current economic climate.

Each academic and expert speaker will provide takeaways to implement in your

daily business and make you stronger at the end of the recession.

for participants, the learning experience is both profound and practical.

armed with actionable frameworks and tools, they return to their companies

truly transformed to become extraordinary leaders for extraordinary times.

learning modelWith on-campus and residential sessions as well as home-based work, the programme offers an integrated set of individual and classroom components. The programme comprises conceptual courses given by academics, presentations by industry leaders, case stories, self-learning and a final personal project.The programme is organized in such a way as to promote dynamic interchange and shared learning among peers from diverse compa-nies.Participants will have access to a specialised intranet with a wealth of information on the automotive industry.

the programme objectives Develop managerial expertise at individual and organizational

levels. Provide in-depth and real life understanding of the challenges fac-

ing national, European and global car industry environments. Equip managers with an in-depth understanding of the interna-

tional issues necessary to grow in today’s tough environment Develop practical and actionable “take homes” Provide new business skills reinforce the network and prepare a new generation of leaders for

the automotive industry.

language Sessions will mainly be in English (a good comprehension of English is required).

admission criteria

Holders of a university degree or higher education certificate with 3 or more years’ professional experience.Professionals with 6 or more years’ experience in the industry.candidates will be accepted after examination of their application.

Participant fee

€ 4,490 (+ VAT) for the 4 modules

10 % discount for: Solvay alumni FEBIAc-IcHEc automotive programme alumni Second and subsequent participants from the same company€ 1,490 (+ VAT) per module€ 1,000 (+ VAT) for coaching in preparing personal project€ 150 (+ VAT) for defence of project (cost of specialised jury)

dates and timetable

Autumn 2009 to Spring 2010

contact

auto@solvay.edu tél.: 02/650.67.40 - fax: 02/650.65.43 www.solvay.edu/automotiveacademic director: Bernhard adriaensens(contact: Bernhard.adriaensens@ulb.ac.be)

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Practical information

Executive Programme for the Automotive Industry

Solvay Brussels School of Economics and Manangement

Université Libre de BruxellesAv. F. D. Roosevelt 19 - CP 145

1050 Brussels, Belgium

www.solvay.edu/automotive