Sonalika Project

PROJECT

ON

SONALIKA ICML

(INTERNATIONAL CARS & MOTORS LTD.)

Presented by-

Ritesh kumar (2k6/dm/162)Sushad rajendran (2k6/dm/129)Prashant kumar (2k6/dm/147)Sujit kumar dash (2k6/dm/126)Tridip borphukan (2k6/dm/132)Vashali yadav (2k6/dm/1 ) Mingma tamang (2k6/dm/154)

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SONALIKA RHINO- RxTHE SUPERIOR CHOICE

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PREFACE

This report made particularly for Sonalika (International Cars & Motors Limited). Report mainly concern about Rhino-Rx. Main objective of this report is to find out “ THE STRATEGIES FOR RHINO-Rx ”. We include all the concept of marketing & finance, which are required for our research. We analyzed our problem with every aspect of market. We tried our best to make this report and think that it produced an accurate result.

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Contents

(1) COVER SHEET 1

(2) TITLE PAGE 2

(3) PREFACE 3

(4) ACKNOWLEDGEMENTS 4

(5) TABLE OF CONTENTS 5-6

(6) EXECUTIVE SUMMARY 7-8

(6.A) Introduction about Organization 9-11

(6.A.1) Profile

(6.A.2) History

(6.A.3) Strength of the Group.

(6.A.4) key Competitors

(6.B) Aims and Objectives 12-15

(6.B.1) Problem / Opportunity Identification

(6.B.2) Aims and Objectives of the Study.

(6.C) Methodology 16-22

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(6.C.1) Research Design

(6.C.2) Data Collection

(6.C.2.1) Primary data (Survey method)(6.C.2.2) Secondary data (From internet, books)

(6.D) Analysis and Discussion: - 23-80

(6.D.1) Presentation and analysis of collected Data.

1) Presentation and analysis of Primary data2) Presentation and analysis of Secondary data

(6.D.2) Results or Findings of the Study.

(6.E) Conclusions & Recommendation 80-85

(6.E.1) Conclusions

1) Conclusion from primary data.2) Conclusion from secondary data.

(6.E.2) Recommendations

(7) Appendix 86

(8) Bibliography 87

Executive Summary: -

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This report describes a project undertaken for SONALIKA GROUP (ICML).Now a days Sonalika is well known for its Tractors. But now company entering in to the car segment with the launching of Rhino-Rx. Our report analyze that whether Sonalika Rhino-Rx has capability to dominate the market by beating its competitors Mahindra , Tata , G.M. & Toyota.

INTRODUCTION ABOUT ORGANIZATION

PROFILE: - International Cars & Motors Limited , is a venture of one of India’s fastest growing automobile companies – the SONALIKA Group. The Group’s principal growing strength lies in the increasing acceptance of its SONALIKA brand of tractors which has been registering a phenomenal growth year after year and has emerged as the country’s third largest tractor brand with exports to international markets like South Africa, Sri Lanka, France, Zimbabwe, Nepal Bangladesh, Australia, etc. The Group has a combined turnover is excess of Rs. 1,000 Cr. and has today virtually redefined the farm mechanization in India.

.

Year of Establishment

2006

Vision "The Group practices value for money philosophy and strives at providing the best quality at least possible cost."

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Industry Automotive - Four WheelersJoint Venture With LOTUS Company

HISTORY: -

International Cars & Motors Limited (ICML), is a Group Company of the Rs. 1200 Crores SONALIKA Group. The Company is promoted by Mr. L.D. Mittal, Chairman, Mr. A.S. Mittal, Vice Chairman & Mr. Deepak Mittal, Managing Director, who are having vast experience in manufacturing tractors, farm machines & automobiles.

ICML is a project of its kind and is the ‘Pride of Himachal Pradesh’. The Company is having its state-of-the-art production facility, with centrally air-conditioned, dust & pollution free environment, to manufacture multi – utility vehicles / sports – utility vehicles, in Amb, Himachal Pradesh.

The Company has the installed capacity to manufacture 2000 MUVs in a month i.e., 24000 MUVs in a year. In the 1st full year of production in 2006 – 2007, ICML is aiming to churn out about 5000 MUVs & expects to achieve a turnover of Rs. 250 Crores.

Vision /Mission:-

The Dream Project of Sonalika group is to cater the agricultural and auto industry with quality abrasive products through untiring dedication and leadership.

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STRENGTH OF THE GROUP: -

Cost effectiveness in manufacture

Technical competence

Marketing capability

In-House R&D Strength

(6.A.4) Key Competitors: -

Mahindra

Tata motors

Toyota

General Motors India

(6.B) Aims and Objectives:

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We find inspiration for our project title from past & current scenario of the automobile industry. Our project analyze whether Sonalika Rhino –Rx dominate the market by beating its competitors Mahindra , Tata, G.M. & Toyota.

(6.B.1) Problem / Opportunity Identification:

India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry. Passenger vehicles sales crossed the mark of 1 million in 2004-05. Automobile industry expert predicts that by 2050 every sixth car in the world will be for Indians.

India became the fastest growing car market in the world in 2004, growth rate of 20%.

Main players in small car segment are:

Tata Motors

Mahindra

Toyota

General Motors India

MUV ALL INDIA MONTHLY INDUSTRY DATA 2003-04 TO 2006-07

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If we see the above table & chart than we get that there a continuously increase in MUV car segment. Sonalika new product Rhino-Rx is also a MUV & we want to find out whether it dominates the market by beating its competitors.

(6.B.2) Aims and Objectives of the Study:

India is the fourth-biggest market for Passenger vehicle. Automobile industry expert predicts that by 2050 every sixth car in the world will be for Indians.

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S.No. Company Model 2006-07 2005-06 %GROWTH

1 TOYOTA

INNOVA 3618 3045 19

TOTAL 3618 3045 19

2 GM TAVERA 1823 1592 14

3 MARUTI GYPSY 241 362 -33

4 MAHINDRA

SCORPIO 3153 2639 19

BOLERO 3140 2896 8

HARD TOP 366 515 -29

SOFT TOP 782 951 -18

TOTAL 7442 7001 6

5TATA

MOTORSSUMO 2673 2775 -4

SAFARI 1318 391 237

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TOTAL 3991 3166 26

Above table shows that there are many players in MUV segment, they constantly growing. so our aim to study “whether Sonalika Rhino-Rx dominate the market by beating its competitors.” For this purpose we have to do FAB analysis, Product comparison & market survey.

(6.C) Methodology:

This part of the report deals with the methodology of the study. It provides an outline of the research approach, the associated methods and techniques used for the collection of relevant data. On the basis of the placement objectives, the

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research methodology was designed in order to forecast the answers to the research.

(6.C.1) Research Design:

This report is based on both qualitative and quantitative techniques. That’s why we need to highlight both the qualitative and quantitative aspects to identified problems, so I am going to follow Descriptive Research Design.

1. I will prepare a questionnaire for personal interview and use them as primary data.

2. Secondary data is collected from company and other related websites. Other source is various newsletters and magazines.

(6.C.2) Data Collection:

In research method both primary and secondary data has to be analyzed.

(6.C.2.1) Primary data (Survey method):

Primary data is collected by making a questionnaire. Questionnaire is totally in accordance with our problem/title of the project.

QUESTIONAIRE TO STUDY-

WETHER SONALIKA RHINO-Rx DOMINATE THE MARKET

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Ref. no ……………….City …………………Survey location…………Year…………………….

Dear respondent,

I am the student of AIM (Asia pacific institute of management) and doing a survey for my Summer Training project. I would be grateful if you could spare some of your time to respond the following questions.

1. Do you like MUV (Multi Utility Vehicle) cars?

a) Yes.

b) No.

2. If yes, how many brands you know?

a) Less than 2.

b) Between 2-5

c) More than 5 3. Could you rank the following brands from 1 to 5 on

your perception how good these are?

BRAND NAME RANK

Mahindra ……………….

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Tata ………………..

General Motors ………………..

Toyota ………………..

4. You put a brand at rank 1 due to…………………………………………………………………………………………………………………………………………………

……………………………………………………………………………

5. How many cars (MUV) you have own?

a) 0 b) 1

c) 2d) 3

e) 4f) 5

g)More than 5

USERS WHICH HAVE NO CAR (MUV), SWITCH OVER TO QUESTION NO. (8)

6. Currently you use which car (MUV)?

BRAND NAME NO. OF CARS


Tata ………………..

15



others

If others, specify the name ………………….

7. Why you use current car (MUV)? Give most suitable reason

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

8. Would you want to purchase a car (MUV) in incoming days?

a) Yes.

b)No.

\

9. If yes, how could you rank the following advantages to buy the car?

ADVANTAGES RANK

Automatic version Brand nameFuel efficiencyLook (style)Power( in cc)

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Price Reliability Speed others

If others, specify

1) ……………………….2) ……………………….

10. If you get a car (MUV) with low price having good

features of a MUV car, would you like to purchase that car?

a) Yes. b) No.

PERSONAL DETAILS:-

(* Represent non mandatory)

11. Name (Mr/Mrs/Ms) ……………………………………….

12. AGE ………………...

13. SEX

a) Maleb)Female

14. *Address……………………………………………………… Pin code ………………….Tel: +91………………………

15. * Education:

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a) School b) College c) Graduated) Post-graduate 16. Occupation:

a) Businessb) Govt . Sector c) Pvt. Sectord) Studente) Self employed

17. Total monthly income:

a) Less than 10,000b) 10,000-20,000c) 20,000-50,000d) More than 50,000

Thanks for your time

(6.C.2.2) Secondary data:

A) Demand for MUV (Multy utility vehicle): -

It is mandatory to know the demand for the product, if you are entering in a new segment. For this purpose company provide us the data, which provides information about Multy utility vehicle (all over India state wise demand).

B) FAB (Feature, Advantages & benefits) analysis: -

FAB analysis made by us with the help of engineers. After the completion of FAB, R&D department checks it.

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C) Product comparison: - We made a product comparison sheet by comparing Rhino-Rx with its competitors Scorpio, Tavera etc. Service department to reduce the error checked product comparison sheet

D) USP (Unique Selling Point): -

E) Warranty & Margin policy: -

F) IATFL (International Auto Track Finance Ltd.): -

Company launched IATFL to provide easy loan for purchasing of vehicle.

G) Advertising & communication: -

This part is included in our report because advertising leads to the promotion and awareness in customers.

(6.D) Analysis and Discussion: -

To search on a best available conclusion I used two methods of data collection, which I think are best for our research, those are –

1) Primary data collection2) Secondary data collection

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(6.D.1) Presentation and analysis of collected Data

This section deals with the original research questions that were posed at the commencement of the study. They are now considered within the context of the data collected. Actually this part of study concludes the inherent results of the collected data.

1) Presentation and analysis of Primary data:

To collect the Primary data, we used the survey methods. For this purpose i used the population residing in JALANDHAR & HOSHIYARPUR. My sample size consists of 30 people.

Presentation & analysis of primary data is given below:

1) Do you like MUV (Multi Utility Vehicles) cars?

Presentation:

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The first question of questionnaire related to the demand for MUVcars in the market. This is a well-known fact that there are so many car segment in market like MUV & SUV etc.. So it’s very important to know the demand for MUVcars. That’s why we include this question in our questionnaire.

Analysis:

From feedback of respondents we analyzed that 40% peoples like MUV cars. This shows that most of people do not like MUVcars & demand for MUV cars can be decrease in incoming days.

Frequencies

21

2) If yes, how many brands you know?

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Presentation:

This question produces an idea about customer awareness towards brand. If customer is brand aware than only he become brand loyal.

Analysis:

From feedback of respondents, we conclude that most of the people (76.7%) know the brands between 2-5.This shows that most of the customers are aware towards brand. So it may possible that incoming days they become brand loyal.It is a negative aspect for Sonalika Rhino.

Frequencies

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less than 2 between 2-5 more than 5

If yes, how many brands you know?

0

5

10

15

20

25

Fre

qu

en

cy


Statistics

If yes, how many brands you know?30

1

Valid

Missing

N


2 6.5 6.7 6.7

23 74.2 76.7 83.3

5 16.1 16.7 100.0

30 96.8 100.0

1 3.2

31 100.0

less than 2

between 2-5

more than 5

Total

Valid

SystemMissing

Total

Frequency Percent Valid PercentCumulative

Percent

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3) Could you rank the following brands from 1 to 5 on your perception how good these are?

BRAND NAME RANK


Tata ………………..



Presentation:

This question is asked to know the position of MUV competitors of Sonalika Rhino-Rx in customer mind. This question is also very helpful to know the nearest competitors of Sonalika (ICML).

Analysis:

Here we measured the ranking of brand individually, than compare with each other. This is done to get the more accuracy in result.

For Tata:

SPSS graph, which is made on the basis of feedback of respondent’s results that 56.7% people consider Tata is a better brand (Rank 3) & 40% people consider it’s a normal (Rank 5) brand.

Frequencies

25

For Mahindra:

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Feedback of respondents shows that-

16.7% consider Mahindra is best (Rank-1).

43.3% consider Mahindra is extremely good(Rank-2).

20% consider Mahindra is better (Rank-3).

20% consider Mahindra is good (Rank-4).

Frequencies

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For Toyota;


66.7% people consider Toyota brand is best (Rank-1)

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16.7% people consider Toyota brand is good (Rank-4)

16.7% people consider Toyota brand is normal(Rank-5)

Frequencies

29

For G.M.:


20.0% people consider G.M. brand is Extremely good (Rank-2)

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23.3% people consider G.M. brand is better (Rank-3).

36.6% people consider G.M. brand is good (Rank-4).

20.0% people consider G.M. brand is normal (rank-5)

Frequencies

31

4) You put a brand at rank 1 due to…………………………………………………………………………

Presentation:

This is an exploratory question and provides the idea about service (Quality) people like the most.

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Analysis:

Most of the respondents put a brand rank 1 due to “True value for money”

5) How many MUV cars you have own?

Presentation:

This question provides idea about demand of MUV cars in market.

Analysis:

Result concluded from respondent feedback shows that –

46.7% people have 1 car.

23.3 % people have 2 cars.

23.3% people have no car.

Frequencies

33

6) Currently you use which MUV car?

Presentation:

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This question is particularly for those peoples who have their own cars and objective of this question is to find out which brand is most favorite for peoples.

Analysis:

From respondents answers we find that –

60% people are using Toyota.

26.7% people are using Mahindra.

10.0% People are using TATA.

This shows that most of the peoples are using Toyota and rests of the peoples are using Mahindra and TATA.

It also shows that Toyota & Mahindra are nearest comprtitors of Sonalika Rhino-Rx.

Frequencies

35

7) Why you use current car? Give most suitable reason.…………………………………………………………………………………………………………………………………………………………………………………………………..

Presentation:

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This question included in questionnaire to know what people want in their cars. This helps us to know that which facility satisfy the customers.

Analysis:

Only one answer given by respondents, i.e. “True value for money”

8) Would you want to purchase a MUV car in incoming days?

Presentation:

This question provides forecasted demand for MUV cars in future.

Analysis:

From respondents answers we get that 60% of peoples would like to purchase a MUV car.

This implies that demand for MUV can increase in incoming days.

Frequencies

37

9) If yes, how could you rank the following advantages to buy the MUV car?

ADVANTAGES RANK

Automatic version Brand nameFuel efficiency

38

Look (style)Power( in cc)Price Reliability Speed others

If others, specify

3) ……………………….4) ……………………….

Presentation:

This question concludes that which facility is most preferable by peoples to buy a MUV car.

Analysis:

Here we measured the ranking of every advantages individually, than compare with each other. This is done to get the more accuracy in result.

For Automatic version:

Majority (40%) of respondents give Automatic version as 6th

Rank advantage to buy a car.

Frequencies

Statistics

automatic version30

1

Valid

Missing

N

39

automatic version

6 19.4 20.0 20.0

12 38.7 40.0 60.0

4 12.9 13.3 73.3

8 25.8 26.7 100.0

30 96.8 100.0

1 3.2

31 100.0

4 advatage

6 advatage

7 advatage

8 advatage

Total

Valid

SystemMissing

Total


Percent

4 advatage 6 advatage 7 advatage 8 advatage

automatic version

0

2

4

6

8

10

12

Fre

qu

en

cy

automatic version

For Brand Name:

Majority (43.3%) of respondents give Brand Name as Rank-1 advantage to buy a car.

40

& 20.0% of respondents give Brand Name as 6th Rank advantage to buy a car.

Frequencies

Statistics

Brand name30

1

Valid

Missing

N

41

Brand name

13 41.9 43.3 43.3

3 9.7 10.0 53.3

5 16.1 16.7 70.0

3 9.7 10.0 80.0

6 19.4 20.0 100.0

30 96.8 100.0

1 3.2

31 100.0

1 advatage

2 advatage

3 advatage

5 advatage

6 advatage

Total

Valid

SystemMissing

Total


Percent

1 advatage 2 advatage 3 advatage 5 advatage 6 advatage

Brand name

0

2

4

6

8

10

12

14

Fre

qu

en

cy

Brand name

For Fuel Efficiency:

Majority (40.0%) of respondents give Fuel Efficiency as Rank-2 advantage to buy a car.

42

& 23.3% of respondents give Fuel Efficiency as Rank-3 advantage to buy a car.

Frequencies

Statistics

fuel efficiency30

1

Valid

Missing

N

43

fuel efficiency

5 16.1 16.7 16.7

12 38.7 40.0 56.7

7 22.6 23.3 80.0

6 19.4 20.0 100.0

30 96.8 100.0

1 3.2

31 100.0

1 advatage

2 advatage

3 advatage

7 advatage

Total

Valid

SystemMissing

Total


Percent


fuel efficiency

0

2

4

6

8

10

12

Fre

qu

en

cy

fuel efficiency

For Look & Style:

Majority (40.0%) of respondents give look & Style as Rank-1 advantage to buy a car.

44

& 30% of respondents give Look & Style as Rank-2 advantage to buy a car.

Frequencies

Statistics

look(style)30

1

Valid

Missing

N

45

look(style)

12 38.7 40.0 40.0

9 29.0 30.0 70.0

5 16.1 16.7 86.7

4 12.9 13.3 100.0

30 96.8 100.0

1 3.2

31 100.0

1 advatage

2 advatage

4 advatage

5 advatage

Total

Valid

SystemMissing

Total


Percent


look(style)

0

2

4

6

8

10

12

Fre

qu

en

cy

look(style)

For Power(in cc):

Majority (53.3%) of respondents give Power (in cc) as Rank-4 advantage to buy a car.

46

& 36.7% of respondents give power as Rank-3 advantage to buy a car.

Frequencies

Statistics

Power(in cc)30

1

Valid

Missing

N

47

Power(in cc)

11 35.5 36.7 36.7

16 51.6 53.3 90.0

3 9.7 10.0 100.0

30 96.8 100.0

1 3.2

31 100.0

3 advatage

4 advatage

7 advatage

Total

Valid

SystemMissing

Total


Percent

3 advatage 4 advatage 7 advatage

Power(in cc)

0

5

10

15

20

Fre

qu

en

cy

Power(in cc)

For Price:

23.3% of respondents give price as Rank-3 advantage to buy a car.

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23.3 % of respondents also give Price as Rank-6 advantage to buy a car.

Frequencies

Statistics

price30

1

Valid

Missing

N

49

price

7 22.6 23.3 23.3

5 16.1 16.7 40.0

7 22.6 23.3 63.3

5 16.1 16.7 80.0

6 19.4 20.0 100.0

30 96.8 100.0

1 3.2

31 100.0

3 advatage

5 advatage

6 advatage

7 advatage

8 advatage

Total

Valid

SystemMissing

Total


Percent


price

0

1

2

3

4

5

6

7

Fre

qu

en

cy

price

For Reliability:

36.7% of respondents give Reliability as Rank-5 advantage to buy a car.

50

36.7% of respondents also give Reliability as Rank-8 advantage to buy a car.

Frequencies

Statistics

reliability30

1

Valid

Missing

N

51

reliability

11 35.5 36.7 36.7

5 16.1 16.7 53.3

3 9.7 10.0 63.3

11 35.5 36.7 100.0

30 96.8 100.0

1 3.2

31 100.0

5 advatage

6 advatage

7 advatage

8 advatage

Total

Valid

SystemMissing

Total


Percent


reliability

0

2

4

6

8

10

12

Fre

qu

en

cy

reliability

For Speed:

Majority (30.0%) of respondents give Speed as Rank-7 advantage to buy a car.

52

& 23.3% of respondents give Speed as Rank-5 advantage to buy a car.

Frequencies

Statistics

Speed30

1

Valid

Missing

N

53

Speed

6 19.4 20.0 20.0

3 9.7 10.0 30.0

7 22.6 23.3 53.3

9 29.0 30.0 83.3

5 16.1 16.7 100.0

30 96.8 100.0

1 3.2

31 100.0

2 advatage

4 advatage

5 advatage

7 advatage

8 advatage

Total

Valid

SystemMissing

Total


Percent


Speed

0

2

4

6

8

10

Fre

qu

en

cy

Speed

For others:

Total population of sample size gives rank-9 to the other advantages to buy a car.

54

This shows that above written advantages are the most preferable to buy a small car.

Frequencies

Statistics

others30

1

Valid

Missing

N

55

others

30 96.8 100.0 100.0

1 3.2

31 100.0

9 advatageValid

SystemMissing

Total


Percent

9 advatage

others

0

5

10

15

20

25

30

Fre

qu

en

cy

others

10) If you get a car with low price having good features of a MUV car, would you like to purchase that car?

56

Presentation:

This question provides a path to know the Brand loyalty of the customers.

Analysis:

Majority (93.3) of the peoples are not Brand loyal.They would like to switch over to the next brand, if they get a car with low price having good feature of small car.

Frequencies

57

2) Presentation and analysis of Secondary Data:

To make my research more accurate, I used Internet. Where I collected the various necessary facts, which will reduce the Error in conclusion of our report.

58

A) Demand for MUV (Multy utility vehicle): -

Presentation & Analysis:

Sonalika is entering in car segmentation with the launch of Rihno-Rx. So its very important to know the demand for MUV in India. For this purpose we made a excel sheet graphs as shown below:



S.No. Company Model 2006-07 2005-06 2005-06 2004-05 2004-05 2003-04 2003-042002-

03

1 TOYOTA

QUALIS** 0 0 0 2346 2346 2657 2657 2379

INNOVA 3618 3045 3045 334 334 0 0 0

2 GM TAVERA 1823 1592 1592 1121 1121 0 0 0

3 MARUTI GYPSY 241 362 362 425 425 279 279 270

4 HMTREKKER

+ PUSHPAK

0 3 3 16 16 66 66 80

5FORCE

MOTORSTRAX 579 637 637 628 628 627 627 538

6 MAHINDRA

SCORPIO 3153 2639 2639 2236 2236 1998 1998 980

BOLERO 3140 2896 2896 2012 2012 1119 1119 468

HARD TOP 366 515 515 1088 1088 1411 1411 1727

SOFT TOP 782 951 951 1280 1280 1182 1182 1134

59

7TATA

MOTORSSUMO 2673 2775 2775 2596 2596 2354 2354 1815

Above graph shows that there is continuously increase in MUV cars (from 2002 to 2007). So its a positive aspect for Sonalika Rhino-Rx.

B) FAB(Feature, Advantages & benefits) analysis: -


FAB analysis is done to understand the feature of Rhno-Rx.

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FAB ANALYSISPARTICULAR FEATURE ADVANTAGES BENEFITS

SA

FE

TY

& S

EC

UR

ITY

Side impact beam in doors

IMPART HIGHER STRENGTH TO THE SIDE DOORS TO ENABLE THEM TO

WITHSTAND STRONG SIDE IMPACTS

HIGH SAFETY AGAINST SIDE IMPACT

Full engine protection cover

FULL ENGINE COVER IS PROVIDED TO PROTECT ENGINE AGAINST THE DAMAGE FROM MUD, PEBBLES etc

TROUBLE FREE ENGINE LONGER ENGINE LIFE

Collapsible Steering column

WHOLE STEERING WHEEL COLUMN GET DISMANTLE IN CASE OF SUDDEN

FORCEFUL IMPACTDRIVER SAFETY

Cross car beam under dash board

CROSS CAR BEAM IMPARTS HIGHER STRENGTH TO THE FRONT BODY AND

MAKE CABIN SAFER IN CASE OF FRONTAL COLLISION

HIGH SAFETY AGAINST FRONTAL IMPACT

Child safety locks on rear door

MANUAL SWITCHES ARE PROVIDED ON THE REAR DOORS TO CHECK

UNWANTED OPENING OF THE DOORS FROM INSIDE

SAFETY FOR CHILDERNS CHECK UNWANTED

OPENING OF THE DOORS

Seat belts for all front facing seats

SEAT BELTS HOLD THE PASSENGERS FIRMLY IN RIGHT POSITION EVEN

WHEN VEHICLE COMES TO SUDDEN HALT

SAFETY FOR PASSANGARS

Fog Lamps FOG LAMPS ENSURE BETTER VISIBILITY IN FOGGY CONDITIONS

BETTER VISIBILITY TO ENSURE SAVE DRIVING

High Mount Stop Lamp

ENSURES THAT DRIVER OF THE FOLLOWING VEHICLE NOTICE IT AS SOON AS THEY LIT SO THAT HE CAN

REACT IN TIME

WARN THE DRIVER OF FOLLOWING VEHICLE IN

TIME

Headlamp Levelling Device

HEADLAMP LEVELLING DEVICE ENSURES BETTER VISIBILITY IN DIFFERENT LOAD CONDITIONS

BETTER VISIBILITY IN DIFFERENT LOAD

CONDITIONS

Co

mfo

rt, C

on

ven

ien

ce &

E

nte

rtai

nm

en

t

Air Conditioner/Heater

HVAC(HEATING VENTILATION & AIR CONDITION) PROVIDED IN RHINO

HELPS IN MAINTAINING THE DESIRED TEMP. INSIDE THE CABIN

FUEL EFFICIENT FAST COOLING/HEATING FOR FATIGUELESS DRIVING.

Flat Floor

FLAT FLOOR PROVIDED IN THE VEHICLE ENSURES PASSANGERS

GET AMPLE HEAD, SHOULDER AND LEG ROOM. IT ALSO IMPARTS

FLEXIBILITY IN CHANGING SEAT ARRANGEMENT.

MOST COMFORTABLE THIRD ROW SEATING WITH

AMPLE SPACE

Seating RHINO COMES WITH UNIQUE FEATURE WHICH ALLOWS EASY

REMOVAL OF THIRD ROW SEATS.

STRETCH OUT IN TOTAL COMFORT

EVEN MOVING HOUSES IS NO LONGER PROBLEM

61

Power Steering

POWER STEERING PROMISES EASY MOVEMENT OF STEERING WHEEL

AND HENCE FATIGUELESS DRIVING AND BETTER CONTROL OVER

VEHICLE.

EASY MANEUVERABILITY BETTER CONTROL.

Window Regulator

POWER REGULATED WINDOWS ARE PROVIDED IN THE VEHICLE FOR

EFFORTLESS OPENING OR CLOSING OF WINDOWS.

ONE TOUCH OPERATION MAKES ALL DOORS OPEN AND CLOSED FROM THE

DRIVER SEAT

Fuel Lid Opening

FUEL LID CONTROL IS PROVIDED AT THE DRIVER SEAT WHICH ENABELS HIM TO CONTROL FUEL LID WHILE

SEATING AT SEAT.

KEYLESS OPENING ALSO CHECK FUEL THEFT

Rear Defogger

REAR DEFOGER IS FITTED AT THE REAR DOOR WHICH DOES NOT LET MIST ACCUMULATION ON THE REAR

WINDOW.

BETTER VISIBILITY THROUGH WINDOW

GLASSPANE IN FOGGY CONDITIONS

Speakers

TWO 4" SPREAKERS AT FRONT AND TWO 6" SPEAKERS AT REAR DOORS

ARE SO PLACED THAT SOUND INTENSITY ALL OVER THE CAR

REMAINS SAME AS WELL AS ACQUIRE LESS SPACE.

BETTER SOUND QUALITY BETTER SPACE

UTILISATION

TE

CH

NIC

AL

SP

EC

IFIC

AT

ION

2.0L 4Cylinder Inline Turbo

Charged Intercooled Indirect

Injection

RHINO COMES WITH LATEST GENERATION D-FIP DIESEL ENGINE

WHICH PROVIDE HIGH POWER CANSUMING LESS FUEL AND LOWER

EMMISSION.

MORE POWER BETTER FUEL EFFECIENCY

(SOHC) Camshaft arrangement

SINGLE OVER HEAD CAMSHAFT WHICH FACILITATE BETTER

MOVEMENT OF VALVES . BETTER PERFORMANCE

100/4200 (BHP/rpm) Max.

Power

RHINO GENERATES 100 BHP @ 4200 RPM , HENCE MORE POWER AT

HIGHER SPEED

MAXIMUM PULLING CAPACITY

Max. Torque 22/2400 (Nm/rpm)

RHINO'S ENGINE GENERATES 22 NM @ 2400 RPM WHICH MEANS HIGH

TORQUE AND BETTER PICKUP

MORE PICKUP MORE LOAD CARRING

CAPACITY

62

TransmissionRHINO FACILITATES SYNCHROMESH

TRANSMISSION ENABLES EASY GEAR SHIFTING .

SMOOTHER GEAR SHIFTING IN ALL DRIVING

CONDITION

Suspension-Front (Independent

Double Wishbone with Torsion Bar

Spring)

THE SUPERIOR SUSPENSION SYSTEM DELIVERS SOFT, CAR LIKE

QUALITY WITH LOAD CARRYING AND AND ROAD HANDELING

CAPABILITIES.

COMFORTABLE RIDING COMPLETE CONTROL ON

JERKS Suspensions-Rear

(Semi Elleptical Leaf Spring)Brakes-Front

(Ventilated Disc Brakes)

LOAD COMPENSATING REGULATING VALVE ENSURES ONLY REQUIRED

AMOUNT OF BREAK FLUID FLOW TO THE BRAKES AND VENTILATED DISC BRAKES DOES NOT LET THE BREAK

DISC TO HEAT UP

COMPLETE CONTROL WHILE BREAKING

MINIMUM STOPPING DISTANCE

Brakes-Rear (Drum balanced with

LCRV)

Tyre(205/65 R15) WIDE TYRES FOR BETTER ROAD GRIP

BETTER RIDING BETTER HANDELING

Ground Clearance(180mm)

180 mm GROUND CLEARANCE MAKES RHINO FIT FOR DRIVING IN

ANY TERRAIN

TROUBLE FREE DRIVE ON ROUGH ROADS

Turning Radius(5.6m)

TURNING RADIUS AS SMALL AS 5.6 MAKES IT POSSIBLE FOR RHINO TO

TAKE SHARP TURNS EASILYEASY MANEUVERABILITY

Length(4440) THIS COMBINATION OF LENGTH, WIDTH AND HEIGHT MAKES RHINO DESIGN AERODYNAMICAL AS WELL

AS ERGONOMICAL

MORE HEAD, LEG, HIP AND SHOULDER ROOM

Width(1645)Height(1885)

Hydraullic Valve Lifters

HYDRAULLIC VALVES ENSURES ACCURATE VALVE CONTROL

MAINTAINANCE FREE

Single belt drive with automatic

tensioner

SINGLE V RIBBED BELT DRIVE WITH AUTOMATIC TENSIONER FOR

POWER STEEERING, WATER PUMP, AC & ALTERNETOR

BETTER FUEL EFFICIENCY AND LOW MAINTAINANCE

Dual Electrical Radiator Fan

RHINO COMES WITH UNIQUE DUAL ELECTRIC RADIATOR FAN PROVIDED FOR EFFECTIVE AND FAST COOLING

OF ENGINE TO REQUIRED TEMPRATURE.

LONGER ENGINE LIFE FAST COOLING

TechometerINDICATE THE RIDER ABOUT ENGINE

RPM ON A PARTICULAR SPEED.

HELPS GEAR SHIFTING AT CORRECT SPEED & PROVIDES BETTER

VISIBILITY & AESTHETICS. COMPLETE CONTROL ON

GEAR VS SPEED RELATIONSHIP

Sliding quarter windowsSLIDING WINDOWS FOR THE LAST

ROW ENSURES BETTER VANTILATION

BETTER VANTILATION

63

C) Product comparison: -


Product comparison is done to know the advantages & uniqueness in Rhino-Rx. How it is different from others MUV cars.

Technical Specifications

Features / Models Safari Scorpio Tavera Bolero Sumo Rhino RX

Engine type 3.0L DICOR 2.6L CRDe

2.5L Direct injection Turbo

Diesel

2.5L Inline 4 Cylinder

1.9L Inline 4 Cylinder

2.0L 4Cylinder

Inline Turbo Charged

Intercooled Indirect Injection

Max.o/p 115/3000 115/3800 80/3900 72.5/4000 68/4500 100/4200

Max. Torque

30/1600-2000

28.3/2200 19/1800 15.5/2000 Dec-00 22/2400

64

Transmission

5M 5M 5 M 5M 5M 5M

Suspensions(Front)

Double wishbone

with Torsion Bar

2WD Independent, Coil Spring, AntiRoll Bar

Independent Double

wishbone,Torsion bar spring &

Anti-roll bar

Independent, Coil Spring,

Double Acting

Telescopic

Independent, coil

springs with anti-roll bar

Independent Double

Wishbone with Torsion Bar Spring

Suspensions(Rear)

5-Link with Coil Spring

Multilink Coil Spring

Semi-Elliptical Leaf Spring

Semi-elliptical Leaf

Type

Parabolic leaf springs with anti-roll bar

Semi Elleptical Leaf

Spring

Brakes(Front)

Ventilated Disc Brakes

Disc and Caliper

Vantilated Disc & Caliper Type

Disc and Cappiler Disc

Ventilated Disc Brakes

Brakes(Rear)

Drum Drum Drum Drum Drum Drum

Tyre 235/70 R16 235/70 R16 205/65 215/75 R15 215 205/65 R15

Ground Clearance

195 180 184 180 160 180

Turning Radius

6 5.6 5.6 5.4 4.9 5.6

Length 4800mm 4495 4435 4056 4505 4440

Width 1810 1817 1680 1660 1726 1645

Height 1925 1975 1765 1880 1976 1885

Wheel Base

2650 2680 2685 2680 2400 2541

PRICE COMPARISON

SC

OR

PIO

Models/ParticularsSEAT CAP MAIN FEATURES

SHOWROOM PRICE

M2DI(TURBO2.5) 7, 9Power Steering, Digital

Speedometetr 639337

STANDARD 7, 9Tubeless Tyres, AC, Power

Steering 725888

TURBO 2.6DX (2WD) 7, 8Std+Central Locking, music

System, Power Window 791491

TURBO 2.6 SLX (4WD) 7, 8 DX+Adjustable Steering, Alloys 944126

TIRBO2.6 SLX(2WD) 7, 8 Do 853831

LX AC, Adjustable Steering, Power Steering, Power Window, Alloy 727022

65

SA

FA

RI

EX LX+Music System, Fog Lamps,

Central Locking 822881

VX EX+Air Baga, ABS, Leather Seats 1023190

TA

VE

RA

B1 7, 10W/O any accessories, no AC, no

Power Steering

597000, 627000

B2 7, 10 B1+AC, Heater, Audio Wiring

685000, 710000

B3 7, 10B2+Power Steering, Bright

Interiors

602308, 718000

L1 7, 9

B3+Wood Finish, Power Windows, Central Locking, Front Bucket

Seats 796000

L2 8L1+Dual AC, Rear Windscrean

Defogger 852000

D1 8L2+Alloy Wheels, Music System,

Tachometer, Two Tone Paint 946000

Bo

lero

SLX 7, 8Manual 4WD option, Optional

Power Steering 519000SLE 8 LX Std+AC 528000

Diz 8

LX+Power Window, Central Locking, Stereo, Electric 4WD

Option 549000

PLUS 7

GLX+Bucket Seat, Twin Shaded Fabric Seat Upholstery, Electronic

Speedometer, Wood Finish Dashboard 537000

Su

mo

VICTA EX 6, 10AC, Central locking, Power

Steering 541700VICTA LX 10 AC 518660

VICTA GX 8 EX+Power Windows, Fog Lamps 628900

VICTA CX 10

AC(o), Power Steering, Tachometer, Body Coloured Bumper, Fog Lamps, Rear

Defogger 506740

RH

INO S1 w/o AC 9

Power Steering, Bucket Type Seats(1+1), Techometer

Collapsible Steering, Head Lamp Levelling Device 585500

S1 with AC 8,9 S1w/oAC+AC 605500S2 8,9 S1withAC+Power Steering,

Heater, Body Coloured Bumper, Two RoomLamps, Speakers

655500

66

DLX Single AC 8 S2+CD Player, Rear Defogger 675500

DLX Double AC 8 All Above Features+Another AC 695500

From the above table & charts we conclude Rhino-Rx advantages over its competitors:

S.NO. FEATURE ADVANTAGES

UNBEATABLE PRICE

1 PRICE COMPARITIVLY LESSER PRICE

SUPER PERFORMING TECHNOLOGY

67

2

Engine typeRHINO COMES WITH LATEST GENERATION D-FIP

DIESEL ENGINE WHICH PROVIDE HIGH POWER CANSUMING LESS FUEL AND LOWER EMMISSION.

3

Brakes(Front) LOAD COMPENSATING REGULATING VALVE ENSURES ONLY REQUIRED AMOUNT OF BREAK FLUID FLOW TO THE BRAKES AND VENTILATED DISC BRAKES DOES

NOT LET THE BREAK DISC TO HEAT UP

4

Brakes(Rear)

5

Hydraullic Valve Lifters

RHINO HAS HYDRAULLIC VALVES TO ENSURES ACCURATE VALVE CONTROL

6

Single belt drive with automatic

tensioner

SINGLE V RIBBED BELT DRIVE WITH AUTOMATIC TENSIONER FOR POWER STEEERING, WATER PUMP, AC & ALTERNETOR RESULTS IN BETTER EFFICIENCY, LOW MAINTANANCE & COMPARITABLY LESSER LOAD

ON ENGINE

7

Dual Electrical Radiator Fan

RHINO COMES WITH UNIQUE DUAL ELECTRIC RADIATOR FAN PROVIDED FOR EFFECTIVE AND FAST

COOLING OF ENGINE TO REQUIRED TEMPRATURE.

8Techometer

COMPLETE CONTROL ON GEAR VS SPEED

RELATIONSHIP

EXCLUSIVE VEHICLE FEATURES

9MIELAGE

RHINO GIVES HIGH MILEAGE ON CITY AS WELL AS HIGHWAY ROADS.

10

Ground Clearance

180 mm GROUND CLEARANCE MAKES FIT FOR DRIVING IN ANY TERRAIN

11Turning Radius

TURNING RADIUS AS SMALL AS 5.6 MAKES IT POSSIBLE FOR RHINO TO TAKE SHARP TURNS EASILY

12Fuel Lid Opening

FUEL LID CONTROL IS PROVIDED AT THE DRIVER SEAT WHICH ENABELS HIM TO CONTROL FUEL LID WHILE

SEATING AT SEAT.13 Length THIS COMBINATION OF LENGTH, WIDTH AND HEIGHT

MAKES RHINO DESIGN AERODYNAMICAL AS WELL AS ERGONOMICAL

14 Width

15 Height

68

SAFETY & UNPARALLEL COMFORT

16 A.C.

AC IN RHINO RX IS DRIVEN BY SAME BELT WHICH DRIVES WATERPUMP,ALTERNATOR & POWER

STEERING WHICH RESULTS IN LESS LOAD ON THE ENGINE AND MORE FUEL EFFICIENCY

17

Child safety locks on rear

door

MANUAL SWITCHES ARE PROVIDED ON THE REAR DOORS OF RHINO TO CHECK UNWANTED OPENING OF

THE DOORS FROM INSIDE. WHICH IMPARTS CHILD SAFETY.

18Seating

RHINO HAS MORE SEATS WITH MORE COMFORTABLE, MORE HEAD,LEG & LUGGAGE ROOM

19

Seat belts for all front facing seats

SEAT BELTS HOLD THE PASSENGERS FIRMLY IN RIGHT POSITION EVEN WHEN VEHICLE COMES TO SUDDEN

HALT.

20

Flat Floor

FLAT FLOOR PROVIDED IN THE VEHICLE ENSURES PASSANGERS GET AMPLE HEAD, SHOULDER AND LEG

ROOM. IT ALSO IMPARTS FLEXIBILITY IN CHANGING SEAT ARRANGEMENT.

21NVH System

NVH(NOISE VIBERATION HARNESS) SYSTEM FOR QUITE & COMFORTABLE RIDE

22Cabin space

MORE SPACIOUS LEG ROOM ON ALL ROW SEATS , HEAD ROOM & SHOULDER

D) USP (Unique Selling Point): -

The unique selling points (USP) of Rhino-Rx are as given below: -

It’s latest D-Fip engine, which is optimized, for the best on road performance.

It’s High mileage on city as well as highway roads.

High Ground clearance for rough road usage.

69

NVH (Noise Harness system for quite and comfortable ride.

Excellent initial pick due to high torque of 220Nm.

High acceleration due to 100 Bhp of power.

Maximum speed of 160 Kmph.

Most spacious vehicle in its class (Leg room on all row seats, Head room, Hip room, Shoulder room).

E) Warranty & Margin policy: -

NEW WARRANTY POLICYBasic Warranty 12 month or 50,000 km

(Which is earlier) Extended warranty 12 month or 50,00 km

(Which is earlier)Cumulative Warranty 2 years or 100,000 km

(which is earlier)

NEW MARGIN POLICYCLASS DEALER MARGIN

70

S1 without A.C.

S1 with single A.C.

S2 with single A.C.

DLX with single A.C.

DLX with dual A.C.

30,000

30,000

50,000

50,000

55,000

Here we can see that Sonalika (ICML) concentrated over the dealers by providing a huge amount of Margin. So that dealers would try to sell more & more Rhino in market.

F) IATFL (International Auto Track Finance Ltd.): -

Sonalika used strategic marketing and launched IATFL (International Auto Track Finance Ltd.). So that customer can purchase Rhino-Rx at easy loan.

E) Advertising & communication: -

Presentation & Analysis :

Advertisement results promotion & customer awareness for any product. That’s why we analyzed this data.

Sonalika (ICML) sends Brochure to many peoples for Brand Awareness. They also take part in social programs e.g. they operated Clean & Green fair in Hoshiyarpur.

71

But they are lacking in T.V. & magazine adds. Other competitors of Sonalika like Mahindra & Toyota gives T.V. & magazine adds for Brand awareness.

1) Results from Primary data( Questionnaire):

1) Only 40% peoples like MUV cars. Most of the peoples do not like MUV cars.

Demand for small cars can be decrease in future.

2) 76.7% know the brands between 2-5.This shows that most of the customers are aware towards brand.

Most of the peoples are brand aware.

3) If we take majority from our samples than we get 56.7% people give (Rank 3) to Tata , 43.3% people give (Rank 2) to Mahindra, 66.7% people give (Rank 1) to Toyota & 36.6% people give (Rank 4) to General Motors.

This shows that Toyota, Mahindra, Tata & General Motors are nearest competitors of Sonalika Rhino- Rx.

4) Quality (facility) which peoples like most is-

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True value for money.

5) 46.7% peoples have one car & 23.3 peoples have 2 cars. Also 23.3 % has no car.

As Q.1. Results that most of the people do not like MUV cars. But in spite of this they purchase the MUV cars.

6) Currently most favorite brand of peoples is Toyota & nearest competitors of Toyota is Mahindra.

7) Quality (facility) which people like most in current car is “True value for money”

8) 60% of peoples want to purchase a MUV car in incoming days.

Currently Demand for MUV cars is growing at very fast rate.

9) If we take majority from our samples than we get:

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(40%) of respondents give Automatic version as 6th Rank advantage to buy a car.

(43.3%) of respondents give Brand Name as Rank-1 advantage to buy a car.

(40.0%) of respondents give Fuel Efficiency as Rank-2 advantage to buy a car.

(40.0%) of respondents give look & Style as Rank-1 advantage to buy a car.

(53.3%) of respondents give Power (in cc) as Rank-4 advantage to buy a car.23.3% of respondents give price as Rank-3 advantage to buy a car.

23.3 % of respondents also give Price as Rank-6 advantage to buy a car.

36.7% of respondents give Reliability as Rank-5 advantage to buy a car.

36.7% of respondents also give Reliability as Rank-8 advantage to buy a car.

(30.0%) of respondents give Speed as Rank-7 advantage to buy a car.

This shows ranking of advantages on the basis of peoples perception is as follows:

Rank Advantage

74

1 Brand Name2 Look & style3 Fuel efficiency4 Price5 Power6 Reliability7 Automatic version8 Speed

10) 93.3% peoples are not Brand loyal.

2) Results from secondary data:

1) Demand for MUV vehicle increasing continuously from last five years.

2) Rhino-Rx provides good feature.

3) Rhino-Rx has unbeatable feature in its class .

4) Comparatively lesser price.

5) Latest D-Fip engine, which is optimized, for the best on road performance.

6) High mileage on city as well as highway roads.

7) High Ground clearance for rough road usage.

75

8) NVH (Noise Harness system for quite and comfortable ride.

9) Excellent initial pick due to high torque of 220Nm.

10) High acceleration due to 100 Bhp of power.

11) Maximum speed of 160 Kmph.

12) Most spacious vehicle in its class (Leg room on all row seats, Head room, Hip room, Shoulder room).

13) Huge margin to the dealers.

14) Opening of IATFL (International Auto Track Finance Ltd.).

15) Lack of advertisements.

(6.E) Conclusions & Recommendation

This part of the study deals with both conclusion & recommendation. Conclusion tells about what we conclude from overall study & recommendations include our suggestion.

76

(6.E.1) Conclusions:

Our conclusion includes conclusion obtained from both Primary & Secondary data. Our conclusion extract whether results are favorable for Sonalika Rhino-Rx or unfavorable for Sonalika Rhino-Rx.

1) Conclusion from Primary data:

Demand for MUV growing at very fast rate. This is an opportunity for Sonalika Rhino-Rx. (Favorable)

Most of the peoples are brand aware. This result provides both opportunity & threats. If people are brand aware may be they become brand loyal in future, due to this reason opportunity. Also brand awareness is a base for oligopoly (competitiveness). Due to this reason it is taken as threat also. (Can’t say)

To buy a car people like the car, which provides “True value for money”. Which is one of the objectives of Sonalika. (Favorable)

Currently Toyota is most favorite brand in small cars. (Unfavorable)

In present scenario, Most of the people are not brand loyal. (Favorable)

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People prefer Brand Name, look & style and Fuel Efficiency as compare to other advantages to buy a car. (Favorable)

2) Conclusion from Secondary data:

Demand for MUV cars increases continuously. (Favorable)

Comparatively lesser price. (Favorable)

Latest D-Fip engine, which is optimized, for the best on road performance. (Favorable)

High mileage on city as well as highway roads. (Favorable)

High Ground clearance for rough road usage. (Favorable)

NVH (Noise Harness system for quite and comfortable ride. (Favorable)

Excellent initial pick due to high torque of 220Nm. (Favorable)

High acceleration due to 100 Bhp of power. (Favorable)

Maximum speed of 160 Kmph. (Favorable)

Most spacious vehicle in its class (Leg room on all row seats, Head room, Hip room, Shoulder room). (Favorable)

78

Strategic marketing by providing huge margin to the dealers. (Favorable)

Opening of IATFL(International Auto Track Finance Ltd.) (Favorable)

Lack of advertisements. (Unfavorable)

OVERALL CONCLUSION:

To extract the overall conclusion we analyze the both of conclusion, which are obtained from Primary data and Secondary data.

After doing overall analysis we get result:

Sonalika Rhino-Rx has capability to dominate the market by beating its competitors Mahindra, Toyota, G.M. & Tata. So we can compute overall conclusion in one line-

“SONALIKA RHINO-Rx THE SUPERIOR CHOICE”

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(6.E.2) Recommendations:

In topic (6.E.1) we get some conclusions, which are unfavorable for Sonalika Rhino-Rx. Thus we suggest some recommendation:

In future maintain the supply according to the demand in the market.

Most of the people are not Brand loyal. Make them own customers by providing products & service in respect to their core need.

Rhino-Rx has less capacity (1994cc) engine. While other competitors has more capacity engine except Tata (Sumo). Thus Rhino-Rx engine capacity should Increased.

Rhino-Rx has LCRV brake system. But if Rhino-Rx really want to compete than it should have ABS brake system.

Rhino-Rx should have more Fuel tank capacity. Because Rhino-Rx has less Fuel tank capacity as compare to other MUV cars.

80

Rhino-Rx should have Airbags. Because Most of customers has core need Safety & Comfort.

Most of the MUV has Central Locking system.Even Mahindra Bolero & Tata sumo Which has lesser price than Rhino-Rx are providing central Locking System. Thus Rhino-Rx should have central Locking System.

Rhino-Rx can make an U.S.P. (Unique Selling Point) by Providing Tubeless Tyres in Rhino- Rx. Because its impossible to get tubeless tyres in Rhino-Rx price range.

Competitors of sonalika Rhino-Rx like Mahindra & Toyota etc. gives very much attractive adds on T.V. & Magazine to increase the Brand Awareness. So its mandatory for Rhino-Rx to Concentrate on T.V., Newspaper & Magazine advertisements. Because most of the people are not aware about Sonalika Rhino-Rx.

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7) Appendix:

MUV – Multy Utility Vehicles

SUV – Sports Utility Vehicles

SCM – Supply Chain Management

Brand name – Sign or Symbol for unique identification

Forecasted demand – Future demand

ICML – International cars & Motors Ltd.

IATFL-International Auto Track Finance Ltd.

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(8) Bibliography:

Economic Times

Auto Car

Business Standard

SIAM (Society of India Automobile Manufacturer)

Business Today

www.Google.com

www.Sonalika.com

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http://www.Sonalika.com/

http://www.Google.com/

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Date post:	28-Nov-2014
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Sonalika Project

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