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SPONSORSHIP INFORMATION AND OPPORTUNITITES VIRTUAL | AUG. 18
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Page 1: SPONSORSHIP INFORMATION AND OPPORTUNITITES · • Inclusion of the company logo in all conference marketing, with recognition of sponsorship • Inclusion of the company name and

SPONSORSHIP INFORMATION AND OPPORTUNITITES

VIRTUAL | AUG. 18

Page 2: SPONSORSHIP INFORMATION AND OPPORTUNITITES · • Inclusion of the company logo in all conference marketing, with recognition of sponsorship • Inclusion of the company name and

ABOUT THE SUMMIT The Digital Media and Advocacy Summit is the premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots communities. The Public Affairs Council brings together digital experts and experienced practitioners from Fortune 500 companies, influential advocacy groups and leading associations for a full day of idea sharing, networking and tactical skill building. The 2020 Virtual Summit will take place on August 18 on an interactive virtual platform.

AUDIENCE In 2020, based on our conversations with the community, we expect more than 100 digital, advocacy and communications professionals to attend. In 2019, attendees included employees from AARP; Air Line Pilots Association, International; AT&T; eBay; Exelon Corporation; National Association of REALTORS; Pfizer and more. Sample titles of 2019 attendees include: associate vice president, digital advocacy; director, digital and political affairs; director of grassroots advocacy; manager of government affairs; director of communications; manager of digital communications; and vice president of public affairs. As of June 24, over 25 attendees have registered. We can accommodate a virtual crowd of up to 500.

SPONSOR BENEFITS Promote and Showcase Sponsoring the Digital Media and Advocacy Summit allows you to advertise your firm and services to our attendees. Your name and brand are present in marketing and throughout the event itself, giving you repeated exposure to this unique community. Network and Connect During the Summit, there will be numerous opportunities to network virtually and meet new people in your industry. For the first time, the Summit will feature a virtual exhibit hall, a virtual networking lounge and a virtual cocktail hour lead by a professional mixologist. Attendees who have been quarantined at home are looking for ways to connect and engage with their peers

Page 3: SPONSORSHIP INFORMATION AND OPPORTUNITITES · • Inclusion of the company logo in all conference marketing, with recognition of sponsorship • Inclusion of the company name and

across the advocacy space and we hope our virtual conference will serve as that venue. In order to address rising complaints, we no longer distribute full contact information of registrants to all conference participants. Sponsors, however, will still receive EXCLUSIVE ACCESS TO THE ATTENDEE LIST, including full contact information, for event-related communications. Please see our sponsorship policies for additional information regarding the use of this list. We Value You We appreciate what you offer to the community and to our event, and we’re dedicated to helping you get the most out of this opportunity. Let us know if you have ideas on how to make this event a success.

Overview of Sponsorship Opportunities

Benefits Premier Champion

Free Virtual Conference Registration(s)

5 3

Selection of Opportunity for a Branded Item or Addressing Summit

Attendees (as indicated)

Attendee Full Contact Information & Advanced Release

7 business days 5 business days

Display of Logo in Top Rotating Banner

Inclusion in Marketing Emails All emails 2 emails

Recognition on Social Media Logo Logo

Recognition on Summit Website and in Virtual Exhibit Hall

Price $3,000 $2,000

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IMPORTANT INSTRUCTIONS WHEN REGISTERING AS A SPONSOR: • You must be a Public Affairs Council member in good standing at the time of the meeting

to take advantage of any sponsorship opportunities. • We will confirm receipt of your registration form. Within 10 business days, we will notify you

as to whether your request can be honored. • In fairness to all interested sponsors, sponsorship holds and advance registrations are not

available. • Registrations can only be made by submitting a completed form by email at

[email protected]. • Please click here to view of our full sponsor and conference attendee policies.

Page 5: SPONSORSHIP INFORMATION AND OPPORTUNITITES · • Inclusion of the company logo in all conference marketing, with recognition of sponsorship • Inclusion of the company name and

Sponsorship Packages Digital Media and Advocacy Summit

August 18, 2020 | Virtual LIMITED OPPORTUNITIES AVAILABLE

PREMIER SPONSOR | $3,000

Choice of either a branded sponsorship item/experience or opportunity to address attendees (see options below). REGISTRATION BENEFITS • Five free virtual conference registrations

MARKETING BENEFITS • Seven-business-day advance release of the participant list, with frequent updates before and after

the conference • Prominent placement of the company logo in top rotating banner • Inclusion of the company logo in all conference marketing, with recognition of sponsorship • Inclusion of the company name and logo on the Summit’s online agenda • Recognition on social media using the conference hashtag #DMAS20 • Virtual exhibit booth to include description, videos, giveaways and more

SELECT EITHER A BRANDED SPONSORSHIP OR OPPORTUNITY TO ADDRESS ATTENDEES

Opportunities to address the full conference body during your sponsored keynote session with recorded video remarks (1-2 minutes).

• Opening Keynote – logo displayed on

session (1 Available) • Closing Keynote – logo displayed on

session (1 Available) • Afternoon Keynote Address – logo

displayed on session (1 Available)

Opportunities to put company name and logo on select conference item or experience:

• Opportunity to serve as the sponsor for

our morning yoga wellness event to kick start the conference (1 Available)

• Opportunity to name the cocktail for Virtual Cocktail Hour. The drink will also be made by a professional mixologist and served in a branded cup (1 Available)

We will be happy to consider additional ideas.

Please contact us with your suggestions. Sponsors will be recognized in rotating slides during conference breaks and sessions, where possible.

Page 6: SPONSORSHIP INFORMATION AND OPPORTUNITITES · • Inclusion of the company logo in all conference marketing, with recognition of sponsorship • Inclusion of the company name and

Sponsorship Packages Digital Media and Advocacy Summit

August 18, 2020 | Virtual LIMITED OPPORTUNITIES AVAILABLE

CHAMPION SPONSOR | $2,000

Choice of either a branded sponsorship item or opportunity to address attendees (see options below). REGISTRATION BENEFIT

• Three free virtual conference registrations

MARKETING BENEFITS • Five-business-day advance release of the participant list, with weekly updates leading up to

the conference • Display of the company name and logo on website • Inclusion of the company logo in two conference marketing emails, with recognition of

sponsorship • Inclusion of the company name and logo on the Summit’s online agenda • Recognition on social media using the conference hashtag #DMAS20 • Virtual exhibit hall page to include description, videos, giveaways and more

SELECT A BREAKOUT SESSION TO SPONSOR

• Logo included on session room display for a breakout session of your choice (8 Available) –

please see the agenda for breakout session options.

We will be happy to consider additional ideas for sponsorship opportunities. Please contact us with your suggestions.

Upgrade your Champion sponsorship to Premier for additional sponsorship benefits, including receiving additional complimentary registrations to the conference, getting earlier access to the

conference participant list and more!

Contact [email protected] for more details.

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Sample Virtual Exhibit Booth

All sponsors will have a virtual exhibit hall booth where attendees can chat directly with representatives, schedule secure Zoom meetings with your team and gauge interest in your company’s offerings. As a sponsor you can use this space to upload files, craft a short description of your services and embed videos. Throughout the Summit, attendees will be encouraged to visit the exhibit hall through prizes and games.

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Sample Breakout or Keynote Session Page

If you are sponsoring a keynote session (Premier only), your company’s logo will be featured in the top right corner of the session and you will be able to address attendees with a 1-2 minute video at the start of the session. If you’re sponsoring a breakout session, your company will be mentioned during speaker introductions, and your logo will also appear in the top right.

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Session Agenda View

If you chose to sponsor a session, your company’s logo will also appear in the digital agenda on the platform in addition to the online agenda at pac.org/dmas.

Page 10: SPONSORSHIP INFORMATION AND OPPORTUNITITES · • Inclusion of the company logo in all conference marketing, with recognition of sponsorship • Inclusion of the company name and

Sponsorship Registration Digital Media and Advocacy Summit

August 18, 2020 | Virtual Submit to: Carolyn Darville | [email protected]| phone: 202.787.5976

SPONSOR INFORMATION

Sponsor Level: ☐ PREMIER

($3,000)☐ CHAMPION

($2,000)

Organization:

Contact Name:

Job Title:

Address: Street Address

City State Zip Code

Phone: Email:

Web Address: Twitter Handle:

SPONSOR OPTIONS Please list your 3 preferred sponsorship opportunities. Upon confirmation of your sponsorship, staff will work with you to finalize placement.

1.

2.

3.

ADVANCE PAYMENT IS REQUIRED

Payment Type: ☐ AMERICAN EXPRESS ☐ VISA ☐ MASTERCARD ☐ DISCOVER

CVV: ☐ CHECK (payable to Public Affairs Council)

Card Number: Expiration Date:

Signature: By signing this document, I acknowledge that I have read and agree to abide by the Council’s sponsor policies which can be viewed at http://pac.org/conferences_policies#sponsors.

CANCELLATIONS: Cancellations received prior to the redemption of any sponsor/exhibitor benefits will receive a full refund. Cancellations received on or before the materials deadline will receive a refund equal to half of the sponsor/exhibitor fee. No refunds will be issued after the materials deadline has passed. Cancellations must be submitted in writing to Carolyn Darville at [email protected]


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