CASE STUDYAspen Edgar, Leeanne Almond, Amanda Koontz

New Media 3305 40

SPLASH MEDIA

Splash Media considers itself the industry’s leading social media and search marketing firm. Specializing in:

• Social Media Marketing

• Content Marketing

• Search Marketing

LOCATED IN ADDISON, TEXAS

SPLASH MEDIA VIA GOOGLE STREET VIEW

MISSIONConnecting Customers to our Clients

“Splash Media is totally committed to helping our clients find new customers in more effective ways. Today we leverage the Internet as a primary medium for this; however, we believe that our mission transcends the Internet, Search Engines and Social Media. As new and more efficient ways to achieve our mission come about, Splash Media will be there learning how to maximize it for our clients.”

LEADERSHIPJohn Dankovchik

Chief Executive Officer

Dennis Wilson

Director of Production Services

Jim McKinnis

President and Chief Creative Officer

Ryan Miller

Director of Business Development

STUDIOSSplash Media owns and operates one of the most technologically-advanced television studios in the world.

A $5.5 million virtual environment studio houses state-of-the-art graphics systems and engineering hardware and is operated by experienced, award-winning production teams.

JOHN LODS

Social Media Specialist

8%8%17%

25%

42%Social MediaBlog DevelopmentSEO, PPCClient MeetingsInternal Meetings

Social media creative, implementation, data harvesting, topic researching, content creation, digital development are some of Lods’s day-to-day responsibilities.

JOHN LODS

“Digital is always evolving. I enjoy learning new things and expanding my horizons and digital allows me to do just that. No one ever stays on top in this world and that's what makes it so interesting. Facebook, Snapchat, Tinder, Periscope, Meerkat...everyone is in constant competition to be the best and it only gets more increasingly evolved as technology because more advance, customized & personalized.

The only thing that is constant, is content, and that's what I create. Whether I'm marketing via push notification strategy, Social media, Pandora ads, or VR googles. Content will always be currency and any day. I have the opportunity to create the next campaign that could take off and be what everyone is talking about. “

CLIENTS

CLIENT PLATFORMS

BONE DADDY CLIENT

NEW MEDIA USAGE99% of Splash Media’s content creation stems from new media. It allows them to target individual target audiences and provide direct content.

New media allows Splash Media to stay on-top of their evolving social media business landscape.

INTERNAL USAGEEvery Friday morning, the agency meets to discuss new media industry news for the week and they approach clients with media trends.

Splash’s "news" website section contains employee POV's on industry news and expert videos on media topics.

Frequent Twitter #SplashChat’s focus on social media topics, brands and how people are reacting to online trends.

MEASUREMENTMeasurement provides clients with what they need to know about consumers. It is tedious taking the time to implement the right tools and track all the data, but this is how agencies retain business, attract new business and develop white papers.

Splash Media uses many new media measurement tools

• Spreadfast

• Topsy

• Raven

• Google analytics

• Ratings6

• UTM tracking

• Native social platform "insights."