WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston
West Coast SummitOctober 4-5, 2010 – San Francisco, CAPark 55 Hotel
East Coast SummitOctober 25-26, 2010 – Waltham (Boston), MAThe Westin Waltham Boston
“LOVED it, got 3 new customers and lots of new friends. Thanks to all the Sherpa staff for making it a great event.”
Dale UnderwoodPresident, EchoQuote
INSIDE:
Attendee Profile: Who You’ll Reach ................Pages 3-4
High-Level Sponsorships ...............................Pages 5-7
TableTop Exhibitors .............................................Page 8
Attendee Guidebook: Advertising Space ............Page 8
Exhibit Floor Maps .............................................Page 9
Reservation Application ....................................Page 10
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 EMAIL: [email protected] FAX: (401) 247-1255
S P O N S O R S H I P O P P O R T U N I T I E S
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston 2
Dear Sponsor,
I’d like to personally welcome you to participate as a valued sponsor for MarketingSherpa’s B2B Marketing Summit ‘10. This year marks our
7th annual dual-coast event providing sponsors with two full days to interact face-to-face with marketers at all decision-making levels.
What Makes MarketingSherpa Summits Unique
Based upon a platform of objective, research-driven content, MarketingSherpa Summits provide marketers with a powerful blend of case studies, how-to training, interactive panel discussions and benchmark data. Sessions are presented by 3rd party marketing peers, Market-ingSherpa researchers and high-profile experts covering a variety of critical business topics. Attendees walk away with fact-based informa-tion, strategies and tactics they can apply to improve their marketing campaign success right away.
Enhanced Sponsorship Opportunities
Each year we gather and assess feedback from sponsors to ensure we are providing the most lucrative opportunities to capture leads, build brands and generate business. In addition to increasing floor space and session breaks, this year we are offering (3) unique sponsorship packages to maximize your exposure to our target audience.
• Dual Coast Visionary Sponsorship (1) • Dual Coast Networking Sponsorship (1) • Dual Coast Welcome Sponsorship (1)
• Table Top Exhibitor Opportunities (20)
With enhancements to our program content, structure and sponsorship packages, this year offers lucrative opportunities for participating sponsors.
Contact us soon to discuss details as space is limited. We look forward to working with you at B2B Marketing Summit ‘10.
Aimee CrokeDirector of Events & Workshops(401) 247-7655 ext [email protected]
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
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WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston
PAID ATTENDEE DEMOGRAPHICS
• Hundreds of B2B marketers on each coast
• Job titles: Vice President, Director, Senior Manager: 42%
• Experience level: 10-20 years of marketing experience
• 65% market business technology (software, hardware)
• 35% market business services or manufacturing offerings (widgets)
• 76% new attendees
2010 SUMMIT OVERVIEW
Hundreds of top B2B marketers will gather in San Francisco or Waltham, MA for MarketingSherpa’s 7th annual B2B Marketing Summit. In two days they will receive all new Case Studies, research and training. B2B marketers come from across the country looking for practical tools and tips that they can immediately implement, regardless of the size of their budget or staff.
“Very relevant to what I do. The B2B Marketing Summit had a number of things I could bring back and put to use. Validated a lot of what we were doing and helped us to improve.”
MaryMasi-Phelps,DirectorofMarketing,Heroix
B2B SUMMIT PRELIMINARY TOPICS
While specific speakers, presentations and programs are presently being finalized, MarketingSherpa’s B2B Summits will include a range of critical business topics including:
• Boosting ROI though lead generation
• Making social media work as part of your B2B marketing
• Using mobile marketing to increase demand generation
• How to increase quality and quantity of leads
• Building an integrated database
• Optimizing B2B tactics such as whitepapers, webinars and trade shows
• Generating leads through search, database and social community marketing
• Using PR, web content and events to increase lead gen
• Determining most effective ways to incorporate emails and enewsletters to nurture leads
• Best practice case studies handpicked by MarketingSherpa
ABOUT MARKETINGSHERPA
MarketingSherpa LLC is a research firm publishing Case Studies, benchmark data, and how-to information read by hundreds of thousands of advertising, marketing and PR professionals every week.
Praised by The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is distinguished by offering practical, results-based marketing information researched and written by a staff of in-house reporters.
Visitors to MarketingSherpa.com may sign up for their choice of 7 newsletters, including specific offerings for business-to-business and business-to-consumer marketers, email marketing studies and Career Climber – the best way to find a great marketer or a great marketing job.
MarketingSherpa also hosts 2 other major summits each year as well as multiple classroom-style Training Workshops.
Summits
• Email Marketing Summit
• Email Marketing Germany Summit
Workshops
• Email Marketing Essentials Workshops (10 locations)
• Social Media Marketing Workshops (6 locations)
• In-House Customized Training Workshops
• Online Marketing ROI Tour
To boost networking impact and exclusivity, tickets and sponsor-ships are strictly limited for each summit. Most MarketingSherpa Summits sell out well before the actual event dates. We do not accept any walk-in registrations.
Reach top B2B marketerswith multiple touches to ensure they remember your company
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston 4
A TriVision Production
Accelerated Business Services
Active Network
Actuate
Acxiom Corporation
Adify
AECom
AIRINC
Ameritherm
Ariba
ASERVO
AtTask
B2B Contact
Babcock & Jenkins
BigFix
BizActions
Black Garage
Blackboard, Inc.
BuildSite LLC
Bulldog Solutions
Business Communications Group LLC
Business Wise Inc
Business.com
BuyerZone
Callahan & Associates
Camilion Solutions, Inc
CareerBuilder
CenturyLink
Cisco Systems, Inc.
Citrix Online Division Citrix Systems, Inc.
Clarity Systems
ClickMail Marketing
Cole-Parmer Instrument Company
computer aid, inc.
Connect and Sell
Constant Contact
Construx Software
Copy Craft Printers
Delta Dental
Demandbase, Inc
Denali Group
Digimarc Corporation
Dimension Data
dna13
DS SolidWorks Corp
DSM Personalized Nutrition
DWC Enterprises LLC
Dyadem
ECI Telecom Ltd
Element AB
Eloqua
EMC
ExactTarget
FICO
Fiserv, Inc.
Fleishman-Hillard
flyte new media
FuelQuest
Gate58 Marketing
Genius.com Inc
GlobalSpec
Govplace
GuardianEdge
Hitachi Data Systems
Hivefire
HNI Corporation
Hughes
Idearc Search Marketing
IDeaS - A SAS Company
IHS, Inc.
Innoveer Solutions
InsideOut Development
Insurance Insight Group
Interstate
Intersystems
Intrepid Learning Solutions
iPass
ITSMA
Jigsaw
Kewill
KoMarketing Associates, LLC
Kronos, Incorporated
LaBerge LLC
LeadSloth
Life Technologies
Listen.Create.Connecting.
ListEngage Inc.
LookSmart
Macquarie Telecom
Magjak Printing Corp
MailFoundry
Manticore Technology
Mark Logic Corporation
Marketbright
Marketo
MarkLogic
Massini Group
McKesson Pharmacy Systems
Meridian Systems
Message Labs
Metia
Mintel International
Motorola
NCI
Neocase Software, Inc.
neolane
Net Atlantic, Inc.
NetIQ
NetProspex
NetQoS
NetSuite
New England Journal of Medicine
Nex-Sales
Nonin Medical
Nonin Medical, Inc.
NordicClick Interactive
Novell, Inc.
Nuance
Objet Geometries
On24 inc.
Open Text
Oracle
Packer Marketing
Pardot LLC
Parker Hannifin
Pasternack Enterprises, Inc.
Pegasystems
Pentera, Inc.
Ping Identity Corp.
Pitney Bowes Business Insight
Protocol Marketing
PTC
Q1 Labs
Quarry Integrated Communications Inc.
Qwest
Qwest Corp
ReachForce
Recommind
Reed Business Information
Rogers Cable
RSA Security Inc.
Sales Spider
Salesworks Systems Inc.
SelectMinds
Shawmut
Solecom
Solution Publishing
SonTek/YSI
Sophelle
Sophos
Speakeasy Inc
Spirent Communications, Inc.
Staffing Industry Analysts
Strategy-Technology-Results Inc.
Success Coach International, LLC
SumTotal Systems, Inc.
Sun Microsystems, Inc.
Sungard
Sway, Inc.
Swizzle Marketing
Symmetricom
Taleo
TargusInfo
Telvista
The Energy Project
The Kern Organization
The Pedowitz Group
THE POHLY COMPANY
The Vantage Group, LLC
Thermo Fisher Scientific
Tippit, Inc
ToTheWeb LLC
Trend Micro
Trigram Software
TrueNorth Insight, Inc.
University of St. Thomas
Verint Witness Actionable Solutions
Veroxity Technology Partners
Viewstream.com, Inc.
Virtual Village Ltd
VisitorTrack – from netFactor
VNR Verlag fuer die Deutsche Wirtschaft AG
VPI Pet Insurance
VTrenz, a Silverpop Solution
Waggener Edstrom
Weber Media Partners
WebEx Communications
Winshuttle
Workday
WorkForce Software
WorldAPP
Wright Express
2009 B2B MARKETING SUMMIT SPONSORS
Business.comConnectAndSellEchoQuoteGeniusHubSpotManticoreMarketbrightMarketingExperimentsMarketoNeolaneNexsales
OmnitureON24Overdrive InteractivePardotReachForceSalesSpiderShoutletSilverpop/Engage B2BTippitVisitorTrack/NetFactorZoomInfo, Inc.
2009 Summit attendees included executives from:
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
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WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston
2009 B2B MARKETING SUMMIT SPONSORS
MAIN BENEFITS
#1. Your logo will be prominently featured: • On 9x12 screens during breaks and lunch • On the front cover of the attendee guidebook • On printed and PDF brochures distributed to B2B marketers to promote the Summit • On the official Summit microsite • On the pens and notepads given to attendees for record keeping • On lanyards for attendee badges
#2. Hosting privileges for the Official Networking Reception, held immediately following the final session on the evening of day one. Here, you may give attendees sponsored gifts, place signage around the room, wear “host” badges, etc. (Please note: All sponsor-provided promotional items must be approved by MarketingSherpa prior to the event. MarketingSherpa will provide signage for bars.)
#3. Full-page color ad on the inside front cover of the attendee guidebook.
#4. Complimentary 10x20 booth space (both coasts).
#5. Frequent mentions from the summit moderator throughout the event.
#6. You’ll be thanked online (including a hotlink) in the official Summit wrap-up report sent to all 237,000 MarketingSherpa readers.
ADDITIONAL BENEFITS
#7. Attendee contact list: You’ll get the cleaned postal mailing addresses and phone numbers of all attendees after the Summit so you can easily follow up (no email addresses included).
#8. Whitepaper distribution – attendee education: You can include up to 25 double-sided pages of educational whitepaper-style materials (not sales brochures) in the attendee guidebook. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.
#9. New! Provide a 75-word brief for attendee guidebooks. This should include details about your organization and what you can offer attendees.
#10. New! Four full summit tickets.
#11. Discounted tickets: You get $350 off the full Summit ticket price for all of your employees, clients and key prospects. (Tickets are limited. Offer subject to availability. Summits typically sell out prior to the event date.)
Visionary Partner SponsorshipLimit one (covers both coasts)
$40,000 for both coasts
Exclusivity:OnlyoneVisionaryPartnerSponsorwillbeaccepted(includesbothcoasts)
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston 6
MAIN BENEFITS
#1. You host the two networking breakfasts and lunches: You will be the official host of the buffet-style networking lunches held on each day of the Summit. You may place sponsor-provided gifts on each seat (must be purchased/shipped by you, after items are approved by MarketingSherpa). MarketingSherpa to provide buffet signs.
#2. Exclusive sponsored live event Twitter feed displayed on large screen on exhibit floor.
#3. MarketingSherpa will set up groups on LinkedIn and Facebook hosted by your company. Your company will be the only sponsor of these groups specifically created for this summit. Attendees can network, discuss hot button issues, etc. on these sites and your company will be named throughout the promotion of this new virtual community to attendees.
#4. Complimentary 10x10 booth space (both coasts).
#5. Full-page ad on the back cover of the official attendee guidebook.
#6. Logo on summit microsite listing your company as the Networking Sponsor.
ADDITIONAL BENEFITS
#7. Attendee contact list: You’ll get the cleaned postal mailing addresses and phone numbers of all attendees after the Summit so you can easily follow up (no email addresses included).
#8. Whitepaper distribution – attendee education: You can include up to 15 double-sided pages of educational whitepaper-style materials (not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.
#9. New! Provide a 75-word brief for attendee guidebooks. This should include details about your organization and what you can offer attendees.
#10. Two full summit tickets.
#11. Discounted tickets: You get $350 off the full Summit ticket price for all of your employees, clients and key prospects. (Tickets are limited. Offer subject to availability. Summits typically sell out prior to the event date.)
NEW! Networking Sponsorship Limit one (covers both coasts)
$35,000 for both coasts
Exclusivity:OnlyoneNetworkingSponsorwillbeaccepted(includesbothcoasts)
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
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WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston
MAIN BENEFITS
#1. Include a “Welcome to the 2010 B2B Marketing Summit” marketing piece in a pre-Summit mailing (subject to MarketingSherpa approval); your company to provide a two-page piece for MarketingSherpa to distribute two weeks before the Summit.
#2. Your company may leave a branded attendee gift at each attendee’s desk the morning of day one. Our suggested gift is a USB drive containing preloaded MarketingSherpa research content and your company’s educational pieces.
#3. Complimentary table top space (both coasts).
#4. Full-page color ad on the inside back cover of the attendee guidebook.
#5. Your logo will be featured on the (East/West Coast) key card sleeves for attendees staying at the host hotels.
ADDITIONAL BENEFITS
#6. Attendee contact list: You’ll get the cleaned postal mailing addresses and phone numbers of all attendees after the Summit so you can easily follow up (no email addresses included).
#7. Whitepaper distribution – attendee education: You can include up to 10 double-sided pages of educational whitepaper-style materials (not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.
#8. New! Provide a 75-word brief for attendee guidebooks. This should include details about your organization and what you can offer attendees.
#9. New! Two full summit tickets.
#10. Discounted tickets: You get $350 off the full Summit ticket price for all of your employees, clients and key prospects. (Tickets are limited. Offer subject to availability. Summits typically sell out prior to the event date.)
Welcome SponsorshipLimit one (covers both coasts)
$35,000 for both coasts
Exclusivity:OnlyoneWelcomeSponsorforbothcoasts!
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston 8
TABLE TOP INCLUDES
#1. A 6-foot table, internet connection, chairs and trash receptacles. Electrical needs can be arranged with the hotel.
#2. Your logo on a page with other table top exhibitors in the attendee guidebook.
#3. Postal mailing addresses and phone numbers of all attendees after the so you can follow up easily after the Summit (no email addresses included).
#4. Whitepaper distribution attendee education: You can include up to 5 pages (front and back) of educational whitepaper-style materials (not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.
#5. New! Provide a 50-word brief for attendee guidebooks. This should include details about your organization and what you can offer attendees.
#6. One full summit ticket per table top purchase per coast.
Table Top Exhibitor Opportunities20 table tops in San Francisco / 20 table tops in BostonFirst come, first served
Save $1,000 for both Coasts!
$6,495perCoast(East/West)or$12,000forboth
NEW! Attendee Guidebook Advertising Space
CHOOSE YOUR AD SIZE AND COLOR PREFERENCE:
Size Available Cost Frequency Ad Dimensions
Full-Page B/W 2 $1,500 Both Coasts 8” x 10.5”
Full-Page 4 Color 2 $2,500 Both Coasts 8” x 10.5”
½ page B/W 6 $750 Both Coasts 7” x 5”
7x3 B/W 12 $550 Both Coasts 7” x 3”
Let your brand shine!
Purchaseanadtoruninattendeeguidebooksandreachattendeeswithminimalcost!
SeesummitfloormapforyourTableTopselectiononnextpage>>>
CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
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WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston
San Francisco Exhibit Floor(to scale)
Boston Exhibit Floor(to scale)
Exhibit Floor Maps
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CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]
WEST COASTOct 4-5, San Francisco
EAST COASTOct 25-26, Boston 10
Reservation Application
Visionary Partner Sponsorship Limit one (covers both coasts)$40,000 for Both Coasts
Networking Sponsorship Limit one (covers both coasts)$35,000 for Both Coasts
Welcome SponsorshipLimit one (covers both coasts)$35,000 for Both Coasts
Table Top Exhibit (20 Boston / 20 San Francisco)
Save $1,000: Both Coasts $12,000
Just East Coast: $6,495
Just West Coast: $6,495 Requested tabletop location #
Attendee Guidebook: Advertising Space
Full-Page B/W $1,500
Full-Page 4 Color $2,500
½ page B/W $750
7x3 B/W $550
Select your sponsorship today!
Note: Your sponsorship will be accepted contingent on application approval by MarketingSherpa, a formal contract signed by both parties, and depositprovided as stated on our contract.
Company Name
Contact Name
Title
Mailing Address
City, State, Zip
Country
Email (we respect your privacy)
Phone Number (in case of questions)
Fax To:Aimee Croke fax: (401) 247-1255 or [email protected]
Authorized signature
Date