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SPONSORSHIP OPPORTUNITIES www.holisticmoms.org
SPONSORSHIP OPPORTUNITIES
www.holisticmoms.org
WHO WE ARE
Founded in 2003, The Holistic Moms Network™ is a 501(c)(3) non-profit organization connecting parents who are interested in holistic health and green living. The Holistic Moms Network strives to create supportive communities and to raise awareness about natural living. For parents who choose to raise their children holistically, having the support of like-minded parents is critical. That is why HMN is dedicated to facilitating grassroots community-building throughout the nation, offering moms and dads the opportunity to create local chapters where they can connect and find friendship and resources that are so necessary for successful parenting. Click play to learn more:
www.holisticmoms.org 877-HOL-MOMS [email protected]
OUR MISSION We have a simple purpose at the Holistic Moms Network: to make a difference, one family at a time. At the Holistic Moms Network, our mission is to generate awareness, education, and support for holistic parenting and green living by providing nurturing, open-minded, and respectful local community networks that encourage families to share these ideals and learn from each other. By providing support and community, we empower parents to make positive lifestyle changes for health, wellness, and the sustainability of our planet. Our community represents thousands of parents nationwide who are working to build a healthier and more sustainable future. By joining our individual voices, we create a powerful force for change.
www.holisticmoms.org 877-HOL-MOMS [email protected]
HMN COMMUNITY: LOCAL CHAPTERS We believe in community. The foundation of the Holistic Moms Network is our network of nearly 100 in-real-life Chapters. The connection, education, and support our members receive from participating in their local chapters is the basis for our organization and is a powerful means for educating parents about natural and holistic lifestyle options, services, and resources.
www.holisticmoms.org 877-HOL-MOMS [email protected]
HMN COMMUNITY: CURRENT CHAPTERS
Arizona East Valley Phoenix Chapter Sedona Verde Valley Chapter California American River Chapter Eden Area Chapter Indian Wells Valley Chapter Los Angeles (Greater Pasadena) Chapter Los Angeles (South Bay) Chapter Monterey Bay Area Chapter Morgan Hill Area Chapter Orange County Chapter San Diego (North County Coastal) Chapter San Francisco (East Bay Area) Chapter San Jose Chapter Santa Clarita Valley Chapter Temecula Valley Chapter Tri-City Chapter Colorado Denver Metro Chapter Connecticut Fairfield County Chapter Greater Hartford Chapter Middlesex County Chapter New Haven County (Southwest) Chapter Florida Sarasota Area Chapter Georgia Forsyth County Chapter Hall County Chapter Metro Atlanta Chapter
Illinois Chicago Chapter Chicago (Western Suburbs) Chapter Fox Valley Chapter Rockford Chapter Indiana South Bend Chapter Kentucky Louisville Chapter Maine Portland Area Chapter Maryland Harford County Chapter Massachusetts Boston Back Bay Chapter Boston (Metrowest) Chapter Essex County (North) Chapter Plymouth/South Shore Chapter Worcester Area Chapter Michigan Metro Detroit Chapter Minnesota St Cloud Area Chapter Twin Cities Chapter Missouri St Charles County Chapter
New Hampshire Greater Derry Area Chapter Hillsborough County Chapter New Jersey Bergen County Chapter Essex County Chapter Hunterdon County Chapter Monmouth County (East) Chapter Morris County (East) Chapter Morris County (West) Chapter Somerset County Chapter Union County Chapter West Jersey/Philadelphia Chapter New York Brooklyn Chapter Glens Falls Chapter Manhattan Chapter Nassau County (North Shore) Chapter Nassau County (South Shore) Chapter Queens (Astoria Area) Chapter Rochester Chapter Rockland/South Orange County Chapter Suffolk County (Huntington Area) Chapter Suffolk County (Lake Grove Area) Chapter Troy Area Chapter N. Westchester/Lower Putnam Chapter S. Westchester County Chapter North Carolina Triangle Area Chapter North Dakota Grand Forks Chapter
Ohio Cleveland (Eastside) Chapter Cleveland (Westside) Chapter Pennsylvania Bucks County (Central) Chapter Montgomery County Chapter Pittsburgh Area Chapter West Jersey/Philadelphia Chapter Wyoming Valley Chapter Tennessee Knoxville Area Chapter Texas Houston (Southwest) Chapter Tarrant County Chapter Virginia Arlington/Alexandria Chapter Loudoun County Chapter Northern Virginia Chapter Southside Chapter Washington Tacoma Chapter Wisconsin Eau Claire Area Chapter Green Bay Area Chapter Madison Chapter Milwaukee Chapter
www.holisticmoms.org 877-HOL-MOMS [email protected]
OUR MEMBERS 2015
14%
63%
19%
4%
Ages of Members
29 or under
30-40
41-50
Over 50
2%
42%
27%
17%
8%
4%
Ages of Children
None
Newborn - 2
Age 3 - 5
Age 6 - 10
Age 11 - 18
Over 18
Healthy Eating & Fitness
22%
Alternative Medicine
20%
Holistic Education
9%
Green Living 15%
Natural Childbirth &
Breastfeeding 14%
Positive Parenting
10%
Spirituality 6%
Other 4%
Member Interests
www.holisticmoms.org 877-HOL-MOMS [email protected]
WHAT MOMS ARE SAYING
“Since joining the Holistic Moms group, I haven’t felt alone in any of my decisions. I feel confident
in continuing my search for better options for my family. I have had great conversations and have made such great connections with other
moms who are going through exactly the same parenting and health dilemmas as I am.”
Karla, NC Chapter Member
“HMN has brought insight, information and courage in my life. Several of this year’s chapter
meetings were truly life-changing, introducing me to new perspectives and ways of thinking. Like how easy eco-friendly cleaning can be, positive
discipline, the importance of play. I am very grateful for the sharing and encouragement in
this community. I’m so glad to have found HMN!” Mariana, MA Chapter Member
www.holisticmoms.org 877-HOL-MOMS [email protected]
HOLISTIC MOMS ONLINE The Holistic Moms Network also has a tremendous online reach, uniting our community on several platforms:
Engaged online audience and active social media: 88K+ Facebook fans (weekly reach exceeding 60K) 14K+ Twitter followers Weekly #HolisticMoms Twitter Parties with 900K-2.5 million impressions Online Member Community hosting quarterly digital magazine, The Wise Mom, and Online Member Savings Book HealthE Mama News subscriber list reaching 11K 91% of Chapters with Facebook pages reaching local parents Active HMN blog, Pinterest, and YouTube accounts
@HomesteadWitch Thank you so much! Happy to be introduced to your brand! #HolisticMoms @LoriLeal1 Thank u all for a wonderful chat!! Congrats to the winners, and have a great evening! #HolisticMoms @CleanWithEase Loved the chat this evening. I'll be back next week #HolisticMoms @CinthyaM thank you for hosting always great chats with everyone! #HolisticMoms
www.holisticmoms.org 877-HOL-MOMS [email protected]
HOLISTIC MOMS REACH 87K+ Facebook Fans
200 Chapter Leaders/
Influencers
90+ Local Chapters
Marketing to Moms
Expertise
YouTube, Pinterest, and
more!
60K+ Weekly
Facebook Reach
Up to 2.5 M #HolisticMoms Twitter Party Impressions
14K+ Twitter
Followers
Local Chapter Facebook Pages
Annual Natural Living
Conference
Consumer & Practitioner
Reach
Online Brand Awareness
Community Longevity
The Wise
Mom Digital Magazine
HealthE Mama
Newsletter
Discount Offer
Opportunities
18K Email List
www.holisticmoms.org 877-HOL-MOMS [email protected]
HOLISTIC MOMS IN THE MEDIA
and more…
As featured in:
www.holisticmoms.org 877-HOL-MOMS [email protected]
SPONSORSHIP: MAKING A DIFFERENCE
Sponsorship with HMN provides brands with the ability to have authentic and direct communication with moms and natural living enthusiasts who are dedicated to living a natural and non-toxic lifestyle. HMN provides sponsors with a multi-faceted platform, providing many ways to communicate your message and connect with our members.
Join the conversation across HMN platforms and be a part of the dialogue between members in our chapter meetings and online. HMN members look to each other as a top source of information and for recommendations of products and services they can trust for their families. Your support of HMN is powerful for our members.
www.holisticmoms.org 877-HOL-MOMS [email protected]
Local Opportunities:
www.holisticmoms.org 877-HOL-MOMS [email protected]
2015 SPONSORSHIP OVERVIEW
In-Kind Opportunities:
National Opportunities:
PLANTING A SEED WITH HOLISTIC MOMS: $1,000 SUPPORTER
SPROUTING YOUR BRAND: $2,000 SUPPORTER
GROW ROOTS WITH HOLISTIC MOMS: $10,000 SUPPORTER
CULTIVATING YOUR GARDEN/SUSTAINABLE CONNECTIONS: $25,000 SUPPORTER
Event Opportunities:
NATURAL LIVING CONFERENCE: VARIED
SUPPORT A LOCAL HMN COMMUNITY: $500 SUPPORTER
HMN RAISING AUCTION DONOR: IN-KIND
Show support and reach holistic-minded parents local to your area by becoming a Local Chapter Sponsor for one or several HMN Chapters in your area for less than $50/month (an annual donation of just $500). Includes:
Your business name and hyperlink to your website listed in the Local Sponsors section of one Holistic Moms Network Chapter website. Opportunity to display proud Sponsor signage at your place of business, to be recognized by area members and friends
Sponsorship Duration: 12 months
SUPPORT A LOCAL HMN COMMUNITY: $500 SUPPORTER
www.holisticmoms.org 877-HOL-MOMS [email protected]
Donate to support our annual HMN Raising Online Auction and reach thousands of holistic-minded members across the country and our more than 88k+ Facebook fans and 14k+ Twitter followers. All proceeds benefit HMN and your donation is tax-deductible as allowed by federal law.
Includes: Your donated items in our eBay auction taking place yearly in October. Auction promotion through our social media channels. Your business name and hyperlink to your website listed on our auction donors page on our national website. Opportunity to display proud supporter button on your website.
[email protected] or http://auction.holisticmoms.org/
HMN RAISING AUCTION: IN-KIND CONTRIBUTION
www.holisticmoms.org 877-HOL-MOMS [email protected]
Engage Holistic Moms online through our extensive social media network to introduce Holistic Moms members and friends to your brand. Includes:
One #HolisticMoms Twitter party featuring your brand/product Opportunity to give prizes, share links during party Basic pre-party training to maximize benefits Twitter party tips worksheet Find a date the works with your brand’s campaign or product launch HMN promotion of event through social media and membership communications Fast result reporting with opportunities to interact with prominent opinion leaders 30-day discount offer from your brand shared with HMN membership through Holistic Moms Online Member Community
Sponsorship Duration: One-time event plus 30 day promotional offer
PLANTING A SEED WITH HOLISTIC MOMS: $1,000 SUPPORTER
www.holisticmoms.org 877-HOL-MOMS [email protected]
Developing your presence in the Holistic Moms Community without a significant time or staff commitment. Includes:
Creating a sustainable presence through online banners and website links – build brand awareness with ongoing website impressions and traffic for 6 months Full listing on our National Supporters page with your brand name, logo, brief description, hyperlink to website, and social media links Your logo/hyperlink in our monthly HealthE Mama News email newsletter reaching more than 11,000 subscribers
Sponsorship Duration: 6 month program
SPROUTING YOUR BRAND: $2,000 SUPPORTER
www.holisticmoms.org 877-HOL-MOMS [email protected]
Cultivate an ongoing relationship with Holistic Moms members, fans, and friends, and demonstrate your passion for natural living. Includes:
Two Dedicated #HolisticMoms Twitter Parties for your brand, products, or specific campaigns
Ongoing Online Presence: Full listing on our National Supporters page with your brand name, logo, brief description, hyperlink to website, and social media links Your logo/hyperlink in our monthly HealthE Mama News email newsletter reaching more than 11,000 subscribers Ongoing Social Media presence through HMN channels One full page ad in The Wise Mom quarterly digital magazine Banner/logo on Online Member Community
Natural Living Conference: Premier table at Natural Living Conference Half-page ad in NLC program
Sponsorship Duration: 12 months
GROW ROOTS WITH HOLISTIC MOMS: $10,000 SUPPORTER
www.holisticmoms.org 877-HOL-MOMS [email protected]
#HolisticMoms Benefits: Quarterly #HolisticMoms Twitter parties (4/year)
Natural Living Conference Benefits: Premier table at Natural Living Conference Full-page ad in NLC program Signage Links/logos on Conference website Listing as sponsor in Conference program, with logo, website Two attendee bag inserts
Ongoing Online presence: Full listing on our National Supporters page with your brand name, logo, brief description, hyperlink to website, and social media links Supporter listing on all HMN Chapter websites with logo and hyperlink Quarterly email blasts to members and general email list Your logo/hyperlink in our monthly HealthE Mama News email newsletters Quarterly full page ad in The Wise Mom digital magazine Banner/logo on Online Member Community Ongoing discount offer or promo to share with HMN membership
Additional Benefits: Sampling and couponing opportunities with local chapters, with regional targeting available Tell your story: Wise Mom article, email blast, or Facebook event Marketing insights and consultation with Holistic Moms Founder & Director Customizable options including co-sponsored events and product-focused promotions
Reap the benefits of a deep, lasting connection with the Holistic Moms Network community on every platform.
CULTIVATING YOUR GARDEN SUSTAINBLE HMN CONNECTIONS: $25,000 SUPPORTER
www.holisticmoms.org 877-HOL-MOMS [email protected]
"I always feel rejuvenated after the Annual
Conference because of the energy of the other attendees and the knowledge that I have become so
empowered to make decisions that are in the best interest of my family. Having my husband there this year was also great for me because he was able to feel the energy and understand why I get so excited
about HMN." – Donna, Attendee Our Annual Natural Living Conference, ongoing since 2004, features esteemed speakers and holistic health experts discussing the latest information about natural and holistic living. The conference attracts 250-400 people onsite who are interested in natural living, including speakers and press. Holistic Moms Chapter Leaders and green influencers from across the country join us each year at this highly publicized and acclaimed event.
www.holisticmoms.org 877-HOL-MOMS [email protected]
Get your brand in front of Holistic Moms at this very popular event. Exposure to key natural living opinion leaders.
Exhibitor Table with Premier Table Placement Company Signage at the Event Company Logo and Link on Conference Website Prominent Acknowledgement in Conference Program Up to Two Attendee Bag Inserts (Samples or Coupons) Mention in Press Release, Social Media, and at Event
NATURAL LIVING CHAMPION: $2,500 DONATION
Sponsor a volunteer breakfast, coffee/tea break, or healthy snack for attendees and/or exhibitors.
Signage at Break Location Break and Sponsor Listing in Conference Program Company Coupons/Materials Available at Break Site
Sponsor reusable bags for attendees. Company Logo on Attendee Bags Insert One Sample/Coupon into Bags
A la carte options also available for exhibiting, bag inserts, and conference program advertising. Contact us at [email protected] for details.
HEALTHY FOOD CHAMPION: $1,000-$1,500 (VARIABLE)
THREE R’S CHAMPION: $500 DONATION
www.holisticmoms.org 877-HOL-MOMS [email protected]
MARKETING TO MOMS EXPERTISE Marketing consultations with our Executive Director available for select companies
who participate in our Premium Sponsorship Program. Gain insights and perspective direct from your target audience to help inform
messaging and positioning of your products and services.
Nancy Peplinsky is the Founder and Executive Director of the Holistic Moms Network and mother to two boys. She founded the Holistic Moms Network to meet other parents who shared her passions for living healthy and living sustainably, and to help raise awareness about natural living options. Before becoming a mom, she completed three graduate degrees, including a Ph.D. in political science, specializing in gender studies and feminist theory and spent several years working for non-profit research institutes, including the Women’s Research and Education Institute (WREI) and the International Center for Research on Women (ICRW), while residing in the Washington, D.C. area. As a mom and community leader, she is dedicated to empowering women, supporting mothers, and raising her two sons as naturally and sustainably as possible. As a voice for natural living, Nancy has had her pulse on what natural-minded moms are looking for in products, brands, and companies for more than a decade. She has worked extensively with brands such as Boiron, Organic Valley, Applegate, and Frontier, to communicate effectively with holistic moms on a variety of platforms, and to provide insights and tips on reaching this powerful consumer market.
www.holisticmoms.org 877-HOL-MOMS [email protected]
We welcome your opportunity to participate in our various sponsorship programs to help your company increase brand awareness, drive traffic, boost overall ROI, and to support our 501(c)(3) organization. Holistic Moms Network marketing and promotional opportunities will work to meet your particular marketing objectives. Thank you for taking the time to review our program and we look forward to working with you and your brand!
Website: www.holisticmoms.org Email: [email protected]
Phone: 877-HOL-MOMS
