SPONSORSHIP PACKETAPRIL 21, 2012 JOHN HANCOCK HALL

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INTRODUCTION page 1-2

NETWORKpage 3-4

SPONSORS / DEMOGRAPHICSpage 5-6

4 OPERATIONSpage 7-8

5 TIERSpage 9-14

BlackoutKollaboration Boston 1 Winner

Kollaboration is an Asian and Pacific Islander (API) organization founded in 2000 by Executive Director Paul "PK" Kim. Kollaboration has also established itself as a movement fueled by API professionals and students who volunteer their time and effort to celebrate the vast talents of their communities with the goal of helping API performers achieve success in mainstream entertainment. Under the guidance of Executive Producer Roy Choi, Kollaboration officially became incorporated as a 501(c)(3) non-profit organization in January of 2006.

.ROODERUDWLRQ·V� SULPDU\� PLVVLRQ� DQG� PDQWUD� LV� ´(PSRZHUPHQW� WKURXJK�Entertainment.” In addition to encouraging the diverse talents of API Americans, Kollaboration seeks to empower (1) API Americans by providing them with a creative outlet and leadership opportunities, (2) API families by offering a platform for communication that bridges the gap between first generation parents and latter generation youth and (3) the API community at large by raising awareness of other community events and issues. Since 2006, Kollaboration has grown into a national movement with shows selling out in cities across the nation: LA, Chicago, Seattle, Atlanta, DC, NY, Tulsa, Houston, Columbia, San Francisco,Toronto, East Lansing and most recently, Boston.

Kollaboration Boston 1

Kollaboration Boston 2

With an Asian American population of over 200,000 in the Greater Boston area, it was only a matter of time until Kollaboration debuted in the city of Boston to unite the Asian American community around its talents in the performing arts. On April 16, 2011, Kollaboration Boston sold out its inaugural show and HVWDEOLVKHG�LWVHOI�DV�%RVWRQ·V�ILUVW�HYHU�$VLDQ�$PHULFDQ�WDOHQW�VKRZ�FRPSHWLWLRQ��The nine-month project culminated to become more than just a talent show. Kollaboration Boston unified the Asian and Pacific Islander community while showcasing talented performers and inspiring Asian American leaders.

75+PERFORMERS

35+STAFFERS

1100+AUDIENCE MEMBERS

D Pryde

Erika David

Sam Kang

Jane Lui

Aaron Yoo Actor, 21, DisturbiaAlycia Bellamy 079·V�'DGG\·V��*LUOVBobby Lee Comedian, Mad TV, Laugh FactoryBrooke Lee 0LVV�8QLYHUVH�·��David Park Agent, TV Literary Department at UTADJ Shy '-��)LUVW�)HPDOH�'-�IRU�������.,,6�)0Fanny Pak 'DQFHUV��079·V�$PHULFD·V�%HVW�'DQFH�&UHZFar East Movement ���%LOOERDUG�7RS�����6LQJOH�´/LNH�D�*�µHarry Shum Jr. Actor, Dancer, GleeHelie Lee Author, SJll Life With Rice, In the Absence of SunJames Kyson Lee Actor, HeroesJamie Chung Actress, Samurai Girl, Dragonball RevolutionJanet Choi $QFKRU��&KDQQHO�2QH��079·V�5HDO�:RUOG

KOLLABORATION NETWORKKollaboration receives continuous support from celebrities in all different types of entertainment; from comedy to blogs to evening news, Hollywood films, Independent films and music. Listed below are past celebrities who have performed or supported the Kollaboration Movement since 2000.

Harry Shum Jr. Actor, Dancer Glee

Tedd Zee ProducerPursuit of Happyness, Hitch

James Lee ActorHeroes

Jamie Chung ActorSamurai Girl, Dragonball Revolution

Kollaboration Boston 3

Jo Koy Comedian, Laugh Factory, Comedy CentralJohn Cho Actor, Star Trek, Harold and KumarJoseph Kahn MV Director, Britney Spears, Janet JacksonJulia Ling $FWUHVV��1%&·V�&KXFN-XV·Q�&KRQ�Actor, Twilight, New MoonKABA Modern 'DQFHUV��079·V�$PHULFD·V�%HVW�'DQFH�&UHZKen Mok ([HFXWLYH�3URGXFHU��$PHULFD·V�1H[W�7RS�0RGHOKunal Nayyar Actor, The Big Bang TheoryLeonardo Nam $FWRU��+H·V�-XVW�1RW�7KDW�,QWR�<RXMacy Gray Singer, Grammy Award WinnerPhil Yu Blogger, www.angryasianman.comSmith Cho $FWUHVV��1%&·V�.QLJKW�5LGHUSung Kang Actor, Fast and the Furious 3Taboo Rapper, Black Eyed PeasTeddy Zee Producer, The Pursuit of Happyness, Hitch

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Kunal Nayyar ActorBig Bang Theory

Joseph Kahn MV DirectorBritney Spears, Janet Jackson

Leonardo Nam Actor+H·V�-XVW�1RW�7KDW�,QWR�<RX

Kollaboration Boston 4

PAST SPONSORS

other donors

SPONSORS

Kollaboration Boston 5

Locations outside of Boston: Providence, New York City, New Hampshire, Connecticut

60.6%of Asian Pacific Islanders

reside in the Greater Boston area.

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INDIAN63,000

VIETNAMESE43,000

CHINESE109,000

of people in Massachusetts are Asian Pacific Islanders.

Kollaboration Boston 1 53%

AUDIENCE: FEMALE VS. MALE47%

AUDIENCE: AGE RANGE13 60

AGE RANGE [MOST FREQUENT]18 24

Kollaboration Boston 6

DEMOGRAPHICS

Kollaboration Boston 2 returns in 2012 with an executive team that has grown to more WKDQ����FROOHJH�VWXGHQWV�DQG�\RXQJ�SURIHVVLRQDOV��VSDQQLQJ�RYHU���GLIIHUHQW�XQLYHUVLWLHV�throughout Boston. The Campus Ambassador Team includes over 20 Campus Ambassadors, expanding our reach to 14 different universities in the Boston area. Although Kollaboration Boston consists of 12 different sub-teams, our members collaborate as one unit under the direction of the Executive and Associate Directors. Sub-teams specialize in areas such as Finance, Marketing, and Sponsorships. This management structure allows us to seamlessly work together as one team to accomplish our mission of 'Empowerment through Entertainment.”

MANAGEMENT

Executive Director

Associate DirectorAsso

ciate

Dire

ctor

Video

Executive

Prog

ramming

SpecialStaffInitiatives

Production

Publi

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Creative

Marketing

Ambassador

Rela

tions

Design

Campus Photography

Financ

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Web

Sponsorship

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Operations

Operations

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Boston CollegeBoston UniversityBrandeis UniversityFranklin W. Olin College of EngineeringHarvard UniversityMassachusetts Institute of TechnologyMount Holyoke CollegeNortheastern University

Asian American Women In Leadership (AAWIL) ConferenceBoston Asian American Film FestivalBoston Asian American Students' Intercollegiate ConferenceClara Chung Shakin Off Silence Tour at Boston University

Roxbury Community CollegeSuffolk UniversityUniversity of Massachusetts BostonUniversity of Massachusetts AmherstWellesley CollegeBoston Latin AcademyBoston Latin School

Focus Points

Recent PARTNERSHIPS

Title $10,000

Grand Prize $5,000

Platinum $3,000

Gold $1,500

Silver $500

ComplimentaryTickets

Print Media Recognition

Social MediaRecognition*

Sponsor Recognition

Program Advertisement

Logo onBackdrop

BannerPlacement

SponsorTable

15 VIP / 5 GA

Full Page Full Color

12 VIP

Full PageFull Color

8 VIP

½ PageFull Color

4 VIP

¼ PageFull Color

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2 VIP

Overview of Sponsorship benefits

Kollaboration Boston 8

A Portrait From SpaceKollaboration Boston 1 Finalist

Kris LiuKollaboration Boston 1 Finalist

SynergyKollaboration Boston 1 Finalist

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Kollaboration Boston 2

TITLE $10,000Mass media

show experience

sponsorship experience

1 minute of video commercial time to be aired during the showBanner placement at foot of stage as well as possible product placementFull color, full page advertisement on the back of the program (1200+ printed)Acknowledgement from MC as Title Sponsor throughout the duration of the show

6KRZ�WLWOHG�´.ROODERUDWLRQ�%RVWRQ��3UHVHQWHG�E\�><RXU�&RPSDQ\@µFull listing and recognition on all digital and printed press releases, news updates, and announcementsLogo on official Kollaboration BackdropExclusive section on Kollaboration Boston website5 second video and link at the beginning of all Kollaboration videosRecognition on posters (1000+) as Title SponsorWeekly tweets about Title Sponsor on Twitter

Best seats in the house5 minute speaking opportunity during the showSponsor table in the lobbyExclusive access to contestants and performers before the show15 VIP Tickets/5 Normal Tickets

Kollaboration Boston 10

Full listing and recognition on all digital and printed press releases, news updates, and announcementsLogo appearance and links to Grand Prize Sponsor on Facebook, Youtube, Website and all print mediaLogo on official Kollaboration BackdropLinks to Grand Prize Sponsor at the beginning of all Kollaboration

Representative from sponsoring company will present the $1000 grand prize awardSponsor table in the lobby12 VIP Tickets

30 seconds of video commercial time to be aired during the show (to be provided by sponsor)Banner placement at prime location during the showFull color, full page advertisement in the program (1200+ printed)Acknowledgement from MC as Grand Prize Sponsor throughout the duration of the show

Grand prize $5,000Mass media

Show experience

Sponsorship experience

Kollaboration Boston 11

30 seconds of video commercial time to be aired during the show (to be provided by sponsor)Full color, ½ page advertisement in the program (1200+ printed)Acknowledgement from MC as Platinum Sponsor throughout the duration of the showPlatinum Sponsor table in the lobby

Full listing and recognition on all digital and printed press releases, news updates, and announcementsLogo appearance and links to Platinum Sponsor on Facebook, You-tube, Website and all print mediaLinks to Platinum Sponsor at the beginning of all Kollaboration videosRecognition on posters (1000+) as Platinum Sponsor

8 VIP Tickets

Platinum $3,000Mass media

Show experience

Sponsorship experience

Kollaboration Boston 12

program advertisements¼ page advertisement - $100 ô�SDJH�DGYHUWLVHPHQW�������Full page advertisement - $300

silver $500

Full listing and recognition on all digital mediaLogo appearance and links to Silver Sponsor on Website, Facebook, and YoutubeLogo placement in the program (1200+ printed)Sponsor thanked and recognized during show2 VIP tickets

gold $1,500 Full listing and recognition on all digital and printed press releases, news updates, and announcementsLogo appearance and links to Gold Sponsor on Website, Facebook, Youtube, and all print mediaRecognition on posters (1000+) as Gold SponsorFull color, ¼ page advertisement in the program (1200+ printed)Sponsor thanked and recognized during show4 VIP tickets

Kollaboration Boston 13

Miguel Milla (Miggy)Kollaboration Boston 1 Finalist

GEN, Neillmatic, IsaachKollaboration Boston 1 Finalist

Kollaboration Boston 14

in kindAs a 100% volunteer and non-profit organization, we greatly appreciate your help in meeting our wide variety of needs for materials, goods and services. We are open to working with in-kind donations which include, but are not limited to, food, drinks, gift items, and t-shirts. In kind donations with dollar values equivalent to sponsorship levels will receive the same benefits as the corresponding sponsorship package. Please contact us for more details. We look forward to working with you.

Contactsponsorship@kollaborationboston.org

kollaborationboston.orgfacebook.com/kollaborationboston

twitter.com/kollabbostonft