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Sponsorship Prospectus www.energytradingweek.com www.comriskforum.com www.digicomforum.com Energy Trading Regional Physical Hub sessions Commodity Trading Regional Physical Hub sessions
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Page 1: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

Sponsorship Prospectus

www.energytradingweek.com

www.comriskforum.com www.digicomforum.com

Energy Trading Regional Physical Hub sessions

Commodity Trading Regional Physical Hub sessions

Page 2: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

General event overviews

A mix of free and paid-for content, ensuring quality and quantity of leads

2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking

5000+ participants expected over the 2 weeks

Networking features ONLY available to sponsors and trading firms

Sponsorship Prospectus

Energy Trading Week 2020 2-9 October

www.energytradingweek.com

Energy Trading Regional Physical Hub sessions2nd October Overview: Subject to the COVID threat being reduced, and based on national/WHO rules and guidance, we aim to organise a number of invite only local physical gatherings of typically 20-30 people with plenty of space for social distancing.

These will take the format of presentations, group discussions and a networking reception post event, and will take place in London, Milan, Madrid, Dusseldorf and Zurich. In addition, we are actively seeking local partners and sponsors to co-host these hub sessions in their own localities around the world. Further information to be released shortly.

12th Annual Energy Trading Operations & Technology Summit (ETOT)5-6 October | www.energytradingweek.com/etw/etot/Attendees: 1000+ CIO, CTO, CDO, Heads/Directors/Managers/Experts of Technology, Back Office, Digitalisation, IT, Data, Risk from energy and oil trading companies

Key topics: Digitisation, Operational Efficiency, Algo trading, Business Transformation, RPA, eSM, ETRM, AI, Change Management, Remote trading operations

10th Annual Energy Trading Regulations & Compliance Summit (ETRC)7 October | www.energytradingweek.com/etw/etrc/Attendees: 500+ Heads/Directors/Managers/Experts of Compliance, Regulatory Affairs, Legal, Risk from energy and oil trading companies

Key topics: Regulatory updates, Brexit, RegTech, Trade Surveillance/Market Abuse, Compliance Culture for dispersed workforces

Page 3: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

General event overviews (Cont.)

Sponsorship Prospectus

Energy Trading Week 2020 2-9 October

www.energytradingweek.com

3rd Annual Front Office Excellence Forum (ETex) 8 October | www.energytradingweek.com/etw/front-office-excellence/Attendees: 400+ Heads/Directors/Managers/Experts of Trading, Front Office, Pricing, analysis, algo trading, digital from energy and oil trading companies

Key topics: Trading strategies, pricing, generation mix, algo/automated trading, AI, COVID

2nd Annual High Growth Traders Forum (ETem)9 October | www.energytradingweek.com/etw/high-growth-tradersAttendees: 300+ Heads/Directors/Managers/Experts of Trading, Commercial, Risk, Procurement from SME/challenger Suppliers, Generators, Aggregators, TPIs, Corporate/industrial users

Key topics: Risk, credit, digitalisation, technology, market access, outsourcing, market structure, challenges and opportunities arising from COVID

5th Global Commodity Risk Management Forum (ComRisk) 12-13 October | www.comriskforum.comAttendees: 1000+ CRO, Heads of Risk, Senior Risk Managers, Market Risk, Credit Risk, Operational Risk, compliance, trading from metals, mining, ags, soft, oil and energy trading, consuming and producing companies

Key topics: Present and future pandemic risk, New technology vs traditional risk management set up, global political risk/trade wars uncertainty, trends in global risk management, emerging risk types, climate change

Commodities Digitalisation Forum (DigiCom) 14 October | www.digicomforum.com Attendees: 500+ CIO, CTO, Heads of IT, Digitalisation, applications, CTRM, architecture from metals, mining, ags, soft, oil and energy trading, consuming and producing companies

Key topics: Digitalisation, disruptive tech, CTRM, Data, AI/ML, Blockchain

Commodity Trading Regional Physical Hub sessions 9 October

Overview: Subject to the COVID threat being reduced, and based on national/WHO rules and guidance, we aim to organise a number of invite only local physical gatherings of typically 20-30 people with plenty of space for social distancing.

These will take the format of presentations, group discussions and a networking reception post event, and will take place in London and Geneva, in addition we are actively seeking local partners and sponsors to work with to host these hub sessions in their own localities around the world. Further information to be released shortly.

Page 4: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

What’s in it for you?

Keep your pipelines full and strong

Communicate directly with your priority audience

Keep your organisation firmly in the mind of the industry

Engage with a new audience

No travel, stand, printing or any significant costly logistical efforts

Make contact directly with your highest value prospects during this disruptive period

Target your sales and marketing approaches in the most effective and efficient manner & uncover your prospects planned purchases and interests

Opportunity to communicate directly with your priority audience through speaking / panel opportunities – Reinforcing the position of your organisation as an industry thought leader and associate your brand to topics of great importance to your prospects and clients.

Engage with a new audience you wouldn’t necessarily meet at physical events - very senior level decision makers who may often be unable to take days out of the office for a physical event, those in different geographies who may be too far away as well as those who for whatever reasons don’t generally attend physical events – ensuring the online events work in tandem with your involvement with physical events.

No travel, time away, stand, printing or any significant costly logistical efforts required on your side – sit back and let us do the heavy lifting!

Hours of networking opportunities: through the event app direct messaging platform, in online meeting rooms following each content session, and via interactive Q&A during the content sessions themselves – ensuring you have the means to make contact directly with your highest value prospects.

Prominent branding and visibility across all communications related to the event – helping keep your organisation firmly in the mind of the industry

Sponsorship Prospectus

Receive highly detailed, granular information about each of these attendees, completed at their point of registration, including: (1) Name (2) Position, (3) Company (4) Email (5) Sessions they plan to attend (6) Topics of greatest interest (7) Purchasing plans for 2020/21 (8) Budgets (9) Decision-making level – allowing you to target your sales and marketing approaches in the most effective and efficient manner.

Receive full details of attendees to all content and networking elements of the event. A welcome influx of thousands of new high quality, qualified leads at a time when business development through traditional and face to face channels is challenging – helping keep your pipelines full and strong.

Page 5: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

Sponsorship Prospectus

Commodities People – in the age of COVID-19We have been proud to help connect the energy and commodity trading markets through our peerless reputation of holding the market-leading strategic conferences in the sector since 2009.

With COVID-19 having halted all travel, live events and client visits, unlike the vast majority of event organisers we have continued to grow our offering; bringing exciting new virtual solutions to our usual high standard of sponsorship opportunities.

We are now one of the frontrunners in this new world, with an ideal, experienced position to help you more than ever to achieve your commercial goals in this sector.

A virtual Drinks Reception

Example of a live Panel Discussion

A very different kind of networking and something great to have come out of this pandemic — Valency International Trading Tt was a great opportunity to join and take part in this year’s Energy Trading Week. I found it very useful with competent and well prepared panellists. Besides this, it was highly professional in terms of organisation and conduct. Great job and a huge compliment to you and your colleagues! — Swiss Federal Electricity Commission ElCom I think looking at other digital events you are by far the leaders in delivering virtual events. I have been very impressed with your fast and innovative approach to keeping events going. Well done to all your team — Brady PLC

I really enjoyed and learned lots of different things. Great content and very dynamic, considering the COVID situation, this was a great opportunity to learn and connect with industry members. — Caterpillar Inc. The past weeks have been quite engaging and I had a great time participating in the Energy Trading Week. — Total Thank you very much, great speakers and great platform. It was a pleasure to participate. — Alperia The digital solution for the conference environment is a great improvement to other webinars! — BCG

A visual of the dataset you would receive

Page 6: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

Sponsorship Prospectus

Our track record since COVID-19 (CASE STUDY)Within two months of the COVID-19 outbreak, Commodities People produced two inaugural virtual events from scratch (Commodity Trading Week Online and Energy Trading Week Online). These attracted a combined 2,500+ attendees. They each mixed 9 live presentations and panel discussions with 12 virtual networking opportunities (only available for sponsors and trading companies) and a live Virtual Drinks Reception with entertainment. The breakdown of these audiences (and data/insight into them, which all sponsors have full access to) is as follows:

Registrants 1,337

Registrants of value (trading firms) 770

Trading firm attendees planning to acquire the following solutions in the upcoming 18 months:

ETRM/CTRM systems 117

Data Management Tools 84

Market Data Feeds 95

Data Analytics Tools 119

Risk/Market/Price Modelling Tools 118

Business Consulting 81

Technology Consulting 36

Trade Surveillance Solutions 50

Regulatory Reporting Solutions 38

RPA 42

Trade Finance 126

Credit Risk Software 46

Exchanges 69

Registrants 1,231

Registrants of value (trading firms) 603

Trading firm attendees planning to acquire the following solutions in the upcoming 18 months:

ETRM/CTRM systems 124

Data Management Tools 110

Market Data Feeds 95

Data Analytics Tools 128

Risk/Market/Price Modelling Tools 116

Business Consulting 55

Technology Consulting 54

Trade Surveillance Solutions 63

Regulatory Reporting Solutions 57

RPA 73

Algo Trading software 99

Forecasting tools 110

Exchanges 60

Wholesale Trading Partners 65

Online Trading Platforms 102

Main subjects of interest amongst trading firm attendees:

Digitalisation

Trading Strategies

Trading Operations/Logistics

Risk Management

Regulations & Compliance

Hedging

Corporate Strategy

Credit Risk

ETRM/CTRM Systems

Market Trends

Digitalisation

Trading Strategies

Trading Operations

Risk Management

Regulations & Compliance

AI & Machine Learning

Algo trading

Renewables

ETRM/CTRM Systems

Market Trends

46% 49%

74% 59%

57% 50%

62% 50%

37% 36%

57% 49%38% 46%

29% 46%

55% 47%

69% 53%

Page 7: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

Sponsorship Options Lead

SponsorPlatinum Sponsor

Gold Sponsor

Silver Sponsor

Sponsor

Category Exclusivity Lead By sponsor type

Business Development

Qualified Lead Generation to 1 month post event

Qualified Lead Generation to 1 year post event

Attendees Unlimited Unlimited Unlimited Unlimited Unlimited

Attendees with access to enhanced virtual communication and networking platforms 10 7 5 3 2

Thought Leadership

Panel discussion

Retained collateral/assets

Product demo/Standalone presentation

Post event report sponsorship

Private webinar pre/post event One to be chosen

subject to availabilityClient case study

Brand Visibility

Brand visibility

Advertising on website and event platform Lead Enhanced Enhanced Standard Standard

Event platform banners

Content Marketing

Enhanced Digital Marketing

Exclusive Lead Sponsor Naming Rights

Event platform Sponsorship

Drinks reception sponsorship

Sponsorship Prospectus

Our sponsorship packages are bespoke and tailored to your needs and goals. Please send us an email at [email protected] to find out more about the packages and prices available.

Page 8: Sponsorship Prospectus · content, ensuring quality and quantity of leads 2 weeks of hundreds of sessions, packed with highly relevant content and hours of virtual networking 5000+

Glossary and explanation of features

A

Advertising on website and event platform

STANDARD. Your logo, 100 word profile and URL will be listed on the event website. ENHANCED. In addition to standard you also receive online banners on the event homepage

and a higher position in sponsor listing on the website. On the event platform your logo will appear next to your sponsored session and to relevant connected topics.

LEAD. In addition to standard/Enhanced you also receive online banners on registration page, top position in sponsor listings with dedicated page highlighting your involvement, offerings and services. On the event platform your logo/url will be listed on the homepage, as well as pages for all speakers/sessions/topics. All emails going out via the event platform will have your logo included.

Attendees. Number of participants from your organisation you wish to join the event (excludes access to enhanced virtual communication and networking platforms).

Attendees with access to enhanced virtual communication and networking platform. Number of attendees from your organisation who will have full access to the event networking and communication platform, allowing them to make communicate with, message and speak face to face with other attendees during the event, and to schedule meetings for post event (note – this communication function is only available to end user (trading firms/regulators/association) attendees and sponsors).

B

Brand visibility. All appropriate event communications will be heavily branded with your company logo and URL.

C

Category Exclusivity. Exclusive branding and positioning either as the lead sponsor / partner or as a specific sponsor category (eg, ETRM Sponsor) across all relevant ‘on the day’, pre / post event materials and promotions.

Client case study. A very powerful means of showcasing the benefits of your product/service to summit in a way which engages the audience. You will take the virtual stage along with a client and provide a case study relating to your work together; benefits, implementation, selection and other pertinent topics. Commodities People will work closely with you to ensure that the content is in line with the overall event theme and will have the maximum positive impact on the audience.

Content Marketing. Working with the Commodities People content and marketing team, you will provide an interview or other piece of content which will be used to highlight your involvement in the event. This will be shared as appropriate to our database, social media followers and to the wider industry.

D

Drinks reception sponsorship. At the end of the conference, an online drinks reception will take place within the event networking platform, allowing attendees to mix freely, and communicate face to face via video, in groups of 2-6. As drinks reception sponsor, the networking room will feature exclusively your banners, logos, materials, you will also have the opportunity to give a short speech during the reception.

E

Enhanced Digital Marketing. Ensures maximum brand and product recognition in advance of the event to the attendees themselves, and our wider networking of around 60,000 relevant contacts. This feature includes: • Online banners on the event homepage and Registration page • 2 eshot’s: 1 dedicated exclusively to your organisation (typically in the form of an interview) + 1 within a more general eshot • A designed graphic outlining your involvement with the event created and shared on LinkedIn by the Commodities People team to their wide reaching networks.

Event Platform Banners. On the event networking platform you will have banners with your company logo displayed frequently throughout the event.

Event platform Sponsorship. You will be the lead sponsor of the event app and as such will receive the highest levels of branding and advertising across the platform. This will include (1) prominent branding with own dedicated networking area through all networking sessions (2) a company video of your choice displayed and viewable throughout many of the networking sessions.

Exclusive Lead Sponsor Naming Rights. Exclusive branding and positioning as the lead sponsor / partner of the event across all relevant materials and promotions.

P

Panel Discussion. You will join a panel discussion of your choice (subject to availability), this will typically last for 30-35m and include 2-3 other panellists from across the sector – none of whom will be competitors. During the panel, you will be able to ask questions and pose surveys to the audience gathering vital business intelligence. You attendees will also be in the audience able to engage directly publicly and privately with other participants asking questions. Post panel you will receive all analytics of individual responses to polls and questions asked, allowing you to further identify your highest value prospects. In the period leading up to the summit, the panellists will meet via conference call to outline key questions, directions and themes to be covered within the topic. In some cases, depending on the topic, the format may be 3 x 10m individual presentations (only 1 solution provider) with slides, followed by Q&A rather than a pure panel. As a panellist / speaker you will also be able to create a range of giveaways and incentives connected with your business, to promote alongside your session, to drive further traffic and interest.

Post event report sponsorship. The post event report is released in the weeks following and includes analysis, survey results, session details and an overview of the attendees. As exclusive sponsor you will have a full page advert, as well as the opportunity to include a piece of your own content, alongside the organisers message at the front of the report. The front cover will also feature your branding noted as the lead sponsor.

Private webinar pre / post event. At a suitable time pre or post event Commodities people will work with you to develop an exclusive webinar on a subject of your choice – we will provide the webinar platform, promotional support, content/speakers and do whatever is needed to ensure your webinar is a success. You will also receive complete information on webinar registrants and attendees including detailed analytics as to how they behaved, polled and questioned within the webinar itself.

Product demo/Standalone presentation. As part of the event you will have the opportunity to carry out a product demo/standalone presentation of up to 30 minutes, including Q&A. In line with the detailed analytics and data provided as a sponsor, you will have visibility on those who attend your demo, who will clearly be prospects of the highest value.

Q

Qualified Lead Generation to 1 month post webinar. You will receive the details, including contact information (name/position/company/ email) of all those who register to attend the event or subsequently download presentation in the following month. The information provided on each participant will be very detailed and meaningful – which sessions they plan to attend, which topics are of interest, what their purchasing plans for 2020/21 are, what their budgets and decision-making levels are. This would be provided to you pre event, immediately post event, and a final list of post event downloaders will be sent to you 1 month after.

Qualified Lead Generation to 1 year post webinar. You will also receive complete details of all future downloads of any of your sponsored event webinars for the next year – providing a constant stream of qualified leads far into 2021.

R

Retained collateral/assets. The recording of your panel will be retained by you for future use in your own marketing/communications/company data hub.

Sponsorship Prospectus


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