“Canada’s biggest little birthday party since 1945!”

73rd Annual Steveston Salmon Festival

July 1st, 2018

Sponsorship Program

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Sponsorship Program

We are pleased to present our 2018 Sponsorship Program for your consideration. We have a comprehensive benefits package with many opportunities to showcase your brand at the Steveston Salmon Festival.On Sunday, July 1st, the 73rd Annual Steveston Salmon Festival will celebrate “Canada’s biggest little birthday party” in the historic fishing village of Steveston! The Salmon Festival began on Dominion Day in 1944 as a community organized Family Sports Day to raise funds to build a children’s playground, and has since grown into an event that in recent years has attracted up to an estimated 100,000 people. Despite this growth, the fundamental philosophy of our founders remains the same: to raise funds to support projects in and around the Steveston Community Centre for the benefit of the whole community. The Steveston Salmon Festival recognizes our sponsors as an integral part of our success. Simply put, we can’t do this without you! Thank you for considering supporting this signature community event.

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Sponsorship OpportunitiesThe 2018 Steveston Salmon Festival will feature all the favourite attractions that make our festival so popular, including the re-vamped entertainment zone with our main stage, food trucks, and licenced beverage area. The City of Richmond is also planning for a second year a broad celebration that will encompass the entire village, so that Steveston will be the place to be for showing our national pride and celebrating along with 100,000 of our closest friends and neighbours! We are pleased to invite you to celebrate with us at this beloved signature community event and have your brand recognized as a supporter of one of the biggest and longest-running Canada Day celebrations in the country.

Invest in YOUR community!A portion of the funds generated by the 2018 Salmon Festival will be directed towards a capital fund to rebuild the Steveston Park playground in partnership with the City of Richmond.

2018 Festival highlights include:

• CanadaDayParade • SalmonBake• SalmonFestivalMainStage • FoodTruckFestival&LicensedArea• FoodFair • TradeShow• CarnivalandMidway • HorticulturalShow• ArtisanGallery • KingoftheFraserCompetition• Children’sFestival • YouthFestival• JapaneseCulturalShow • CarShow

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Sponsorship CategoriesPresenting SponsorConnect your brand with our historic community event for broad-reaching recognition and maximum benefits.

Zone SponsorSelect a feature Zone to highlight your brand for great exposure and a wide range of benefits.

Program SponsorChoose a specific program area to focus your brand exposure and enjoy excellent benefits.

Community PartnerBecomeaCommunityPartnerandyourbrandwillbeseenasacaringbusinesscommitedtosupportingabeloved community celebration.

Friends of the FestivalManyhelpinghandsareneededtoproduceasuccessfulevent!TheSalmonFestivalhasmanyfriends,andyour brand will be recognized among them.

Media SponsorUse your media brand to showcase the Steveston Salmon Festival to your audience and provide maximum exposure for this historic Canada Day community celebration.

Sponsorship Program 2018

Category Minimum Investment Availability

Presenting Sponsor $25,000 1

Zone Sponsor $15,000 4

Program Sponsor $8,000 7

Community Partner $5,000 unlimited

Friends of the Festival $1,000 unlimited

MediaSponsor Advertising package

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Presenting Sponsor Minimum Investment: $25,000 Available Opportunities: 1Sponsor OpportunityConnect your brand with this historic signature community event for broad-reaching recognition and maximum benefits.

Official Recognition• RecognitionasthePresentingSponsorofthe73rd Annual Steveston Salmon Festival • Logolock-upwithSalmonFestivallogo• RightstousetheSalmonFestivalnameandlogoinallofyourmarketinginitiatives

Promotional Recognition• Brandrecognitioninmediacampaign(campaigndurationandmediaoutletsTBD)• OpportunitytoplaceabanneradonthehomepageoftheSalmonFestivalwebsite.• Logo,linkandcompanybioontheSponsorpageoftheSalmonFestivalwebsite• LogoplacementonsponsorblocklocatedoneverypageoftheSalmonFestivalwebsite• Logoonallprintadvertisinginthecommunitynewspaper(~6)• Logoonallfestivalcollateral(e.g.posters,sitesignage,banners)

Media Recognition• Recognitioninallmediareleases• Regularsocialmediainteractionwithyourbrand• OpportunitytoadvertiseintheexclusiveStevestonSalmonFestivalpull‐outfeaturein the Richmond News one week prior to the Festival (to be negotiated between you and the Richmond News)

Event Recognition• VerbalrecognitionfromtheMainStageandChildren’sStagethroughouttheday• Optiontoentertheparade(entryprovidedbysponsor)• OptionforTwo10x10exhibitspacesintheTradeShow• Sponsorreservedseatingontheparadereviewstand(maximum6)• InvitationtotheSponsorLounge(maximum10)

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Zone Sponsorship(s) Minimum Investment: $15,000 Available Opportunities: 4Sponsor OpportunitySelect a feature Zone to highlight your brand for great exposure and a wide range of benefits.

☐ Salmon Festival Main Stage

☐ Children’s Festival Stage

☐ Children’s Zone: Inflatable Carnival & Midway and more!

☐ Entertainment Zone: Food Truck Festival, Sponsor Lounge & Licensed Area

Official Recognition• OfficialdesignationasyourselectedZoneSponsor• RightstousetheSalmonFestivalnameandlogoinallofyourmarketinginitiatives

Promotional Recognition• LogoandlinkontheSponsorpageoftheSalmonFestivalwebsite• LogoplacementonsponsorslidelocatedoneverypageoftheSalmonFestivalwebsite• Logoonselectadvertisinginthecommunitynewspaper(~3)• Logoonallfestivalcollateral(e.g.posters,sitesignage,yourzonebanner)

Media Recognition• Frequentsocialmediainteractionwithyourbrand• OpportunitytoadvertiseintheexclusiveStevestonSalmonFestivalpull‐outfeaturein the Richmond News one week prior to the Festival (tobenegotiatedbetweenyouandtheRichmondNews)

Event Recognition• VerbalrecognitionfromtheMainStageandChildren’sStage(~4times)• Optiontoentertheparade(entryprovidedbysponsor)• OptionforOne10x10exhibitspaceintheTradeShow• SponsorreservedseatingontheParadereviewstand(maximum4)• InvitationtotheSponsorLounge(maximum6)

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Program Sponsorship(s) Minimum Investment: $8,000 Available Opportunities: 7Sponsor OpportunityChoose a specific program area to focus your brand exposure and enjoy excellent benefits.

☐ Trade Show ☐ Canada Day Parade ☐ Horticultural Show ☐ Salmon Bake ☐ Japanese Cultural Show ☐ Food Fair ☐ Youth Festival

Official Recognition• OfficialdesignationasyourselectedProgramSponsor• RightstousetheSalmonFestivalnameandlogoinallofyourmarketinginitiatives

Promotional Recognition• LogoandlinkontheSponsorpageoftheSalmonFestivalwebsite• LogoplacementonsponsorslidelocatedoneverypageoftheSalmonFestivalwebsite• Logoonallfestivalcollateral(e.g.posters,sitesignage,yourprogrambanner)

Media Recognition• Occasionalsocialmediainteractionwithyourbrand• OpportunitytoadvertiseintheexclusiveStevestonSalmonFestivalpull‐outfeaturein the Richmond News one week prior to the Festival (tobenegotiatedbetweenyouandtheRichmondNews)

Event Recognition• Optiontoentertheparade(entryprovidedbysponsor)• Sponsorreservedseatingontheparadereviewstand(maximum2)• InvitationtotheSponsorLounge(maximum4)

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Community Partner Minimum Investment: $5,000 Available Opportunities: unlimitedSponsor OpportunityBecomeaCommunityPartnerandyourbrandwillbeseenasacaringbusinesscommitedto supporting a beloved community celebration.

Official Recognition• NamedasaCommunityPartnerofthe73rd Annual Steveston Salmon Festival• RightstousetheSalmonFestivalnameandlogoinallofyourmarketinginitiatives

Promotional Recognition• LogoandlinkontheSponsorpageoftheSalmonFestivalwebsite• Namedonselectfestivalcollateral(e.g.posters,sitesignage)

Media Recognition• Occasionalsocialmediainteractionwithyourbrand(~2)• OpportunitytoadvertiseintheexclusiveStevestonSalmonFestivalpull‐outfeaturein the Richmond News one week prior to the Festival (tobenegotiatedbetweenyouandtheRichmondNews)

Event Recognition• InvitationtotheSponsorLounge(maximum4)

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Friends of the Festival Minimum Investment: $1,000 Available Opportunities: unlimitedSponsor OpportunityManyhelpinghandsareneeded toproducea successful event!TheSalmonFestivalhasmany friends, and your brand will be recognized among them.

Official Recognition• NamedasaFriendofthe73rd Annual Steveston Salmon Festival• RightstousetheSalmonFestivalnameandlogoinallofyourmarketinginitiatives

Promotional Recognition• NameandlinkontheSponsorpageoftheSalmonFestivalwebsite

Media Recognition• Onesocialmediainteractionwithyourbrand• OpportunitytoadvertiseintheexclusiveStevestonSalmonFestivalpull‐outfeaturein the Richmond News one week prior to the Festival (tobenegotiatedbetweenyouandtheRichmondNews)

Event Recognition• InvitationtotheSponsorLounge(maximum2)

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Media Sponsor Investment: One Comprehensive Ad Package Sponsor OpportunityUse your media brand to showcase the Steveston Salmon Festival to your audience and provide maximum exposure for this historic Canada Day community celebration.

Official Recognition• Officialdesignationasthe73rdAnnualStevestonSalmonFestivalMediaSponsor• RightstousetheSalmonFestivalnameandlogoinallofyourmarketinginitiatives• Firstrightofrefusalwhenrenewingfuturesponsorshipagreements

Promotional Recognition• LogoandlinkontheSponsorpageoftheSalmonFestivalwebsite• LogoplacementonsponsorblocklocatedoneverypageoftheSalmonFestivalwebsite• Logoonallprintadvertisinginthecommunitynewspaper(~6)• Logoonselectfestivalcollateral(e.g.posters,sitesignage)

Media Recognition• Frequentsocialmediainteractionwithyourbrand

Event Recognition• VerbalrecognitionfromtheMainStageandChildren’sStage(~4times)• Optionforone10x10exhibitspaceintheTradeShow• Sponsorreservedseatingontheparadereviewstand(maximum2)• InvitationtotheSponsorLounge(maximum6)

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ContactFor more information about becoming a Steveston Salmon Festival sponsor, please contact ourSponsorshipTeam:

Email: sponsor@stevestonsalmonfest.ca Tel:604-238-8094

The Steveston Salmon Festival is a project of the Richmond Agricultural and Industrial Society.

WWW.STEVESTONSALMONFEST.CA

STEVESTONSALMONFESTIVAL @SALMONFEST STEVESTON_SALMON_FEST