Sports Trader March 2014

SPORTSTRADER_FEB ISSUE_FRONTCOVER.indd 1 2014/01/30 9:59 AM

Southern Africa’s business-to-business magazine for the sport, outdoor and leisure industries • Vol 35 No 1 • March 2014

State of the South African cricket marketRunning products for low light conditionsWhat do retailers say about holiday sales?

Publisher: Nicol du ToitEditor: Carin HardistyManaging editor: Trudi du ToitProofreader: Liz MilburnFeatures: Johann du Toit, Nicol

du Toit, Rhianah Fredericks, Trudi du Toit, Yamkela Mkebe

Design: Carin Hardisty,Photography: Nicol du ToitAdvertising: Nicol du ToitSubscriptions: Carin HardistyPrinting: ABC PressDistribution: TunleysSports Trader is published bi-monthly by Rocklands Communications cc.Reg. No: 1997/057165/23.Members: N. J. & G. C. du Toit

Contact details:PO Box 12197 Mill Street 801022 Rocklands Avenue, Vredehoek, Cape Town 8001Tel: 021 461 2544 Fax: 021 461 2549Website: www.sportstrader.co.zaFacebook: SportsTraderMagazineTwitter: @SASportsTraderBlog: sasportsindustry.blogspot.comAdvertising: [email protected]: [email protected]: [email protected]

Publication information: The title and contents of Sports Trader are protected by copy-right. It is a business to busi-ness publication compiled to inform, entertain and educate retailers, distributors and man-ufacturers of sports and out-door equipment, footwear and clothing. It is available only to members of the sport, outdoor and activewear industries and is published bi-monthly.© Rocklands Communications.

On the cover

Vol 35 Nr 1March 2014

www.sportstrader.co.za

Highlights:

What is the state of the South African cricket market?

Sponsors should be responsible for those they sponsor.

We provide more information on the insides of sleeping systems.

Sponsors should take responsibility for the ethics of the companies they sponsor p42

Sport

44 Sport developmentWhat are the sport federations doing to keep the grass roots numbers high?

50 Team sport newsNews from team sport brands.

57 Product knowledge: Inflatable ball outersThe ball outer affects more than the look of the ball.

60 CricketThe state of the South African cricket market.

68 Cricket range informationWhat’s new from cricket brands’ ranges?

Outdoor

70 FishingThere are various problems that SACRAA can help with.

72 Outdoor newsNews from outdoor brands.

73 Product knowledge: Sleeping systemsThe insides explained.

75 Outdoor range informationWhat’s new from outdoor brands?

Trade shows

77 Trade show newsNews from local and international trade shows.

New Balance’s Fresh Foam 980 features a lightweight and breathable construction with a simple plush upper that keeps the wearer’s feet feeling com-fortable and protected.

The midsole offers cushion-ing properties and stability in a more minimal package. It is engineered to bring natural un-derfoot geometries alongside a cushioned ride with a blend of soft, responsive foam. Its blown rubber outsole is dura-ble, flexible and has a 4mm natural drop last that provides a light and stable ride. This shoe has a unique spray paint finish with a fresh eye-catching design.

Contact New Balance on Tel: 021 705 6224.

New Balance has experienced many changes recently p32

Industry

12 Super-BrandsBrand ID has bought Super-Brands’ sports brands.

20 Holiday salesHow did retailers find the holiday season?

22 Retail trendsConsumers prefer brick-and-mortar stores to buying online.

24 Cape Union MartHow the chain became so successful.

28 SkinsChairman Jamie Fuller explains how the brand grew to be so popular.

30 PumaThe transition from Ronald Rink to Luke Barrett-Smith as Puma SA MD was seamless.

32 New BalanceThe new management team is one of many changes at New Balance.

42 Responsible sponsorshipSponsors should use their financial power to ensure better governance and accountability.

76 Company resultsCompanies’ trading results.

Clothing & footwear

34 RunningWhat to recommend to runners who run in low light conditions.

40 Running range informationWhat’s new in running brands’ ranges?

Regulars

2 People on the moveNews about people in the industry.

6 Brands on the moveNews about brand activity in the industry.

14 Companies on the moveNews about companies in the industry.

18 Shop TalkJackson Sports

A shoe born long before it takes its f rst step

Ramos RamosGraneroTan BrownBlack

Appearing in Daily Sun & Soccer Laduma in April

GAUTENG 082 552 8988, 082 446 7572 | KWAZULU-NATAL 083 270 0256 | BLOEMFONTEIN 072 346 6045

EASTERN CAPE 083 647 6091 | WESTERN CAPE 083 265 6264 | CAPE TOWN 082 677 4098

BOTSWANA (00267) 713 03138 | NAMIBIA (0026461) 081 124 4675

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Sports Trader :: 2014 March

p2 :: Industry

People on the move

Dean Gee, CEO of SNT Sports, start-ed his career in the industry at D.G. Sports Agency in the early 90’s im-porting Talon hockey sticks, Paax golf clubs and a range of cricket and other sporting equipment. After he sold the brands and licenses to Totalsports, Gee spent time at a Johannesburg clothing manufacturing business and thereafter he gained experience in the wholesale and retail business through dealings with the Massmart group, be-fore joining SNT Sports.

Ian Wheelwright is the new Hi-Tec sales agent in Limpopo. He has 10 years’ experience as a sales representative in the FMCG industry. He graduated from Capricorn High School in Polokwane in 1999 and has been working as a sales representative in Gauteng and Lim-popo for Combined Marketing Services. “The Limpopo region has won area of the year for the last four consecutive years,” he says.

Jirka Vymetal has succeeded retired Paul Theron as executive director of the SA Footwear and Leather Indus-tries Association (SAFLIA).Vymetal returned to South Africa in January 2014 after three years as Jor-dan & Co’s Technical & QA Manager in China. He has more than 30 years’ experience in the footwear industry — 25 of them with Jordan & Co.He joined the industry in 1982 through Eddels Footwear, which was part of the Calan Group, before it be-came Conshu. During this period he was trained to understand each facet of footwear manufacturing, and apart from studying related courses, he also spent time to learn suppliers’ busi-nesses.Conshu bought Sportshoe and Jordan in 1988/9, and the latter two compa-nies merged to become Jordan & Co. Vymetal had specialized in buying raw materials for Eddels and he continued to do this for the new merged company.During his career, Vymetal has been

purchasing manager, QA manager (im-plementation of the then SABS 0157 QA system, now ISO 9001-2000), production manager and sales admin manager.He had also been managing several brands for Jordan & Co since 2000. Before his promotion to China, he had been brand manager for the Jordan, Fleetwood and the company’s interna-tional brands division.

Brian Kerby will become the GM of the Asics subsidiary that will be opened in South Africa some time during 2014, confirmed Stefan Heinrich, Head of Emerging Markets for Asics Europe.Asics and their current distributor, Jor-dan & Co, are still in discussion about the exact timing. Kerby has extensive experience in the industry with many top brands.

Morne Strydom has joined Adventure Inc where his focus is on marketing, with a role in sales.He has extensive experience as a marketing and sales manager in the Southern African outdoor industry, most recently as Group Marketing Manager of Jarden SA.Strydom joined Beyond Fishing in 2010, which became Jarden SA in late 2011. He also held previous mar-keting and sales management posi-tions with First Ascent from 2007-2010, as well as with Capestorm from 1998-2007.

After 9½ years with Jordan & Co, Wayne Stanford, previously Bronx brand manager, will be taking up a new position as sales agent for the compa-ny, representing Bronx, Bronx ladies, Jordan and Bronx Safety shoe sales in the Eastern Cape and Namibia.Until a new Bronx brand manager is appointed, Jordan & Co MD Brian Pollock will be responsible for the Bronx men’s and ladies’ ranges. The sales as well as design teams will report to him. Before he be-came Jordan & Co MD in 2007, Pol-lock was brand manager for Bronx and Olympic.

Hi-Tec SA appointed Mike Farrer as national sales manager. Farrer, (above with father Buster and wife Janet) grew up in the sports industry in the Eastern Cape and had been involved in all aspects of selling and promoting sports brands and products — from retailing, to representing brands like Patrick, New Balance, Can-terbury, etc. as sales agent. His family has been involved in the sports industry for more than 50 years.

Farrer is a son of the legendary multi-sport Springbok Buster Farrer, and he and his brother Colin (of LGB Distributors) worked in his father’s King William’s Town store during holidays while still at school. He still remembers his father selling the first Hi-Tec models in his store 40 years ago, when he was just a 10-year old youngster.

After completing his university education in Cape Town, Farrer joined the family business full-time.

When Morné du Plessis wanted an agent to represent the Patrick footwear brand, he decided to join the supply side of the industry. Mike Farrer Agencies sub-sequently represented various other companies and brands in the Eastern Cape — like Maxmore, Power, WET Sports, Canterbury and New Balance. He was a regu-lar winner of the Agent of the Year trophy for the latter brand and has been New Balance key accounts area manager in the Eastern Cape for the past 13 years.

The Farrers will be relocating to Cape Town, where both their children are at uni-versity. Farrer replaces Sean van Wyk, who joined adidas as national sales man-ager after Roddy van Breda was promoted to GM.

The Kartal Distribution has appointed Kyle Hartman of In2Africa Agencies to represent all their brands (including Flexfit, Mr Lacy, Blanks, etc.) throughout Africa. Hartman has four years’ experience of introducing sports brands into the African market.“If done right, the African market is the next avenue for growth for International and local brands,” he says. Hartman was appointed African business manager for New Balance in 2010. He had joined the brand in 2005 in their outlet stores and “quickly worked my way up to apparel agent and then footwear and apparel agent.” He had joined the sports industry from a commercial diving background “so it was a very different industry coming into.”


p2 :: Industry

People on the move

Dean Gee, CEO of SNT Sports, start-ed his career in the industry at D.G. Sports Agency in the early 90’s im-porting Talon hockey sticks, Paax golf clubs and a range of cricket and other sporting equipment. After he sold the brands and licenses to Totalsports, Gee spent time at a Johannesburg clothing manufacturing business and thereafter he gained experience in the wholesale and retail business through dealings with the Massmart group, be-fore joining SNT Sports.

Ian Wheelwright is the new Hi-Tec sales agent in Limpopo. He has 10 years’ experience as a sales representative in the FMCG industry. He graduated from Capricorn High School in Polokwane in 1999 and has been working as a sales representative in Gauteng and Lim-popo for Combined Marketing Services. “The Limpopo region has won area of the year for the last four consecutive years,” he says.

Jirka Vymetal has succeeded retired Paul Theron as executive director of the SA Footwear and Leather Indus-tries Association (SAFLIA).Vymetal returned to South Africa in January 2014 after three years as Jor-dan & Co’s Technical & QA Manager in China. He has more than 30 years’ experience in the footwear industry — 25 of them with Jordan & Co.He joined the industry in 1982 through Eddels Footwear, which was part of the Calan Group, before it be-came Conshu. During this period he was trained to understand each facet of footwear manufacturing, and apart from studying related courses, he also spent time to learn suppliers’ busi-nesses.Conshu bought Sportshoe and Jordan in 1988/9, and the latter two compa-nies merged to become Jordan & Co. Vymetal had specialized in buying raw materials for Eddels and he continued to do this for the new merged company.During his career, Vymetal has been

purchasing manager, QA manager (im-plementation of the then SABS 0157 QA system, now ISO 9001-2000), production manager and sales admin manager.He had also been managing several brands for Jordan & Co since 2000. Before his promotion to China, he had been brand manager for the Jordan, Fleetwood and the company’s interna-tional brands division.

Brian Kerby will become the GM of the Asics subsidiary that will be opened in South Africa some time during 2014, confirmed Stefan Heinrich, Head of Emerging Markets for Asics Europe.Asics and their current distributor, Jor-dan & Co, are still in discussion about the exact timing. Kerby has extensive experience in the industry with many top brands.

Morne Strydom has joined Adventure Inc where his focus is on marketing, with a role in sales.He has extensive experience as a marketing and sales manager in the Southern African outdoor industry, most recently as Group Marketing Manager of Jarden SA.Strydom joined Beyond Fishing in 2010, which became Jarden SA in late 2011. He also held previous mar-keting and sales management posi-tions with First Ascent from 2007-2010, as well as with Capestorm from 1998-2007.

After 9½ years with Jordan & Co, Wayne Stanford, previously Bronx brand manager, will be taking up a new position as sales agent for the compa-ny, representing Bronx, Bronx ladies, Jordan and Bronx Safety shoe sales in the Eastern Cape and Namibia.Until a new Bronx brand manager is appointed, Jordan & Co MD Brian Pollock will be responsible for the Bronx men’s and ladies’ ranges. The sales as well as design teams will report to him. Before he be-came Jordan & Co MD in 2007, Pol-lock was brand manager for Bronx and Olympic.

Hi-Tec SA appointed Mike Farrer as national sales manager. Farrer, (above with father Buster and wife Janet) grew up in the sports industry in the Eastern Cape and had been involved in all aspects of selling and promoting sports brands and products — from retailing, to representing brands like Patrick, New Balance, Can-terbury, etc. as sales agent. His family has been involved in the sports industry for more than 50 years.

Farrer is a son of the legendary multi-sport Springbok Buster Farrer, and he and his brother Colin (of LGB Distributors) worked in his father’s King William’s Town store during holidays while still at school. He still remembers his father selling the first Hi-Tec models in his store 40 years ago, when he was just a 10-year old youngster.

After completing his university education in Cape Town, Farrer joined the family business full-time.

When Morné du Plessis wanted an agent to represent the Patrick footwear brand, he decided to join the supply side of the industry. Mike Farrer Agencies sub-sequently represented various other companies and brands in the Eastern Cape — like Maxmore, Power, WET Sports, Canterbury and New Balance. He was a regu-lar winner of the Agent of the Year trophy for the latter brand and has been New Balance key accounts area manager in the Eastern Cape for the past 13 years.

The Farrers will be relocating to Cape Town, where both their children are at uni-versity. Farrer replaces Sean van Wyk, who joined adidas as national sales man-ager after Roddy van Breda was promoted to GM.

The Kartal Distribution has appointed Kyle Hartman of In2Africa Agencies to represent all their brands (including Flexfit, Mr Lacy, Blanks, etc.) throughout Africa. Hartman has four years’ experience of introducing sports brands into the African market.“If done right, the African market is the next avenue for growth for International and local brands,” he says. Hartman was appointed African business manager for New Balance in 2010. He had joined the brand in 2005 in their outlet stores and “quickly worked my way up to apparel agent and then footwear and apparel agent.” He had joined the sports industry from a commercial diving background “so it was a very different industry coming into.”


p4 :: Industry

People on the move

THERE HAVE been staff changes at Sports Trader with Nelle du Toit join-ing Iziko Museums to further her on-line publishing career and Yamkela Mkebe joining as our newest jour-nalist. Du Toit (above right) was re-sponsible for Sports Trader’s online publications for the past two years.

Mkebe (above left) holds a jour-nalism diploma from Cape Penin-sula University of Technology and has work experience as a journalist for a community newspaper and as a researcher for a fi lm and television production company.

Rhianah Fredericks (below right) has taken over the responsibilities for our online publications and she is supervised by Carin Hardisty (below left), who is being groomed to man-age all Sports Trader publications.

Hardisty has been “in training”

at Sports Trader since high school, when she assisted with the publica-tion of the Retail Directory during va-cations. She obtained a B.A. Drama (technical and management) degree from the University of Stellenbosch, after which she joined Sports Trader as a writer and designer nine years ago. Since then, she has become re-sponsible for the design of the maga-zine and many of the adverts we’ve published, as well as writing in-depth articles.

Fredericks has an honours de-gree in English from UWC and taught in rural Limpopo before join-ing Sports Trader as an intern in the beginning of last year. She has become a valuable staff member, responsible for most of the online newsletter copy and several inter-esting in-depth articles.

New Balance SA has signed Protea Cricket player, David Miller, who will be using their bats and other items on the pitch.Miller made his debut in 2010, when he replaced Jacques Kallis in a game against the West Indies and scored tops in the T20 (his fi rst).By the 2011/2012 season, Miller av-eraged 68 with the bat and was con-tracted to the Kings XI Punjab. He also plays for Yorkshire England in their domestic league.In the 2013 IPL, Miller hit 101 off 38 balls in a game against Bangalore, the third fastest ever recorded in the his-tory of the IPL.

Inov-8, locally distributed by Re-bel Elite Fiteness, has signed two of the world’s fi ttest ath-letes: Anna Tunnicliffe (Olympic gold medalist in the laser radial class and two-time World Sail-or of the Year) and Dan Bailey (a former track and fi eld star at Ohio University).Tunnicliffe (left) made her de-but at the CrossFit Games last July and reached ninth posi-tion, while Bailey placed eighth.They will wear shoes from in-ov-8’s F-Lite and Fastlift ranges in 2014.

Reebok has signed champion obstacle racer Claude Eksteen who will be wearing their technical apparel and performance shoes in all future ob-stacle races.Before starting obsta-cle racing in 2013, Eksteen competed on the international tri-athlon circuit, achiev-ing various interna-tional and local victories. He later switched to trail running, where he reached elite ranks and became one of the best trail runners in the country.

World record holder and adi-das running ambassador, Wilson Kipsang, will be com-ing to Cape Town in April to support this year's Old Mutual Two Oceans Marathon partici-pants. Kipsang competed in and won every race in which he ran last year in adizero adios Boost — including the NYC Half Mara-thon (1:01:02) and the Berlin Marathon (WR 2:03:23).

Dunlop’s Dominika Cibulkova (#13 in women’s tennis at time of going to print) created an upset in the Australian Open by beating some of the world’s best players to reach the fi nal, where she was beaten by Chi-na’s Li Na. Cibulkova is the fi rst Slovakian woman tennis player to reach the fi nal of a Grand Slam.She plays with a Dunlop Biomi-metic M4.0 racket.

Wilson players, Grigor Dimitrov and Si-mona Halep are up-and coming tennis stars, who are improving their rankings in the ATP and WTA singles.

Dimitrov has won his fi rst career ATP World Tour title (in Stockholm) and has reached a new ca-reer high of #19 on the ATP singles rank-ings.Halep has beaten former US Open Champion, Saman-tha Stosur in Mos-

cow to claim her fi fth WTA title of the year. She is now ranked #10 on the WTA singles table.

Skechers, locally distributed by Foot-wear Trading, has renewed their spon-sorship of Olympic Silver medallist long distance runner, Meb Kefl ezighi. The athlete will remain the offi cial brand ambassador of the GOrun line till the end of 2016 and will also con-tinue working with the Skechers Per-formance Division, testing and devel-oping new products. Skechers is also launching a GO MEB running shoe line in his honour.

For more information visit www.fruitoftheloom.co.za

All of our T-shirts are perfect for printing.At Fruit of the Loom, all of our T-shirts are designed for print and garment decoration. To give you a perfect canvas for print quality, all of our 100% cotton T-Shirts are produced using Belcoro® Yarn, giving you a cleaner, more stable print area with fewer loose fibres.

With a variety of styles and colours, we have a T-Shirt that’s perfect for your printand decoration needs.

F0031314 FOTL_Range_Ad_297x210_English_Images.indd 1 05/04/2013 12:07

Authorised Distributor

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Bertuzzi T Shirt Prints Ad.pdf 1 16/01/2014 16:00


p4 :: Industry

People on the move

THERE HAVE been staff changes at Sports Trader with Nelle du Toit join-ing Iziko Museums to further her on-line publishing career and Yamkela Mkebe joining as our newest jour-nalist. Du Toit (above right) was re-sponsible for Sports Trader’s online publications for the past two years.

Mkebe (above left) holds a jour-nalism diploma from Cape Penin-sula University of Technology and has work experience as a journalist for a community newspaper and as a researcher for a fi lm and television production company.

Rhianah Fredericks (below right) has taken over the responsibilities for our online publications and she is supervised by Carin Hardisty (below left), who is being groomed to man-age all Sports Trader publications.

Hardisty has been “in training”

at Sports Trader since high school, when she assisted with the publica-tion of the Retail Directory during va-cations. She obtained a B.A. Drama (technical and management) degree from the University of Stellenbosch, after which she joined Sports Trader as a writer and designer nine years ago. Since then, she has become re-sponsible for the design of the maga-zine and many of the adverts we’ve published, as well as writing in-depth articles.

Fredericks has an honours de-gree in English from UWC and taught in rural Limpopo before join-ing Sports Trader as an intern in the beginning of last year. She has become a valuable staff member, responsible for most of the online newsletter copy and several inter-esting in-depth articles.

New Balance SA has signed Protea Cricket player, David Miller, who will be using their bats and other items on the pitch.Miller made his debut in 2010, when he replaced Jacques Kallis in a game against the West Indies and scored tops in the T20 (his fi rst).By the 2011/2012 season, Miller av-eraged 68 with the bat and was con-tracted to the Kings XI Punjab. He also plays for Yorkshire England in their domestic league.In the 2013 IPL, Miller hit 101 off 38 balls in a game against Bangalore, the third fastest ever recorded in the his-tory of the IPL.

Inov-8, locally distributed by Re-bel Elite Fiteness, has signed two of the world’s fi ttest ath-letes: Anna Tunnicliffe (Olympic gold medalist in the laser radial class and two-time World Sail-or of the Year) and Dan Bailey (a former track and fi eld star at Ohio University).Tunnicliffe (left) made her de-but at the CrossFit Games last July and reached ninth posi-tion, while Bailey placed eighth.They will wear shoes from in-ov-8’s F-Lite and Fastlift ranges in 2014.

Reebok has signed champion obstacle racer Claude Eksteen who will be wearing their technical apparel and performance shoes in all future ob-stacle races.Before starting obsta-cle racing in 2013, Eksteen competed on the international tri-athlon circuit, achiev-ing various interna-tional and local victories. He later switched to trail running, where he reached elite ranks and became one of the best trail runners in the country.

World record holder and adi-das running ambassador, Wilson Kipsang, will be com-ing to Cape Town in April to support this year's Old Mutual Two Oceans Marathon partici-pants. Kipsang competed in and won every race in which he ran last year in adizero adios Boost — including the NYC Half Mara-thon (1:01:02) and the Berlin Marathon (WR 2:03:23).

Dunlop’s Dominika Cibulkova (#13 in women’s tennis at time of going to print) created an upset in the Australian Open by beating some of the world’s best players to reach the fi nal, where she was beaten by Chi-na’s Li Na. Cibulkova is the fi rst Slovakian woman tennis player to reach the fi nal of a Grand Slam.She plays with a Dunlop Biomi-metic M4.0 racket.

Wilson players, Grigor Dimitrov and Si-mona Halep are up-and coming tennis stars, who are improving their rankings in the ATP and WTA singles.

Dimitrov has won his fi rst career ATP World Tour title (in Stockholm) and has reached a new ca-reer high of #19 on the ATP singles rank-ings.Halep has beaten former US Open Champion, Saman-tha Stosur in Mos-

cow to claim her fi fth WTA title of the year. She is now ranked #10 on the WTA singles table.

Skechers, locally distributed by Foot-wear Trading, has renewed their spon-sorship of Olympic Silver medallist long distance runner, Meb Kefl ezighi. The athlete will remain the offi cial brand ambassador of the GOrun line till the end of 2016 and will also con-tinue working with the Skechers Per-formance Division, testing and devel-oping new products. Skechers is also launching a GO MEB running shoe line in his honour.

For more information visit www.fruitoftheloom.co.za

All of our T-shirts are perfect for printing.At Fruit of the Loom, all of our T-shirts are designed for print and garment decoration. To give you a perfect canvas for print quality, all of our 100% cotton T-Shirts are produced using Belcoro® Yarn, giving you a cleaner, more stable print area with fewer loose fibres.

With a variety of styles and colours, we have a T-Shirt that’s perfect for your printand decoration needs.

F0031314 FOTL_Range_Ad_297x210_English_Images.indd 1 05/04/2013 12:07

Authorised Distributor

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M

Y

CM

MY

CY

CMY

K

Bertuzzi T Shirt Prints Ad.pdf 1 16/01/2014 16:00


Brands on the move

NEW BALANCE’S latest collaboration is with Heidi Klum, who has designed a footwear and apparel range called Heidi Klum for New Bal-ance.

The footwear consists of both lifestyle and performance styles and is designed with fl oral prints and open mesh fabric.

The apparel line features items from hoodies to capri pants.

The range aims to capture Klum’s appear-ance, which is a mixture of sport performance and elegance. “I live an active lifestyle and love running around whether it’s outside on the streets of New York City or in the canyons with my dogs,” says Klum.

LITE OPTEC is the new lo-cal distributor of True Util-ity, a comprehensive range of practical, high quality pocket tools.

The minimalist products, which include windproof light-ers, LED Torches, multi-tools, knives, pocket tools, key ring accessories, etc. have been available in the UK since the brand was founded in Bourne-mouth in 2000.

It has grown into one of the

UKs biggest pocket tool suppli-ers and is currently available in

more than 3 000 UK stores and more than 20 other countries. All products in the True Utility range come with a one year guarantee.

“We are extremely proud and excited to announce that as of

January 2014 we have added True Utility to our portfolio of

quality brands,” says Aiden Roma-nis, sales director of Lite Optec.

UKs biggest pocket tool suppli-ers and is currently available in

quality brands,” says Aiden Roma-nis, sales director of Lite Optec.

Lite Optec distributes True Utility

THE FITTEST in Cape Town event, sponsored by Reebok and hosted by Cape CrossFit, took place at the beginning of February and saw 300 people participating. For the fi rst time, the event was a two-part competition with a qualifi cation round for the main event.

Photo: JH de Beer

Fittest competition

New Balance Klum collaboration

REEBOK HAS partnered with world renowned group fi tness programmer, Les Mills, to strengthen their Studio Fitness Category with a younger, more contemporary feel and ap-proach.

Since its creation by New Zealand-born Les Mills in 1968, studio fi tness has become popu-lar in the global fi tness industry, with millions of people (globally) participating in Les Mills classes weekly.

Reebok and Les Mills products will soon be available through selected retailers.

Reebok partners with Les Mills

CAPE UNION Mart’s K-Way and VOB Running Club — the largest running club in the Western Cape — have signed a partnership.

VOB hosts 20 weekly events, including morn-ing and evening runs, time trials, track ses-sions, trail runs and social events and mem-bers and non-members alike are welcome. They also have a talented development squad of committed development runners.

“The spirit behind the K-Way brand is for cus-tomers to Gear up. Get out and that’s why we decided to extend our athletic relationships to include VOB Running Club. Runners and walk-ers can Gear up with K-Way and Get out with VOB,” says Nick Bennett, marketing manager.

Gear up Get out with K-Way and VOB

TOMTOM HAS introduced their MySports app that allows users to automatically upload perfor-mance information — such as distance, time and calories, etc. — from their TomTom Runner or Multi-Sport GPS watch via bluetooth technology. Users can also download the latest QuickGPSFix satellite data to these watches. Activity and training histories, as well as TomTom MySports, Runkeeper and MapMyFitness are instantly uploaded to community platforms — allowing run-ners, cyclists and swimmers to keep track of their fi tness goals.

The app is free to download and available to iPhone and iPad users with iOS 6 and above. An Android version will also become available at a later date.

TomTom’s local service — operated by Regenersis — offers cus-tomers a local repair centre, pick up and drop off services to anywhere in the country, 48 hours of turnaround time (excluding transportation) as well as a two year warranty on repairs has been improved. It now includes a walk-in service where customers can have products serviced while they wait. If the item takes longer than expected, they will courier it back to the customer’s address within 48 hours. The local service centre is situated in Midrand, Gauteng.

New TomTom appPhoto: Pierre de Villiers

p6 :: Industry

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KERS

Levi’s Dunk and Pitch Mono Canvas Sneakers are available from Footwear Trading 011 630 400®


Brands on the moveReebok distributes New EraREEBOK HAS obtained the rights to distribute the New Era headwear brand in South Africa.

New Era has its heritage rooted in sport, as the offi cial on-fi eld cap of Major League Base-ball, but the brand also has a strong fashion following.

The brand was founded in 1920 and produces more than 35-m caps each year.

NEW BALANCE has launched a global brand campaign — Runnovation — which docu-ments New Balance athletes and ordinary people pushing their limits in search of excellence.

Runnovation is a new word that describes the act of running and how it has evolved. It has become more social, interesting and unpredictable.

The campaign will follow three story lines: how running is evolving into a more social and participatory sport (through focus on grassroots training group), how athletes are challenging the limits of sport (through New Balance athlete Anton Kru-pricka) and looking at the latest innovative technologies that continue revolutionizing running from a product and design stand-point (through the innovation studio at New Balance Lawrence, MA offi ce).

The Runnovation campaign will also high-light fall 2014 New Balance footwear and apparel products such as the Tri-Viz col-lection that highlights athletes in low light conditions, as well as an update to their 880V3, neutral cushioning shoe.

strong fashion following.The brand was

founded in 1920 and produces more than 35-m caps each year.

The Simpsons Chuck Taylor All Star collection

Adidas sues Under Armour US

ADIDAS IS suing Under Armour, claim-ing they violated at least ten of their patents related to their miCoach fitness concept and related electronic devices af-ter acquiring Map My Fitness last year. Adidas says the UA Armour39 products violate their patents and Under Amour gained knowledge of their products after hiring a former adidas product manager.

BLACK DIAMOND Equipment, locally distrib-uted by Ram Mountaineering, is well known for their quality climbing, skiing and mountain sports equipment. Now they have launched an apparel range, which will live up to the expec-tation people have of Black Diamond products.

The apparel line is built around three pri-mary focus areas:• Fit: the shape is slim and athletic and cut to

ensure a close, but comfortable, fi t. • Form: the lines are clean and simplistic.• Function: the materials and features are

decided based on the benefi ts that they add.The range launched with a winter range in

the northern hemisphere in August. Now in 2014, the range has almost doubled in size, with a focus on summer alpinism and mod-ern cragwear. A small tight range will launch in South Africa in the fi rst half of the year, featuring climber-inspired casual shirts and pants, and some market leading soft shell gar-

Black Diamond clothing

CONVERSE HAS announced a new collabora-tion with The Simpsons, the longest running scripted show in television history. Converse is locally distributed by Skye Distribution.

The Simpsons Chuck Taylor All Star col-lection features custom graphics of Homer, Marge, Bart, Lisa and Maggie that were spe-cially chosen for the collection.

The men’s Homer sneaker has a blue and black background with a print of Homer ex-claiming D’oh! on one side and Woo Hoo! on the other side of the shoe. The Bart sneaker is available in children and adult sizes and features Bart writing I will not waste chalk on a black background, which resembles the notorious Springfi eld Elementary School chalkboard. The Family sneaker features all the members of The Simpsons’ household.

New Balance launches Runnovation

ments created in Schoeller textiles with Nano-sphere technology.

More apparel will be launched during the year, and retailers can look forward to an ex-panded range for men and women, which fea-ture Polartec, Primaloft,Gore-Tex and GoreWindStopper.

Andrew Kallis, head of product and marketing Taylor-Made Golf, hands Altus Kapp from Scratch Golf the fi rst prize of R10 000 and a chance to play in the 2014 Mauritius Open he won in the TaylorMade Staff Invitationals — a series of golf tournaments across the country to reward loyal customers and thank on-course professionals. They also raised R100 000 for the Red Cross Children’s Hospital and donated R25 000 to various other charities.

Kappa’s slim fi t team wear

KAPPA WILL be delivering their new range of slim fi t fl eece tracksuit pants and hood-

ies to retailers in March.

The brushed fl eece range is made of 60% cotton and 40% polyes-ter and features an em-broidered Omni logo.

p8 :: Industry


Brands on the moveReebok distributes New EraREEBOK HAS obtained the rights to distribute the New Era headwear brand in South Africa.

New Era has its heritage rooted in sport, as the offi cial on-fi eld cap of Major League Base-ball, but the brand also has a strong fashion following.

The brand was founded in 1920 and produces more than 35-m caps each year.

NEW BALANCE has launched a global brand campaign — Runnovation — which docu-ments New Balance athletes and ordinary people pushing their limits in search of excellence.

Runnovation is a new word that describes the act of running and how it has evolved. It has become more social, interesting and unpredictable.

The campaign will follow three story lines: how running is evolving into a more social and participatory sport (through focus on grassroots training group), how athletes are challenging the limits of sport (through New Balance athlete Anton Kru-pricka) and looking at the latest innovative technologies that continue revolutionizing running from a product and design stand-point (through the innovation studio at New Balance Lawrence, MA offi ce).

The Runnovation campaign will also high-light fall 2014 New Balance footwear and apparel products such as the Tri-Viz col-lection that highlights athletes in low light conditions, as well as an update to their 880V3, neutral cushioning shoe.

strong fashion following.The brand was

founded in 1920 and produces more than 35-m caps each year.

The Simpsons Chuck Taylor All Star collection

Adidas sues Under Armour US

ADIDAS IS suing Under Armour, claim-ing they violated at least ten of their patents related to their miCoach fitness concept and related electronic devices af-ter acquiring Map My Fitness last year. Adidas says the UA Armour39 products violate their patents and Under Amour gained knowledge of their products after hiring a former adidas product manager.

BLACK DIAMOND Equipment, locally distrib-uted by Ram Mountaineering, is well known for their quality climbing, skiing and mountain sports equipment. Now they have launched an apparel range, which will live up to the expec-tation people have of Black Diamond products.

The apparel line is built around three pri-mary focus areas:• Fit: the shape is slim and athletic and cut to

ensure a close, but comfortable, fi t. • Form: the lines are clean and simplistic.• Function: the materials and features are

decided based on the benefi ts that they add.The range launched with a winter range in

the northern hemisphere in August. Now in 2014, the range has almost doubled in size, with a focus on summer alpinism and mod-ern cragwear. A small tight range will launch in South Africa in the fi rst half of the year, featuring climber-inspired casual shirts and pants, and some market leading soft shell gar-

Black Diamond clothing

CONVERSE HAS announced a new collabora-tion with The Simpsons, the longest running scripted show in television history. Converse is locally distributed by Skye Distribution.

The Simpsons Chuck Taylor All Star col-lection features custom graphics of Homer, Marge, Bart, Lisa and Maggie that were spe-cially chosen for the collection.

The men’s Homer sneaker has a blue and black background with a print of Homer ex-claiming D’oh! on one side and Woo Hoo! on the other side of the shoe. The Bart sneaker is available in children and adult sizes and features Bart writing I will not waste chalk on a black background, which resembles the notorious Springfi eld Elementary School chalkboard. The Family sneaker features all the members of The Simpsons’ household.

New Balance launches Runnovation

ments created in Schoeller textiles with Nano-sphere technology.

More apparel will be launched during the year, and retailers can look forward to an ex-panded range for men and women, which fea-ture Polartec, Primaloft,Gore-Tex and GoreWindStopper.

Andrew Kallis, head of product and marketing Taylor-Made Golf, hands Altus Kapp from Scratch Golf the fi rst prize of R10 000 and a chance to play in the 2014 Mauritius Open he won in the TaylorMade Staff Invitationals — a series of golf tournaments across the country to reward loyal customers and thank on-course professionals. They also raised R100 000 for the Red Cross Children’s Hospital and donated R25 000 to various other charities.

Kappa’s slim fi t team wear

KAPPA WILL be delivering their new range of slim fi t fl eece tracksuit pants and hood-

ies to retailers in March.

The brushed fl eece range is made of 60% cotton and 40% polyes-ter and features an em-broidered Omni logo.

p8 :: Industry


Brandson the move

HI-TEC’S LAUNCHED sev-eral new products for the outdoor fan.

The Altitude Vi (right)men’s and ladies’ hiking boot is an update of the original Altitude, which was created al-most a decade ago. The updates include improved durability and performance, and a new pat-ented i-shield technology, which renders the boot hydrophobic, yet breathable. A new addition to the Altitude series is the Sport i, which also features the i-shield waterproofi ng technology.

For the ladies, Hi-Tec has launched the Satomi 3L softshell and Pour Off shell.

The Satomi 3L ladies softshell features a fl attering, feminine cut in peach, docker or black. The 100% polyester, 4-way stretch 3-layer fabric has water-proof breath-able lamina-tion.

The Pour Off is a multi-purpose lightweight shell, available in blush, with a 100% polyester Dri-

Tec ripstop shell, and a wicking polyester and taf-

feta lining. The 3-in-1 Storm Parka

jacket is available in a men’s and ladies’ style. It

has a 100% polyester Dri-Tec ripstop shell, and a polyester mesh and nylon taffeta lining.

The 3-in-1 has fully taped seams and a three-way adjustable attached hood, with an integrat-ed stand-up collar.

The jacket features pit zip venting, a zip out fl eece lining and a single hand draw cord ad-justable hem.

The Calipso baselayer, formen and women, is 75% nylon and 25% polyester and is available in black. The Herman baselayer is made from Coolmax fabric (70% polyester, 22% nylon and 8% elas-tin). It has been spe-

cially constructed for improved comfort and better moisture management.

and Pour Off shell.The Satomi 3L ladies

softshell features a fl attering, feminine cut in peach, docker or black. The 100% polyester,

justable hem.

New Hi-Tec launches

WITH A light skin and a love for sport that keeps him in the sun for long hours, Shaun Pollock knows how crucial it is for a sportsman to have a hat that keeps him protected, but does not interfere with his sport.

Now that the former Pro-teas cricket captain has re-tired as fast bowler and batsman, Pollock spends hours on the golf course. “The serious side to this is that your skin takes a hammering in the sun without the right protec-tive gear,” he says. “I had to fi nd a more stylish alternative to the

practical, but bulky ,cricket fl op-py and the peak cap, which

offers no protection to the ears and neck.”

He therefore designed a peak type hat with a narrow rim that does not cause any obstruction

while playing sport, yet offers maximum protec-

tion, including anti-UV, is light, and also looks good.

“It allows your head to move without feeling restricted, allows maximum sight and has a water-proof element,” he says.

The Polly hat is distributed by Co-Lab Industries.

Shaun Pollock designs a sports hat

p10 :: Industry


Brandson the move

HI-TEC’S LAUNCHED sev-eral new products for the outdoor fan.

The Altitude Vi (right)men’s and ladies’ hiking boot is an update of the original Altitude, which was created al-most a decade ago. The updates include improved durability and performance, and a new pat-ented i-shield technology, which renders the boot hydrophobic, yet breathable. A new addition to the Altitude series is the Sport i, which also features the i-shield waterproofi ng technology.

For the ladies, Hi-Tec has launched the Satomi 3L softshell and Pour Off shell.

The Satomi 3L ladies softshell features a fl attering, feminine cut in peach, docker or black. The 100% polyester, 4-way stretch 3-layer fabric has water-proof breath-able lamina-tion.

The Pour Off is a multi-purpose lightweight shell, available in blush, with a 100% polyester Dri-

Tec ripstop shell, and a wicking polyester and taf-

feta lining. The 3-in-1 Storm Parka

jacket is available in a men’s and ladies’ style. It

has a 100% polyester Dri-Tec ripstop shell, and a polyester mesh and nylon taffeta lining.

The 3-in-1 has fully taped seams and a three-way adjustable attached hood, with an integrat-ed stand-up collar.

The jacket features pit zip venting, a zip out fl eece lining and a single hand draw cord ad-justable hem.

The Calipso baselayer, formen and women, is 75% nylon and 25% polyester and is available in black. The Herman baselayer is made from Coolmax fabric (70% polyester, 22% nylon and 8% elas-tin). It has been spe-

cially constructed for improved comfort and better moisture management.

and Pour Off shell.The Satomi 3L ladies

softshell features a fl attering, feminine cut in peach, docker or black. The 100% polyester,

justable hem.

New Hi-Tec launches

WITH A light skin and a love for sport that keeps him in the sun for long hours, Shaun Pollock knows how crucial it is for a sportsman to have a hat that keeps him protected, but does not interfere with his sport.

Now that the former Pro-teas cricket captain has re-tired as fast bowler and batsman, Pollock spends hours on the golf course. “The serious side to this is that your skin takes a hammering in the sun without the right protec-tive gear,” he says. “I had to fi nd a more stylish alternative to the

practical, but bulky ,cricket fl op-py and the peak cap, which

offers no protection to the ears and neck.”

He therefore designed a peak type hat with a narrow rim that does not cause any obstruction

while playing sport, yet offers maximum protec-

tion, including anti-UV, is light, and also looks good.

“It allows your head to move without feeling restricted, allows maximum sight and has a water-proof element,” he says.

The Polly hat is distributed by Co-Lab Industries.

Shaun Pollock designs a sports hat

p10 :: Industry


New Xtri sponsorsCANTERBURY, MIZUNO, Nathan and Skins — locally distributed by Super-Brands — are new technical and sportswear spon-sors of Xtri-Series South Africa, which took place in November.

“Xtri is perfectly aligned with regards to the high end technical performance our brands have to offer, from the novice to the off road warrior athlete!” says Paul Copson, brand manager.

Mizuno and Skins have signed SA Womans Hockey player Quanita Bobbs, a student at the University of Stellenbosch. She was awarded provincial colours (WP) when she was U14 and has been a regular in national and provincial youth teams since then. . Photo: Terry February Photography .

In a mere six years, Super-Brands had established themselves as a major dis-tributor of sporting goods in South Af-rica, supplying leading brands in most sporting codes. From April 1 this year,

this division will become part of the Seardel Investment Corporation.

Just before we went to press, Cuan Che-lin, CEO of Super-Brands, confi rmed that an agreement was reached to sell their sports distribution business to Seardel Investment Corporation. He explained that they had been in discussions with the Seardel Group for some months, because they targeted Speedo as a brand that they would have liked to distribute in Southern Africa. They identifi ed Speedo as a perfect fi t with their other sports brands.

Same strategyIt transpired that both companies had em-barked on the same strategy and they con-sidered other options, but eventually Seardel made them an offer to take over their sports brands. Both parties agreed that this is the best deal as far as doing justice to the brands is concerned.

The Super-Brands brands will be housed within Brand ID Ignite, which is a full subsidi-ary of Seardel. Du Toit Botes and Steve Gal-lienne, who head the two Super-Brands sports divisions, will report directly to Wayne Bebb, CEO of Brand ID Ignite. The brand manage-ment teams will move to the Brand ID offi ces in Wembley Square and the logistics and sup-ply chain team will be housed in their opera-tional centre in Epping, Cape Town.

The Handicap Network Africa, SportingBet and Toy Kingdom divisions will remain with Su-per-Brands. Chelin said that they will continue to seek other acquisitions in the retail, online, interactive and technical industries.

Super-Brands bought Dunslaz in 2008, ob-

tained the Canterbury distribution rights in 2009 and subsequently also acquired global sports brands Skins, Mizuno and Nathan and Everlast in 2013.

Same management teamsGallienne will remain responsible for the

Dunslaz division, which includes brands like Slazenger and Dunlop (tennis, squash and cricket), Karrimor (outdoor), Opro (mouth-guards) Ashaway (strings), Karakal (racket ac-cessories) and Swingball (garden toys).

Botes will continue to manage the division that consists of brands Canterbury (rugby and teamwear) Skins (compression), Mizuno (foot-wear), Nathan (running accessories) and Ever-last (boxing lifestyle).

Business will continue as usual for all orders placed with Super-Brands for after 1 April, says Chelin. Orders will be transferred, along with any reserved stock, but invoiced by Brand ID, who’ll be contacting all Super-Brands cus-tomers who don’t have an account with them to open one.

Brand ID will, however not, be acquiring the Super-Brands outstanding debtors book and these amounts should continue to be paid into the same accounts as usual, says Chelin.

“It’s defi nitely been an emotional week for me,” he says. “I am saddened to be moving away from an exceptionally talented team, mixed with fond memories of the industry and relationships I have formed, and yet feel great excitement about the Super-Brands Group with additional capital resources to grow and acquire new businesses.

“Disposing of this part of our business was no easy decision, but we think now is the right time to join forces with Brand ID, because there is a huge opportunity to leverage each other’s strengths and move even faster to-wards what was my long term vision for the brands,” he says.

“Wayne (Bebb) assures me that they plan to continue to run the businesses the way we al-ways have — continuing to do what is best for the brands, our culture and our customers.”

Brand ID buys Super-Brands

Some of South Africa’s most iconic sports brands have found a new home and owner, but will keep the same management teams. Story & photo: Nicol du Toit

There is a huge opportuni-ty to leverage each other’s strengths

Cuan Chelin

trap

sasso

tri

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are you the next great man?get involved at facebook.com/bronxmensshoes

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adverts to be seen in soccer laduma, daily sun, citizen, sowetan, isolezwe, die son and pe express indaba.(please note footwear category will vary per publication)

5290 Bronx ST Ad FA.indd 1 2014/02/06 3:23 PM

p12 :: Industry


New Xtri sponsorsCANTERBURY, MIZUNO, Nathan and Skins — locally distributed by Super-Brands — are new technical and sportswear spon-sors of Xtri-Series South Africa, which took place in November.

“Xtri is perfectly aligned with regards to the high end technical performance our brands have to offer, from the novice to the off road warrior athlete!” says Paul Copson, brand manager.

Mizuno and Skins have signed SA Womans Hockey player Quanita Bobbs, a student at the University of Stellenbosch. She was awarded provincial colours (WP) when she was U14 and has been a regular in national and provincial youth teams since then. . Photo: Terry February Photography .

In a mere six years, Super-Brands had established themselves as a major dis-tributor of sporting goods in South Af-rica, supplying leading brands in most sporting codes. From April 1 this year,

this division will become part of the Seardel Investment Corporation.

Just before we went to press, Cuan Che-lin, CEO of Super-Brands, confi rmed that an agreement was reached to sell their sports distribution business to Seardel Investment Corporation. He explained that they had been in discussions with the Seardel Group for some months, because they targeted Speedo as a brand that they would have liked to distribute in Southern Africa. They identifi ed Speedo as a perfect fi t with their other sports brands.

Same strategyIt transpired that both companies had em-barked on the same strategy and they con-sidered other options, but eventually Seardel made them an offer to take over their sports brands. Both parties agreed that this is the best deal as far as doing justice to the brands is concerned.

The Super-Brands brands will be housed within Brand ID Ignite, which is a full subsidi-ary of Seardel. Du Toit Botes and Steve Gal-lienne, who head the two Super-Brands sports divisions, will report directly to Wayne Bebb, CEO of Brand ID Ignite. The brand manage-ment teams will move to the Brand ID offi ces in Wembley Square and the logistics and sup-ply chain team will be housed in their opera-tional centre in Epping, Cape Town.

The Handicap Network Africa, SportingBet and Toy Kingdom divisions will remain with Su-per-Brands. Chelin said that they will continue to seek other acquisitions in the retail, online, interactive and technical industries.

Super-Brands bought Dunslaz in 2008, ob-

tained the Canterbury distribution rights in 2009 and subsequently also acquired global sports brands Skins, Mizuno and Nathan and Everlast in 2013.

Same management teamsGallienne will remain responsible for the

Dunslaz division, which includes brands like Slazenger and Dunlop (tennis, squash and cricket), Karrimor (outdoor), Opro (mouth-guards) Ashaway (strings), Karakal (racket ac-cessories) and Swingball (garden toys).

Botes will continue to manage the division that consists of brands Canterbury (rugby and teamwear) Skins (compression), Mizuno (foot-wear), Nathan (running accessories) and Ever-last (boxing lifestyle).

Business will continue as usual for all orders placed with Super-Brands for after 1 April, says Chelin. Orders will be transferred, along with any reserved stock, but invoiced by Brand ID, who’ll be contacting all Super-Brands cus-tomers who don’t have an account with them to open one.

Brand ID will, however not, be acquiring the Super-Brands outstanding debtors book and these amounts should continue to be paid into the same accounts as usual, says Chelin.

“It’s defi nitely been an emotional week for me,” he says. “I am saddened to be moving away from an exceptionally talented team, mixed with fond memories of the industry and relationships I have formed, and yet feel great excitement about the Super-Brands Group with additional capital resources to grow and acquire new businesses.

“Disposing of this part of our business was no easy decision, but we think now is the right time to join forces with Brand ID, because there is a huge opportunity to leverage each other’s strengths and move even faster to-wards what was my long term vision for the brands,” he says.

“Wayne (Bebb) assures me that they plan to continue to run the businesses the way we al-ways have — continuing to do what is best for the brands, our culture and our customers.”

Brand ID buys Super-Brands

Some of South Africa’s most iconic sports brands have found a new home and owner, but will keep the same management teams. Story & photo: Nicol du Toit

There is a huge opportuni-ty to leverage each other’s strengths

Cuan Chelin

trap

sasso

tri




ble

tch

leyp

ark/

52

90

/st




p12 :: Industry

trap

sasso

tri




ble

tch

leyp

ark/

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/st





Companies on the move

BROOKS WILL be celebrating their centenary this year by moving into two new headquar-ters: in the US they are moving into a new green building on the Burke-Gilman Trail in Seattle, while the EMEA (Europe, Middle East and Africa) headquarters are moving to Amsterdam, which is centrally situated and within easy reach of Europe’s biggest running markets.

They will this year be targeting sales growth in the EMEA region, where Brooks’ sales grew 27% in 2013. David Bohan, current Brooks COO and president, will become president of Brooks EMEA. In South Africa — part of the EMEA region — Brooks is distributed by Clive and Michelle Chowles of SBR Agencies.

“We have been very pleased with the growth shown in Brooks since we were appointed the South African distributor in late 2011 (prod-uct in-store from July 2012),” says Michelle Chowles. “Our focus and success in Speciality Running Stores (SRAs) is aligned to the interna-tional strategies and we continue to grow our distribution points in South Africa, making the brand more accessible to all runners.”

Despite tough economic conditions, the brand grew their global sales by 17% in 2013 — since it became a standalone company in Warren Buffett’s Berkshire Hathaway Group

in 2011, Brooks reported sales growth of 34% in 2012 and 34% in 2011. Brooks’ results were formerly reported in the annual Berkshire Hathaway report as part of Fruit of the Loom, which includes Russell Athletic, the Brooks owner since 2004. Brooks became part of War-ren Buffett’s assets when Fruit of the Loom bought Russell Athletic in 2006.

Brooks has been focusing mainly on special-ist running products since Jim Weber became CEO in 2001 and has become a market leader in specialty running stores (SRAs) in the US. According to market research company Lei-sure Trends they consolidated their position as the brand with the biggest market share in US specialty running stores (SRAs) with a 29% dollar share.

According to their 2013 annual report, Brooks’ neutral running shoes account for 46% of all running shoes sold at SRAs. Sales of their more cushioned running shoes Ravenna, Glycerin, and Ghost, grew 72%, 53%, and 52% compared to last year. Apparel sales grew 16%.

“In South Africa Glycerin, Ghost, Adrenaline and Cascadia remain the key footwear styles,” says Chowles. Brooks received several awards during the past year:• Ghost 6: Editor’s Choice award from Run-

ner’s World for the fourth year in a row and

Centenary year for Brooks

THIS YEAR Lyle & Scott, local-ly distributed by Skye Distri-bution, celebrates their 140th trading year.

The brand’s heritage dates back to 1874 when William Lyle and Walter Scott found-ed a knitwear company in Hawick, a small town hidden in the Scottish Borders.

In 2003 Lyle & Scott sharp-ened up its fit and expanded the horizons of the brand, attracting a new generation of young, talented music, TV

and film stars. The Golden Eagle proved par-ticularly popular amongst the noughties indie pop scene and could be regularly spotted on bands like Arctic Monkeys and Bloc Party.

Deeply entrenched within the trendy global market — including a collaboration with Chris-tian Dior — Lyle & Scott grew to dominate the fashion forward individuals’ wardrobe.

Nevertheless, locally, there was still a de-mand for the bygone classic argyle knits.

It is because of this demand that this year Skye Distribution decided to design a range catering to the requests of local customers and retailers.

All products were produced using 100% lambswool, and manufactured in Madagascar and Mauritius.

Lyle & Scott celebrates 140 with heritage range

2013 Shoe of the Year award from the Inde-pendent Running Retailers Association;

• Cascadia 8: Editor’s Choice award from Run-ner’s World and Best Trail Shoe award from Women’s Health;

• PureConnect 2: Best Buy award from Run-ner’s World;

• 2013 Vendor of the Year award from theIndependent Running Retailers Association (IRRA) for the third year in a row.

Clive and Michelle Chowles of SBR Agencies

Adidas World Cup kitADIDAS HAVE launched the 2014 FIFA World Cup Brazil kits of seven of the teams that will be wearing the three stripes: Argentina (pictured right), Colombia, Germany, Ja-pan, Mexico, Russia and Spain (pictured left).These eyecatch-ing kits are the lightest adidas has ever cre-ated. Adizero technology produces lighter kits and an improved fit, enabling players to be faster and more comfortable on the pitch.

The 2014 FIFA World Cup federation kits are more than 40% lighter than equivalent 2012 kits. Weight has been removed from the main jersey, collars and sleeve cuffs, as well as the national federation crests — even from the adidas three stripes. The shorts are now also made with a new woven lightweight fabric for increased breathability and a lighter waist-band. These innovations will give the players extra freedom of movement and comfort, while retaining resilience and durability.

The design of the kits are based on feedback from the next generation fans in each country, after adidas asked young people to explain what made them proud of their country. This was translated into the kit designs for each country.

For the Russians it was the inspirational feats of Russian cosmonauts in the 1960s, and for the Argentinians, independence. The Argentinian kit takes its inspiration from the

flag created by general Manuel Belgrano, one of the main liberators of Argentina and a great hero in South America. The Colombian kit re-flects the traditional hat sombrero, vueltiao. "#unidosporunpais", meaning “united for our country”, is written on the back of the colour-ful shirt.

The new German kit is inspired by the value placed in quality and hard work, personified by the leading industrial architecture.

An engine graphic theme represents the power of the Japanese team and is inspired by a turbine with 11 lines, representing the 11 players on the pitch.

The Mexican kit is inspired by Mexican artist-ry, wrestling icons and the give it all attitude of the Mexican country. The new kit is bold, creative and features a disruptive superhero style design.

The red colour of the home jersey unites Spain, while the gold flashes symbolise the current golden era of Spanish football.

p14 :: Industry


Companies on the move

BROOKS WILL be celebrating their centenary this year by moving into two new headquar-ters: in the US they are moving into a new green building on the Burke-Gilman Trail in Seattle, while the EMEA (Europe, Middle East and Africa) headquarters are moving to Amsterdam, which is centrally situated and within easy reach of Europe’s biggest running markets.

They will this year be targeting sales growth in the EMEA region, where Brooks’ sales grew 27% in 2013. David Bohan, current Brooks COO and president, will become president of Brooks EMEA. In South Africa — part of the EMEA region — Brooks is distributed by Clive and Michelle Chowles of SBR Agencies.

“We have been very pleased with the growth shown in Brooks since we were appointed the South African distributor in late 2011 (prod-uct in-store from July 2012),” says Michelle Chowles. “Our focus and success in Speciality Running Stores (SRAs) is aligned to the interna-tional strategies and we continue to grow our distribution points in South Africa, making the brand more accessible to all runners.”

Despite tough economic conditions, the brand grew their global sales by 17% in 2013 — since it became a standalone company in Warren Buffett’s Berkshire Hathaway Group

in 2011, Brooks reported sales growth of 34% in 2012 and 34% in 2011. Brooks’ results were formerly reported in the annual Berkshire Hathaway report as part of Fruit of the Loom, which includes Russell Athletic, the Brooks owner since 2004. Brooks became part of War-ren Buffett’s assets when Fruit of the Loom bought Russell Athletic in 2006.

Brooks has been focusing mainly on special-ist running products since Jim Weber became CEO in 2001 and has become a market leader in specialty running stores (SRAs) in the US. According to market research company Lei-sure Trends they consolidated their position as the brand with the biggest market share in US specialty running stores (SRAs) with a 29% dollar share.

According to their 2013 annual report, Brooks’ neutral running shoes account for 46% of all running shoes sold at SRAs. Sales of their more cushioned running shoes Ravenna, Glycerin, and Ghost, grew 72%, 53%, and 52% compared to last year. Apparel sales grew 16%.

“In South Africa Glycerin, Ghost, Adrenaline and Cascadia remain the key footwear styles,” says Chowles. Brooks received several awards during the past year:• Ghost 6: Editor’s Choice award from Run-

ner’s World for the fourth year in a row and

Centenary year for Brooks

THIS YEAR Lyle & Scott, local-ly distributed by Skye Distri-bution, celebrates their 140th trading year.

The brand’s heritage dates back to 1874 when William Lyle and Walter Scott found-ed a knitwear company in Hawick, a small town hidden in the Scottish Borders.

In 2003 Lyle & Scott sharp-ened up its fit and expanded the horizons of the brand, attracting a new generation of young, talented music, TV

and film stars. The Golden Eagle proved par-ticularly popular amongst the noughties indie pop scene and could be regularly spotted on bands like Arctic Monkeys and Bloc Party.

Deeply entrenched within the trendy global market — including a collaboration with Chris-tian Dior — Lyle & Scott grew to dominate the fashion forward individuals’ wardrobe.

Nevertheless, locally, there was still a de-mand for the bygone classic argyle knits.

It is because of this demand that this year Skye Distribution decided to design a range catering to the requests of local customers and retailers.

All products were produced using 100% lambswool, and manufactured in Madagascar and Mauritius.

Lyle & Scott celebrates 140 with heritage range

2013 Shoe of the Year award from the Inde-pendent Running Retailers Association;

• Cascadia 8: Editor’s Choice award from Run-ner’s World and Best Trail Shoe award from Women’s Health;

• PureConnect 2: Best Buy award from Run-ner’s World;

• 2013 Vendor of the Year award from theIndependent Running Retailers Association (IRRA) for the third year in a row.

Clive and Michelle Chowles of SBR Agencies

Adidas World Cup kitADIDAS HAVE launched the 2014 FIFA World Cup Brazil kits of seven of the teams that will be wearing the three stripes: Argentina (pictured right), Colombia, Germany, Ja-pan, Mexico, Russia and Spain (pictured left).These eyecatch-ing kits are the lightest adidas has ever cre-ated. Adizero technology produces lighter kits and an improved fit, enabling players to be faster and more comfortable on the pitch.

The 2014 FIFA World Cup federation kits are more than 40% lighter than equivalent 2012 kits. Weight has been removed from the main jersey, collars and sleeve cuffs, as well as the national federation crests — even from the adidas three stripes. The shorts are now also made with a new woven lightweight fabric for increased breathability and a lighter waist-band. These innovations will give the players extra freedom of movement and comfort, while retaining resilience and durability.

The design of the kits are based on feedback from the next generation fans in each country, after adidas asked young people to explain what made them proud of their country. This was translated into the kit designs for each country.

For the Russians it was the inspirational feats of Russian cosmonauts in the 1960s, and for the Argentinians, independence. The Argentinian kit takes its inspiration from the

flag created by general Manuel Belgrano, one of the main liberators of Argentina and a great hero in South America. The Colombian kit re-flects the traditional hat sombrero, vueltiao. "#unidosporunpais", meaning “united for our country”, is written on the back of the colour-ful shirt.

The new German kit is inspired by the value placed in quality and hard work, personified by the leading industrial architecture.

An engine graphic theme represents the power of the Japanese team and is inspired by a turbine with 11 lines, representing the 11 players on the pitch.

The Mexican kit is inspired by Mexican artist-ry, wrestling icons and the give it all attitude of the Mexican country. The new kit is bold, creative and features a disruptive superhero style design.

The red colour of the home jersey unites Spain, while the gold flashes symbolise the current golden era of Spanish football.

p14 :: Industry

Companies on the moveCompanies on the move

THIS YEAR W.E.T. Sports cele-brates being on the SA sports map since 1984. They have recently also added a few new faces.

The latest addition to the team is Lorraine van Heerden (right). Van Heerden is the friendly face and voice customers fi rst get to see and hear. Along with running the front desk, Van Heerden also

looks after the debtors and credi-tors functions.

“On reaching our 30 year mile-stone, I want to thank all W.E.T Sports customers for their support over the years and acknowledge the vital role our agents have played in growing the business,” says Patrick Franck, marketing and sales manager.

W.E.T. Sports’ 30th year sees new faces

MAKRO SA has received an award from Eskom for excellence in its energy efficiency initiatives. Makro aimed to save energy in their stores in terms of lighting, refrigeration, air conditioning, building envelope and domestic heat-ing. They also implemented a switch the lights off campaign and installed various energy management systems and technologies that allowed them to decrease demand by 36% and save 219 000kWh’s of energy.

At the opening of the Complete Cyclist Bryanston concept store: Peet le Roux (retail services manager of Spe-cialized Bicycles Africa), Mike Hewan (partner and manager of Complete Cyclist Bryanston), Cherise Stander and Scott McKenzie (founder of Complete Cyclist). Photo: Cherie Vale/Newsport Media

Makro energy-wiseSPECIALIZED RECENTLY joined forces with three stores in the Gauteng area. The West Rand Cycles and Concept Cyclery Ce-dar Square stores act as concept stores, while the Complete Cy-clist Bryanston has opened a Spe-cialized elite store (store within a store). The stores feature a dedi-cated Body Geometry Fit studio for their customers.

Leon Lotter has been look-ing after the Free State area for 20 years, Jeff Harman Kwazulu Natal for the last seven years, Darren Wentzel the Western Cape and Namib-ia for seven years, Colin Muir the Eastern Cape for the last six years and Darryl Dickerson came on board last year for the Northern Provinces.

Specialized stores

321 Silicone InnersoleMedical grade silicone for cushioning and stability.

Sizes A, B, C, D.

330 Cushion CupsAdvanced shock absorption

for heel and achilles.Sizes S, M, L.

528 Ankle Support with Plastic Stay

Re-inforced criss-cross support ideal for netball, soccer and

rugby. Sizes S, M, L, XL.

709 Knee StabiliserProvides even compression to injured or recovering knee with ligament and

patella support. Sizes S, M, L, XL.

725 Wrist SplintSplint in left and right for carpal

tunnel syndrome and wrist injuries. Sizes S, M, L, XL.

754 Shoulder SupportProvides compression and

support to the shoulder and elbow joint. Ideal for rugby.

Sizes S, M, L, XL.

829 Cold SprayMagic spray in a can that cools skin fast and relieves pain quickly. 8oz (225g).

839 Arm SlingCool mesh supports the

arm while distributing the weight across shoulder and

back. Sizes S, M, L, XL.

Celebrating 30 YearsFor a wider range of products shown, please consult the latest W.E.T. Sports catalogue. Available NOW

W.E.T. Sports Importers

Tel: 021-948 8150 • Fax: 021-948 8084 • [email protected] • www.wetsports.co.za

p16 :: Industry

Companies on the moveCompanies on the move

THIS YEAR W.E.T. Sports cele-brates being on the SA sports map since 1984. They have recently also added a few new faces.

The latest addition to the team is Lorraine van Heerden (right). Van Heerden is the friendly face and voice customers fi rst get to see and hear. Along with running the front desk, Van Heerden also

looks after the debtors and credi-tors functions.

“On reaching our 30 year mile-stone, I want to thank all W.E.T Sports customers for their support over the years and acknowledge the vital role our agents have played in growing the business,” says Patrick Franck, marketing and sales manager.

W.E.T. Sports’ 30th year sees new faces

MAKRO SA has received an award from Eskom for excellence in its energy efficiency initiatives. Makro aimed to save energy in their stores in terms of lighting, refrigeration, air conditioning, building envelope and domestic heat-ing. They also implemented a switch the lights off campaign and installed various energy management systems and technologies that allowed them to decrease demand by 36% and save 219 000kWh’s of energy.

At the opening of the Complete Cyclist Bryanston concept store: Peet le Roux (retail services manager of Spe-cialized Bicycles Africa), Mike Hewan (partner and manager of Complete Cyclist Bryanston), Cherise Stander and Scott McKenzie (founder of Complete Cyclist). Photo: Cherie Vale/Newsport Media

Makro energy-wiseSPECIALIZED RECENTLY joined forces with three stores in the Gauteng area. The West Rand Cycles and Concept Cyclery Ce-dar Square stores act as concept stores, while the Complete Cy-clist Bryanston has opened a Spe-cialized elite store (store within a store). The stores feature a dedi-cated Body Geometry Fit studio for their customers.

Leon Lotter has been look-ing after the Free State area for 20 years, Jeff Harman Kwazulu Natal for the last seven years, Darren Wentzel the Western Cape and Namib-ia for seven years, Colin Muir the Eastern Cape for the last six years and Darryl Dickerson came on board last year for the Northern Provinces.

Specialized stores

321 Silicone InnersoleMedical grade silicone for cushioning and stability.

Sizes A, B, C, D.

330 Cushion CupsAdvanced shock absorption

for heel and achilles.Sizes S, M, L.

528 Ankle Support with Plastic Stay

Re-inforced criss-cross support ideal for netball, soccer and

rugby. Sizes S, M, L, XL.

709 Knee StabiliserProvides even compression to injured or recovering knee with ligament and

patella support. Sizes S, M, L, XL.

725 Wrist SplintSplint in left and right for carpal

tunnel syndrome and wrist injuries. Sizes S, M, L, XL.

754 Shoulder SupportProvides compression and

support to the shoulder and elbow joint. Ideal for rugby.

Sizes S, M, L, XL.

829 Cold SprayMagic spray in a can that cools skin fast and relieves pain quickly. 8oz (225g).

839 Arm SlingCool mesh supports the

arm while distributing the weight across shoulder and

back. Sizes S, M, L, XL.

Celebrating 30 YearsFor a wider range of products shown, please consult the latest W.E.T. Sports catalogue. Available NOW



p16 :: Industry

jordanshoes.co.zaContact : +27 21 590 7005

APPEARING IN DAILY SUN IN MARCH

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5281 Jordan ST FA.indd 1 2014/02/04 4:55 PM


One of the stalwarts of the sports industry, Peter Jackson of Pi-etermaritzburg, has retired after 47 years in the trade. Jackson Sports, Pietermaritzburg’s old-

est sport retailer, closed its doors in February after 81 years and the business has been incor-porated into Poobie Naidoo’s impressive Sports Wholesalers in Boshoff Street.

The Jacksons have for many years been lead-ing figures in Pietermaritzburg sporting circles and Peter is planning on using his free time to catch up on golf.

He played league hockey, tennis, squash and golf, as well as cricket for Old Collegians under Jackie McGlew. His wife, Pat, played hockey for Natal, went overseas with the Pro-teas hockey tour and played tennis for Natal University. Their three children all excelled at hockey, representing their provinces and coun-try at either tertiary or international level.

Know their sportHis father Tim, who founded the first sport store M.T. Jackson, in 1933, was president of the SA Golf Union, represented Natal in golf and badminton, played first class cricket and was chairperson of the Pietermaritzburg coun-try club. The AB Jackson hockey field near Maritzburg College is named after his brother.

Throughout the years, KwaZulu Natal’s sports people have come to rely on the ad-vice, quality merchandise and sporty chats provided by the people at Jackson Sports who played the sports and knew the equipment — for example, cricketers Jackie and Robin Mc-Glew, SA hockey player Greg Nichol and more recently, Springbok rugby’s Butch James. Bob Foss (who played SA Country Districts Cricket) also worked for Jackson Sports and he became a well recognised figure at polo fields around the country.

Tim Jackson’s business partner, Dare Os-borne, was a longstanding secretary of the

Maritzburg and District Football Association (MDFA). He ran the store while Jackson went to North Africa to fight in the Second World War in 1939 and again after his death in 1964.

Peter Jackson, who joined the business when he was 20 in 1967, took over the store after Osborne retired in 1975. He was joined by his brother Tony and Bruce Baxter, and they changed the store’s name to Jackson Sports.

Five years later, Tony opened a branch in Durban, followed by another outlet in West-ville. In the beginning of the 1990’s, they consolidated the businesses, with the Durban branches trading as Tony Jackson Sports and Peter running Jackson Sports in Pietermaritz-burg. In 1996 Bruce Baxter opened another Jackson Sport branch in Victoria Road, and due to changing shopping patterns, they moved the Church Street store to these premises.

Later yearsIn 2011 Jackson moved the store to revamped premises in Victoria Road, which was closer to the CBD. His son, Dave’s, Brand X clothing and promotional gift business moved with him.

Like many other independent retailers Jack-son Sport found trading conditions very tough over the past few years. They battled with the economic downturn, rising trading costs, electricity and other price hikes, and growing competition from mass discounters and big chains. Therefore, with both their sons follow-ing their own careers, when Jackson and his wife reached retirement age, they decided to sell to Naidoo, who owns one of the biggest independent sport stores in the world.

All the Jackson Sport staff members will be

incorporated into the Poobie Naidoo business – with certain sections, like cricket, tennis and hockey, still branded as Jackson Sports. The knowledge, dedication to service, and good re-lationships with many schools in the area of the Jackson staff will enhance his business, Naidoo believes. Over the years Jackson Sports had formed strong relationships with schools in the area and they stocked several shops at schools like Michaelhouse, Treverton, Hilton, Greys, etc.

The Jackson Sport staff will also continue to offer a racket stringing and repair service, which includes ball and tennis net repairs.

Naidoo is one of the most successful inde-pendent retailers in the country - his impres-sive 6 000m2 sport store in Pietermatritzburg is the size of a large hypermarket. Apart from athletic footwear, clothing and sports equip-ment from just about every brand, the state of the art store has a 50m athletic track for runners to test shoes, and a High Performance Assessment centre houses a number of special-ists to assist runners with problems.

Biggest independentThe Naidoo’s are also a sporting family: Poobie is a top class runner who has completed more than 25 Comrades marathons and is therefore sought out by other athletes for advice when selecting new shoes or clothing. His eldest son, Gavin, who is being groomed to take over the business, has Natal colours for javelin and is a good swimmer and athlete. Sharuven, re-sponsible for their online business, is a swim-mer and his other son, Huban, a cricketer.

They also employ top performers in many other sporting codes, who know exactly what equipment or footwear an athlete needs — for example, a former professional soccer player, and top rugby, hockey, cricket, etc. players.

Poobie Naidoo is also involved with the de-velopment of community soccer through spon-sorship of the Poobie Naidoo High School’s Cup for soccer.

New era for landmark store

Left: Peter Jackson retired after 47 years in sports retail and sold his iconic store to Poobie Naidoo, whose impressive Pietermaritzburg store (above) is as large as 2½ rugby fields.

Poobie Naidoo, right with his son Gavin, is a former shoemaker and top class runner who has become one of South Africa’s most success-ful retailers.

One of the stalwarts of the industry, Peter jackson Sport, is now part of Poo-bie Naidoo’s top store

Shop Talk

p18

10609_SAS_Business Start-to-Finish Ad in Sports Trader_210x297_PrintP.indd 1 2014/02/07 1:41 PM10609_SAS_Business Start-to-Finish Ad in Sports Trader_210x297_PrintP.indd 1 2014/02/07 1:41 PM

10609_SAS_Business Start-to-Finish Ad in Sports Trader_210x297_PrintP.indd 1 2014/02/07 1:41 PM


p20 :: Industry

Holiday salesbetter than expected

Despite a very tough year, 2013 holiday sales in most sport, out-door and lifestyle retailers were better than expected, responses to the annual Sports Trader Holi-

day Sales survey* showed. Sales were largely as expected, with no nasty shocks in terms of sales. While sales haven’t grown exceptional-ly, they haven’t been exceedingly bad either, and have increased slightly since the 2012 holiday season.

The worsening currency value and poor eco-nomic forecasts, however, affected consumers negatively, which prevented strong holiday sales figures.

December sales figuresThe average response to our survey shows that December 2013 sales where slightly bet-ter than last year’s, with 50% of respondents reporting better sales, and 15% saying that sales were about the same. Slightly more (15% compared to 10%) respondents claimed much higher sales, with 20% or more growth. However, the number of respondents report-ing drastically lower sales (decreasing 20% or more) than last year has increased by 3.3%. This would suggest that the gap between re-tailers having a good year and retailers having a bad year, is increasing.

The average responses to our survey over the last four years concerning pre-Christmas sales indicate that the growth of sales be-tween 2010 and 2011 was followed by a sharp decrease in sales growth in 2012 (See Fig 1). 2013 was a better year, with a slight recovery from last years’ recession.

Retail respondents are not overly posi-tive or negative about their December sales. About a third (30%) of respondents had bet-

ter pre-Christmas sales than expected, while 30% reported lower sales than expected. The majority (40%) of respondents say that the pre-Christmas sales were about the same as expected. Taking an average of theses results, it seems that retailers had a fairly predictable pre-Christmas period.

Taking into account that retailers considered 2012 a particularly bad year, this could mean that retailers have come to expect the worst for the holiday season. This is excusable when looking at the holiday sales expectations of retailers over the past four years (See Fig 2). After 2011 largely exceeded respondents’ ex-pectations, 2012 was exceedingly worse than expected. It seems as if retailers could predict

how sales would be in 2013. Although sales were as expected, several re-

tailers and suppliers within the industry have told Sports Trader that this year was an espe-cially tough year, some even stating that it was their worst year on record. Most respondents (45%) had fewer customers than expected, 25% had more customers than expected and 30% the same number.

International expectationsAccording to a Deloite survey** of consumers in 18 European countries, as well as South Afri-ca, consumers in many countries are optimis-tic about the current state of the economy for the first time since 2008. Consumers in most other countries are more optimistic about the

current economy than last year, South Afri-cans, however, are more pessimistic with an overall negative outlook of the economy.

After years of considerable growth, retail-ers in the European Union (EU) have probably reached a plateau, according to a report pub-lished by IFH, the Cologne-based institute for retail research. This could mean that in 2014, European consumers might be less optimistic, which could influence South African markets.

Spending trendsIn our survey, 75% of retailers stated that items sold at the middle range of prices were popular during the holiday season. Functional, yet expensive, items were also very popular, with 45% of respondents stating that these products sold well. This is likely due to for-mally employed consumers being less affected by economical woes and having more cash in their pockets. According to the latest Bank-servAfrica Disposable Salary Index (BDSI) dis-posable income increased by 7.6% throughout the year, up to September 2013.

Lower priced products did not sell very well, with only 20% of respondents saying that it sold well in their stores. This could either mean that South Africans are starting to spend more on their gift purchases — or that low in-come consumers simply didn’t have the money to buy sport, outdoor and lifestyle items.

The Deloite survey determined that the average budget per gift for South Africans in 2013 was R310. It should be noted that the Deloite survey was an online survey, so most of the respondents would be representative of the upper and middle class customers. The relatively high average budget per gift means that functional sport and outdoor products, such as clothing and footwear, were within

Retail sales during the past holiday season were slightly better than last year, although the weaken-ing currency and worrying economy are cause for concern. JOHANN DU TOIT reports on the results of the annual Sports Trader survey of holiday sales in the sport, outdoor and lifestyle retail industry

0.51

0.52

0.53

0.54

0.55

0.56

0.57

0.58

0.59

0.6

0.61

2010 2011 2012 20130.3

0.35

0.4

0.45

0.5

0.55

0.6

2010 2011 2012 2013

Most South Africans ex-pect their spending power to increase in the next year

Fig 1 (far left): The December sales growth reported by respondents to the Sports Trad-er survey improved in 2013, after a sharp dip in 2012. Fig 2 (left): In 2013 retailers responding to the Sports Trader survey expected that pre-Christmas sales would improve. Fig 3 (right): The import value of sporting goods in the 3rd quarter, when most Christ-mas and January goods will be imported, have been rising steadily since 2011.

December sales growth 2010-2013 Expectations of December sales

2014 March :: Sports Trader

Industry :: p21

the gift budget of the average South African. This seems to be in line with international

trends. UK-based OCC outdoor conducted a survey among 30 UK outdoor retailers and found that the highest selling products, by far, were outdoor clothing.

The Deloite survey also evaluated which marketing strategies convinced customers to buy certain products. On a scale of 0-3 on how influential loyalty/reward programs are in purchasing decisions (0 = not at all, 3 = very influential), South Africans averaged a score of 2, which is higher than the 1.7 average of the 19 countries surveyed. Most South Africans prefer immediate discounts on purchases, in-stead of earning points offering gifts.

Online shopping is becoming a popular tool for South African consumers. According to the Deloite survey, South Africans spent 21% of their gift budget online in 2013. This is sub-stantially higher than last year’s 13%, but still lower than the European average of 28%.

Even though online shopping has grown, South Africans still prefer to compare prices by visiting stores, rather than online on web-sites. When buying gifts in store, South Afri-cans prefer to buy in specialty stores, instead of supermarkets and shopping malls, which is good news for independent retailers.

Of the 19 countries surveyed by Deloite, South Africa has the second highest (after Ire-land) number of users of smartphones and tab-lets with which to buy products, with 38% of surveyed smartphone and tablet users claim-ing to have purchased a product in the past.

This figure is expected to grow, as 59% of South Africans surveyed expect to use smartphones and tablets to buy products in the future.

Most South Africans rated their holiday spending power as slightly lower this year than the last, however it is still rated much higher than in 2009 and 2010.The good news is that most South Africans expect their spending power to increase in the following year, and in the Deloite survey of 19 countries, South Africans were the most optimistic about their

spending power increasing.

Sport retail sales have been steadily increas-ing the past couple of years. This is evident when looking at the rise in imports of sports products (See Fig 3). According to Statistics SA, the value of sporting goods imports in the 3rd quarter of the year (when most holiday stock would be imported) have been increas-ing since 2011.

Total retail sales have also been increasing, according to Statistics SA . After a fall in sales between 2007 and 2009, retail sales began increasing steadily since 2010. Statstistics SA figures on monthly retail sales also expose spending trends of consumers: sales generally increase between September and December each year, with sharp increases during Decem-ber, of up to 25%. After the holiday, sales de-crease sharply into the new year.

The biggest challenge that respondents to the Sports Trader survey faced during the holiday season was the economy, with 40% of

respondents saying that this caused custom-ers to buy less. The second biggest challenge was competition among retailers, with 30% of respondents claiming this as their biggest problem.

Cost increasesThe survey was done before the latest weak-ening of the Rand and hike in interest rates. In December 2012, the Rand to dollar exchange rate was around R8.90, while in December 2013 it increased to R10.18. At the time of writing, the Rand to dollar exchange rate is R11.01. If the rand does not recover, it will un-doubtedly have an effect on consumer spend-ing power, especially after the recent interest rake hike of 0.5%.

South African Chamber of Commerce and Industry’s (SAcci) chief executive Neren Rau has said that businesses are specifically under pressure from increasing costs. The weaken-ing Rand will not only increase cost of import-ed goods, but it will also have an inflationary effect. A SAcci survey conducted among 64 small to medium sized businesses show that their main concerns were the increasing cost of doing business. Factors such as electricity prices, municipal levies and the cost of com-plying with regulations, all have an effect on the cost of doing business.

Economists believe that retailers and manu-facturers have been absorbing the rising costs due to a number of factors, such as containing consumer inflation and poor household spend-ing. This increase in cost will eventually have to be passed on to consumers if businesses want to survive, regardless of the weak out-look on consumer spending.

Regional trendsResults of the Sparks Cash Index (SCI), which determines the average value of cash with-drawals at Automated Teller Machines (ATMs) throughout South Africa, showed a definite increase in cash withdrawals of 6.59% in Oc-tober 2013, compared to October 2012. An Increase in withdrawals tend to correlate with an increase in retail trade sales and consumer spending power, according to SCI.

The Western and Northern Cape experienced the largest growth, with 10.32% and 11.84% respectively. An increase in tourism in the Western Cape could account for the growth in withdrawals. According to the City of Cape Town, Cape Town International had an in-crease in arrivals of 2.07% in December 2013, compared to December 2012. The Northern Cape has traditionally had higher withdraw-als than other provinces due to its low urban population density and large population in ru-ral areas.

Gauteng, Limpopo and Mpumalanga had the lowest growth of average cash withdrawals, between only 2%-3% increases.

0

50

100

150

200

250

300

350

400

450

2010 2011 2012 2013

Millions

10%

29%

48%

13% luxury

func�onalyetexpensivemid-price

lower priced

40%

5%30%

15%

10%

the economy

growth ofonline trading

morecompe��on

distributorsselling

top brandsrefusing tosupply

Most products bought December Main retailer challenges

Q3 Sporting goods imports

* The Sports Trader Holiday Survey is an online survey of retailers in the sport, outdoor and lifestyle industries:36.4% of respondents are footwear and apparel specialists, 13.6% sport retailers, 22.7% outdoor retailers, 13.6% are tackle retailers and 13.6% sports and outdoor retailers. Of the respondents,36.4% are from cit-ies, 9.1% from coastal towns, 54.6% from rural areas.85% are independent retailers and 15% from chains.

** Deloite year-end spending survey November 2013

10%

21%

32%

16%

21% a lot higher(>20%)a li�le higher(<20%)about the same

a lot lower(>20%)ali�le lower(<20%)

January 2014 vs 2013 sales Top left: Most respondents in the Sports Trader survey report that they mainly sold mid-priced items, while functional, yet expensive, items also sold well.Top right: The economy is the biggest challenge for most retailer respond-ents, followed by competition from other retailers.Bottom left: About a third of retail re-spondents report January 2014 sales were about the same as in 2013.

Even though online shop-ping has grown, South Af-ricans still prefer to com-pare prices by visiting stores


Industry :: p21

the gift budget of the average South African. This seems to be in line with international

trends. UK-based OCC outdoor conducted a survey among 30 UK outdoor retailers and found that the highest selling products, by far, were outdoor clothing.

The Deloite survey also evaluated which marketing strategies convinced customers to buy certain products. On a scale of 0-3 on how influential loyalty/reward programs are in purchasing decisions (0 = not at all, 3 = very influential), South Africans averaged a score of 2, which is higher than the 1.7 average of the 19 countries surveyed. Most South Africans prefer immediate discounts on purchases, in-stead of earning points offering gifts.

Online shopping is becoming a popular tool for South African consumers. According to the Deloite survey, South Africans spent 21% of their gift budget online in 2013. This is sub-stantially higher than last year’s 13%, but still lower than the European average of 28%.

Even though online shopping has grown, South Africans still prefer to compare prices by visiting stores, rather than online on web-sites. When buying gifts in store, South Afri-cans prefer to buy in specialty stores, instead of supermarkets and shopping malls, which is good news for independent retailers.

Of the 19 countries surveyed by Deloite, South Africa has the second highest (after Ire-land) number of users of smartphones and tab-lets with which to buy products, with 38% of surveyed smartphone and tablet users claim-ing to have purchased a product in the past.

This figure is expected to grow, as 59% of South Africans surveyed expect to use smartphones and tablets to buy products in the future.

Most South Africans rated their holiday spending power as slightly lower this year than the last, however it is still rated much higher than in 2009 and 2010.The good news is that most South Africans expect their spending power to increase in the following year, and in the Deloite survey of 19 countries, South Africans were the most optimistic about their

spending power increasing.

Sport retail sales have been steadily increas-ing the past couple of years. This is evident when looking at the rise in imports of sports products (See Fig 3). According to Statistics SA, the value of sporting goods imports in the 3rd quarter of the year (when most holiday stock would be imported) have been increas-ing since 2011.

Total retail sales have also been increasing, according to Statistics SA . After a fall in sales between 2007 and 2009, retail sales began increasing steadily since 2010. Statstistics SA figures on monthly retail sales also expose spending trends of consumers: sales generally increase between September and December each year, with sharp increases during Decem-ber, of up to 25%. After the holiday, sales de-crease sharply into the new year.

The biggest challenge that respondents to the Sports Trader survey faced during the holiday season was the economy, with 40% of

respondents saying that this caused custom-ers to buy less. The second biggest challenge was competition among retailers, with 30% of respondents claiming this as their biggest problem.

Cost increasesThe survey was done before the latest weak-ening of the Rand and hike in interest rates. In December 2012, the Rand to dollar exchange rate was around R8.90, while in December 2013 it increased to R10.18. At the time of writing, the Rand to dollar exchange rate is R11.01. If the rand does not recover, it will un-doubtedly have an effect on consumer spend-ing power, especially after the recent interest rake hike of 0.5%.

South African Chamber of Commerce and Industry’s (SAcci) chief executive Neren Rau has said that businesses are specifically under pressure from increasing costs. The weaken-ing Rand will not only increase cost of import-ed goods, but it will also have an inflationary effect. A SAcci survey conducted among 64 small to medium sized businesses show that their main concerns were the increasing cost of doing business. Factors such as electricity prices, municipal levies and the cost of com-plying with regulations, all have an effect on the cost of doing business.

Economists believe that retailers and manu-facturers have been absorbing the rising costs due to a number of factors, such as containing consumer inflation and poor household spend-ing. This increase in cost will eventually have to be passed on to consumers if businesses want to survive, regardless of the weak out-look on consumer spending.

Regional trendsResults of the Sparks Cash Index (SCI), which determines the average value of cash with-drawals at Automated Teller Machines (ATMs) throughout South Africa, showed a definite increase in cash withdrawals of 6.59% in Oc-tober 2013, compared to October 2012. An Increase in withdrawals tend to correlate with an increase in retail trade sales and consumer spending power, according to SCI.

The Western and Northern Cape experienced the largest growth, with 10.32% and 11.84% respectively. An increase in tourism in the Western Cape could account for the growth in withdrawals. According to the City of Cape Town, Cape Town International had an in-crease in arrivals of 2.07% in December 2013, compared to December 2012. The Northern Cape has traditionally had higher withdraw-als than other provinces due to its low urban population density and large population in ru-ral areas.

Gauteng, Limpopo and Mpumalanga had the lowest growth of average cash withdrawals, between only 2%-3% increases.

0

50

100

150

200

250

300

350

400

450

2010 2011 2012 2013

Millions

10%

29%

48%

13% luxury

func�onalyetexpensivemid-price

lower priced

40%

5%30%

15%

10%

the economy

growth ofonline trading

morecompe��on

distributorsselling

top brandsrefusing tosupply

Most products bought December Main retailer challenges

Q3 Sporting goods imports

* The Sports Trader Holiday Survey is an online survey of retailers in the sport, outdoor and lifestyle industries:36.4% of respondents are footwear and apparel specialists, 13.6% sport retailers, 22.7% outdoor retailers, 13.6% are tackle retailers and 13.6% sports and outdoor retailers. Of the respondents,36.4% are from cit-ies, 9.1% from coastal towns, 54.6% from rural areas.85% are independent retailers and 15% from chains.

** Deloite year-end spending survey November 2013

10%

21%

32%

16%

21% a lot higher(>20%)a li�le higher(<20%)about the same

a lot lower(>20%)ali�le lower(<20%)

January 2014 vs 2013 sales Top left: Most respondents in the Sports Trader survey report that they mainly sold mid-priced items, while functional, yet expensive, items also sold well.Top right: The economy is the biggest challenge for most retailer respond-ents, followed by competition from other retailers.Bottom left: About a third of retail re-spondents report January 2014 sales were about the same as in 2013.

Even though online shop-ping has grown, South Af-ricans still prefer to com-pare prices by visiting stores


p22 :: Industry

Retailing is constantly changing — but, luckily, not as much as the annual trend forecasters would like us to believe … although it’s always good to know what the dis-

tant future has in store. Several international studies, however, give

a better indication of the direction retailing is moving in. These surveys look at expectations, or what happened in the past.

But, because our consumers usually take a few years to adopt the latest international retail trends, we have the benefit of learning from these reports.

The good news is that brick and mortar re-tailing is still very much alive — and is likely to be for many years to come. Even in America, where consumers have been buying online for many, many years, consumers still prefer buy-ing from an actual salesperson in a store, es-pecially when buying footwear and clothing, or specialised sports or outdoor equipment.

Customers prefer store to onlineThe majority of American retail customers still prefer to make purchases at a physical store instead of online, respondents to a 2013 US holiday shopping survey told research com-pany accenture (www. accenture.com). When shopping at specialty retailers, like footwear and clothing stores, 81% of custom-ers expect to make the majority of their pur-chases at a store instead of online.

The number of consumers exclusively pur-chasing items online has decreased by 6% since 2012. An online presence is still important for retail stores, as 65% of shoppers are likely to view products online and go to a store to view and purchase a product.

The major advantages that stores have over online purchasing are that customers don’t

like to pay for shipping costs and they like to physically see and feel a product before pur-chasing.

Most US customers prefer to make their holi-day purchases at discount retailers (Walmart, Target), with 76% of customers surveyed stat-ing that they will be doing their holiday shop-ping in these stores. Customers doing holiday shopping in specialty retailers seem to be in-creasing, from 32% in 2012 to 35% in 2012.

But, while shoppers don’t mind going to a store, they don’t want to waste time once in-side the store, a ten-year multi-country study on shopper behavior in retail outlets, showed.

Quick in and outThe study, conducted by dr. Carl Driesener from the Ehrenberg-Bass Institute for Market-ing Science at the University of South Aus-tralia, found that shoppers are busy people who want to spend as little time as possible in store, buy very few items per trip and are not particularly swayed by in-store promotions.

This study of consumers shopping in 42 stores in the US, UK, Australia and China between 2003-2013 showed that:• Customers visiting supermarkets, usually

buy one item at a time, usually cigarettes, a phone card or newspaper, while 50% of visits result in the purchase of five or less

products.• The average basket size is 11 products and

75% of customers purchase less than 15 products at any given time.

• Generally, approximately 50% of shoppersvisiting supermarkets spend around 18 min-utes shopping. Half of the shoppers visiting hypermarkets spend approximately 36 min-utes in store, despite the larger store size. Shoppers visiting specialty stores spend less than four minutes in store.

• On average, customers only cover 25% ofthe floot area of the store they visit. The larger the store, the smaller percentage of it will be visited by customers.

• 68% of customers surveyed did not noticeany promotions or in-store advertising. Even though customers buy products on promo-tion, they do not necessarily return to make the same purchase.

• Consumers buy items they are familiar with,and although in-store promotions can signifi-cantly influence sales, they are not a substi-tute for mass media.But, if one wants to look into the future,

what will retailing look like in a few years’ time? According to trend spotters, retailing is going to become much more interactive and reliant on digital technologies.

Future developmentsWhile some of these hi-tech developments are already possible, there have been few early-adopters, even internationally. But, it is inter-esting to see what the future could look like.• Consumers will be able to see on a screen

what they will look like in a specific cloth-ing item, and try on accessories to create a look, without having to seek a change room to try on the items. Once this technology becomes commonly available, it could be

An online presence is still important for retail stores, as 65% of shoppers are like-ly to view products online and go to a store to view and purchase a product.

Retail trends for 2014


p22 :: Industry

Retailing is constantly changing — but, luckily, not as much as the annual trend forecasters would like us to believe … although it’s always good to know what the dis-

tant future has in store. Several international studies, however, give

a better indication of the direction retailing is moving in. These surveys look at expectations, or what happened in the past.

But, because our consumers usually take a few years to adopt the latest international retail trends, we have the benefit of learning from these reports.

The good news is that brick and mortar re-tailing is still very much alive — and is likely to be for many years to come. Even in America, where consumers have been buying online for many, many years, consumers still prefer buy-ing from an actual salesperson in a store, es-pecially when buying footwear and clothing, or specialised sports or outdoor equipment.

Customers prefer store to onlineThe majority of American retail customers still prefer to make purchases at a physical store instead of online, respondents to a 2013 US holiday shopping survey told research com-pany accenture (www. accenture.com). When shopping at specialty retailers, like footwear and clothing stores, 81% of custom-ers expect to make the majority of their pur-chases at a store instead of online.

The number of consumers exclusively pur-chasing items online has decreased by 6% since 2012. An online presence is still important for retail stores, as 65% of shoppers are likely to view products online and go to a store to view and purchase a product.

The major advantages that stores have over online purchasing are that customers don’t

like to pay for shipping costs and they like to physically see and feel a product before pur-chasing.

Most US customers prefer to make their holi-day purchases at discount retailers (Walmart, Target), with 76% of customers surveyed stat-ing that they will be doing their holiday shop-ping in these stores. Customers doing holiday shopping in specialty retailers seem to be in-creasing, from 32% in 2012 to 35% in 2012.

But, while shoppers don’t mind going to a store, they don’t want to waste time once in-side the store, a ten-year multi-country study on shopper behavior in retail outlets, showed.

Quick in and outThe study, conducted by dr. Carl Driesener from the Ehrenberg-Bass Institute for Market-ing Science at the University of South Aus-tralia, found that shoppers are busy people who want to spend as little time as possible in store, buy very few items per trip and are not particularly swayed by in-store promotions.

This study of consumers shopping in 42 stores in the US, UK, Australia and China between 2003-2013 showed that:• Customers visiting supermarkets, usually

buy one item at a time, usually cigarettes, a phone card or newspaper, while 50% of visits result in the purchase of five or less

products.• The average basket size is 11 products and

75% of customers purchase less than 15 products at any given time.

• Generally, approximately 50% of shoppersvisiting supermarkets spend around 18 min-utes shopping. Half of the shoppers visiting hypermarkets spend approximately 36 min-utes in store, despite the larger store size. Shoppers visiting specialty stores spend less than four minutes in store.

• On average, customers only cover 25% ofthe floot area of the store they visit. The larger the store, the smaller percentage of it will be visited by customers.

• 68% of customers surveyed did not noticeany promotions or in-store advertising. Even though customers buy products on promo-tion, they do not necessarily return to make the same purchase.

• Consumers buy items they are familiar with,and although in-store promotions can signifi-cantly influence sales, they are not a substi-tute for mass media.But, if one wants to look into the future,

what will retailing look like in a few years’ time? According to trend spotters, retailing is going to become much more interactive and reliant on digital technologies.

Future developmentsWhile some of these hi-tech developments are already possible, there have been few early-adopters, even internationally. But, it is inter-esting to see what the future could look like.• Consumers will be able to see on a screen

what they will look like in a specific cloth-ing item, and try on accessories to create a look, without having to seek a change room to try on the items. Once this technology becomes commonly available, it could be

An online presence is still important for retail stores, as 65% of shoppers are like-ly to view products online and go to a store to view and purchase a product.

Retail trends for 2014


Industry :: p23

Protecting customer informationThe POPI act will this year have an impact on how companies treat information gained from their customers

ONCE THE Protection of Personal Information (POPI) bill becomes law, retailers have to be aware that there are legal limitations on what customer information they may gather, store, and how they may use it, says Jana van Zyl of Dommisse Attorneys. As a rule of thumb, any business should only collect what is necessary for them to achieve a specific purpose — which should be communicated to customers or potential customers. And you may only use that information for that purpose.

The provisions of the act can be summarised as follows:Consent: Organisations may only collect, use and disclose personal information with the knowledge and consent of the individual.Limited use: The collection of personal information is limited to what is necessary for the identified purposes and must be collected by fair and lawful means.Accountability: Retailers are accountable for protecting the personal information un-der their control and must ensure that adequate safeguards are in place.Access: An individual has the right to access his/her personal information in your pos-session, subject to legislated exceptions, and has the right to seek correction of infor-mation or the withdrawal of permission.Purpose: The purposes for the collection of personal information must be identified prior to or during the collection. In practical terms, a retailer would be affected in the following ways:• Making a copy of a customer’s ID document: “The retailer has to justify why he should be

entitled to collect the information. Do they really need a copy of a customer’s ID document or is it sufficient for that customer to merely display the document?” says Van Zyl. “If they don’t need a copy, why keep it?”

• Even if you can justify why you need a copy of the document, you may only use it forthat purpose you collected it for, namely to verify identity. “Should they wish to use the information for any other purpose, retailers will need to notify the customer.”

• For example, if you have a lucky draw box where customers could place their till slip with a phone number, you will only be able to use the information for entry into the draw. Any other purpose will need to be specified explicitly, and permission obtained.

• If a customer has signed up for a loyalty program, the retailer is entitled to track their purchases and use it to promote products in the future based on buying behaviour — provided that they received consent to do so when the customer signed up or notified the customer that the information would be used for that purpose, says Van Zyl.

• If the company wishes to collect data via their Facebook page, they would still have to limit their use, disclosure and retention of that information in line with the purpose for which they collected it, she says. Retailers and their staff will also become responsible for safeguarding sensitive cus-

tomer information, for example, credit card slips. “Retailers would need to review their current processes and educate their staff about the importance of safeguarding per-sonal information. They would need to ensure their staff understand that items such as credit card details can’t be left in full view of anyone, but should be locked away,” says Van Zyl.

“Most retailers understand that the misuse of customer information will have seri-ous reputational consequences. And it is necessary to create awareness around staff members to focus on how they use personal information. The majority of retailers are eager to safeguard their customers’ information and upgrade their security measures and policies accordingly.”

a way to lure customers back from online shopping as the in-store shopping experi-ence will become more fun, personalised and interactive.

• Consumers seeking an unique shopping ex-perience would be engaged in fun activities and invited to play games in a store, for ex-ample by searching for promotional items.

• Store windows will become touch screens where customers can play around and email themselves items from product catalogues, even when the store is closed at night. This was already introduced at the adidas Neo store in Nuremberg, Germany.

• A few of the big brands already offer con-sumers the opportunity to personalise or de-sign their own shoes in their own colourways or styling. With 3D-scanning and printing expected to become more prevalent after the 3-D printer patent expires this year, this could become a future service offered at retail.

• It is predicted that show-rooming will increase, where consumers will search for goods online, but just go and try on the items — especially shoes and clothing — in a retail store, before buying online. The store thus becomes a showroom. Although the US shopper survey shows that this is not as big a threat to stores as predicted.For the time being, crime is sadly much more

of a reality for South African retailers than in-teractive windows and digital showrooms.

Retail armed robberies increaseOver the past year armed robberies reported by Consumer Goods Council (CGCSA) mem-bers increased 37% to 209, but burglaries de-creased slightly from 243 to 241, report the Consumer Goods Risk Initiative (CGRI) business unit of the CGCSA.

There was also a substantial increase in re-ported financial losses due to armed robberies from R8.2-m to R13.7-m, but financial losses due to burglaries dropped from R8.9-m to R8.4-m. Armed robberies in shopping centres, which include retailers that are not CGCSA members, showed a similar trend.

Interventions the CGCSA use to help retailers to reduce armed robberies include providing advice on CCTV camera minimum standards and best practice, sending out monthly alerts on crime trends and syndicates, and a new ini-tiative to combat shoplifting.

The CGRI is a business unit within the CGCSA and specialises in retail crime prevention.

Despite predictions that online shopping will kill stores, consum-ers still prefer to shop where they can see and feel the merchan-dise and ask a live person for advice — but they are impatient and want to spend as little time as possible in a store, some of the international surveys on consumer behaviour show


p24 :: Industry

Fifty years ago, when asked to iden-tify a typical mom and pop store, Capetonians would most likely have pointed to the Cape Union Mart store, nestled between the

huge OK Bazaars and Woolworths headquar-ters. Here, customers would feel right at home, rummaging through the clothing and gear, from anchors to toothpicks, stacked on rustic shelves, because they were assured of personal service.

Nowadays, when asked to identify a world-class, cutting-edge, South African retail chain, consumers will most likely name Cape Union Mart. The stores, and spin-offs Poetry and Old Khaki, are now found in most shopping malls ... but still aim to create that at-home, per-sonalised shopping experience.

How did this mom and pop store become a leading retail chain, carrying the top brands, over an 80-year period, when many other in-dependents closed their doors?

Current chairman Philip Krawitz, the found-er’s grandson and namesake, is a raconteur who explains business and personal philoso-phies with parables that provide fascinating answers to the question: how did they bridge the gap between a single army and navy type store to a 140-plus store empire, which em-ploys 2,000 people, and achieves double-digit growth every year?

For the first 50 years, the Krawitz fam-ily owned one store. By 1990 it had grown to eight, and at the turn of the century they had 18 stores. Then the floodgates opened. In the

past two years they’ve opened something like 20 new stores across the three brands — in the last quarter of 2013 they opened ten new stores, and another ten opened in the first quarter of 2014. And there’s more to come.

In 2011 Krawitz appointed Andre La-buschagne, a CA with extensive retail experi-ence, as CEO, while he became chairman. “I wanted to bring in some fresh thinking, with-out losing the company’s sense of family. We needed an entrepreneurially-minded person who had a very strong track record in retail, who was passionate about a family-like busi-ness culture, and who was equally committed to the notion of leaving a legacy of doing good business.”

While they previously mainly opened stores in shopping centres in cities, Labuschagne saw new opportunities in smaller towns — and was proved right by the success of their new Cape Union Mart stores in Brits and Upington.

While he believes this expansion into smaller towns works well for a general outdoor store like Cape Union Mart, the population of smaller towns does not always warrant the expansion of specialist stores like Poetry and Old Khaki.

Poetry, which they aim to make the favour-ite store of the sophisticated lady, and the Old Khaki brand stores, were the brainchild of creative director Ken Lazarus “He is our ideas guy, delightfully nutty, a creative genius,” says Krawitz.

Launched in 1999, the Old Khaki leisure brand became so popular that it now has more than 40 stand-alone stores. The first Poetry

store, launched in 2008, has grown to 20. The beauty of the Old Khaki and Poetry

stores are that they are small, and therefore in high demand by shopping centre landlords who often need to fill the space vacated by small stores that closed down, says Labuschagne.

Opening new stores in close proximity to existing ones don’t affect foot traffic, he found — but, not having a presence in a new shopping centre, will affect sales. “Retailers always overestimate the effect of cannibalisa-tion, but underestimate the effect of a new shopping centre opening,” he says. “The shop-ping centre is the destination — if you’re not there, you can’t draw the shoppers.”

For a single store to become a destination requires something extraordinary, says La-buschagne … like the huge Canal Walk Adven-ture Centre, which became a destinational store because it offers a truly unique shopping experience, as well as family entertainment.

Trading in recession While most South African retailers look back on 2013 as a very tough year, they are optimis-tic about trading conditions, especially since South Africa has a growing population whose salaries are increasing, creating a better edu-cated middle class, with aspirational values.

Trading in a recession actually has several benefits, says Krawitz, citing their Triple-S strategy. In a recession they: • find the very best staff because in boom

times you have to compete very hard to find decent staff;

How a mom & pop store became a major chain

Cape Union Mart chairman Philip Krawitz and CEO Andre Labuschagne explain why they are optimistic about trading through the recession.


p24 :: Industry

Fifty years ago, when asked to iden-tify a typical mom and pop store, Capetonians would most likely have pointed to the Cape Union Mart store, nestled between the

huge OK Bazaars and Woolworths headquar-ters. Here, customers would feel right at home, rummaging through the clothing and gear, from anchors to toothpicks, stacked on rustic shelves, because they were assured of personal service.

Nowadays, when asked to identify a world-class, cutting-edge, South African retail chain, consumers will most likely name Cape Union Mart. The stores, and spin-offs Poetry and Old Khaki, are now found in most shopping malls ... but still aim to create that at-home, per-sonalised shopping experience.

How did this mom and pop store become a leading retail chain, carrying the top brands, over an 80-year period, when many other in-dependents closed their doors?

Current chairman Philip Krawitz, the found-er’s grandson and namesake, is a raconteur who explains business and personal philoso-phies with parables that provide fascinating answers to the question: how did they bridge the gap between a single army and navy type store to a 140-plus store empire, which em-ploys 2,000 people, and achieves double-digit growth every year?

For the first 50 years, the Krawitz fam-ily owned one store. By 1990 it had grown to eight, and at the turn of the century they had 18 stores. Then the floodgates opened. In the

past two years they’ve opened something like 20 new stores across the three brands — in the last quarter of 2013 they opened ten new stores, and another ten opened in the first quarter of 2014. And there’s more to come.

In 2011 Krawitz appointed Andre La-buschagne, a CA with extensive retail experi-ence, as CEO, while he became chairman. “I wanted to bring in some fresh thinking, with-out losing the company’s sense of family. We needed an entrepreneurially-minded person who had a very strong track record in retail, who was passionate about a family-like busi-ness culture, and who was equally committed to the notion of leaving a legacy of doing good business.”

While they previously mainly opened stores in shopping centres in cities, Labuschagne saw new opportunities in smaller towns — and was proved right by the success of their new Cape Union Mart stores in Brits and Upington.

While he believes this expansion into smaller towns works well for a general outdoor store like Cape Union Mart, the population of smaller towns does not always warrant the expansion of specialist stores like Poetry and Old Khaki.

Poetry, which they aim to make the favour-ite store of the sophisticated lady, and the Old Khaki brand stores, were the brainchild of creative director Ken Lazarus “He is our ideas guy, delightfully nutty, a creative genius,” says Krawitz.

Launched in 1999, the Old Khaki leisure brand became so popular that it now has more than 40 stand-alone stores. The first Poetry

store, launched in 2008, has grown to 20. The beauty of the Old Khaki and Poetry

stores are that they are small, and therefore in high demand by shopping centre landlords who often need to fill the space vacated by small stores that closed down, says Labuschagne.

Opening new stores in close proximity to existing ones don’t affect foot traffic, he found — but, not having a presence in a new shopping centre, will affect sales. “Retailers always overestimate the effect of cannibalisa-tion, but underestimate the effect of a new shopping centre opening,” he says. “The shop-ping centre is the destination — if you’re not there, you can’t draw the shoppers.”

For a single store to become a destination requires something extraordinary, says La-buschagne … like the huge Canal Walk Adven-ture Centre, which became a destinational store because it offers a truly unique shopping experience, as well as family entertainment.

Trading in recession While most South African retailers look back on 2013 as a very tough year, they are optimis-tic about trading conditions, especially since South Africa has a growing population whose salaries are increasing, creating a better edu-cated middle class, with aspirational values.

Trading in a recession actually has several benefits, says Krawitz, citing their Triple-S strategy. In a recession they: • find the very best staff because in boom

times you have to compete very hard to find decent staff;

How a mom & pop store became a major chain

Cape Union Mart chairman Philip Krawitz and CEO Andre Labuschagne explain why they are optimistic about trading through the recession. • look at stores — where a store is closingdown, open a new store and negotiate good rentals;

• put the right structures in place — this is the time to fix and upgrade your systems“So, a recession is actually a very positive

time for us, because we open a lot of stores, employ some absolutely brilliant people — we have better people now than I recall having in any other time in any category — and we’ve got better systems in place than ever before.”

That is why they outperform their competi-tive peers, he says: even though they are a private company, they can compare their per-formance to the listed companies and see that they are ahead in turnover and profit growth.

“In a recession people never stop buying, but they want value,” says Krawitz. “The heart of Cape Union Mart, Poetry and Old Khaki, is Val-ue with a capital V. The garment you buy today must look good over the next five years. Our garments are not going to self-destruct, will not lose waterproof ability, will not curl up, and the seams will not come adrift. “

Optimism in diversity“South Africans talk ourselves into a depres-sion,” he adds. “This country is too good to fail, no matter what government we have in power. One of the greatest strengths of South Africa is our diversity.”

The same applies to the company, where a diverse group of people are employed. “That diversity has enabled us to handle tough times pretty well by having some damn good argu-ments,” says Krawitz, who has a sign that pro-claims: If two people around the table agree, one of them is unnecessary. He encourages constructive disagreements because the dia-logues lead to better conclusions.

He cites the PAEI Method, developed by prof Ichak Adizes of California, as an example of the four archetypal types of characters need-ed for a business to function at its best:P = the producer, the guy that gets things done on time. “He’s the engine driver, but like the driver of a train you’ve got to point him in the

right direction to get him to the right station.”A = the accountant, who wants everything done precisely and correctly. E = the entrepreneur. “He is your dreamer, full of ideas, who lights fires all over the place.” I = the integrator, or a human resources type of person “who’ll wait for everybody else to put up their hands before they vote.”

Unless you can get those four types of peo-ple into a similar space and create conflict, your company will be dead, says Krawitz. The leader’s role is to build a team.

“After 43 years I learnt something very im-portant: the smartest thing in business is to realise you are not the smartest guy in the realm. Rather employ people who are much smarter than you and ensure that they play nicely together.”

At Cape Union Mart it is Labuschagne’s job is to make sure that “the brilliant people we employ play nicely together”.

Local manufacturingAnother strength is that they are one of the few retailers who started manufacturing local-ly by opening their own factory. And despite the job losses suffered by many other local manufacturers, they are proud that they never needed to retrench an employee.

“Our factory has grown enormously and we turned out close to 450 000 garments in this financial year — high value, highly technical

Family business with a differencePhiliP Krawitz’ founded Cape Union Mart in 1933 and was succeeded by his son, arthur, in the late 1940’s. when he died of a heart attack in 1970, his son Philip had no choice but to leave university to run the family business. today, Cape Union Mart is still a true family business — but, with a twist.

they follow the recommendations of a harvard Business School Programme for fam-ily businesses they attended: no family member may be appointed unless they first gained work experience elsewhere, and have the skills advertised – and they may only apply once. therefore, when the Krawitz daughters became involved in the business, they brought the necessary experience, qualifications and skills to add value to the business.

the eldest, Martine Vogelman, has a B.Bus.Sci degree from the University of Cape town and managed portfolios at investec Private Bank, before joining the family business to help with strategic planning. She is also involved with range selection. “we gave her the family portfolio to administer and she got pretty good returns,” says Krawitz.

lauren Gez, the middle daughter, studied at the Fashion institute of technology in New York and then went to work for top end brands like Kenneth Cole and J-Crew. after return-ing to South africa she told her father “it’s a disgrace that you don’t have any clothes for women and you have three daughters”— and proceeded to style ladies garments for Cape Union Mart.

the youngest, amanda herson, is a high achiever: at school she was head girl, the first white junior mayor of Cape town after democracy, got seven distinctions in matric and graduated cum laude as best student of her year in B. Sci Econ at the wharton School, an ivy league college in Pennsylvania. after working for the Boston Consulting Group and Victoria Secret, she completed her MBa at harvard and joined highland Capital Partners in the US before being invited by her father to visit Cape town during the 2010 FiFa world Cup tournament.

the hersons — her husband Marc, who she met at harvard, is a fellow South african — predictably became homesick and when the person who ran the new business division at Cape Union Mart left, she applied and got the job. after the birth of her two sons she took on a new challenge, and now heads up their online business.

the next generation — the grandchildren — inspired the kids’ range, which has been tre-mendously successful, says Krawitz.

garments,” says Krawitz. “We are producing better garments than what you will find in any other factory in the world.”

The greater flexibility and speed to market offered by their factory gives them a competi-tive edge. But, raw materials are a challenge, he admits and says “it is absolutely ridiculous that at this stage South Africa still has high import tax on textiles that are not available here.“ It’s essential that any fabric not pro-duced locally should be imported duty free.

“We have the ability to create quite a viable manufacturing market here,” adds

The current Cape Union Mart chairman and CEO explain why the retailer, founded 80 years ago as a single store, became such a successful retail chain and local manufacturer

If you treat people like they ought to be, they become what they ought to be. If you treat them like they are, they stay as they are.

To p26

Industry :: p25


Labuschagne — provided we get the supplies. While the K-Way factory has already doubled

in size, it is not impossible that it will double again in five years’ time, they predict. Over the years they received a number of awards — most recently,for their commitment to best practice in world-class manufacturing as part of the government’s Clothing and Textile Com-petitiveness Improvement Programme.

Future is onlineWhile he strongly believes that the South Afri-can online shopping experience still makes it much more attractive for shoppers to rather visit a mall, Krawitz also believes that the shopping behaviour of South African consum-ers will change in the uture.

For example, they will make decisions about what to purchase, and who to purchase it from, before entering a store. “They will go online and decide what they need, and where they will get the best price, without the need for a half-trained shop assistant to tell them what they should buy.”

They have already anticipated and addressed some of the other digital age challenges.

No store in a chain will ever have every style, every colour and every size in stock — but, some store in the chain is bound to have the exact item a customer is looking for. By going online, a shop assistant can find the item in another store and have it delivered.

Shopping experienceA successful retailer must create a pleas-ant shopping experience. “We want to have the most beautiful stores, and therefore we revamp existing stores before they are no longer the most beautiful. We want to create unequalled shopping experiences in all our stores,” says Krawitz.

They aim to have the most knowledgeable and friendly staff, who offer exceptional ser-vice. Labuschagne introduced a mystery shop-per programme to ensure that the shopping experience in all their stores is as good as they expect. The stores are scored with, and without, the taped video evidence — which is also shown at the annual conference to dem-onstrate good and bad practices. “They must be on their toes all the time,” he says.

“Our test of exceptional service is when a customer turns around to the sales person and say: gee, you didn’t have to do that. We’ve got guys who’ve driven 100km to deliver a GPS to a customer,’ says Krawitz.

Training new employees to reach that level, is a challenge, admits Labuschagne.

“We are verskrik about training,” adds Kra-witz, who still loves to serve customers. Or, as he says, engages in MBWA: Management By Walking About.

“Nothing tells you more than serving custom-ers, because while a computer can tell you

what you sold and for how much, it can’t tell you why the customer bought. “

Inspiring staff“Andre has brought inspirational leadership to the company, he has brought an absolute pas-sion,” enthuses Krawitz.

A bugle to announce when sales targets have been made (or exceeded), a company song sang with gusto, and quizzes on product knowledge, are just some of the examples of this passion he introduced. He also introduced a staff in-centive programme and “you have to be at the annual function when we give the best sales person an award of R50 000,” says Krawitz.

Another incentive is a monthly draw into which the names of all the stores that make their targets are entered. All staff members in the lucky winner store receives R1 000.

“If you really care for your staff, you’ll give

them guidance, but come up with a strap line that tells them what you want them to do,” says Labuschagne. The strap line Dare to Lead with Team IQ Tip therefore became part of the company song.

He explains it as follows: DARE = Delivery of an Awesome Retail Experience; LEAD = staff should Learn, Earn, Add value and Develop; TEAM = Team, Empower, Accountable, Meas-ure; IQ = Incentivise and Quality. “We not only want to be the best employer, we also want people to queue to join us,” says Labuschagne.TIP = their value system: namely, Trust, Inno-vation and Passion.

“I believe that strapline says it all, so that every staff member understands what is re-quired,” says Labuschagne.

The store managers are also empowered to make decisions, without having to double-check with head office every time. “Our staff

members are so aware that service is every-thing, that they can make the right decisions on their own.”

He believes that when you place trust in people, they would do much more. “If you treat people like they ought to be, they be-come what they ought to be. If you treat them like they are, they stay as they are. “

That is why the manager of a Johannesburg store without a rain chamber, who demon-strated the waterproofness of a jacket by pouring a bucket of water over a customer, won a trip to Kilimanjaro. He felt empowered to use his own initiative to do what it took to show the customer what the product could do.

“Our people really live the outdoor life-style,” says Labuschagne. “Every week we have a staff member going off on a trail bike ride, climbing Kilimanjaro — we encourage them to live the outdoor lifestyle and to use our products while doing that.”

About 80 staff members have climbed Kili-manjaro, and several had been to Mount Ev-erest Base Camp, all equipped with K-Way products.

Guarantee excellenceNo matter how happy the staff members are — the test of a successful retailer is how happy they make their customers by providing a good shopping experience and quality products.

“Our products offer exceptional quality and extra features that you won’t get elsewhere,” says Krawitz. “We never take anything out of a product to make it cheaper — if you want to make it cheaper, find better suppliers and better ways of manufacturing. We can make better products than anybody else anywhere in the world.”

This belief is under-written by their 5-way guarantee. “This is the best guarantee any South African store can offer,” says Krawitz, who summarises it as follows: 1. We guarantee the best price on any prod-

uct currently available in a brick and mor-tar store;

2. We guarantee every product to give fairwear and tear. You’ll never hear we’ll ask the manufacturer and hear what he says. We sold it and we take responsibility. The store manager is empowered to decide whether to repair, replace or refund on the spot;

3. Any product you buy from us you have the option to return it within 12 months and get a refund, provided you have a sales slip and the goods are still in good condition;

4. We guarantee a foreign exchange rate that is the same as FNB — we take no commis-sion, even though we pay the bank com-mission;

5. If anything you buy from us goes on sale within 30 days, we’ll guarantee you the difference between the sale price and the price you paid for it.

They offer this because they want to be trusted by their customers, staff and suppli-ers, and they know they can deliver on prom-ises, he concludes.

Cape Union Mart cont from p25

Trading in a recession has several benefits when fol-lowing a Triple-S strategy

CEO Andre Labuschagne brought fresh thinking.

p26 :: Industry


Labuschagne — provided we get the supplies. While the K-Way factory has already doubled

in size, it is not impossible that it will double again in five years’ time, they predict. Over the years they received a number of awards — most recently,for their commitment to best practice in world-class manufacturing as part of the government’s Clothing and Textile Com-petitiveness Improvement Programme.

Future is onlineWhile he strongly believes that the South Afri-can online shopping experience still makes it much more attractive for shoppers to rather visit a mall, Krawitz also believes that the shopping behaviour of South African consum-ers will change in the uture.

For example, they will make decisions about what to purchase, and who to purchase it from, before entering a store. “They will go online and decide what they need, and where they will get the best price, without the need for a half-trained shop assistant to tell them what they should buy.”

They have already anticipated and addressed some of the other digital age challenges.

No store in a chain will ever have every style, every colour and every size in stock — but, some store in the chain is bound to have the exact item a customer is looking for. By going online, a shop assistant can find the item in another store and have it delivered.

Shopping experienceA successful retailer must create a pleas-ant shopping experience. “We want to have the most beautiful stores, and therefore we revamp existing stores before they are no longer the most beautiful. We want to create unequalled shopping experiences in all our stores,” says Krawitz.

They aim to have the most knowledgeable and friendly staff, who offer exceptional ser-vice. Labuschagne introduced a mystery shop-per programme to ensure that the shopping experience in all their stores is as good as they expect. The stores are scored with, and without, the taped video evidence — which is also shown at the annual conference to dem-onstrate good and bad practices. “They must be on their toes all the time,” he says.

“Our test of exceptional service is when a customer turns around to the sales person and say: gee, you didn’t have to do that. We’ve got guys who’ve driven 100km to deliver a GPS to a customer,’ says Krawitz.

Training new employees to reach that level, is a challenge, admits Labuschagne.

“We are verskrik about training,” adds Kra-witz, who still loves to serve customers. Or, as he says, engages in MBWA: Management By Walking About.

“Nothing tells you more than serving custom-ers, because while a computer can tell you

what you sold and for how much, it can’t tell you why the customer bought. “

Inspiring staff“Andre has brought inspirational leadership to the company, he has brought an absolute pas-sion,” enthuses Krawitz.

A bugle to announce when sales targets have been made (or exceeded), a company song sang with gusto, and quizzes on product knowledge, are just some of the examples of this passion he introduced. He also introduced a staff in-centive programme and “you have to be at the annual function when we give the best sales person an award of R50 000,” says Krawitz.

Another incentive is a monthly draw into which the names of all the stores that make their targets are entered. All staff members in the lucky winner store receives R1 000.

“If you really care for your staff, you’ll give

them guidance, but come up with a strap line that tells them what you want them to do,” says Labuschagne. The strap line Dare to Lead with Team IQ Tip therefore became part of the company song.

He explains it as follows: DARE = Delivery of an Awesome Retail Experience; LEAD = staff should Learn, Earn, Add value and Develop; TEAM = Team, Empower, Accountable, Meas-ure; IQ = Incentivise and Quality. “We not only want to be the best employer, we also want people to queue to join us,” says Labuschagne.TIP = their value system: namely, Trust, Inno-vation and Passion.

“I believe that strapline says it all, so that every staff member understands what is re-quired,” says Labuschagne.

The store managers are also empowered to make decisions, without having to double-check with head office every time. “Our staff

members are so aware that service is every-thing, that they can make the right decisions on their own.”

He believes that when you place trust in people, they would do much more. “If you treat people like they ought to be, they be-come what they ought to be. If you treat them like they are, they stay as they are. “

That is why the manager of a Johannesburg store without a rain chamber, who demon-strated the waterproofness of a jacket by pouring a bucket of water over a customer, won a trip to Kilimanjaro. He felt empowered to use his own initiative to do what it took to show the customer what the product could do.

“Our people really live the outdoor life-style,” says Labuschagne. “Every week we have a staff member going off on a trail bike ride, climbing Kilimanjaro — we encourage them to live the outdoor lifestyle and to use our products while doing that.”

About 80 staff members have climbed Kili-manjaro, and several had been to Mount Ev-erest Base Camp, all equipped with K-Way products.

Guarantee excellenceNo matter how happy the staff members are — the test of a successful retailer is how happy they make their customers by providing a good shopping experience and quality products.

“Our products offer exceptional quality and extra features that you won’t get elsewhere,” says Krawitz. “We never take anything out of a product to make it cheaper — if you want to make it cheaper, find better suppliers and better ways of manufacturing. We can make better products than anybody else anywhere in the world.”

This belief is under-written by their 5-way guarantee. “This is the best guarantee any South African store can offer,” says Krawitz, who summarises it as follows: 1. We guarantee the best price on any prod-

uct currently available in a brick and mor-tar store;

2. We guarantee every product to give fairwear and tear. You’ll never hear we’ll ask the manufacturer and hear what he says. We sold it and we take responsibility. The store manager is empowered to decide whether to repair, replace or refund on the spot;

3. Any product you buy from us you have the option to return it within 12 months and get a refund, provided you have a sales slip and the goods are still in good condition;

4. We guarantee a foreign exchange rate that is the same as FNB — we take no commis-sion, even though we pay the bank com-mission;

5. If anything you buy from us goes on sale within 30 days, we’ll guarantee you the difference between the sale price and the price you paid for it.

They offer this because they want to be trusted by their customers, staff and suppli-ers, and they know they can deliver on prom-ises, he concludes.

Cape Union Mart cont from p25

Trading in a recession has several benefits when fol-lowing a Triple-S strategy

CEO Andre Labuschagne brought fresh thinking.

p26 :: Industry


Agood brand is a living thing and has a personality, says Skins chairman Jaimie Fuller. Skins would be the naughty schoolboy: funny, interesting, intelligent, not

afraid to challenge the teacher, but with an un-derstanding of traditions and values ... as per-sonified by the outspoken, witty and straight-talking chairman known for his crusades against doping and bad governance in sport (see arti-cle: Responsible Sponsorship on p42).

Fuller was in Cape Town at the end of last year as a speaker at the I Play Fair Sports Law Conference. He took time off to talk about how Skins grew from a single therapeutic prod-uct sold through physios and doctors to elite athletes, into an international brand with mass appeal and more than 100 products across most sporting codes.

When Fuller bought the Australian brand in 2002, Skins was making one compression tight in three versions with different coloured stitches. “My involvement came as a fluke,” he recounts. Skins needed an investor to help them expand into the US market. Fuller, who was in the printing industry, reluctantly at-tended a meeting on request of a friend of a friend who used to manage the Australian soc-cer team. While listening to the presentation, he paged through a file with about 100 testi-monials praising the benefits of the compres-sion tights worn by elite athletes since 1998.

“These were not just testimonials from ath-letes, most of them came from people like the doctor of the Australian cricket team, doctors of other top teams, coaches of top teams. They were all serious guys,” he says.

While realising that it was pretty obvious that the brand owners had problems with run-ning the business, it was also clear from the testimonials that the product they developed worked and had huge potential. Fuller there-fore decided to invest in the whole company (he bought 49%) instead of just buying the US rights. He didn’t want to run the company, but knew he could make a business contribution.

But, he soon realised that guys who are

creatively brilliant, are not necessarily good at running a business. After it became obvi-ous that he would have to continue to invest money, Fuller bought all the remaining shares.

In 2003 he embarked on the eventful journey from the printing industry, where everybody just sold on price, to brand building. They ex-panded the product range and registered some technological patents.

They pay usThe first couple of years their main custom-ers were elite athletes in Australia and the UK. “None of the hard-core group in management came from the sports industry and none of us knew that you didn’t sell products to top ath-letes and elite teams (instead of sponsoring them — ed). We just gave them 10% off the retail price,” he says.

“These athletes were saying that when they trained hard and wore Skins after training, they felt great. The coach would say, we’ve got to have this for the whole team. We’d give products to teams to try and within a day we’d get calls: ‘I need 100-150 units’.”

At one stage 15 of the 16 teams in Australian Rules were playing in Skins. Cricketers Steve Waugh and Brett Lee were early adopters.

“In the 2005-6 Super 12 series there was a strong relationship between Skins and South African rugby players who bought our prod-ucts,” says Fuller. Cricket players like Sean Pollock, Morné Morkel, Mark Boucher and oth-ers bought Skins during Australian tours.

Word of mouth about the benefits of com-pression spread the demand for Skins from the elite, to serious amateurs, and eventually the

mass market.

Building the brandBy September 2004 the brand was in 120 out-lets in Australia and Fuller promised his sales manager a AUS$1-m advertising campaign if he could show him a client list of 300. In June-July 2005 they aired their They pay us TV campaign.

The cheeky ads set an irreverent tone with lines like: To all those baby-faced, multimil-lionaire sports stars that get paid too much, live in huge houses, have ridiculous haircuts ... We ain't gonna pay you a penny to wear our product, you can carry on paying us.

This was followed by a print campaign fea-turing a grumpy-looking guy with an upside down Nike swoosh where his mouth would have been, above the tag line: We don't pay sports stars to wear our product. They pay us."

Nike was unhappy, but the Australian adver-tising authorities didn’t share their concerns.

These and subsequent marketing campaigns set the tone for the Skins image they wished to portray: humorous, edgy, challenging beliefs, but delivering on performance promises.

Sales skyrocketed. In Australia Skins current-ly has 70% of the compression market share. A major Australian retail chain, Rebel, sells up to 13 000 units of Skins per week. “We created that market in Australia, because we were the first to produce compression with a therapeu-tic aspect to it. “

The high visibility of the brand also turned the spotlight on them in other ways — which resulted in valuable lessons for the marketing team, Fuller admits.

During the Tour de France in 2006 Skins was offered an opportunity for cheap TV airtime and they decided to rerun the They pay us ads.

But, in the interim, about ten of their 100-odd relationships with elite athletes and teams had been converted into sponsorships. Skins had given them some products in exchange for equal-value marketing rights, although the athletes and teams still bought product from them. The Australian advertising authorities,

Meet Skinsthe

naughty schoolboySkins chairman Jaimie Fuller explains how marketing campaigns that gave it a unique identity grew the compression brand from an Australian therapeutic product for elite athletes to a global brand popular with all athletes across most sporting codes Words: Trudi du Toit. Photo: Nicol du Toit

When we sit down with retailers, we want them to say we got to have Skins. When they only have room for three brands, Skins must be one of the three

p28 :: Industry


Agood brand is a living thing and has a personality, says Skins chairman Jaimie Fuller. Skins would be the naughty schoolboy: funny, interesting, intelligent, not

afraid to challenge the teacher, but with an un-derstanding of traditions and values ... as per-sonified by the outspoken, witty and straight-talking chairman known for his crusades against doping and bad governance in sport (see arti-cle: Responsible Sponsorship on p42).

Fuller was in Cape Town at the end of last year as a speaker at the I Play Fair Sports Law Conference. He took time off to talk about how Skins grew from a single therapeutic prod-uct sold through physios and doctors to elite athletes, into an international brand with mass appeal and more than 100 products across most sporting codes.

When Fuller bought the Australian brand in 2002, Skins was making one compression tight in three versions with different coloured stitches. “My involvement came as a fluke,” he recounts. Skins needed an investor to help them expand into the US market. Fuller, who was in the printing industry, reluctantly at-tended a meeting on request of a friend of a friend who used to manage the Australian soc-cer team. While listening to the presentation, he paged through a file with about 100 testi-monials praising the benefits of the compres-sion tights worn by elite athletes since 1998.

“These were not just testimonials from ath-letes, most of them came from people like the doctor of the Australian cricket team, doctors of other top teams, coaches of top teams. They were all serious guys,” he says.

While realising that it was pretty obvious that the brand owners had problems with run-ning the business, it was also clear from the testimonials that the product they developed worked and had huge potential. Fuller there-fore decided to invest in the whole company (he bought 49%) instead of just buying the US rights. He didn’t want to run the company, but knew he could make a business contribution.

But, he soon realised that guys who are

creatively brilliant, are not necessarily good at running a business. After it became obvi-ous that he would have to continue to invest money, Fuller bought all the remaining shares.

In 2003 he embarked on the eventful journey from the printing industry, where everybody just sold on price, to brand building. They ex-panded the product range and registered some technological patents.

They pay usThe first couple of years their main custom-ers were elite athletes in Australia and the UK. “None of the hard-core group in management came from the sports industry and none of us knew that you didn’t sell products to top ath-letes and elite teams (instead of sponsoring them — ed). We just gave them 10% off the retail price,” he says.

“These athletes were saying that when they trained hard and wore Skins after training, they felt great. The coach would say, we’ve got to have this for the whole team. We’d give products to teams to try and within a day we’d get calls: ‘I need 100-150 units’.”

At one stage 15 of the 16 teams in Australian Rules were playing in Skins. Cricketers Steve Waugh and Brett Lee were early adopters.

“In the 2005-6 Super 12 series there was a strong relationship between Skins and South African rugby players who bought our prod-ucts,” says Fuller. Cricket players like Sean Pollock, Morné Morkel, Mark Boucher and oth-ers bought Skins during Australian tours.

Word of mouth about the benefits of com-pression spread the demand for Skins from the elite, to serious amateurs, and eventually the

mass market.

Building the brandBy September 2004 the brand was in 120 out-lets in Australia and Fuller promised his sales manager a AUS$1-m advertising campaign if he could show him a client list of 300. In June-July 2005 they aired their They pay us TV campaign.

The cheeky ads set an irreverent tone with lines like: To all those baby-faced, multimil-lionaire sports stars that get paid too much, live in huge houses, have ridiculous haircuts ... We ain't gonna pay you a penny to wear our product, you can carry on paying us.

This was followed by a print campaign fea-turing a grumpy-looking guy with an upside down Nike swoosh where his mouth would have been, above the tag line: We don't pay sports stars to wear our product. They pay us."

Nike was unhappy, but the Australian adver-tising authorities didn’t share their concerns.

These and subsequent marketing campaigns set the tone for the Skins image they wished to portray: humorous, edgy, challenging beliefs, but delivering on performance promises.

Sales skyrocketed. In Australia Skins current-ly has 70% of the compression market share. A major Australian retail chain, Rebel, sells up to 13 000 units of Skins per week. “We created that market in Australia, because we were the first to produce compression with a therapeu-tic aspect to it. “

The high visibility of the brand also turned the spotlight on them in other ways — which resulted in valuable lessons for the marketing team, Fuller admits.

During the Tour de France in 2006 Skins was offered an opportunity for cheap TV airtime and they decided to rerun the They pay us ads.

But, in the interim, about ten of their 100-odd relationships with elite athletes and teams had been converted into sponsorships. Skins had given them some products in exchange for equal-value marketing rights, although the athletes and teams still bought product from them. The Australian advertising authorities,

Meet Skinsthe

naughty schoolboySkins chairman Jaimie Fuller explains how marketing campaigns that gave it a unique identity grew the compression brand from an Australian therapeutic product for elite athletes to a global brand popular with all athletes across most sporting codes Words: Trudi du Toit. Photo: Nicol du Toit

When we sit down with retailers, we want them to say we got to have Skins. When they only have room for three brands, Skins must be one of the three

p28 :: Industry


however, considered this to be false advertis-ing, and fined them.

“The ad campaign was right — what we did wrong was to run it in the second year when the situation had changed,” says Fuller.

In another incident a sales agent asked a retail customer to remove the 20% discount sign from Skins garments. Because they were selling so fast, it was not necessary to offer customers any enticement to buy. A competi-tor reported Skins to the Australian Advertising Authorities for price fixing.

“A lesson I learnt was that I was accounta-ble, no matter who did wrong. Legally, we did make the statement, but it was a question of intent. If I had said sorry, I’ll put a programme in place for our sales staff to prevent this hap-pening in future, and offered to pay the dif-ference in sales price, I would have been fined something like Aus$25 000 instead of $1-m.”

World brandHe wildly over-invested in the Australian media campaign, Fuller freely admits. But, he need-ed to build a brand and considered the Austral-ian market as a testing ground. “I thought that if I’m investing in the Aussie market, I’m actu-ally investing in the world. If the model worked there, I could take it anywhere.”

The campaign did set a solid platform for launching a global brand. Skins’ international headquarters moved to Switzerland, which not only has a government that is inviting to and understanding of international business, but has a cosmopolitan culture and some of the most spectacular scenery in the world, says Fuller. Which makes it a pleasant place to live.

They also have offices in Australia, the UK, US, France, Germany and China as well as 14 distributorships in other countries.

In 2010 they expanded East and partnered with Li-Ning in China with a range of co-brand-ed products. “They had over 7 000 stores in China, and it looked like a good opportunity, but it became clear that the relationship was never going to work because we represented such a small percentage of their sales,” he

explains.After a false start in South Africa — a bad

fit with the first distributor and a challenge to their trademark registration, which the court overturned with a ruling in Skins’ favour after a 5-year delay — the brand has been distrib-uted locally by Super-Brands since 2012.

“I feel very comfortable with what they are doing. These are great guys, they are really good,” says Fuller. “I haven’t done a formal analysis of numbers yet, but I believe we are going to see really big growth for 2013 (in South African sales).”

When selecting international distributors, he believes it is very important to partner with the right guys, who share their vision and not only have an understanding of their own mar-ket, but also understand the Skins brand iden-tity — “especially the humour and wit”. They will also have to deliver on sales.

“My job is now to ensure that we maintain a professional standard across the world. When we sit down with retailers, we want them to say we got to have Skins. When they only have room for three brands, Skins must be one of the three,” he says.

SponsorshipsThe majority of UK Premier League clubs, including Manchester United, Chelsea, Arse-nal, etc. had been playing in Skins for years, without marketing contracts, but in 2006 they launched the brand into the UK retail market, which required bigger market exposure. Espe-cially when they moved into the US the fol-lowing year.

Subsequent sponsorship partnerships with the Australian Rugby Union, Australian soccer, Cycling Australia, USA Cycling, PGA UK, Rory McIlroy, cycling’s Team Europcar, the Interna-tional Triathlon Union, NSW Athletics, Netball NSW, etcetera, etcetera introduced the brand to athletes and their supporters in just about every sporting code.

But, while he enjoys straight-talking, Fuller is also uncompromising about straight-dealing.

Shortly after they signed a contract with the

#1 Rugby League team in Australia, it became known that they had been involved in cap cheating. Skins immediately ended the rela-tionship.

“It was such a good relationship to be in — they were the top team with a massive fol-lowing — and I wondered if this was the right thing to do,” says Fuller. “But then I thought, no, these are our values, this is what we stand for, no matter how good the opportunity, we can’t continue the relationship.”

The same applied when players who said they loved the product so much that they would endorse it for nothing, but whose val-ues didn’t fit, approached them. “We told them where to go.”

New structuresTheir global expansion in 2007 created the need for private equity investment, and this briefly changed the brand, says Fuller. The board demanded a much safer approach, es-pecially in advertising, which convinced him to raise money to buy back the brand in 2012.

“We wanted to focus on building consumer demand, not change the culture of what and how we do it. We want investors who can buy into it.”

Had he not bought back the brand, he wouldn’t have been able to embark on his new role, travelling the world and blogging to advocate responsibility in sport governance through campaigns like the Skins-sponsored Pure Sport movement. He also wouldn’t have had the freedom to play a role in toppling the former world cycling regime (See p42).

Never happy with the nitty-gritty of the day-to-day running of the business, Fuller began looking for someone with strong operational abilities to take over his role as CEO in 2010 — and eventually found the right person in Nic Versloot in April 2012.

While still involved with some operational functions and using his experience and high profile to contribute towards brand building, he says he’s now doing what he loves: bringing accountability to sport.

Industry :: p29


The leadership change at Puma SA is probably the smoothest the in-dustry has seen. They have, after all, been preparing for it for the past three years. Luke Barrett-

Smith started the new year with the title MD — but he has been MD Designate since July last year and has been learning the ropes from re-tired MD Ronald Rink since March 2011.

That was when Rink knew that he would be stepping down at the end of 2013 from running the Puma subsidiary in South Africa, which he started in 2001.

“For the past six months Luke has been run-ning the company and making all decisions,” Rink said at the end of last year.

If anything, says Rink, Barrett-Smith will now have an easier time: for the past six months he also had the responsibility of being national sales director, a work burden new sales direc-tor, Derick Freemantle, will take over.

There will, therefore, be no surprise changes in direction or policy.

Sustainability“We don’t compromise on ethics and we don’t compromise on sustainability,” says Rink. “Sustainability is not a lofty ideal, we live it in this company. Sustainability and ethics are not just key issues for Puma, it’s key to life and how we live our lives.”

They run as close as possible to a paperless office and have reduced their paper use by more than 60% over the past two years — while growing the company by more than 30%. They haven’t used paper invoices or statements for more than a year. ID access to track the usage of printers and scanners not only counts the

paper use of employees, it also ensures less wastage from double or overprints. Even the storage of files have gone virtual.

South African focusFollowing a tough 2013, Barrett-Smith is look-ing forward to building on their strengths in 2014. “The past year we’ve faced some of the most challenging times in the thirteen years that Ron and I had been working together. I think it’s the unpredictability ... you never know if there will be a strike tomorrow.”

They do, however, have a strong base.“We’ve had huge growth,” says Rink, who

believes one of their strengths is that all the original management team members are still with the company.

“We have one of the strongest teams in the country, our balance sheet must be one of the strongest in the country.”

With the World Cup in June, soccer will be a main priority for 2014. Puma’s signing of Eng-lish PSL league-toppers Arsenal, will also gen-erate welcome replica shirt sales.

Eight of the 32 World Cup teams will be play-ing in Puma — four of the five African teams.

Although their focus for the first half of 2014 will be soccer, and running will remain strong, they are very happy with their position in rugby from a sponsorship perspective and are in the process of consolidating rugby into

a central hub. “The Bulls are, without question, one of the

strongest rugby franchises in the world, out-side national franchises. We have a wonderful relationship with them, as with the Cheetahs and the Southern Kings. “

Motor racing, a focus area for the brand since 1978, is still a significant part of their business. The sale of Ferrari, BMW, Mini, etc. lifestyle product is doing well, says Barrett-Smith, with South Africans considering the branded items as very fashionable, whether they drive the vehicle, or not.

They are also involved with extreme sports like skateboarding, rallying and the X-games.

The Social Club they ran in Johannesburg was such a success that they extended it six months beyond the original timeline. There was a disappointed fan base when they even-tually closed, says Barrett-Smith, but they will be replacing it with something new. “It gave us the opportunity to interact with our consum-ers, and to understand them.”

At the club, close to their store in the trendy Braamfontein, young people got the chance to join in all kinds of unusual activities — like playing table tennis with their phones.

Performance year for PumaWorldwide, 2014 will be a big year for Puma as new CEO Björn Gulden will introduce a mani-festo in July, which will indicate a new direc-tion for the brand.

When he was appointed in July 2013, Gulden said his priority would be to improve the com-pany’s performance by focusing on their roots in football and athletics, rather than concen-trating on fashion-led sports lifestyle.

After preparing for three years, the transition from Ronald Rink to Luke Barrett-Smith as Puma SA MD was seamless

Words: Trudi du ToitPhotos: Carin Hardisty

In South Africa, Puma had always been about perfor-mance first

p30 :: Industry


The leadership change at Puma SA is probably the smoothest the in-dustry has seen. They have, after all, been preparing for it for the past three years. Luke Barrett-

Smith started the new year with the title MD — but he has been MD Designate since July last year and has been learning the ropes from re-tired MD Ronald Rink since March 2011.

That was when Rink knew that he would be stepping down at the end of 2013 from running the Puma subsidiary in South Africa, which he started in 2001.

“For the past six months Luke has been run-ning the company and making all decisions,” Rink said at the end of last year.

If anything, says Rink, Barrett-Smith will now have an easier time: for the past six months he also had the responsibility of being national sales director, a work burden new sales direc-tor, Derick Freemantle, will take over.

There will, therefore, be no surprise changes in direction or policy.

Sustainability“We don’t compromise on ethics and we don’t compromise on sustainability,” says Rink. “Sustainability is not a lofty ideal, we live it in this company. Sustainability and ethics are not just key issues for Puma, it’s key to life and how we live our lives.”

They run as close as possible to a paperless office and have reduced their paper use by more than 60% over the past two years — while growing the company by more than 30%. They haven’t used paper invoices or statements for more than a year. ID access to track the usage of printers and scanners not only counts the

paper use of employees, it also ensures less wastage from double or overprints. Even the storage of files have gone virtual.

South African focusFollowing a tough 2013, Barrett-Smith is look-ing forward to building on their strengths in 2014. “The past year we’ve faced some of the most challenging times in the thirteen years that Ron and I had been working together. I think it’s the unpredictability ... you never know if there will be a strike tomorrow.”

They do, however, have a strong base.“We’ve had huge growth,” says Rink, who

believes one of their strengths is that all the original management team members are still with the company.

“We have one of the strongest teams in the country, our balance sheet must be one of the strongest in the country.”

With the World Cup in June, soccer will be a main priority for 2014. Puma’s signing of Eng-lish PSL league-toppers Arsenal, will also gen-erate welcome replica shirt sales.

Eight of the 32 World Cup teams will be play-ing in Puma — four of the five African teams.

Although their focus for the first half of 2014 will be soccer, and running will remain strong, they are very happy with their position in rugby from a sponsorship perspective and are in the process of consolidating rugby into

a central hub. “The Bulls are, without question, one of the

strongest rugby franchises in the world, out-side national franchises. We have a wonderful relationship with them, as with the Cheetahs and the Southern Kings. “

Motor racing, a focus area for the brand since 1978, is still a significant part of their business. The sale of Ferrari, BMW, Mini, etc. lifestyle product is doing well, says Barrett-Smith, with South Africans considering the branded items as very fashionable, whether they drive the vehicle, or not.

They are also involved with extreme sports like skateboarding, rallying and the X-games.

The Social Club they ran in Johannesburg was such a success that they extended it six months beyond the original timeline. There was a disappointed fan base when they even-tually closed, says Barrett-Smith, but they will be replacing it with something new. “It gave us the opportunity to interact with our consum-ers, and to understand them.”

At the club, close to their store in the trendy Braamfontein, young people got the chance to join in all kinds of unusual activities — like playing table tennis with their phones.

Performance year for PumaWorldwide, 2014 will be a big year for Puma as new CEO Björn Gulden will introduce a mani-festo in July, which will indicate a new direc-tion for the brand.

When he was appointed in July 2013, Gulden said his priority would be to improve the com-pany’s performance by focusing on their roots in football and athletics, rather than concen-trating on fashion-led sports lifestyle.

After preparing for three years, the transition from Ronald Rink to Luke Barrett-Smith as Puma SA MD was seamless

Words: Trudi du ToitPhotos: Carin Hardisty

In South Africa, Puma had always been about perfor-mance first

p30 :: Industry


Ronald Rink and Puma come a long wayRonald Rink’s history with Puma dates back 34 years to the early 1980’s, when he was GM of Jag sports, owned by Roy Eckstein, that was selling Puma in south africa. after a disagreement with Eck-stein, he moved to Canada, where he started a Hi-Tec distributorship, which he sold to the company after ten years.

after a short stint at Hi-Tec international head-office, he returned to Puma’s international division, which was essentially the EMEa region. When the south african Puma distributor, Buccaneer, went into liq-uidation in 1998, he had to find a new distributor, who was Eckstein, who subsequently also bought the south african rights for Reebok.

Rink opened the Puma subsidiary in south africa in 2001, which he had been running for the past thirteen years. He sold his shares in the company a few years ago and after renewing his contract several times, Puma eventually said that his contract would be renewed for a final time until the end of 2013.

“Ron has been my mentor,” says Barrett-smith. “With Ron you know you are in the pres-ence of an ethical individual who doesn’t compromise on what he stands for. in business, those are the things you look up to. “over the years we’ve become friends ... how would you summarise something that is so big (his influence) in a few words? i don’t think i could.”

Born in Bulawayo, Rink was schooled at durban High, matriculated at Westerford High in Cape Town and thereafter graduated from the University of Cape Town. He’s an avid tennis player and top surfer. “i’ll surf, go to the bush, spend time in Zimbabwe on the Zambezi ... i’ll get involved in something, but i will not be working nine to six,” are his future plans.

While he hopes that he’ll still be invited to the Puma rugby box and the odd party Rink says he will not be coming back to the office. “The last thing luke’ll need is me looking over his shoulder and telling him what i would do. When i’m gone, i’m gone.”

But, he will miss the Puma family. “it’s a life. it’s a family.”

A natural choicelUkE BaRRETT-sMiTH, who started his working career in hotel management in Johannesburg, joined the sports industry when he wanted to return to Cape Town. His father, Mr speedo Paul Barrett-smith, first employed him in the factory “to understand the brand from grassroots, and then i had the op-portunity to join the agency as agent.”

He also got the Puma agency in 1999, and in 2002 Ronald Rink offered him the position of Puma sales director. He be-came part of a small management team of eight – all of them still with the company.

Barrett-smith was a natural choice as his successor, says Rink. “He has the back-ground, he understands the entire busi-ness, he’s got the passion, he’s got the knowledge, he’s got customer relation-ships and he’s got the relationship with our operational side.”

He had been in the succession plan as early as 2005 – but was only made aware of it in 2011, says Rink.

Barrett-smith has WP colours for life-saving and in 1996 he came 6th in the World Championships held in durban.

A former pro footballer, the Norwegian busi-nessman has nearly 20 years’ experience in the European sporting goods and footwear dis-tribution and retail industries, with previous management experience at, among others, Helly Hansen and adidas. He was appointed after a 70% drop in profits resulted in a reshuf-fle of Puma’s top management.

Although Puma still has one of the strongest balance sheets in the industry, the sharehold-ers expect Gulden to revitalise the brand and a strong focus on performance can therefore be expected, says Rink.

“Gulden believes that lifestyle comes from performance,” adds Barrett-Smith. He men-tions the shoes that athletes like Boris Beck-er wore while delivering top performances, which would today be considered to be fashion lifestyle shoes. “The brand’s credibility comes from there. We’ll keep our focus on perfor-mance, without jeapardizing lifestyle.”

The fact that certain performance styles be-came so popular amongst a large number of lifestyle buyers, didn’t detract from their per-formance heritage, they argue.

“In 1999 we brought out styles, like the Mos-tro, which revolutionised the image of a sports brand,” says Barrett-Smith.

In South Africa, Puma had always been about performance first, although consumers might have considered them a lifestyle brand. In the World Cup the teams who’ll be playing in Puma will be seen by 4.8-bn viewers, he pre-dicts. “This exposure will show we are defi-nitely a serious performance brand.”

But, with a shareholder like Kering, owner of top fashion brands like Gucci, Saint Laurent, Stella McCartney, etc., Puma will be exposed

to many more fashion lifestyle co-labs — and it would only be natural to make the most of this benefit.

Winning awardsOver the past thirteen years, Puma SA has won many awards — one of the most cherished the Puma Subsidiary of the Year award they won when they were only three years old ... an un-precedented achievement. “It was for market penetration, profitability, market share, etc.” says Rink. “We win awards all the time,” he adds nonchalantly.

Their most famous award was the Mickey Mouse hat they won for beating the Puma Hol-land team in an impromptu swimming race in a fountain during their sales conference at Dis-ney World.

With an Olympic swimmer and a navy seal on their team, the Dutch were confident that they would win the challenge — and that the South Africans would end up paying the forfeit of 400 liters of beer for everybody still awake at that time of the morning.

The South African team of Rink, Brett Bell-inger and Alex Hulley (who was pulled out of bed) were about half a length ahead when Barrett-Smith, a champion lifesaver, had to swim the last length against the Dutch Olym-pic swimmer. He decided to give her a sport-ing chance and waited until she was 5 seconds ahead ... and still beat her by half a length.

After a memorable party, they were awarded the Mickey Mouse hat the next morning ... and Barrett-Smith promptly thanked Puma Den-mark for swimming against them.

No wonder Rink says: “We’ve had a helluva lot of fun along the way.”

Puma’s new MD

upbeat for 2014

Industry :: p31


2014 is going to be an exciting and interesting year for New Balance SA. They will be working flat-out to maximise the benefits of being the new Comrades Marathon technical

sponsor — starting with the launch of a special Comrades shoe to offer visual bragging rights to the athletes who’ll run the 2014 marathon.

The NB Comrades 890 running shoe, avail-able in men’s and lady’s, is designed for high mileage training, race day running and will be available as a limited edition from March 2014.

Then there is the change in top manage-ment, giving practical meaning to the phrase the world’s a village. Ricky Knight is oversee-ing New Balance in South Africa from his base in Australia, where he has been managing the Australia, New Zealand, and lately the Pacific Islands region, for more than ten years.

In line with their policy to act local, think global, they appointed former New Balance SA sales manager Craig Bowen as a country man-ager, after former GM Gary van Rooyen left to owner-run the global surf brand Coreban.

But, as they explain, with the advances in communication, distances shrink to the size of a computer screen. Knight and Bowen keep contact with regular Skype sessions — and probably see as much of each other as other general managers working in the same city.

They will also be working hard to achieve New Balance’s international goal of becoming a top three global athletic brand.

New Balance is currently the fastest grow-ing sporting brand worldwide — and they have the figures to prove it, says Darren Tucker, ap-pointed New Balance vice-president Asia Pacif-ic in November 2012. Even though they are a privately-owned unlisted company whose sales figures are not in the public domain, they can compare their growth with that published for competing big brands.

Knight and Tucker visited South Africa at the

end of last year to attend the sales conference and introduce Knight to the local staff.

They became New Balance colleagues twen-ty years ago when Knight joined the Australian team headed by Tucker. Before that Knight got to know the other side of the industry from a retail and sales agent perspective. He fol-lowed in Tucker’s footsteps as general man-ager Australia — and later Pacific — after the latter became general manager of the brand’s Asia Pacific region in 2001.

Despite his laid-back demeanour, Knight has done a lot to grow the New Balance business in Australia and New Zealand, says Tucker.

The inclusion of South Africa in the Pacific region was prompted by New Balance’s policy of looking at similar customer profiles when grouping areas together, Knight explains. South Africans, Aussies and New Zealanders share an interest in popular sporting codes like cricket and rugby, our retail market is fairly similar and our seasons correspond — our con-sumer markets therefore have much more in common than with the American or European markets with their different seasons.

Together these markets are big enough to warrant the development of unique products best suited to our market needs in the Singa-pore R&D centre. And importantly, to develop the ranges at an appropriate time.

When Bowen was appointed national sales manager in the middle of 2013, the intention was that he would have about three years to learn from MD Gary van Rooyen, before be-coming head of the regional office. When Van

Rooyen left New Balance to run the Coreban brand globally, Bowen was “propelled into the hot seat only three months after joining the company,” says Tucker.

Bowen gained insights into the South Af-rican athletic footwear industry as head of sports footwear market research at GfK South Africa. He was responsible for setting up the GfK Sports Panel after a major sports brand approached the global research company in 2008 to monitor the sports footwear market in South Africa.

Bowen had joined GfK six years before as a product specialist for consumer durable goods and therefore had ample experience of convincing brands to sign up to receive reports and retailers to give them access to sales information. It helped that many of the big retailers had already signed up for GfK’s other consumer product panels. By the time retailers started selling soccer boots before the 2010 FIFA World Cup period, they were in place to track the effect of the tournament on local boot sales.

Bowen gained further insights into the lo-cal retail market when writing his MBA thesis on The effect of mass retail buying practices on competitiveness in the retail value chain, which he completed at the end of 2012. He explored what the main retail competitiveness and sustainable drivers are and how certain factors and strategies can affect everybody in the retail value chain.

His work at GfK mainly centred around mar-ket and trend analysis, forecasting and strate-gic merchandising, which was valuable when he joined New Balance. But, being on the in-side is very different from dispassionately ana-lysing a brand’s performance from the outside, Bowen admits with a rueful smile.

Now, he is responsible for the performance of the New Balance SA sales and marketing teams, whilst support structures (e.g. finance

The inclusion of South Af-rica in the Pacific region was prompted by New Bal-ance’s policy of looking at similar customer profiles

New campaigns, new sponsorships, new product and a new management team with a new structure ... New Balance SA is looking forward to an exciting 2014

It’s all new for New Balance

p32 :: Industry


2014 is going to be an exciting and interesting year for New Balance SA. They will be working flat-out to maximise the benefits of being the new Comrades Marathon technical

sponsor — starting with the launch of a special Comrades shoe to offer visual bragging rights to the athletes who’ll run the 2014 marathon.

The NB Comrades 890 running shoe, avail-able in men’s and lady’s, is designed for high mileage training, race day running and will be available as a limited edition from March 2014.

Then there is the change in top manage-ment, giving practical meaning to the phrase the world’s a village. Ricky Knight is oversee-ing New Balance in South Africa from his base in Australia, where he has been managing the Australia, New Zealand, and lately the Pacific Islands region, for more than ten years.

In line with their policy to act local, think global, they appointed former New Balance SA sales manager Craig Bowen as a country man-ager, after former GM Gary van Rooyen left to owner-run the global surf brand Coreban.

But, as they explain, with the advances in communication, distances shrink to the size of a computer screen. Knight and Bowen keep contact with regular Skype sessions — and probably see as much of each other as other general managers working in the same city.

They will also be working hard to achieve New Balance’s international goal of becoming a top three global athletic brand.

New Balance is currently the fastest grow-ing sporting brand worldwide — and they have the figures to prove it, says Darren Tucker, ap-pointed New Balance vice-president Asia Pacif-ic in November 2012. Even though they are a privately-owned unlisted company whose sales figures are not in the public domain, they can compare their growth with that published for competing big brands.

Knight and Tucker visited South Africa at the

end of last year to attend the sales conference and introduce Knight to the local staff.

They became New Balance colleagues twen-ty years ago when Knight joined the Australian team headed by Tucker. Before that Knight got to know the other side of the industry from a retail and sales agent perspective. He fol-lowed in Tucker’s footsteps as general man-ager Australia — and later Pacific — after the latter became general manager of the brand’s Asia Pacific region in 2001.

Despite his laid-back demeanour, Knight has done a lot to grow the New Balance business in Australia and New Zealand, says Tucker.

The inclusion of South Africa in the Pacific region was prompted by New Balance’s policy of looking at similar customer profiles when grouping areas together, Knight explains. South Africans, Aussies and New Zealanders share an interest in popular sporting codes like cricket and rugby, our retail market is fairly similar and our seasons correspond — our con-sumer markets therefore have much more in common than with the American or European markets with their different seasons.

Together these markets are big enough to warrant the development of unique products best suited to our market needs in the Singa-pore R&D centre. And importantly, to develop the ranges at an appropriate time.

When Bowen was appointed national sales manager in the middle of 2013, the intention was that he would have about three years to learn from MD Gary van Rooyen, before be-coming head of the regional office. When Van

Rooyen left New Balance to run the Coreban brand globally, Bowen was “propelled into the hot seat only three months after joining the company,” says Tucker.

Bowen gained insights into the South Af-rican athletic footwear industry as head of sports footwear market research at GfK South Africa. He was responsible for setting up the GfK Sports Panel after a major sports brand approached the global research company in 2008 to monitor the sports footwear market in South Africa.

Bowen had joined GfK six years before as a product specialist for consumer durable goods and therefore had ample experience of convincing brands to sign up to receive reports and retailers to give them access to sales information. It helped that many of the big retailers had already signed up for GfK’s other consumer product panels. By the time retailers started selling soccer boots before the 2010 FIFA World Cup period, they were in place to track the effect of the tournament on local boot sales.

Bowen gained further insights into the lo-cal retail market when writing his MBA thesis on The effect of mass retail buying practices on competitiveness in the retail value chain, which he completed at the end of 2012. He explored what the main retail competitiveness and sustainable drivers are and how certain factors and strategies can affect everybody in the retail value chain.

His work at GfK mainly centred around mar-ket and trend analysis, forecasting and strate-gic merchandising, which was valuable when he joined New Balance. But, being on the in-side is very different from dispassionately ana-lysing a brand’s performance from the outside, Bowen admits with a rueful smile.

Now, he is responsible for the performance of the New Balance SA sales and marketing teams, whilst support structures (e.g. finance

The inclusion of South Af-rica in the Pacific region was prompted by New Bal-ance’s policy of looking at similar customer profiles

New campaigns, new sponsorships, new product and a new management team with a new structure ... New Balance SA is looking forward to an exciting 2014

It’s all new for New Balance

p32 :: Industry


and HR) report directly to global structures.Their partnership with the Comrades mara-

thon is going to be a major marketing focus this year, with several events planned for their Road to Comrades campaign leading up to race day on June 1. For example, New Balance will support the Unogwaja Challenge — a 10-day cycle trip from Cape Town to Pietermaritz-burg, followed by the Comrades Marathon run on the 11th day — as apparel sponsors. This event raises funds for charities and hopes to raise R1-m next year.

Running innovationThe New Balance’s global Runnovation cam-paign will further reaffi rm them as a running brand. They defi ne this as a noun describing running as follows: from Boston to the Ca-nary Islands, from the science lab to the city streets, running is becoming more social, in-teresting and more unpredictable. Runnova-tion seeks to inspire people to think about the sport in exciting new ways.

The campaign, launched in December 2013, features New Balance athletes, as well as real everyday people in three storylines: how run-ning is evolving into a more social and partici-patory sport through focusing on a grassroots training group; how athletes are challenging the limits of the sport through focusing on New Balance athlete Anton Krupricka, two time winner of the Leadville 100 race; looking at the latest in innovative running product tech-nologies produced at the innovation Studio at New Balance Lawrence, Massachusetts, offi ce.

Key innovative Fall 2014 New Balance foot-wear and apparel products will be featured in the campaign, including the new Tri-Viz col-lection, which helps highlight athletes during all types of low light conditions. An important update to the popular 880V3, a go-to neutral

cushioning shoe, offered exclusively at speci-ality running shops, will also be featured.

While running remains at the core of New Balance, the brand is fl exing muscles and growing their footprint across sporting codes like tennis, baseball, cricket and through sub-sidiary brand Warrior, soccer, rugby and la-crosse. This is a two-pronged advance, driven by innovative product as well as high-profi le endorsements.

Athlete endorsements from the brand that ran an Endorsed by no-one marketing cam-paign in the 1990’s?

With a difference, explains Tucker. It is true that New Balance always steered clear from high profi le athletes who could harm the brand by becoming embroiled in unethical practices, but, in line with New Balance co-owner Anne Davis’ motto whatever you do, do good, they require all sponsored athletes to give back to their community through involvement in some kind of charitable work.

They are therefore very careful about the athletes they sign, while recognising that when fans admire certain qualities in an athlete, they transfer this admiration to the brand they represent.

Young role modelsTherefore, young, energetic, achievers like hard-hitting cricket pro David Miller or world #1 bowler Dale Steyn, world #11 Canadian ten-nis star Milos Ranic, and 2013 MVP Award win-ner Miguel Cabrera, introduce young consum-ers, who might not be familiar with the brand, to New Balance in a positive way.

“We do not necessarily believe that the fact that David Miller uses a New Balance bat will sell more products, but it shows cricket-ers that New Balance is seriously involved in cricket,” says Tucker.

Likewise, when Heidi Klum appears in New Balance Classic adverts — especially when dressed in her signature HKNB range — young trendsetters take note. This inspires young fashionistas to run in cool New Balance shoes.

While the region has the freedom to devel-op products for all relevant sporting codes, New Balance will not compete with Warrior to produce soccer and rugby product. High profi le club signings like Liverpool and Seville FC created a replica market in the European leagues, while players like Belgian and Man-chester City captain Vincent Kompany or Argentine’s Jonas Guttierez, show off their colourful Skreamer boots on-fi eld.

In South Africa, Warrior also made in-roads in rugby, with EP Kings’ Jacques Engelbrecht and four 7’s Springboks wearing the Skreamer boot.

Warrior, bought by New Balance in 2004, has an edgier image and strap lines like We Come not to Play or Play with Fire set a different tone to New Balance’s inspirational Make Ex-cellent Happen or Light just got Lighter cam-paigns.

Despite being a global brand, at heart New Balance is a family-owned brand promoting solid family values. The New Balance Foun-dation, established by owners Jim and Anne Davis in 1981, bears low-profi le testimony to this philosophy. It supports a wide range of worthwhile initiatives, especially programmes aimed at preventing childhood obesity.

The company also promote an environmen-tal-friendly policy, aiming for more sustain-able product design, choice of materials and manufacturing processes, and the elimination of all dangerous substances and minimising waste.

They also aim to be more sustainable in all their facilities and operations.

GM Ricky Knight, country manager Craig Bowen and VP in charge of the region Darren Tucker talking policy.

Industry :: p33


As the days become shorter, more and more runners will be train-ing in increasingly lowlight condi-tions, where it is as important to be seen, as it is to be able to see.

Running in lowlight conditions means that run-ners need to take extra precautions to ensure their safety.

Runners can make themselves more visible through simple changes, such as buying reflec-tive running gear, or wearing items that have lights incorporated. Reflective materials need a light source in order for it to glow (or reflect light back) and make the wearer visible.

Motorists need at least a distance of 26m to stop safely when travelling slow, but runners without any reflective clothing are only visible within 5m of a motorists headlights. To ensure there is a safe distance between them and a moving vehicle, runners should wear reflective clothing, which will allow them to be visible from at least 152m’s away.

Although the importance of reflective has not always been understood, it has been gaining ground in recent years. Most running brands nowadays incorporate reflective in their gear.Adidas has a Smarter range of jackets that incorporates woven reflective “to create vis-ibility without looking like you’re directing

traffic,” says Gugu Ntuli from adidas SA. The brand also uses reflective trims and patterns on their clothing.

Many brands use this method in their prod-ucts as a means of improving runner visibility, say suppliers of running products. There are a variety of other reflective applications on run-ning clothing, shoes and accessories. Brooks’ Nightlife collection offers high vis-ibility for runners in lowlight conditions, all year round. “The Nightlife collection features bright colour contrast and 3M reflective de-

tails. Perfect solutions for runs in the dark,” says Michelle Chowles from local distributor SBR Agencies.

The Rev LS II long sleeve t-shirt from Brooks features 3M Scotchlite reflectors that provide 360 degrees visibility says Chowles. On their Essential Run Jacket II, the 3M Scotchlite re-

flectors are placed on the front and back. Their LSD Lite Jackets III outlines a runner’s figure in the dark. Other products in the range, such as the Infiniti Beanie and Equilibrium LS II, also feature 3M Scotchlite reflectors.Hi-Tec’s men’s R156 and ladies R157 shoes have been designed with a reflective trim to keep runners safe in lowlight conditions, says Joanne Esterhuizen from Hi-Tec SA. Inov-8’s outer layers, such as their Raceshell and Mistlite jackets, feature reflective trims and zippers in the front. Their Windglove outer also has reflective writing and details. This is also applied to their hydration packs, like the Race Elite 15. Training shoes like the Road-X 255, which are often used in lowlight conditions, also incorporate reflective.

“Inov-8 incorporates reflective detail and piping in strategic areas to aid visibility, without making the product unappealing or gaudy,” says Inov-8 brand manager Donovan van Gelder from Rebel Elite Fitness. Nathan offers race vests that work in a simple way, explains Paul Copson from local distribu-tor Super-Brands. These vests make users vis-ible from 100m away and have 360º reflectiv-ity, ensuring they are seen from all sides.

The Nathan reflective hydration bottle also helps improve runner visibility as To p36

Runners training at dusk, dawn or in the dark are only seen by motorists in their headlights when it is too late to stop — unless they wear clothing with reflective or lights that will be vis-ible from a greater distance. RHIANAH FREDERICKS asked running product suppliers which products they would recommend to help make runners more visible in lowlight conditions

Running inlowlight conditions

Lighting products suitable for running usually have minimal designs and long lifespans to ensure that runners get long use out of their product.

p34 :: Apparel & Footwear

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For most runners, their daily programmes and job obli-gations force them to jog early morning or late afternoon. Both periods of the day unfortunately pose the challenge of being visible to other road users. In more than 80% of accidents involving runners in lowlight conditions, the driver expressed shock that he or she only became aware of the runner on impact — when it was already too late to do any-thing about it.

Almost everybody wants to look good in their running clothes and dark clothing is generally more flattering … which explains why many runners do not seem to realise the importance of hi-visibility clothing. The dressing behav-iour of runners do, however, change after a near accident or the loss of a buddy in an accident in lowlight conditions.

Fortunately, the major athletic brands have incorporated reflective in their gear, which made runners more aware of reflective. It has also made the concept more acceptable.

Reflective piping, strips in various formats, heat transfers, sew-on em-bossed badges — all can be applied in such a way so that it can be a true lifesaving feature. A manufacturer incorporating reflective should use prod-ucts with high candela counts, suitable for multiple washing cycles, which are light and durable.

Any reflective is better than no reflective. The application of reflective has, however, unfortunately not always been done effectively. High visibility items need a certain amount of reflective per square meter on apparel to make the wearer fully visible. High visibility colours like the well-known lime-yellow and orange are only day glow and add no value to visibility at night. Tops or shorts need good standard silver reflective to be visible in darker periods i.e. after dusk and before dawn.

A little reflective is better than nothing, but the larger the reflective strips, or areas covered with reflective, the better. The ideal is for the runner to be 360° visible — so that it does not matter from which angle the vehicle ap-proaches him or her. That means that the reflective ideally needs to be ap-plied 360°around the garment. This will ensure that the runner is seen from all sides and as far away as a kilometer in the light of a car.

Nowadays, there are various attractive options to make runners visible in lowlight and dark conditions — and at the same time still enable them to

express individuality through their running gear. • The starting point is to incorporate the reflective

on those items the runner cannot go without — for instance, running tops or shorts, or shoes. This is a classic example of “passive prevention”. The runner will be visible, without having to add anything special to their gear, such as a running belt, wristband, head-gear or gloves.

• Hi-viz or neon bright tops or T-shirts and shorts en-sure the wearer can easily be seen before daybreak/dawn and dusk — those in-between periods of night and day when the effectiveness of reflective mate-rials and car headlamps start to wane — when the brightness of the neon colour garments become vital. In the dark, these colours will, however, only be vis-ible when combined with reflective.

• Bright coloured socks add visibility — although very few sock manufactur-ers add reflective as a trim.

• Running shoes have reflective piping incorporated in the shoe designs, or added as a functional item, such as a pull-on strap in reflective. Other re-flective items can be done in logos, laces, or heat-applied designs.

• Reflective armbands are a great way to add more visibility to running out-fits and the movement of the arms attract attention while running.

• Reflective running belts are excellent as they ensure 360° visibility in the light of a car.

• Hi-visibility neon or day-glow yellow or orange caps or hats with reflective detail all around the brim, or sides of a cap, can incorporate 360° reflec-tive — which can be a very economical way to add reflective.

• Reflective running gloves — the up and down movement of the hands makes it very easy for a driver to spot movement

• Headlamps and torches enable motorists to see an approaching runner, but often not from the back. LED flashing lights that clip on are better for walking the dog, than running as too much bumping around may cause them to go off from time to time.

Nowadays, hi-visibility day-glow colours, reflective trims and materials, as well as glow-in-the-dark, are used together as mountain bikers doing night rides in unlit areas need the glow-in-the-dark trims as safety feature too.

the entire bottle glows when light shines on it.New Balance also uses graphic details in or-der to increase visibility. “Most of our techni-cal running apparel has reflective piping, trims and or graphic detail on them, which is suit-able for any runner, but would definitely ben-efit the road runner in lowlight conditions,” says Katharine Tromp from New Balance SA.

Their WRP4105 Boylston Capri (for women) has large reflective graphic at the knee while the MRJ4100 (for men) and WRJ4100 (for wom-en) has large reflective graphic on the sleeve. The WRP3315 Impact Tight (for women) has a reflective material strip running down the side as well as reflective details on the back whereas the MRP3315 Impact Tight (for men) has reflective detail at the zips and graphics on the back.

All their Nbx running styles also usually fea-ture 3M reflective trimmings on the back or front of the shoe, to help increase runner vis-ibility in lowlight conditions.

“We also carry a reflective belt, which is ad-justable and fits most sizes, as well as a strobe

light which can be attached to a belt or waist band and can be set to flash,” says Tromp.Puma’s reflective running gear is called Night-cat, consisting of jackets, shorts and t-shirts made with visiCELL highly reflective material. “This is is designed to enhance others’ aware-ness of runners in dim light situations” says Collin Allin from Puma SA. All Puma shoes also feature reflective stripes. Reebok running apparel have reflective and fluorescent prints to give runners maxi-mum visibility during lowlight running, says Tezanne Shunmoogum from Reebok SA. Their colour and overall design all incorporate bright, bold graphics and colours, which aids maximum visibility. Salomon offers shoes with reflective branding that makes runners visible in lowlight.

Many clothing manufacturers combine re-flective with bright colours in order to offer visibility in both light or lowlight conditions.

“Our technical lightweight running apparel is suited to any type of runner in lowlight condi-tions as we have a variety of light colour gar-

ments which all have reflective branding on the front and back,” says Jackie Moore from Salomon SA.

For road or trail runners, she would recom-mend their Exo S-Lab TwinSkin short, which al-though dark in colour, has sufficient reflective branding all around to offer greater visibility.Skechers has introduced Photoluminescant technology to make their runner gear more visible in lowlight condition. Skechers’ Nite Owl range of running shoes only need exposure to a light charge in order to remain glowing in lowlight or no light conditions.

“These shoes are ideal as they use photo-luminescant technology that produces a glow effect in darkness or lowlight conditions,” says Derick Koen from Footwear Trading, local dis-tributors of Skechers. Short exposure to a light source causes the shoe to glow in the dark and the more it is exposed to a light source, the longer it will glow, he says.

Light in the darkSome running garments incorporate blinking or steady LED lights in their designs to make the wearer more visible to passing to p38

Running products cont from p34

How reflective keeps runners safe By JoHLEttE DE JAGEr*

*Johlette de Jager became concerned about the number of pedestrian deaths in low-visibility conditions when working at the Medical Research Council. Research showed that in Europe the use of reflective reduced the danger. She then became co-founder of Glow Gear, a South African manufacturer of reflective products.



For most runners, their daily programmes and job obli-gations force them to jog early morning or late afternoon. Both periods of the day unfortunately pose the challenge of being visible to other road users. In more than 80% of accidents involving runners in lowlight conditions, the driver expressed shock that he or she only became aware of the runner on impact — when it was already too late to do any-thing about it.

Almost everybody wants to look good in their running clothes and dark clothing is generally more flattering … which explains why many runners do not seem to realise the importance of hi-visibility clothing. The dressing behav-iour of runners do, however, change after a near accident or the loss of a buddy in an accident in lowlight conditions.

Fortunately, the major athletic brands have incorporated reflective in their gear, which made runners more aware of reflective. It has also made the concept more acceptable.

Reflective piping, strips in various formats, heat transfers, sew-on em-bossed badges — all can be applied in such a way so that it can be a true lifesaving feature. A manufacturer incorporating reflective should use prod-ucts with high candela counts, suitable for multiple washing cycles, which are light and durable.

Any reflective is better than no reflective. The application of reflective has, however, unfortunately not always been done effectively. High visibility items need a certain amount of reflective per square meter on apparel to make the wearer fully visible. High visibility colours like the well-known lime-yellow and orange are only day glow and add no value to visibility at night. Tops or shorts need good standard silver reflective to be visible in darker periods i.e. after dusk and before dawn.

A little reflective is better than nothing, but the larger the reflective strips, or areas covered with reflective, the better. The ideal is for the runner to be 360° visible — so that it does not matter from which angle the vehicle ap-proaches him or her. That means that the reflective ideally needs to be ap-plied 360°around the garment. This will ensure that the runner is seen from all sides and as far away as a kilometer in the light of a car.

Nowadays, there are various attractive options to make runners visible in lowlight and dark conditions — and at the same time still enable them to

express individuality through their running gear. • The starting point is to incorporate the reflective

on those items the runner cannot go without — for instance, running tops or shorts, or shoes. This is a classic example of “passive prevention”. The runner will be visible, without having to add anything special to their gear, such as a running belt, wristband, head-gear or gloves.

• Hi-viz or neon bright tops or T-shirts and shorts en-sure the wearer can easily be seen before daybreak/dawn and dusk — those in-between periods of night and day when the effectiveness of reflective mate-rials and car headlamps start to wane — when the brightness of the neon colour garments become vital. In the dark, these colours will, however, only be vis-ible when combined with reflective.

• Bright coloured socks add visibility — although very few sock manufactur-ers add reflective as a trim.

• Running shoes have reflective piping incorporated in the shoe designs, or added as a functional item, such as a pull-on strap in reflective. Other re-flective items can be done in logos, laces, or heat-applied designs.

• Reflective armbands are a great way to add more visibility to running out-fits and the movement of the arms attract attention while running.

• Reflective running belts are excellent as they ensure 360° visibility in the light of a car.

• Hi-visibility neon or day-glow yellow or orange caps or hats with reflective detail all around the brim, or sides of a cap, can incorporate 360° reflec-tive — which can be a very economical way to add reflective.

• Reflective running gloves — the up and down movement of the hands makes it very easy for a driver to spot movement

• Headlamps and torches enable motorists to see an approaching runner, but often not from the back. LED flashing lights that clip on are better for walking the dog, than running as too much bumping around may cause them to go off from time to time.

Nowadays, hi-visibility day-glow colours, reflective trims and materials, as well as glow-in-the-dark, are used together as mountain bikers doing night rides in unlit areas need the glow-in-the-dark trims as safety feature too.

the entire bottle glows when light shines on it.New Balance also uses graphic details in or-der to increase visibility. “Most of our techni-cal running apparel has reflective piping, trims and or graphic detail on them, which is suit-able for any runner, but would definitely ben-efit the road runner in lowlight conditions,” says Katharine Tromp from New Balance SA.

Their WRP4105 Boylston Capri (for women) has large reflective graphic at the knee while the MRJ4100 (for men) and WRJ4100 (for wom-en) has large reflective graphic on the sleeve. The WRP3315 Impact Tight (for women) has a reflective material strip running down the side as well as reflective details on the back whereas the MRP3315 Impact Tight (for men) has reflective detail at the zips and graphics on the back.

All their Nbx running styles also usually fea-ture 3M reflective trimmings on the back or front of the shoe, to help increase runner vis-ibility in lowlight conditions.

“We also carry a reflective belt, which is ad-justable and fits most sizes, as well as a strobe

light which can be attached to a belt or waist band and can be set to flash,” says Tromp.Puma’s reflective running gear is called Night-cat, consisting of jackets, shorts and t-shirts made with visiCELL highly reflective material. “This is is designed to enhance others’ aware-ness of runners in dim light situations” says Collin Allin from Puma SA. All Puma shoes also feature reflective stripes. Reebok running apparel have reflective and fluorescent prints to give runners maxi-mum visibility during lowlight running, says Tezanne Shunmoogum from Reebok SA. Their colour and overall design all incorporate bright, bold graphics and colours, which aids maximum visibility. Salomon offers shoes with reflective branding that makes runners visible in lowlight.

Many clothing manufacturers combine re-flective with bright colours in order to offer visibility in both light or lowlight conditions.

“Our technical lightweight running apparel is suited to any type of runner in lowlight condi-tions as we have a variety of light colour gar-

ments which all have reflective branding on the front and back,” says Jackie Moore from Salomon SA.

For road or trail runners, she would recom-mend their Exo S-Lab TwinSkin short, which al-though dark in colour, has sufficient reflective branding all around to offer greater visibility.Skechers has introduced Photoluminescant technology to make their runner gear more visible in lowlight condition. Skechers’ Nite Owl range of running shoes only need exposure to a light charge in order to remain glowing in lowlight or no light conditions.

“These shoes are ideal as they use photo-luminescant technology that produces a glow effect in darkness or lowlight conditions,” says Derick Koen from Footwear Trading, local dis-tributors of Skechers. Short exposure to a light source causes the shoe to glow in the dark and the more it is exposed to a light source, the longer it will glow, he says.

Light in the darkSome running garments incorporate blinking or steady LED lights in their designs to make the wearer more visible to passing to p38

Running products cont from p34

How reflective keeps runners safe By JoHLEttE DE JAGEr*

*Johlette de Jager became concerned about the number of pedestrian deaths in low-visibility conditions when working at the Medical Research Council. Research showed that in Europe the use of reflective reduced the danger. She then became co-founder of Glow Gear, a South African manufacturer of reflective products.


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Rebel_Inov8_SportsTrader.pdf 1 2013/10/07 10:19 AM

motorists. There are many lighting accessories that can assist in making runners more visible in lowlight conditions, and they are sometimes used in combination with refl ective.

Lighting products suitable for running usu-ally have minimal designs and long lifespans to ensure that runners get long use out of their product. They are therefore comfortable to use while running.

Many accessories incorporate LED lights because they are compact, don’t emit heat, use a fraction of energy other types of lights do and their plastic design allows them to be fl exible. Lights enable runners to be seen, and fl ash or blinking modes on various lights allow even faster recognition.Nathan’s Strobe and Clip Lights easily attach to a runner’s belt, shoes or clothing, and offer high visibility blinking and steady light modes. This ensures that runners are seen from a safe distance.

They also offer the light spur that clips onto the heel of a running shoe and has a light that can be set to strobe or constant mode.Nite Ize products use LED technology in cloth-ing and accessories to help ensure runner vis-ibility in lowlight conditions. Their LED Sport Vest features 3M Scotchlite refl ective materi-als, as well as two illuminated fl exible polymer strips (in the front and back) that can be set to

steady or fl ashing LED light mode.Their LED Sport Belt can be set to fl ashing mode or on a steady glow and has a webbed refl ective pat-tern for increased visibility and added safety.

Other items, such as Nite Ize’s LED Marker Band (for the arm) and Clip-On Marker (that clips on anywhere) have refl ective patterns for extra visibility. They can also be set to a con-stant glow or continuous fl ash for increased visibility.

The SlapLit LED wraps around the arm, ankle or leg. “Turn it on, slap it on your wrist, upper arm, or ankle (or any tubular-shaped object, for that matter), and you’ve got instant night-time visibility,” says Georgina Connock of Awe-some Tools. Other accessories in their range include the Nite Ize ClipLit and ShoeLit.

See better in the darkIt is not only important for runners to be seen in the dark — they also need to see branches, curbs, potholes and other obstacles that could endanger their safety while running. There are several headlamps that have been specially designed to meet the needs of runners. Black Diamond makes a number of lights suit-able for various forms of running. The Black Diamond Sprinter headlamp is rechargeable and specifi cally built for runners who need light on regular training runs.

Running products cont from p36Inov-8 win at ISPOTHE INOV-8 Race Ultra vest, which won the Best Performance Equipment

category at 2014 ISPO Munich, “may well be the next key moment in pack design,” ul-tra-distance and sky-

running journalist Ian Corless wrote in Talk Ultra.

Two other Inov-8 Race products won Best product categories at the ISPO show. The Ultra 290 won the Performance Footwear category and the Race Elite 315 Softshell Pro won the Performance Apparel (outer layers) category.

Made completely of fully-breathable 3D Airmesh and stretch mesh, the Race Ultra Vest fi ts body-tight, yet super-comforta-ble, says Donovan van Gelder of local dis-tributor Rebel Elite Fitness.

Due to the pocket positioning, a pair of 500ml bottles can fi t fl atter and more sta-ble to the side of an athlete’s body. Weigh-ing only 195g stripped, the vest can carry up to 4l of kit. It has seven stretch mesh pockets and six adjustment straps, ensur-ing one size fi ts all.

A removable insulated sleeve houses a 2l shape-shift reservoir and outer bungee compression allows extra storage space.

Inov-8 win at ISPOTHE INOV-8vest, which won the Best Performance Equipment

category at 2014 ISPO Munich, “may well be

running journalist Ian

sportstrader.indd 1 2014/02/10 11:44:41 AM


motorists. There are many lighting accessories that can assist in making runners more visible in lowlight conditions, and they are sometimes used in combination with refl ective.

Lighting products suitable for running usu-ally have minimal designs and long lifespans to ensure that runners get long use out of their product. They are therefore comfortable to use while running.

Many accessories incorporate LED lights because they are compact, don’t emit heat, use a fraction of energy other types of lights do and their plastic design allows them to be fl exible. Lights enable runners to be seen, and fl ash or blinking modes on various lights allow even faster recognition.Nathan’s Strobe and Clip Lights easily attach to a runner’s belt, shoes or clothing, and offer high visibility blinking and steady light modes. This ensures that runners are seen from a safe distance.

They also offer the light spur that clips onto the heel of a running shoe and has a light that can be set to strobe or constant mode.Nite Ize products use LED technology in cloth-ing and accessories to help ensure runner vis-ibility in lowlight conditions. Their LED Sport Vest features 3M Scotchlite refl ective materi-als, as well as two illuminated fl exible polymer strips (in the front and back) that can be set to

steady or fl ashing LED light mode.Their LED Sport Belt can be set to fl ashing mode or on a steady glow and has a webbed refl ective pat-tern for increased visibility and added safety.

Other items, such as Nite Ize’s LED Marker Band (for the arm) and Clip-On Marker (that clips on anywhere) have refl ective patterns for extra visibility. They can also be set to a con-stant glow or continuous fl ash for increased visibility.

The SlapLit LED wraps around the arm, ankle or leg. “Turn it on, slap it on your wrist, upper arm, or ankle (or any tubular-shaped object, for that matter), and you’ve got instant night-time visibility,” says Georgina Connock of Awe-some Tools. Other accessories in their range include the Nite Ize ClipLit and ShoeLit.

See better in the darkIt is not only important for runners to be seen in the dark — they also need to see branches, curbs, potholes and other obstacles that could endanger their safety while running. There are several headlamps that have been specially designed to meet the needs of runners. Black Diamond makes a number of lights suit-able for various forms of running. The Black Diamond Sprinter headlamp is rechargeable and specifi cally built for runners who need light on regular training runs.

Running products cont from p36Inov-8 win at ISPOTHE INOV-8 Race Ultra vest, which won the Best Performance Equipment

category at 2014 ISPO Munich, “may well be the next key moment in pack design,” ul-tra-distance and sky-

running journalist Ian Corless wrote in Talk Ultra.

Two other Inov-8 Race products won Best product categories at the ISPO show. The Ultra 290 won the Performance Footwear category and the Race Elite 315 Softshell Pro won the Performance Apparel (outer layers) category.

Made completely of fully-breathable 3D Airmesh and stretch mesh, the Race Ultra Vest fi ts body-tight, yet super-comforta-ble, says Donovan van Gelder of local dis-tributor Rebel Elite Fitness.

Due to the pocket positioning, a pair of 500ml bottles can fi t fl atter and more sta-ble to the side of an athlete’s body. Weigh-ing only 195g stripped, the vest can carry up to 4l of kit. It has seven stretch mesh pockets and six adjustment straps, ensur-ing one size fi ts all.

A removable insulated sleeve houses a 2l shape-shift reservoir and outer bungee compression allows extra storage space.

Inov-8 win at ISPOTHE INOV-8vest, which won the Best Performance Equipment

category at 2014 ISPO Munich, “may well be

running journalist Ian

sportstrader.indd 1 2014/02/10 11:44:41 AM


“It has a wide throw (beam) for optimal vis-ibility when running and a red strobe on the back that flashes to ensure that the runner is visible at all times (even from the back),” says Simon Larsen from local distributors, Ram Mountaineering.

The Sprinter charges via a USB port and takes only five hours to charge fully. Its dim-ming function remembers the last setting, it is waterproof so you can rinse it under a tap after each run. It also has a burn time of 42 hours.

Their Icon model has a 200 Lumen output with a 100m (maximum) throw and it burns up to 175 hours on four AA batteries. It is also waterproof and features rugged aluminium housing. The batteries are housed in the back of the head and allows a good balance that will not disturb runner’s comfort.

The new Spot model features Power Tap technology, allowing it to adjust from a low to a full setting in just one tap. It can be set to economy mode to conserve battery life, but if more light is needed, just one tap on the housing will make its beam bounce to 100% output while another tap will return the light

to its previous setting. This model has a 135 lumen output and will burn for 200 hours on the economy setting.LED Lenser headlamps and lights, such as the LED Lenser SEO 5, is especially great for per-formance oriented outdoor enthusiasts, says Connock. This headlamp features a 180-lumen output that covers approximately 120m and its dim memory is able to automatically recall the last dimming setting before switching off.Silva has a range of headlamps that are spe-cifically designed for running in lowlight or no light conditions, says Kim Romanis from local distributor Lite Optec.

They offer the Silva Jogger, which has a very high powered LED that is ideal for compli-menting low street lighting, she says.

“The Silva Trail Runner, with a light output of over 100 Lumens, is the ideal lightweight choice for night time running in anything from dim light to total darkness.”

The Trail Runner uses the Silva Intelligent Light distribution technology, which offers a unique combination of a long distance spot light and close range flood light at the same time.

Silva also offers a range of safety lighting. All runners who run in lowlight conditions should be wearing safety lights to make them visible, says Romanis. She recommends the Tyto Red and White Lamps that easily attach to head-bands, jackets, bikes, etc. The Tyto Red also comes with two safety modes — constant on and blinking.

New CityTrail running conceptA nEw running concept, CityTrail, is be-ing introduced with a three race series in Johannesburg (22 March), Cape Town (17 May) and Durban (14 June). It is sponsored by Salomon and Suunto and organised by Wildrunner.

This concept is for runners who want to experience the enjoyment of a road or trail running in their everyday environment with its many networks of paths, trails, stairs and shortcuts that can be used for running. CityTrail is about using these net-works and turning the concrete jungle into regular workout — with variety.

It’s about exploring new routes and ven-turing off the beaten path to see what are not seen every day. Surfaces and terrain on these runs will vary from pavement to dirt or wood, but the mountain running ap-proach will remain constant.

It is not only important for runners to be seen in the dark – they also need to see branches, curbs, pot-holes and other obstacles

Apparel & Footwear :: p39


Running range informationAsicsAsics, locally distributed by Jordan & Co, has introduced the Gel-Lyte 33 3 for elite runners preferring a natural, minimalist shoe, or neu-

tral runners seeking an alternative shoe for training. With no heel counter

support, and a fluid axis to twist and bend, it fol-

lows the nat-ural foot motion. Its asym-

metrical multi-density

forefoot improves mid-sole deformation and efficient toe-off, while a guidance line further promotes a natural foot motion. It features a light, seamless upper.

The Gel-Super J33 is suitable for the natural runner seeking more stability, or for overpro-nators looking for an alternative training shoe. A high density EVA medial side gives stability, while its fluidaxis allows a central run. The fluidaxis is a line under the shoe where the most pressure is exerted during the gait cycle, which helps the runner to follow the same gait cycle with every step, reducing injury risk.

BrooksThe new Brooks running range, locally dis-tributed by SBR Agencies, feature several technologies like Brooks’ DNA cushioning, a full-length segmented crash pad that offers support and cushioning, Omega flex grooves that enhance forefoot flexibility and allow easy heel-to-toe movement, and 3D Fit Print technology to give a no-stitch fit. In addition, the Glycerin 11 has concave forefoot pods to prevent unnecessary side movement, while the Adrenaline GTS 14’s has a Progressive Diagonal Rollbar (PDRB) to give stability. The lightweight Pureflow 3 features adaptable BioMogo DNA cushioning, and a rounded heel. Its sculpted medial arch is in-tergrated with the upper for a closer fit.

The Cascadia 9 trail shoe features adapt-able BioMogo DNA cushioning and a Ballistic Rock Shield under the forefoot to protect against rugged terrain. A 4-point Pivot posting system guides the foot into neutral transition on bumpy trails. It has a no-sew upper and flat laces that offer more security.

The Puregrit 2 has a 4mm heel-to-toe drop with a curved heel that encourages a more forward foot strike. Its concave outsole has a multi-directional lug pattern that ensures grip, while its simple and secure upper hugs the wearer’s foot.

Hi-TecHi-Tec offers racing and off-road shoes. New to their range is the Haraka (for men and la-dies), a lightweight racer with a breathable

upper and on trend design.Their Shadow Trail, with its broad Vibram

outsole, is ideal for running on uneven sur-faces when doing off-road running.

Their R156 (men’s) and R157 (ladies) running shoes feature moisture wicking anti-bacterial linings that keep the foot dry and odourless, while their lightweight EVA midsoles offer

cushioning and stability.

Inov-8Inov-8, locally distributed by Rebel Elite Fit-ness, now offers a road and triathlon footwear range. The Tri-X-Treme range (above) is their first shoe specifically for triathlon runners. It consists of the well cushioned 275 for men and 245 for women, which have an 8mm heel-to-toe drop. The more stripped down 225 is a uni-sex model for shorter events, or for runners and triathletes who perform at higher speeds.

All Tri-X-Treme models come with a seamless inner for running without socks and drainage channels in the midsole allow water to flow out of the shoe with ease. They come standard with bungee style laces and an innovative lace locking system and loops on heel and tongue for easy pulling on and off.

Strategically placed ‘sticky rubber’ pads in only the necessary areas of the outsole re-duces the shoe’s weight, but also provides the runner with a plush, comfortable ride.

Although aimed at the triathlon market, “the shoe will also appeal to road runners looking for a high performance racer or trainer for medium to long distances, says Inov-8 SA brand manager, Donovan van Gelder, himself a triathlete.

MizunoMizuno, the official sponsor of the Cape Penin-sula Marathon and 21km race, have introduced four new Wave models. The Wave Rider 17 and Wave Inspire 10 both feature the new U4iC midsole and radius outsole that give a smooth-er ride for mid/forefoot strikers, and also new sockliners and blown rubber forefoot. They are also made of lighter materials.

The Wave Rider 17 is an everyday trainer, whereas the Wave Inspire 10 offers runners good support and features a lower wave midsole geometry and a wider gauge that improves sta-bility.

The Wave Sayonara features a U4iC midsole that provides a good cushioning to weight ra-tio. It also has a G3 durable outsole that gives good grip and traction.

The wave Ascend 8 is a dynamic shoe that gives protection on fast runs. Its X-lug outsole allows multi-directional grip, without adding unnecessary weight, and the upper offers a more secure fit, while maintaining flexibility for natural movement.

New BalanceNew Balance’s Fresh Foam 980 combines ultra-plush cush-ioning and a re-duced drop from heel to forefoot while offering a soft and bouncy ride that protects runners without sacri-ficing speed.

Its midsole offers cushioning proper-ties and stability in a more minimal package. The shoe has been engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft, responsive foam. Its blown rubber outsole is durable, flexible and has a 4mm natural drop last that provides a light and stable ride.

A lightweight, breathable construction with a simple plush upper that keeps the wearer’s feet comfortable and protected. This show has a unique spray paint finish with a fresh, eye-catching design.

OlympicThe Orion (Ladies) and Targa (mens) from Olympic, locally distributed by Jordan & CO., use colour fast PVC and PU synthetic leather in the upper and their overlays are backed by woven polyester for strength and durabil-ity. Tongues and collars are padded with soft, closed cell.

Insock’s made of non-woven material offer directional stability, durability and comfort. The vamp linings of these shoes are made with polyester and their quarter linings use indus-trial quality woven material. Their eyelet sup-ports and loops are made of PVC and evenly spaced for better tension control.

Durable rubber blend compounds in the outsole, reduce wear and pressure to in-crease comfortability. The soles are flexible and deep tread patterns make them slip re-

sistant on any surface.

There are new minimalist and triathlon shoes, as well as new technologies in the latest running shoe ranges



Running range informationAsicsAsics, locally distributed by Jordan & Co, has introduced the Gel-Lyte 33 3 for elite runners preferring a natural, minimalist shoe, or neu-

tral runners seeking an alternative shoe for training. With no heel counter

support, and a fluid axis to twist and bend, it fol-

lows the nat-ural foot motion. Its asym-

metrical multi-density

forefoot improves mid-sole deformation and efficient toe-off, while a guidance line further promotes a natural foot motion. It features a light, seamless upper.

The Gel-Super J33 is suitable for the natural runner seeking more stability, or for overpro-nators looking for an alternative training shoe. A high density EVA medial side gives stability, while its fluidaxis allows a central run. The fluidaxis is a line under the shoe where the most pressure is exerted during the gait cycle, which helps the runner to follow the same gait cycle with every step, reducing injury risk.

BrooksThe new Brooks running range, locally dis-tributed by SBR Agencies, feature several technologies like Brooks’ DNA cushioning, a full-length segmented crash pad that offers support and cushioning, Omega flex grooves that enhance forefoot flexibility and allow easy heel-to-toe movement, and 3D Fit Print technology to give a no-stitch fit. In addition, the Glycerin 11 has concave forefoot pods to prevent unnecessary side movement, while the Adrenaline GTS 14’s has a Progressive Diagonal Rollbar (PDRB) to give stability. The lightweight Pureflow 3 features adaptable BioMogo DNA cushioning, and a rounded heel. Its sculpted medial arch is in-tergrated with the upper for a closer fit.

The Cascadia 9 trail shoe features adapt-able BioMogo DNA cushioning and a Ballistic Rock Shield under the forefoot to protect against rugged terrain. A 4-point Pivot posting system guides the foot into neutral transition on bumpy trails. It has a no-sew upper and flat laces that offer more security.

The Puregrit 2 has a 4mm heel-to-toe drop with a curved heel that encourages a more forward foot strike. Its concave outsole has a multi-directional lug pattern that ensures grip, while its simple and secure upper hugs the wearer’s foot.

Hi-TecHi-Tec offers racing and off-road shoes. New to their range is the Haraka (for men and la-dies), a lightweight racer with a breathable

upper and on trend design.Their Shadow Trail, with its broad Vibram

outsole, is ideal for running on uneven sur-faces when doing off-road running.

Their R156 (men’s) and R157 (ladies) running shoes feature moisture wicking anti-bacterial linings that keep the foot dry and odourless, while their lightweight EVA midsoles offer

cushioning and stability.

Inov-8Inov-8, locally distributed by Rebel Elite Fit-ness, now offers a road and triathlon footwear range. The Tri-X-Treme range (above) is their first shoe specifically for triathlon runners. It consists of the well cushioned 275 for men and 245 for women, which have an 8mm heel-to-toe drop. The more stripped down 225 is a uni-sex model for shorter events, or for runners and triathletes who perform at higher speeds.

All Tri-X-Treme models come with a seamless inner for running without socks and drainage channels in the midsole allow water to flow out of the shoe with ease. They come standard with bungee style laces and an innovative lace locking system and loops on heel and tongue for easy pulling on and off.

Strategically placed ‘sticky rubber’ pads in only the necessary areas of the outsole re-duces the shoe’s weight, but also provides the runner with a plush, comfortable ride.

Although aimed at the triathlon market, “the shoe will also appeal to road runners looking for a high performance racer or trainer for medium to long distances, says Inov-8 SA brand manager, Donovan van Gelder, himself a triathlete.

MizunoMizuno, the official sponsor of the Cape Penin-sula Marathon and 21km race, have introduced four new Wave models. The Wave Rider 17 and Wave Inspire 10 both feature the new U4iC midsole and radius outsole that give a smooth-er ride for mid/forefoot strikers, and also new sockliners and blown rubber forefoot. They are also made of lighter materials.

The Wave Rider 17 is an everyday trainer, whereas the Wave Inspire 10 offers runners good support and features a lower wave midsole geometry and a wider gauge that improves sta-bility.

The Wave Sayonara features a U4iC midsole that provides a good cushioning to weight ra-tio. It also has a G3 durable outsole that gives good grip and traction.

The wave Ascend 8 is a dynamic shoe that gives protection on fast runs. Its X-lug outsole allows multi-directional grip, without adding unnecessary weight, and the upper offers a more secure fit, while maintaining flexibility for natural movement.

New BalanceNew Balance’s Fresh Foam 980 combines ultra-plush cush-ioning and a re-duced drop from heel to forefoot while offering a soft and bouncy ride that protects runners without sacri-ficing speed.

Its midsole offers cushioning proper-ties and stability in a more minimal package. The shoe has been engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft, responsive foam. Its blown rubber outsole is durable, flexible and has a 4mm natural drop last that provides a light and stable ride.

A lightweight, breathable construction with a simple plush upper that keeps the wearer’s feet comfortable and protected. This show has a unique spray paint finish with a fresh, eye-catching design.

OlympicThe Orion (Ladies) and Targa (mens) from Olympic, locally distributed by Jordan & CO., use colour fast PVC and PU synthetic leather in the upper and their overlays are backed by woven polyester for strength and durabil-ity. Tongues and collars are padded with soft, closed cell.

Insock’s made of non-woven material offer directional stability, durability and comfort. The vamp linings of these shoes are made with polyester and their quarter linings use indus-trial quality woven material. Their eyelet sup-ports and loops are made of PVC and evenly spaced for better tension control.

Durable rubber blend compounds in the outsole, reduce wear and pressure to in-crease comfortability. The soles are flexible and deep tread patterns make them slip re-

sistant on any surface.

There are new minimalist and triathlon shoes, as well as new technologies in the latest running shoe ranges


CLEVER THINGS FOR KEY RINGS

Distributed by Lite Optec. For more info contact [email protected] 011 462-6986 www.liteoptec.co.za

MultiMate MiniThis high grade stainless steel mini multi-tool will handle most of those daily tasks without wadding out your pocket.

EyeGlassA keyring magnifying glass — perfect for when you are on the go, have forgotten your reading glasses or just need that extra bit of assistance in seeing the small things that matter.

CashStashAs small as your key and waterproof. Makes a perfect gift, espe-cially if you put cash in it!

KeyTool8 tools taking up no extra room in your pocket — simply wraps around your key on your keyring giving you 8 essential tools.

ClipTelePen3 x Clip TelePen and black ink refi lls.

FireStashThis unbelievably small waterproof keyring canister houses a fully working lighter that is ready to ignite at your command.

UsefulpackagingThe weather-proof packaging not only displays the product in an attractive and clear manner — the HardCase is strong, durable, weatherproof and most importantly, reusable. Perfect for outdoor pursuits and keeping valuables safe when traveling.

reusable. Perfect for

KeyRing SystemSimply a better way to carry your keys and accessories around with you than a common split ring.


p42 :: Industry

Lie with the dogs and stand up with the fleas, the Romans said. Trans-lated into sport terms it means: associate with an unethical sports body, team or athlete, and every-

body will assume you’re just as crooked. Sponsors know that they should distance

themselves from athletes and teams caught doing wrong. But, in ever louder voices, they are being urged to demand accountability from administrators and athletes and play a pro-ac-tive role to keep sport fair and drug-free.

Taking it a step further: monetary rewards from sponsors contribute to the win-at-all -cost attitude of some administrators, athletes and coaches, which could lead to unethical practices like cheating and doping. Sponsors should therefore take responsibility for what is done with the monetary rewards they offer.

This was a recurring theme touched on by several speakers at the I Play Fair Sports Law Conference held in Cape Town in November last year. For example:• “Commercialisation of sport can lead to a

conflict with ethics,” said prof James Nafziger, Director of International Law at the Willamette University in Oregon. The role of corporate power in sport is ever in-creasing — as demonstrated by the millions in sponsorship dollars that motivated ath-letes like Lance Armstrong to do anything it takes to win, and this can become problem-atic when sponsors put pressure on athletes to win, or turn a blind eye to ethical viola-tions, he cautioned.

• The resources spent to develop innovativeproducts and initiatives from corporations are some of the factors that can influence professional athletes to abuse substances that will keep their sporting success dreams alive — and help them to do the jobs for which they are paid, said prof Cora Bur-nett, research professor at the University of Johannesburg. The pressure to perform at all times and not letting the team down can

contribute to substance abuse.• “The financial incentives alone make it easy

for us to see how elite athletes and manage-ment are sometimes tempted to break the rules,” said lawyer and former CEO of the International Netball Federation, Urvasi Nai-doo. “But, if a sport cannot guarantee integ-rity at elite level, commercial sponsors, as well as the fans and media, will eventually abandon the sport.

• Sponsors who keep on supporting an athleteor governing body that is corrupt, is “guilty by association,” Skins chairman Jaimie Fuller said. “What is the point of Skins selling prod-ucts to enhance performance and recovery to people who compete at any level, if they believe the top-level sport we’re supporting is rotten to the core? It’s guilt by association and it makes no sense at all.”

Changing CyclingFuller became a global champion for good governance and anti-doping in sport when he demonstrated that even a relatively small sponsor can change the well-entrenched lead-ership of a powerful federation, like the Inter-national Cycling Union (UCI).

In the wake of the Lance Armstrong indict-ment by the US anti-doping association, USADA, Fuller drew the ire of former UCI presidents Pat McQuaid and Hein Verbruggen when he cheekily sued them for $2-m for bringing the sport into disrepute. This devalued Skins’ sponsorship of a major cycling team, he argued.

This got their attention, all right, and in a vi-cious blog, McQuaid vs Cookson, the integrity of Fuller and Brian Cookson (who successfully challenged McQuaid for the presidency) were repeatedly attacked.

Ironically, Fuller had originally believed in Armstrong’s innocence. But, he became ag-grieved as a commercial partner by the at-tacks by the UCI, and especially McQuaid, on USADA and its CEO Travis Tygart, instead of in-vestigating the accusations against Armstrong.

Responsible sponsorship

South African companies spent about R4.5-bn on sponsorships in 2012, which gives them considerable financial clout when dealing with sport federations, athletes and other beneficiaries. Sponsors should use their financial power to ensure better governance, accountability and fair competition from the athletes and federations they fund, is becoming a mantra heard at conferences across the world. Trudi du Toit explains why

Sponsors of SA sport federationsSouth AfricA’S biggest sport federa-tions have unequal success in attracting sponsors. Some have been punished by withdrawal of sponsorships, while oth-ers, that attract high TV viewership, get new sponsors despite concerns about is-sues of governance.

Athletics SA: The federation was re-cently unsuspended by SASCOC so that athletes can participate in the Com-monwealth Games in July, but it is still unclear which of the boards may legally run ASA. The federation’s website is not functioning and no news about sponsors — if any — are available.

cricket SA: adidas, Castle Lager, Blue Label, Sunfoil, KFC, TM Lewin, Ram, Powerade, Budget, Coca Cola, Momen-tum Health, Cell C and SuperSport.

Golf Association of SA: Technical sponsor Titleist, other sponsors: Indwe, Sanlam, Tempest and Volvo.

Netball SA: Name sponsor Spar. Other: Tsogo Sun. Technical sponsors Asics and Mitre.

SA football Association: ABSA and Puma withdrew sponsorship last year around the time when SAFA administra-tors suspended after match-fixing alle-gations were re-appointed. Nike recently became sponsor and supplier. Other: Castle Lager (Bafana Bafana), Sasol (Banyana Banyana), and Sasol, Nedbank and SAB are league sponsors. EY, Ener-gade and Tsogo Sun are suppliers.

SA hockey Association: Sponsors: Investec and Mugg & Bean. Suppliers: adidas and Mr Price Sports. Other: BDO, BSN Medical, Tsogo Sun, Virgin Active.

SA rugby union: Asics, ABSA, BMW and SAA are Tier 1 Springbok sponsors. Vodacom, Energade, Shield, Tsogo Sun and Castle Lager are Tier 2 Associate sponsors. Additional 11 other sponsors, including Gilbert as a supplier.

Swimming South Africa: Without a main corporate sponsor after Telkom did not renew their R11-m sponsorship. Arena is the technical sponsor. Lack of funds resulted in swimmers and water polo players asked to fund international participation — water polo team mem-bers asked to pay R270 000 to partici-pate in Commonwealth championship in April.

tennis SA: Sponsored by Keyhealth. Technical sponsors: Babolat, Dunlop, Prince, Slazenger and Wilson.


Industry :: p43

Especially, after he read the evidence.“I was waiting for the proper sponsors to

step in and do something.” When none spoke up, Fuller realised that it was up to him to do something. “I had this naive perspective that people in responsible roles are primarily there to administer a sport.”

In response, Fuller and other concerned peo-ple founded Change Cycling Now (CCN) in De-cember 2012, which played an active role in the bruising election campaign that resulted in McQuaid and friends being ousted from run-ning the UCI in September 2013.

CCN, for example, helped fund court cases —inter alia of Irish journalist Pat Krimmage, who was sued for libel by McQuaid — and started a magazine, Abnormal, to present an alterna-tive view to the attacks from the McQuaid-camp. Skins’ marketing budget contributed, although Fuller tried to keep the brand’s in-volvement at a minimum.

“When we were forming CCN, there was no Skins visible, because I was very sensitive to keeping the brand out,” says Fuller. “There were whispers that it was just a publicity stunt to sell Skins, but this (the campaign) was so important that I didn’t want to devalue it by accusations of commercialisation.”

It created tension between him and the Skins management team who were not so convinced that this corporate responsibility initiative (CSI) justified the use of marketing funds, Fuller admits.

Despite continuously being told that “you’ll never get anything done. The system is too big” McQuaid was denied a third term as presi-dent by a mere three votes.

“There is no question that the UCI will change. The reality of what the new guys are trying to put in place is enormous,” says Fuller.

“This is a chance to take the sport with the worst reputation and change it over a period.” He believes cycling can become an example for other sport.

Responsibility brandsSince then, Fuller became a regular speaker at international conferences on sport govern-ance — for example, before coming to Cape Town last year he spoke at the 8th Play the Game Conference in Aarhus, Denmark, on Why corporate sponsors should engage in sports governance.

There was growing concern from sponsors at this conference about being aligned to in-ternational federations who are just grabbing more power, says Fuller. He believes there are ways that sponsors can work together to exert their financial clout in order to keep federa-tions on the right track, and is working on a plan to set this in motion.

Sport brands are especially vulnerable when they associate themselves with unethical fed-erations, he believes. While the reputations of big brands like Sony or Coca-Cola would not really be affected if the reputation of the fed-eration they are associated is tarnished, the damage to a sports brand could be enormous.

Sponsor dollars are being reduced all over the world — it is becoming harder for all fed-erations to get sponsorships — and therefore sponsors should demand to see how the fed-eration is conducting its business and spend their money, he argues.

Brands aligning themselves to a sport federa-tion should consider this a CSI initiative, rather than marketing exercise, and therefore play an active role to ensure that they are associated with a clean and wholesome product, Fuller told delegates at the Sports Law Conference.

In a follow-up newsletter he wrote: I believe sponsors can no longer pay for the exposure a sponsorship package will give them and then calmly sit back and simply wait for the asso-ciation to benefit their business. There’s no point in operating commercially if you’re not prepared to stand up for every athlete and sports fan who wants to watch, or take part, in a fair contest.

Pure SportAfter leaving Cape Town, Fuller and Ben John-son — the Canadian 100m world champion who was stripped of his titles when he tested positive in the Seoul Olympics in 1988 — spoke at a Sport versus Crime conference in Dubai. There, more than 50 participants from 25 countries discussed how to create sport with-out crime, and how sport can combat crime.

This was part of the Skins Pure Sport cam-paign, aimed at improving sport governance and empowering athletes to stay clean and honest. This time, Skins is fully on board.

Because Johnson’s disgrace was such a memorable occurrence, Fuller last year chose him to accompany him on a tour to the UK, Canada, US, Australia and Japan to promote anti-doping, ending in Seoul on the 25th an-niversary of the historical event.

Apart from the fact that he knew that John-son would have much more impact than some clean-cut kid preaching anti-doping, they also wanted to get the message across that after 25 years, nothing much had changed to help athletes overcome the temptation of doping to enhance their performance. If anything, it is worse than before, Johnson said.

Dubbed the #ChooseTheRightTrack initia-tive, Johnson participated because he was part of the problem, and therefore wanted to be part of the solution.

“I spent five weeks with Johnson and I’m very proud of that campaign,” says Fuller. “I hope in ten years’ time he will look back and say I made a change for good.”

Skins chairman Jaimie Fuller was one of the speakers at the I Play Fair Sports Law Conference in Cape Town, where he explained how the Pure Sport #ChooseTheRightTrack campaign was promoting better gov-ernance in sport.Travis Tygart, USADA CEO, told the Sports Law Con-

ference what steps they took to verify the evidence against Lance Armstorng and the extent of the UCI campaign against them.

He demonstrated that even a relatively small sponsor can change the well-entrenched leader-ship of a powerful federa-tion, like the UCI


p42 :: Industry

Lie with the dogs and stand up with the fleas, the Romans said. Trans-lated into sport terms it means: associate with an unethical sports body, team or athlete, and every-

body will assume you’re just as crooked. Sponsors know that they should distance

themselves from athletes and teams caught doing wrong. But, in ever louder voices, they are being urged to demand accountability from administrators and athletes and play a pro-ac-tive role to keep sport fair and drug-free.

Taking it a step further: monetary rewards from sponsors contribute to the win-at-all -cost attitude of some administrators, athletes and coaches, which could lead to unethical practices like cheating and doping. Sponsors should therefore take responsibility for what is done with the monetary rewards they offer.

This was a recurring theme touched on by several speakers at the I Play Fair Sports Law Conference held in Cape Town in November last year. For example:• “Commercialisation of sport can lead to a

conflict with ethics,” said prof James Nafziger, Director of International Law at the Willamette University in Oregon. The role of corporate power in sport is ever in-creasing — as demonstrated by the millions in sponsorship dollars that motivated ath-letes like Lance Armstrong to do anything it takes to win, and this can become problem-atic when sponsors put pressure on athletes to win, or turn a blind eye to ethical viola-tions, he cautioned.

• The resources spent to develop innovativeproducts and initiatives from corporations are some of the factors that can influence professional athletes to abuse substances that will keep their sporting success dreams alive — and help them to do the jobs for which they are paid, said prof Cora Bur-nett, research professor at the University of Johannesburg. The pressure to perform at all times and not letting the team down can

contribute to substance abuse.• “The financial incentives alone make it easy

for us to see how elite athletes and manage-ment are sometimes tempted to break the rules,” said lawyer and former CEO of the International Netball Federation, Urvasi Nai-doo. “But, if a sport cannot guarantee integ-rity at elite level, commercial sponsors, as well as the fans and media, will eventually abandon the sport.

• Sponsors who keep on supporting an athleteor governing body that is corrupt, is “guilty by association,” Skins chairman Jaimie Fuller said. “What is the point of Skins selling prod-ucts to enhance performance and recovery to people who compete at any level, if they believe the top-level sport we’re supporting is rotten to the core? It’s guilt by association and it makes no sense at all.”

Changing CyclingFuller became a global champion for good governance and anti-doping in sport when he demonstrated that even a relatively small sponsor can change the well-entrenched lead-ership of a powerful federation, like the Inter-national Cycling Union (UCI).

In the wake of the Lance Armstrong indict-ment by the US anti-doping association, USADA, Fuller drew the ire of former UCI presidents Pat McQuaid and Hein Verbruggen when he cheekily sued them for $2-m for bringing the sport into disrepute. This devalued Skins’ sponsorship of a major cycling team, he argued.

This got their attention, all right, and in a vi-cious blog, McQuaid vs Cookson, the integrity of Fuller and Brian Cookson (who successfully challenged McQuaid for the presidency) were repeatedly attacked.

Ironically, Fuller had originally believed in Armstrong’s innocence. But, he became ag-grieved as a commercial partner by the at-tacks by the UCI, and especially McQuaid, on USADA and its CEO Travis Tygart, instead of in-vestigating the accusations against Armstrong.

Responsible sponsorship

South African companies spent about R4.5-bn on sponsorships in 2012, which gives them considerable financial clout when dealing with sport federations, athletes and other beneficiaries. Sponsors should use their financial power to ensure better governance, accountability and fair competition from the athletes and federations they fund, is becoming a mantra heard at conferences across the world. Trudi du Toit explains why

Sponsors of SA sport federationsSouth AfricA’S biggest sport federa-tions have unequal success in attracting sponsors. Some have been punished by withdrawal of sponsorships, while oth-ers, that attract high TV viewership, get new sponsors despite concerns about is-sues of governance.

Athletics SA: The federation was re-cently unsuspended by SASCOC so that athletes can participate in the Com-monwealth Games in July, but it is still unclear which of the boards may legally run ASA. The federation’s website is not functioning and no news about sponsors — if any — are available.

cricket SA: adidas, Castle Lager, Blue Label, Sunfoil, KFC, TM Lewin, Ram, Powerade, Budget, Coca Cola, Momen-tum Health, Cell C and SuperSport.

Golf Association of SA: Technical sponsor Titleist, other sponsors: Indwe, Sanlam, Tempest and Volvo.

Netball SA: Name sponsor Spar. Other: Tsogo Sun. Technical sponsors Asics and Mitre.

SA football Association: ABSA and Puma withdrew sponsorship last year around the time when SAFA administra-tors suspended after match-fixing alle-gations were re-appointed. Nike recently became sponsor and supplier. Other: Castle Lager (Bafana Bafana), Sasol (Banyana Banyana), and Sasol, Nedbank and SAB are league sponsors. EY, Ener-gade and Tsogo Sun are suppliers.

SA hockey Association: Sponsors: Investec and Mugg & Bean. Suppliers: adidas and Mr Price Sports. Other: BDO, BSN Medical, Tsogo Sun, Virgin Active.

SA rugby union: Asics, ABSA, BMW and SAA are Tier 1 Springbok sponsors. Vodacom, Energade, Shield, Tsogo Sun and Castle Lager are Tier 2 Associate sponsors. Additional 11 other sponsors, including Gilbert as a supplier.

Swimming South Africa: Without a main corporate sponsor after Telkom did not renew their R11-m sponsorship. Arena is the technical sponsor. Lack of funds resulted in swimmers and water polo players asked to fund international participation — water polo team mem-bers asked to pay R270 000 to partici-pate in Commonwealth championship in April.

tennis SA: Sponsored by Keyhealth. Technical sponsors: Babolat, Dunlop, Prince, Slazenger and Wilson.


Industry :: p43

Especially, after he read the evidence.“I was waiting for the proper sponsors to

step in and do something.” When none spoke up, Fuller realised that it was up to him to do something. “I had this naive perspective that people in responsible roles are primarily there to administer a sport.”

In response, Fuller and other concerned peo-ple founded Change Cycling Now (CCN) in De-cember 2012, which played an active role in the bruising election campaign that resulted in McQuaid and friends being ousted from run-ning the UCI in September 2013.

CCN, for example, helped fund court cases —inter alia of Irish journalist Pat Krimmage, who was sued for libel by McQuaid — and started a magazine, Abnormal, to present an alterna-tive view to the attacks from the McQuaid-camp. Skins’ marketing budget contributed, although Fuller tried to keep the brand’s in-volvement at a minimum.

“When we were forming CCN, there was no Skins visible, because I was very sensitive to keeping the brand out,” says Fuller. “There were whispers that it was just a publicity stunt to sell Skins, but this (the campaign) was so important that I didn’t want to devalue it by accusations of commercialisation.”

It created tension between him and the Skins management team who were not so convinced that this corporate responsibility initiative (CSI) justified the use of marketing funds, Fuller admits.

Despite continuously being told that “you’ll never get anything done. The system is too big” McQuaid was denied a third term as presi-dent by a mere three votes.

“There is no question that the UCI will change. The reality of what the new guys are trying to put in place is enormous,” says Fuller.

“This is a chance to take the sport with the worst reputation and change it over a period.” He believes cycling can become an example for other sport.

Responsibility brandsSince then, Fuller became a regular speaker at international conferences on sport govern-ance — for example, before coming to Cape Town last year he spoke at the 8th Play the Game Conference in Aarhus, Denmark, on Why corporate sponsors should engage in sports governance.

There was growing concern from sponsors at this conference about being aligned to in-ternational federations who are just grabbing more power, says Fuller. He believes there are ways that sponsors can work together to exert their financial clout in order to keep federa-tions on the right track, and is working on a plan to set this in motion.

Sport brands are especially vulnerable when they associate themselves with unethical fed-erations, he believes. While the reputations of big brands like Sony or Coca-Cola would not really be affected if the reputation of the fed-eration they are associated is tarnished, the damage to a sports brand could be enormous.

Sponsor dollars are being reduced all over the world — it is becoming harder for all fed-erations to get sponsorships — and therefore sponsors should demand to see how the fed-eration is conducting its business and spend their money, he argues.

Brands aligning themselves to a sport federa-tion should consider this a CSI initiative, rather than marketing exercise, and therefore play an active role to ensure that they are associated with a clean and wholesome product, Fuller told delegates at the Sports Law Conference.

In a follow-up newsletter he wrote: I believe sponsors can no longer pay for the exposure a sponsorship package will give them and then calmly sit back and simply wait for the asso-ciation to benefit their business. There’s no point in operating commercially if you’re not prepared to stand up for every athlete and sports fan who wants to watch, or take part, in a fair contest.

Pure SportAfter leaving Cape Town, Fuller and Ben John-son — the Canadian 100m world champion who was stripped of his titles when he tested positive in the Seoul Olympics in 1988 — spoke at a Sport versus Crime conference in Dubai. There, more than 50 participants from 25 countries discussed how to create sport with-out crime, and how sport can combat crime.

This was part of the Skins Pure Sport cam-paign, aimed at improving sport governance and empowering athletes to stay clean and honest. This time, Skins is fully on board.

Because Johnson’s disgrace was such a memorable occurrence, Fuller last year chose him to accompany him on a tour to the UK, Canada, US, Australia and Japan to promote anti-doping, ending in Seoul on the 25th an-niversary of the historical event.

Apart from the fact that he knew that John-son would have much more impact than some clean-cut kid preaching anti-doping, they also wanted to get the message across that after 25 years, nothing much had changed to help athletes overcome the temptation of doping to enhance their performance. If anything, it is worse than before, Johnson said.

Dubbed the #ChooseTheRightTrack initia-tive, Johnson participated because he was part of the problem, and therefore wanted to be part of the solution.

“I spent five weeks with Johnson and I’m very proud of that campaign,” says Fuller. “I hope in ten years’ time he will look back and say I made a change for good.”

Skins chairman Jaimie Fuller was one of the speakers at the I Play Fair Sports Law Conference in Cape Town, where he explained how the Pure Sport #ChooseTheRightTrack campaign was promoting better gov-ernance in sport.Travis Tygart, USADA CEO, told the Sports Law Con-

ference what steps they took to verify the evidence against Lance Armstorng and the extent of the UCI campaign against them.

He demonstrated that even a relatively small sponsor can change the well-entrenched leader-ship of a powerful federa-tion, like the UCI


At grassroots level, soccer, netball and rugby are the most popular participation sports in South Af-rica. Of these, by far most active South Africans play soccer, while

netball tops the charts for women. In a survey conducted for Sport and Rec-

reation SA (SRSA) in 2005 titled Participation Patterns in Sport and Recreation Activities in South Africa, 11% of the respondents said that they played soccer — compared to the 3% who play netball, 2% who play rugby and 1% or less, who participate in cricket and all other sports

In addition, 29% of the non-participants said they wanted to play soccer — 17% only socially. In comparison, 9% non-participants said they wanted to play netball (5% socially) and 5% rugby (3% socially).

The kit, balls and footwear sold for these sports constitute an important part of a sport retailer’s stock. Retailers therefore have a vested interest to know that new players are constantly being recruited, that the neces-sary facilities and training are in place, and that they are kept interested in participating through sufficient leagues and competitions.

In other words, that enough is being done to grow these sports at grassroots level.

Soccer development plansIn the trying times experienced by South Af-rican soccer on international level, plans to improve the standard of the game from grass-roots level, have been tabled. The South Af-rican Football Association (SAFA) announced their development plans to strengthen soccer after a three-day SAFA lekgotla in February.

This comes not long after new SAFA presi-dent Danny Jordaan said that “big changes are underway at SAFA, not just at the national team level, but at grassroots. If we want to build a winning team for the future, we have to have efficient structures in place right from school level.”

These remarks were made in January, just after Bafana Bafana was knocked out in the early stages of the African Nations Champion-ship (Chan). Jordaan promised a new name, new technical staff and a new technical spon-sor for the national team.

In the beginning of last year, after SAFA failed to act against officials identified by FIFA in a pre-2010 match fixing scandal, Puma and ABSA withdrew as sponsors, but Nike stepped in as sponsor at the beginning of this year.

Shortly after he was elected to head a re-vamped SAFA board at the end of last year, Jordaan spelled out a development plan for the next ten years.

One of the objectives of SAFA’s Master Tech-nical Plan, also known as Vision 2022, is to have all the national football teams ranked in the top three in Africa and in the top twenty in the world. They hope to achieve this in the next ten years.

History shows that this aim is not beyond reach, as Bafana Bafana was ranked #19 in

1996, when they also occupied the #1 spot in Africa, and won the African Cup of Nations trophy. It will, however, be an uphill battle as according to FIFA’s latest rankings, Bafana Bafana is #64 in the world and #12 in Africa, and the women’s team, Banyana Banyana, at #50 in the world and #4 in Africa.The men’s team have been unable to do sufficiently well in Africa to qualify for the last few World Cups on merit.

But, to regain the ground that was lost over the past twenty years, soccer will have to be improved from the bottom up.

When Bafana Bafana won the CAF trophy in 2000, Clive Barker had a pool of at least 200 South Africans in the 20 teams in the domestic leagues to choose from. Now, the 16 domestic teams only need to have six local players, giv-ing Gordon Igesund effectively 96 players to choose from, SAFA reported to the Parliamen-tary Committe on Sport.

Grassroots developmentApart from the current hundred private devel-opment centres and sport school academies registered with SAFA, they will now establish a number of academies in all provinces.

“Ideally, each of the academies should house 15 players at each age level from U14 upwards,” says SAFA Development Agency (SDA) CEO, Dr Robin Petersen. “They will be launched province by province as we identify suitable partners and places,” he adds.

The SDA, headed by the former SAFA CEO, was established a year ago with the aim of im-proving soccer below national level. But, their scope was limited by funds, having raised only

There are currently 341 LFA’s registered with SAFA, each LFA representing from 30 to over 200 clubs

Developing team sport and sales

Soccer, rugby and netball are the biggest participa-tion sports in South Africa — and therefore generate good retail sales. What are the sport federations do-ing to keep the grass roots numbers high and create new customers? YAMKELA MKEBE reports

p44 :: Sport


At grassroots level, soccer, netball and rugby are the most popular participation sports in South Af-rica. Of these, by far most active South Africans play soccer, while

netball tops the charts for women. In a survey conducted for Sport and Rec-

reation SA (SRSA) in 2005 titled Participation Patterns in Sport and Recreation Activities in South Africa, 11% of the respondents said that they played soccer — compared to the 3% who play netball, 2% who play rugby and 1% or less, who participate in cricket and all other sports

In addition, 29% of the non-participants said they wanted to play soccer — 17% only socially. In comparison, 9% non-participants said they wanted to play netball (5% socially) and 5% rugby (3% socially).

The kit, balls and footwear sold for these sports constitute an important part of a sport retailer’s stock. Retailers therefore have a vested interest to know that new players are constantly being recruited, that the neces-sary facilities and training are in place, and that they are kept interested in participating through sufficient leagues and competitions.

In other words, that enough is being done to grow these sports at grassroots level.

Soccer development plansIn the trying times experienced by South Af-rican soccer on international level, plans to improve the standard of the game from grass-roots level, have been tabled. The South Af-rican Football Association (SAFA) announced their development plans to strengthen soccer after a three-day SAFA lekgotla in February.

This comes not long after new SAFA presi-dent Danny Jordaan said that “big changes are underway at SAFA, not just at the national team level, but at grassroots. If we want to build a winning team for the future, we have to have efficient structures in place right from school level.”

These remarks were made in January, just after Bafana Bafana was knocked out in the early stages of the African Nations Champion-ship (Chan). Jordaan promised a new name, new technical staff and a new technical spon-sor for the national team.

In the beginning of last year, after SAFA failed to act against officials identified by FIFA in a pre-2010 match fixing scandal, Puma and ABSA withdrew as sponsors, but Nike stepped in as sponsor at the beginning of this year.

Shortly after he was elected to head a re-vamped SAFA board at the end of last year, Jordaan spelled out a development plan for the next ten years.

One of the objectives of SAFA’s Master Tech-nical Plan, also known as Vision 2022, is to have all the national football teams ranked in the top three in Africa and in the top twenty in the world. They hope to achieve this in the next ten years.

History shows that this aim is not beyond reach, as Bafana Bafana was ranked #19 in

1996, when they also occupied the #1 spot in Africa, and won the African Cup of Nations trophy. It will, however, be an uphill battle as according to FIFA’s latest rankings, Bafana Bafana is #64 in the world and #12 in Africa, and the women’s team, Banyana Banyana, at #50 in the world and #4 in Africa.The men’s team have been unable to do sufficiently well in Africa to qualify for the last few World Cups on merit.

But, to regain the ground that was lost over the past twenty years, soccer will have to be improved from the bottom up.

When Bafana Bafana won the CAF trophy in 2000, Clive Barker had a pool of at least 200 South Africans in the 20 teams in the domestic leagues to choose from. Now, the 16 domestic teams only need to have six local players, giv-ing Gordon Igesund effectively 96 players to choose from, SAFA reported to the Parliamen-tary Committe on Sport.

Grassroots developmentApart from the current hundred private devel-opment centres and sport school academies registered with SAFA, they will now establish a number of academies in all provinces.

“Ideally, each of the academies should house 15 players at each age level from U14 upwards,” says SAFA Development Agency (SDA) CEO, Dr Robin Petersen. “They will be launched province by province as we identify suitable partners and places,” he adds.

The SDA, headed by the former SAFA CEO, was established a year ago with the aim of im-proving soccer below national level. But, their scope was limited by funds, having raised only

There are currently 341 LFA’s registered with SAFA, each LFA representing from 30 to over 200 clubs

Developing team sport and sales

Soccer, rugby and netball are the biggest participa-tion sports in South Africa — and therefore generate good retail sales. What are the sport federations do-ing to keep the grass roots numbers high and create new customers? YAMKELA MKEBE reports

p44 :: Sport


to achieve this year. The league was supposed to be launched last year, but it failed to get off the ground.

A professional league will of-

Free State played against Gauteng in the SAB U21 National Championship tournament at Idas Valley in July last year.Photo: Roger Sedres

R30-40-m for development, SAFA told the Par-liamentary Committee on Sport in February.

Sasol last year became the first corporate sponsor of SAFA’s Development Agency (SDA).The petrochemicals company has been in-volved in development for over 20 years, supporting the U23 men’s national team, Amaglug-glug, and the women’s national team Banyana Banyana, and have now strengthened their ties with SAFA through grassroots devel-opment. For the next coming three years Sasol will contribute R3-m towards the agency.

Sasol’s sponsorship will be used for devel-oping grassroots structures in the Fezile Dabi region in the Free State, which includes the town Sasolburg, and the neighbouring Gert Sibande region in Mpumalanga.

Last year, SAFA established the U13 and U15 leagues for boys and girls, which is a first step in the journey of enhancing the standard of soccer in the country, says Petersen.

This should also increase interest in soccer amongst school age players.

For retailers, each new league means that they can sell new team kit to the competing teams, as well as match balls for the extra matches.

In a further step to improve grassroots play and encourage new players to enter, the SDA last year announced plans to grow the number of licenced coaches at Local Football Associa-tions (LFA’s) to 15 000. They aim to do this by increasing the number of coaching educators from 30 to 150. Level 3 and level 2 coaches would be trained to become coaching educa-tors, who would, in turn, train aspirant coach-es in two LFA’s each.

Soccer player numbersThere are currently 341 LFA’s registered with SAFA countrywide, with each LFA representing many clubs. “The number of clubs and teams in each LFA varies widely, from 30 to over 200 clubs in some of the larger LFAs,” say Peters-en. There are therefore between 10 000 to 68 000 grassroots soccer clubs in the country. If each club only manages to attract a minimum squad of 15 players, there are 150 000 to 1-m registered soccer players involved in league play at club level — not counting schools.

KwaZulu Natal is topping the number of LFA’s (70), followed by the Eastern Cape (57) and the Western Cape (55) with the third most lo-cal football associations. Most of the LFA’s are clustered around the big cities.

At school level, soccer is managed by SAFA’s associate, The SA School Football Association (SASFA). A research project is currently under-way to establish how many school leagues are functioning and how many school players par-ticipate, says Petersen.

Big plans from Netball SAFor Netball South Africa the launch of the much anticipated Netball Premier League (NPL) will be one of the priorities they hope

To p46

KwaZulu Natal 70Eastern Cape 57Western Cape 55Gauteng 48Northern Cape 27Limpopo 25Free State 22North West 19Mpumalanga 18Total 341

Most LFA’s are in regions aound big cities and sparsely populated areas therefore have fewer football clubs.

South African rugby players —November 2006Pre-teen male players 169 980Pre-teen female players 2 248Total junior players 172 228Teen male players 129 191Teen female players 7 595Total youth players 136 786Senior male players 147 650Senior female players 7 813Total senior players 155 463Total male players 446 821Total female players 17 656Total players 464 477Estimated teams 30 965Registered referees 2 056

Local Football Associations

Source: www.irb.com

The ClubWise course, the first of its kind for rugby club in administration, covers every aspect of club administration

Sport :: p45

Grassroots development cont from p45

Thuli Qegu shoots at goal during the Spar Proteas squad camp held in Potchefstroom to prepare for the Commonwealth Games in Glasgow in July.Photo: Mario van de Wall.

p46 :: Sport

fer the thousands of girls who play netball at school a goal — and possible career option — after they no longer play in the school leagues.

There were approximately 1.95-m adult and junior netball players in South Africa in 2012, according to research company Accelerate’s Gary Grant.

By far most netball players are black, reports Grant: 1.5-m black women, or 77% of the to-tal, and 222 200 white women play netball. But netball is the #1 participation sport among women of all races, according to statistics from a 2007 BMI survey quoted in the SRSA’s A Case for Sport and Recreation publication. Netball is the third most popular sport among all school children — following soccer and ath-letics — and above rugby and cricket.

In order to improve the level of play, Net-ball SA last year held workshops for grassroots coaches in every province and staged national tournaments to identify potential future Pro-tea players.

In order to develop the sport, it is a prior-ity for the association to attract more partners who would invest in netball, says Netball SA president Mimi Mthethwa. “A lot of companies are beginning to show interest in netball,” she says. “This brings hope that we would soon have adequate partners.”

In addition to Spar as named sponsor, Asics

was announced as the new apparel sponsor of the SPAR Proteas and the U21 side in March this year. Last year ball supplier Mitre an-nounced a R2.5-m sponsorship of Netball SA for the next seven years.

Attracting sponsors SA Schools Netball (SASN) is sponsored by Mi-tre, Xco Sport and NuPay. Their objective is to encourage mass participation in netball at school level by assisting with coaching and participation in leagues at school, district, re-gional, provincial and national levels.

Since last year, regular live broadcasts of the matches played by the national side, Spar Proteas, have generated more interest in the sport, especially since the national team have been performing well.

The Proteas last year won the Africa Cham-pionships in Malawi, beat world #3 England to win the Tri-Nations in Port Elizabeth, and the SPAR Baby Proteas came 5th at the World Youth Netball Championships in Glasgow. They are therefore confident that they could win a medal at the Commonwealth Games in Scot-land.

According to Mthethwa the top four coun-tries in the world have shown increased in-terest in playing against the Proteas as they realize that the country is an To p48

p46 :: Sport

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p48 :: Sport

According to figures from the IRB, there were more than 300 000 rugby players at school level at the end of 2006. Photo: Nicol du Toit.

Grassroots development cont from p46emerging force.

Rugby developmentThere are several development initiatives un-der way to grow rugby participation, which was just under half a million registered play-ers, according to the last figures available (www.irb.com). More than 300 000 players are still at school, and nearly 18 000 are women.

This will be done through initiatives to help improve club administration and performance of rugby players.

“Club rugby is the lifeblood of the sport and its administration plays a vital role in devel-oping rugby at grassroots level,” said Mervin Green, South African Rugby Union (SARU) GM Development, when the Clubwise programme was launched in January this year.

He also said that if all clubs get to function well, it would contribute hugely to successful rugby development.

The ClubWise course, the first of its kind for rugby club in administration, covers every as-pect of club administration — from goals and governance to player and member welfare by way of fund-raising, financials and marketing and match-day activities.

The development of player performance at

all levels — even as young as U13 — will be assisted with a new Footprint computer pro-gramme, designed to capture each player’s performance, so that it can be monitored over the years. The tool was introduced at a recent symposium held in Stellenbosch where coaches from junior, provincial to national team level could share ideas. This is a follow-up to SARU’s HP Mobi-Unit introduced in 2013.

A new rugby academy has been launched to develop young rugby players in the Boland. It is expected that this academy will ensure that a number of black young players are ex-posed to top flight rugby.

The growth and development of the game is not limited to South Africa. A conference was recently held in Cape Town where develop-ment and growing the game was top of the agenda. The conference, which was part of the IRB Development Strategy aimed at growing rugby around the world, was attended by rug-by administrators from several African coun-tries, including Botswana, Kenya, Madagascar, Senegal, Tunisia, Uganda and Zimbabwe.

A further development is bound to grow rugby interest on the soccer-mad continent: Kenya’s Tusker Simba XV will replace the Ar-gentinian Pampas in the Vodacom Cup.

This could create a new option for selling replica shirts among expats.

p48 :: Sport


Team sport news

Gilbert supports rugby academyGILBERT, LOCALLY distributed by Leisure Holdings, has renewed their sponsorship of the Investec International Rugby Academy of South Africa (IIRASA). This means that Gilbert will remain the exclusive ball and equipment supplier for IIRASA on all their courses and clinics.

"As a specialist rugby coaching business we believe in delivering the best possible coaching available with the best possible knowledge, gear and rugby equipment,” says IIRASA Director, Ruan Fourie.

“IIRASA engages with only the best coaches and play-ers to bring their combined knowledge to both players and coaches of all levels and we are proud to be as-sociated with such an outstanding programme,” says Damien Rudham, Gilbert Brand Manager.

Ruan Fourie(IIRASA), Andrew Borgen(Gilbert KZN) and Dick Muir(IIRASA)

Springbok and Stormers full-back and centre Jaco Taute (above left) recently signed a three-year contract with Mizuno, CCC (Canterbury) and Skins, locally distributed by Super-Brands. He will be playing in the new Mizuno Morelia Neo Mix boot and their Ignitus Blade boot.

Canterbury forms partnershipsCANTERBURY IS supplying the official match ball for all the Varsity Cup and Shield matches. Players in the 2014 tournament will be using the Transtech Speed match ball.

The high quality ball has a durable 3-ply construction and is weather resistant. An in-seam valve ensures true balance and consistent flight, while a standard grain outer ensures good handling.

Canterbury is also the official kit sponsor for Titans Cricket. Internationally, the brand signed a six-year sponsorship deal with the Irish rugby un-

ion. Ireland will wear their Canterbury kit for the first time when they play against the Springboks in November. The brand worked with players to develop match, training and bench wear for all the national teams.

Duane Vermeu-len, the big and strong Springbok and Stormers flanker, will fea-ture in Skins cam-paigns across South Africa. The c o m p r e s s i o n brand is locally distributed by Super-Brands.

CCC Eben Etzabeth Ad.indd 1 2/7/2014 2:00:28 PM

Super-Brands (Pty) Ltd | 021 380 6376 | www.super-brands.co.za

p50 :: Sport

Umbro African bootUMBRO DESIGNED their new GeoFlare Afriq boot specifi cally for the African market, where it will be worn by by local Umbro players such as William Twala, Roger Da Costa and Vuyo Mere (Platinum Stars captain). The Afriq boot has a competitive price point and is based on their new GeoFlare boot silo, which is worn by Umbro’s international players. The lightweight boot is designed for the game-changing attacking player, with features like an enhanced re-ground rubber print on the toe and an embossed medial pass pad to enhance ball control, especially in wet weather.

Team sport newsMost popular rugby bootsADIDAS HAS been the rugby boot brand of choice for 43% of 258 UK rugby players in the Aviva Premiership 2013/14. But, interestingly, Mizuno (19%) surpassed Nike (17%), Asics (9%), Puma (5%), etc. as the second most popular brand worn by rugby players in the Premiership. It is the fi fth season that adidas has been the most popular boot brand and its popularity has grown from 34% last year to 43%. Until last season, Nike, followed by Puma, were the second and third most popular boot brands. They have now been overtaken by Mizuno, whose popularity has grown from 16% to 19% of players. Asics, previously in #5, is now the fourth most popular brand, worn by 9% of players.

This season adidas is especially popular amongst backs (49% of players, compared to the 36% last year) and is also the most popular brand amongst forwards (39%). Mizuno is worn by the second most forwards (25%), followed by Nike (14%). Nike is, however, the second most popular brand amongst backs, followed by Mizuno (12%).

White, worn by 38% of all the players, and black (35%), are the preferred boot colours, fol-lowed by blue (9%), orange (7%) and red (5%). Black remains the most popular boot colour amongst forwards, followed by white. The back row players, however, prefer white. This season more forwards also chose to wear blue rather than black boots.

Mizuno’s new Morelia boot for all groundsMIZUNO’S NEW Morelia Neo Mix rugby boot features fi ne Kangaroo leather that provides a quilted and luxurious feel. The upper stitch-ing offers a secure fi t and greater sense of touch, while its graded Pebax sole plate offers more fl exibility and durabil-ity with exceptional weight benefi ts. A mixed hard and soft ground stud confi guration holds the foot securely and comfortable in any weather conditions. It also features a short padded Morelia tongue.

Mizuno’s new Morelia boot for all groundsMorelia Neo Mix rugby boot features fi ne Kangaroo

leather that provides a quilted and luxurious feel. The upper stitch-ing offers a secure fi t and greater sense of touch, while its graded Pebax sole plate offers more fl exibility and durabil-ity with exceptional weight benefi ts. A mixed hard and soft ground stud confi guration holds the foot securely and comfortable in any weather conditions. It also features a

mbro African bootUMBRO DESIGNED

for the African market, where it will be worn by

Nike new SAFA sponsor NIKE WILL be the SAFA technical sponsor for the next 5 years. They will launch a limited edition kit for Bafana Bafana’s friendly match against Brazil in March, but the 2015-2016 kit will be launched in November, to be available at retail from January 2015. Nike will supply kits and match balls to all nine of SAFA’s men and women’s national football teams.

Celebrating 30 Years

Magnetic Chalk Holder

Metal Finger Grip WhistleDouble Action Ball Pump

Tournament NetballSize 5

Matrix Soccer BallSize 5

Standard Innersole

Squash BallsDouble Yellow Dot

Size 5

Headbands

Wristbands

Padded Knee Pads Blue, Red or Black. Sizes S, M, L.

7038 Standard Cue CaseAffordable padded vinyl Fibreglass Snooker/Pool Cue

9mm Tip 2-piece cue with web design � nish9mm Stick-on Tips

For a wider range of products shown, please consult the latest W.E.T. Sports catalogue. Available NOW



p52 :: Sport

Umbro African bootUMBRO DESIGNED their new GeoFlare Afriq boot specifi cally for the African market, where it will be worn by by local Umbro players such as William Twala, Roger Da Costa and Vuyo Mere (Platinum Stars captain). The Afriq boot has a competitive price point and is based on their new GeoFlare boot silo, which is worn by Umbro’s international players. The lightweight boot is designed for the game-changing attacking player, with features like an enhanced re-ground rubber print on the toe and an embossed medial pass pad to enhance ball control, especially in wet weather.

Team sport newsMost popular rugby bootsADIDAS HAS been the rugby boot brand of choice for 43% of 258 UK rugby players in the Aviva Premiership 2013/14. But, interestingly, Mizuno (19%) surpassed Nike (17%), Asics (9%), Puma (5%), etc. as the second most popular brand worn by rugby players in the Premiership. It is the fi fth season that adidas has been the most popular boot brand and its popularity has grown from 34% last year to 43%. Until last season, Nike, followed by Puma, were the second and third most popular boot brands. They have now been overtaken by Mizuno, whose popularity has grown from 16% to 19% of players. Asics, previously in #5, is now the fourth most popular brand, worn by 9% of players.

This season adidas is especially popular amongst backs (49% of players, compared to the 36% last year) and is also the most popular brand amongst forwards (39%). Mizuno is worn by the second most forwards (25%), followed by Nike (14%). Nike is, however, the second most popular brand amongst backs, followed by Mizuno (12%).

White, worn by 38% of all the players, and black (35%), are the preferred boot colours, fol-lowed by blue (9%), orange (7%) and red (5%). Black remains the most popular boot colour amongst forwards, followed by white. The back row players, however, prefer white. This season more forwards also chose to wear blue rather than black boots.

Mizuno’s new Morelia boot for all groundsMIZUNO’S NEW Morelia Neo Mix rugby boot features fi ne Kangaroo leather that provides a quilted and luxurious feel. The upper stitch-ing offers a secure fi t and greater sense of touch, while its graded Pebax sole plate offers more fl exibility and durabil-ity with exceptional weight benefi ts. A mixed hard and soft ground stud confi guration holds the foot securely and comfortable in any weather conditions. It also features a short padded Morelia tongue.

Mizuno’s new Morelia boot for all groundsMorelia Neo Mix rugby boot features fi ne Kangaroo

leather that provides a quilted and luxurious feel. The upper stitch-ing offers a secure fi t and greater sense of touch, while its graded Pebax sole plate offers more fl exibility and durabil-ity with exceptional weight benefi ts. A mixed hard and soft ground stud confi guration holds the foot securely and comfortable in any weather conditions. It also features a

mbro African bootUMBRO DESIGNED

for the African market, where it will be worn by

Nike new SAFA sponsor NIKE WILL be the SAFA technical sponsor for the next 5 years. They will launch a limited edition kit for Bafana Bafana’s friendly match against Brazil in March, but the 2015-2016 kit will be launched in November, to be available at retail from January 2015. Nike will supply kits and match balls to all nine of SAFA’s men and women’s national football teams.

Celebrating 30 Years

Magnetic Chalk Holder

Metal Finger Grip WhistleDouble Action Ball Pump

Tournament NetballSize 5

Matrix Soccer BallSize 5

Standard Innersole

Squash BallsDouble Yellow Dot

Size 5

Headbands

Wristbands

Padded Knee Pads Blue, Red or Black. Sizes S, M, L.

7038 Standard Cue CaseAffordable padded vinyl Fibreglass Snooker/Pool Cue

9mm Tip 2-piece cue with web design � nish9mm Stick-on Tips

For a wider range of products shown, please consult the latest W.E.T. Sports catalogue. Available NOW



p52 :: Sport

Team sport newsMagic for numbersTOUCH OF Magic is a specialist company that imports and distributes a wide range of heat transferable vinyl used for number-ing and branding sportswear kit. They also supply heat presses for shirts and caps with which to apply their range of vinyl.

The introduction of heat transferable vinyl for numbering, etc. has changed branding of team kits worldwide. Previous-ly, numbers had to be stitched or screen printed onto shirts. This is slower, more costly, labour intensive and in most cases cannot be performed by retailers or whole-salers themselves.

Touch of Magic supplies OS Flex, which enables the client to cut numbers into any design, size or colour they require at just the click of a mouse. It is a simple, clean and quick process where a full set of rugby jerseys can be numbered within 15 min-utes, in-house.

OS Flex retains its colour throughout the life of the garment and does not crack or peel off. It is used by many teams such as the Springboks and Sharks, as well as by schools and sports clubs. OS Flex is also compatible with sweat management fab-rics — such as Lycra, Nylon, etc. — that are used in the sportswear apparel industry.

Touch of Magic has 20 years’ experience in the industry. See their advert below.

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Acelli Football, entering the big leagues ACELLI, KEVRO Sport’s technical on-fi eld soccer brand, has just formed an alliance with Platinum Stars, the Northwest

Premier Soccer League (PSL) team, owned by the Royal Bafokeng Nation. This alliance will mean that Acelli Footbal will be the offi cial technical kit sponsor of Platinum Stars for the next 3 years. Kevro Sport and Cliff Ramoroa (here with Kevro Sport MD Martin Fer-

reira), the Executive Director of Platinum Stars, are well underway with setting the plan in motion. Plati-num Stars, also known as Dikwena (Crocodiles), was founded as an amateur club 77 years ago and has been playing in the PSL for the past ten years.

Acelli Football, entering the big leagues ACELLI, KEVROjust formed an alliance with Platinum Stars, the Northwest

THIS YEAR, adidas walked away with two of the 15 Discovery Sport Industry Awards.The sports brand won Best Sponsorship of a Sports Team or Individual — for their Black is Back campaign that was created for Orlando Pirates Football Club — and Best Sponsorship of a Sports Event or Competition — for their involve-ment in the Old Mutual Two Oceans Marathon. We are elated to have won these two accolades. It is a great tribute to the hard work that the whole marketing team and the organisation as a whole has put in to drive our partnerships and sponsorships with formi-dable African football giant, Orlando Pirates FC, as well as the Two Oceans Marathon alike”, said Brad Stern, adidas’ senior brand marketing manager.

Sport Industry Awards for adidas

p54 :: Sport

presentsbrazuca and Samba

The World Cup is theirs for the dom-inating, says adidas … and they’re out to prove it with their striking World Cup ball and boot launches.

End of 2013, adidas unveiled the offi cial 2014 FIFA World Cup Brazil™ match ball, brazuca. The ball was revealed with a spec-tacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro.

brazuca, named after a public vote in Brazil involving 1-m football fans, is an informal local term, which means Brazilian, or to describe the Brazilian way of life. In addition to refl ect-ing the vibrancy and fun associated with foot-ball in Brazil, the colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country (fi ta do Senhor do Bonfi m da Bahia).

brazuca went through a thorough testing process over a two and a half year period involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents — making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Clubs in-volved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminese and players included Leo Messi, Iker Casillas, Bas-tian Schweinsteiger and Zinedine Zidane. The ball has already been tested in competitive international matches at the FIFA U20 World Cup™ (different print design) and in a friendly match between Sweden and Argentina in February 2013.

The technology incorporated into the blad-der and carcass of brazuca is identical to the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Con-federations Cup 2013) and the UEFA Champions League™ offi cial match ball. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch.

adidas has made every FIFA World Cup™ ball since 1970, and recently extended the part-nership with FIFA until 2030, including the sup-ply of the offi cial match ball.

Samba!Their new Brazilian-themed Samba footwear collection is aimed at celebrating the vibrancy and exuberance of the World Cup host nation.

For the fi rst time ever, adidas has released a new boot from each of its four boot ranges.

The electric skye blue adizero™ f50 (worn by Leo Messi, Lucas Moura and Gareth Bale) is for the fastest players. Their SPEEDTRAX-ION (an all-new, high speed stud alignment allowing maximum acceleration and pinpoint changes of direction) and SPEEDFOIL (com-bines lightweight, softness and durability for a comfortable, yet locked down heel fi t) tech-nologies ensure that the boot enhances the wearer’s speed.

The vibrant pink predator® Lethal Zones (worn by Oscar, Mesut Ozil and Fer-

nando Torres) is designed with fi ve zones that deliver outstanding

ball control, touch, accuracy and power.

The lime green nitrocharge™ (worn by

Dani Alves and Ezequiel Lavezzi), designed for

The Engine player, is all about energy

with the elastic ENERGYSLING™ around the forefoot (supports sidecut and precision

turn movements to sharpen reactions on the

pitch) and ENERGYPULSE™ spring technology (provides

high energy push-offs and long lasting energy return

when sprinting).For trade enquiries, contact

adidas SA on Tel: 021 442 6200.

Advertorial :: p55

57


Our cut-out-and-keep series to assist retailers with product knowledgeWords: Rhianah Fredericks. Compiled with the help of Du Toit Botes of Super-Brands, Nick Wiltshire of Pat Wiltshire Sports, Robyn Frick of Puma SA, and websites: www.soccerballworld.com, iweb.tms.org, buet.ac.bd, www.tel-egraph.co.uk, www.nasa.gov, illumin.usc.edu, www.nutsaboutsport.co.uk, en.wikipedia.org, www.tenfactsabout.co.uk and netball.com.au

What’s in a ball outer?Visit Sports Trader’s website for more product knowledge: www.sportstrader.co.za

With a variety of balls on the market for rugby, soccer and netball, your customers may select one based on what it looks like — the colours used

or even the patterns on the ball. You will want to point out that they should also consider the many factors — such as materials, seals, lin-ings, etc. — that affect how a ball performs during play.

In flight, the air close to the surface of the ball is affected by any unevenness — like seams, pimples or panels — that cause an asymmetric flow of air around the ball, dr Rabi Mehta, an aerospace engineer at NASA Ames, demonstrated by testing balls in wind tunnels. The air around the ball is ‘broken’ by the seams of the ball, which causes the ball to swerve (or ‘knuckle’) and move unpredictably.• When a ball is kicked, the air around it

forms a laminar (smooth) or turbulent (dis-rupted) boundary layer. During flight the pressure in the front half of the ball de-creases, while the pressure in the back half will separate from the surface and equalise, resulting in a drag force that reduces the ball’s speed.

• When a ball is kicked with little force (at low speed) the boundary layer will be lami-nar and air layers flowing around the ball will be smooth and parallel to one another. When a ball is kicked with great force (at high speed) the boundary layer will be tur-bulent creating chaotic air flow that with-stands the adverse pressure for longer and causes the turbulent boundary layer to sepa-rate later than with the laminar layer. This later separation creates less drag on the ball and allows it to stay in flight longer.

• Air flowing smoothly around a ball and sepa-rating early, leaves a large drag in its wake. When the air around the ball is turbulent (e.g. as a result of panels and stitching), air clings to the ball for longer, separating later and leaves less drag in its wake. ‘Tripping’ the laminar boundary layer into action (us-ing panels) makes ball flight more predict-able and longer.

• In soccer, when a ball (spherical in shape) iskicked with great force, the air around the ball is turbulent, causing little drag. o The ball spins toward the side that has the

least opposing force (following its nose) — this is known as the Magnus effect — and as it continues on its flight path, its

travelling speed will drop - causing the air around the ball to become laminar and its drag to increase.

o As the ball slows down, it will move in the direction with the least opposing force — or look like it is curving.

o Panels or seams on the ball’s side, maycause a curve to become even more pro-nounced. This is how many soccer players are able to curve a ball toward the end of its flight and ‘change’ its trajectory.

The role of panelsPanels make up the outer covering of the ball and the number of panels (sections) can have an impact on the flight of the ball, as the seams “disturb” air during flight. The design of the panels can also affect the predictability of the flight.• If a ball has fewer panels, which results in

large smooth surfaces, it will be more unpre-dictable in flight and will not travel as far as a ball with many seams. o When a smooth ball is kicked, the air

around the ball is ‘unbroken’ by the ball’s surface and therefore the ball will slow down quicker as a result of the pressure of the air around it.

o When a rough surfaced ball (with manypanels and seams) that is able to ‘break’ the air around the ball is kicked, the ball will travel further because the pressure of the air around the ball has been ‘broken’ and allows it to travel further.

• A rougher surfaced ball becomes turbulentmuch faster than a smoother one and allows the ball to curve more. o Typical soccer balls have 32 panels that

each have seams, ensuring a rougher sur-face than a smoother ball without seams.

o The hexagon shape of panels on a soccerball also causes turbulence to set in much faster, enabling the ball to travel further and maintain predictable flight.

The number of panels• There are various panel designs used in soc-

cer balls — 32, 18, 16 — panel construc-tions, etc. — but the most common design is 32-panels. This design, known as the Buck-minster, features twenty hexagon (six-sided) and twelve pentagon (five-sided) pieces that cover the ball and give it a sphere shape once it is inflated. The shape of the ball al-lows it to roll and spin evenly and smoothly. This is also the most popular panel design for professional match balls.

• Rugby balls are constructed with four-paneldesigns that give them an oval shape. They are oval shaped (rather than round like soc-cer balls), because it is easier to catch, hold and run with the ball than it would be to do with a rounder ball. The shape of the ball also does not allow it to roll as far as a soc-cer ball, which is ideal for throws and passes that occur in the game.

• Netball balls, much like soccer balls, canhave various panel constructions: 32, 18, etc.

Pimples and performancePimples (also known as dimples) can be de-scribed as little bumps or protrusions on the surface of a ball. • These add roughness to the surface and,

like panels, they can affect the To p58

p58 :: Sport


fl ight as well as the distance the ball may travel.

• The pimples create grooves that ‘break’the air around the ball that allows it to re-main buoyant for longer and therefore trav-el further. A smooth surfaced ball will drop faster, because the ball will once again have ‘unbroken’ air pressure forcing it to fall quicker than a ball that has a rough surface (see above).

• Smaller pimples improve the distance aball travels, retain less water in wet condi-tions, but offer less grip for the player. In dry conditions, however, small pimples will offer the grip needed by players.

• In wet conditions larger pimples offer bettergrip as they would protrude above any fi lm of water that develops and still offer the necessary grip.

• Pimples ensure better grip of a ball, butmay increase drag on the ball — the larger the size of pimples (in diameter), the more drag it will cause. Many rugby ball manu-facturers place pimples of different sizes (sometimes grouped in various shapes) in strategic places so they do not disrupt the fl ight of the ball and still offer the grip needed by players.

MaterialsThere are a number of materials that can be used to make ball outers, but those most commonly used are synthetic leather, polyu-rethane (PU) and Poly Vinyl Carbonate (PVC).• PU offers a harder feel than synthetic leath-

er, but is softer and more responsive than PVC. It usually requires a Thermoplastic Polyurethane (TPU) water resistant coating that prevents wear on the material. This material also scuffs and wears down faster than PVC.

• PVC can be considered the most durable,because it does not scuff or wear as easily as the others. It is however harder and offers

less control than the other materials. These material covers are also usually coated in TPU to improve water resistant capabilities and prevent wear on the ball.

• Rubber balls do not absorb water, offer goodgrip and enable balls to bounce on hard sur-faces.

• Synthetic leather covers offer a soft feel, isresponsive and give players increased con-trol over the ball. This material is usually more expensive than the others, but does not offer the same strength or durability and may absorb water as time passes.

Stitching and constructionBalls can be constructed by gluing, hand-stitching, machine stitching or thermally moulded. The tighter and more securely a ball is stitched, the longer it will last.• Glue is usually used to bond lower-end or

practice balls. The panels are glued to the ball’s lining and creates a harder feel than that caused by other methods of bonding.

• Balls are usually stitched with differencestrengths of polyester thread, which is dura-ble and does not absorb water. 5-Ply polyes-ter is the strongest and offers the best qual-ity. Stitching can be reinforced with Kevlar to improve durability.

• Hand sewn balls offer stronger and tighterseams that improve the durability of the ball, but cost more than machine stitched balls. Machine stitching is often used for lower end balls that are less durable.

• Thermally bonded balls’ panels are fused to-gether to create tight seams that offer high-er resistance to water absorption and great-er durability. These balls are more expensive than other types of balls and are normally used in professional matches.

Valve placementWhere the valve is placed in a ball can affect its balance and therefore its fl ight.

• Valve placement in rugby balls has a directeffect on the balance, because the area where the valve is placed is heavier. If a ball is unbalanced, it can affect the predictabil-ity of the fl ight of the ball. Many manufac-turers place valves in the seam of the ball so that it does not affect its balance.

• The placement of the valve allows the ballto self-correct by 10-15% if it is off target, thus improving accuracy when scoring goals. This placement of the valve also allows the player to align the valve to the target and use the weight of it to keep the ball in line.

• It is vital to use the lightest (possible) valvein a rugby ball bladder, as it will help main-tain the balance of the ball. To ensure the most accurate balance is achieved, manu-facturers should put a counter weight (the exact same weight as the valve) on the op-posite side of the valve.

Linings

Linings are the layers placed between the bladder (that holds that air) and outer cover of the ball. • These are usually made of cotton or poly-

ester materials that assist in maintaining the shape, bounce and strength of the ball. Cotton linings offer softness while polyester makes balls more durable and responsive.

• Balls can have different numbers of lay-ers, depending on the type of ball or pur-pose. Lower end or practice balls are usually constructed with two or more layers of poly-ester. These linings are durable, but harder and less responsive than cotton.

• Higher quality, professional soccer balls areusually lined with four layers of lining, made of cotton and polyester, which helps the ball retain its shape and bounce throughout its lifespan.

• Some balls may even have an added foamlayer that offers more cushioning and control.

Ball outers cont from p57

GILBERT, locally distributed by Leisure Hold-ings, has renewed supplier contracts with sev-eral rugby unions.

They signed a new three year deal with the Golden Lions Rugby Union (GLRU), as well as the Toyota Free State Cheetahs and the West-ern Province Rugby Football Union (WPRFU).

Internationally, Gilbert has also renewed their contract with SANZAR to be the exclusive

Super Rugby ball supplier. The brand also has agreements with SA Rugby, Rugby World Cup 2015 and vari-ous other unions to be the offi cial ball supplier.The new agreements

mean that Gilbert will stay on as the offi cial supplier of

balls and technical equipment to

Gilbert renew ball contracts with unionsthe different GLRU divisions, as well as the Free State Cheetahs.

They will also be the exclusive ball and equipment supplier of the WP rugby union, the WP Rugby Institute and the WP School of Excellence.

SANZAR has also extended their long-stand-ing relationship with Gilbert. The company will remain the ex-clusive Super Rugby ball sup-plier. In recognition of the renewed partner-ship (that started in 1996), Gilbert has introduced a new range of Su-per Rugby match ball designs for the 2014 season.


Super Rugby ball supplier. The brand also has agreements with SA Rugby, Rugby World Cup 2015 and vari-ous other unions to be the offi cial ball supplier.The new agreements

mean that Gilbert will stay on as the offi cial supplier of

balls and technical equipment to

“We wanted to produce a design that better refl ected the speed and excitement of Super Rugby while also highlighting the fi erce rival-ries within each conference. Although we have retained our traditional trademark ellipse, it now includes a series of stripes that accentu-ate the rotation of the ball in fl ight and the addition of lime green increases visibility for players,” says Jon Clarke, Gilbert Australia’s Brand Manager.

They have also designed a ball that features a gold (Australia), silver (New Zealand) or green (South Africa) trim for local derby matches.

They have also designed a ball that features a gold (Australia), silver (New Zealand) or green (South Africa) trim for local

From left the Lions, Cheetahs and WP balls (right).


Is it still cricket?

p60 :: Sport

In future, children will have to be taught a different meaning to the idiom That’s not cricket! Based on the recent devel-opments at cricket’s ruling body, cricket can no longer be a synonoum for fair

play and doing the right thing.For example, the new boss of world cricket,

Narayanaswami Srinivasan, has been impli-cated in allegations of bribery, conflict of in-terest and passing information to bookies in two separate court cases in India (see Meet the new ICC boss). He already survived a court order to stand down as president of the Board of Control for Cricket in India (BCCI) and it is therefore highly unlikely that his current le-gal problems will prohibit him from becoming chairman of the International Cricket Council (ICC) in July this year.

In contrast, Cricket SA (CSA) CEO Haroon Lor-gat is suspended from taking part in ICC af-fairs pending the outcome of an investigation — preventing him from having any influence during the negotiations about ICC changes.

His crime? He is accused of collaborating in an ESPN-

Cricinfo article in which the former ICC head of legal affairs, David Becker, said it was "im-proper" to allow a board member to "blatantly disregard an ICC resolution" when the BCCI an-nounced that they were deviating from the agreed ICC Future Tours Programme (FTP) by cutting short their tour of South Africa. Lorgat denies involvement with the article.

Becker also gave journalists a statement, saying that he resigned from the ICC in 2012 because of governance issues, in particular,

dominance by Srinivasan. "Perhaps the most concerning example is the recent attempt by Srinivasan to manipulate the FTP schedule for his own benefit," Becker said.

Lorgat also ran foul of Srinivasan while he was head of the ICC. The report he commis-sioned from retired English judge Harry Woolf, recommending greater independence for the board to prevent dominance by one country, was shelved. Just like Lorgat.

ICC proposalsIt is therefore not surprising that the demise of the FTP is one of the proposals the BCCI, with support from Australia and England, pushed through in February this year (see Proposals accepted by ICC p64).

It is also no coincidence that these radical changes to world cricket were tabled at the Finance and Commercial Affairs committee of the ICC.

Because, as Michael Goldman, professor of sport management at the University of San Francisco, explained to the The World at Six radio programme: this is all about the money, or more precisely, negotiating and securing future lucrative sponsorship deals for test cricket, which lags far behind the millions generated through the IPL and the ODI Cham-pions Trophy. Apart from the big three (India,

England and Australia) other test playing na-tions do not make money from this form of cricket. The shortened Indian tour, for exam-ple, reportedly cost CSA R200-m.

Despite protests from across the world, the proposals to change the face of test cricket were adopted by eight of the ten full members of the ICC — including South Africa, whose Chris Nenzani accepted it is a flawed, but live-able situation, after initial opposition.

Even though the Proteas are the ICC #1 ranked test cricket team, our AB de Villiers tops the current test and ODI batsman rank-ings and Vernon Philander and Dale Steyn are the world’s top test bowlers, South Africa was relegated to the reserve benches during these negotiations.

The BCCI knew that their threats to withdraw from future ICC events (ODI and T20 World Cups) if their proposals were not approved, gave them the upper hand. With more than a billion TV viewers, the money generated by cricket in India is vital for the future existence of the ICC. According to news reports, they contribute 80% to ICC funds.

No impact on cricket in SABut, even before CSA capitulated and entered into a plea bargain agreement with the big three, people involved in local cricket doubt-ed that the proposed changes at international level would affect the game in South Africa.

As long as our cricket heroes go on perform-ing and the facilities exist for kids to play cricket, the game would remain popular, they agree. Everybody we spoke to say that the

Our structures at school level are very strong, and that drives the game


Is it still cricket?

p60 :: Sport

In future, children will have to be taught a different meaning to the idiom That’s not cricket! Based on the recent devel-opments at cricket’s ruling body, cricket can no longer be a synonoum for fair

play and doing the right thing.For example, the new boss of world cricket,

Narayanaswami Srinivasan, has been impli-cated in allegations of bribery, conflict of in-terest and passing information to bookies in two separate court cases in India (see Meet the new ICC boss). He already survived a court order to stand down as president of the Board of Control for Cricket in India (BCCI) and it is therefore highly unlikely that his current le-gal problems will prohibit him from becoming chairman of the International Cricket Council (ICC) in July this year.

In contrast, Cricket SA (CSA) CEO Haroon Lor-gat is suspended from taking part in ICC af-fairs pending the outcome of an investigation — preventing him from having any influence during the negotiations about ICC changes.

His crime? He is accused of collaborating in an ESPN-

Cricinfo article in which the former ICC head of legal affairs, David Becker, said it was "im-proper" to allow a board member to "blatantly disregard an ICC resolution" when the BCCI an-nounced that they were deviating from the agreed ICC Future Tours Programme (FTP) by cutting short their tour of South Africa. Lorgat denies involvement with the article.

Becker also gave journalists a statement, saying that he resigned from the ICC in 2012 because of governance issues, in particular,

dominance by Srinivasan. "Perhaps the most concerning example is the recent attempt by Srinivasan to manipulate the FTP schedule for his own benefit," Becker said.

Lorgat also ran foul of Srinivasan while he was head of the ICC. The report he commis-sioned from retired English judge Harry Woolf, recommending greater independence for the board to prevent dominance by one country, was shelved. Just like Lorgat.

ICC proposalsIt is therefore not surprising that the demise of the FTP is one of the proposals the BCCI, with support from Australia and England, pushed through in February this year (see Proposals accepted by ICC p64).

It is also no coincidence that these radical changes to world cricket were tabled at the Finance and Commercial Affairs committee of the ICC.

Because, as Michael Goldman, professor of sport management at the University of San Francisco, explained to the The World at Six radio programme: this is all about the money, or more precisely, negotiating and securing future lucrative sponsorship deals for test cricket, which lags far behind the millions generated through the IPL and the ODI Cham-pions Trophy. Apart from the big three (India,

England and Australia) other test playing na-tions do not make money from this form of cricket. The shortened Indian tour, for exam-ple, reportedly cost CSA R200-m.

Despite protests from across the world, the proposals to change the face of test cricket were adopted by eight of the ten full members of the ICC — including South Africa, whose Chris Nenzani accepted it is a flawed, but live-able situation, after initial opposition.

Even though the Proteas are the ICC #1 ranked test cricket team, our AB de Villiers tops the current test and ODI batsman rank-ings and Vernon Philander and Dale Steyn are the world’s top test bowlers, South Africa was relegated to the reserve benches during these negotiations.

The BCCI knew that their threats to withdraw from future ICC events (ODI and T20 World Cups) if their proposals were not approved, gave them the upper hand. With more than a billion TV viewers, the money generated by cricket in India is vital for the future existence of the ICC. According to news reports, they contribute 80% to ICC funds.

No impact on cricket in SABut, even before CSA capitulated and entered into a plea bargain agreement with the big three, people involved in local cricket doubt-ed that the proposed changes at international level would affect the game in South Africa.

As long as our cricket heroes go on perform-ing and the facilities exist for kids to play cricket, the game would remain popular, they agree. Everybody we spoke to say that the

Our structures at school level are very strong, and that drives the game


Sport :: p61

The scheming in international cricket may leave a bad taste, but it should not have an impact on the local popularity of the game ... as long as we keep on producing local heroes and go on maintaining facilities to grow the game at grassroots. Some local experts talked to Trudi du Toit about the state of the South African cricket market. Photos: Johann du Toit

Meet the new ICC bossFebruary 2014 was a busy month for Narayanaswami Srinivasan, president of the board of Control for Cricket in India (bCCI), MD of India Cements, owner of IPL franchise Chenai Super Kings, president of the Tamil Nadu Cricket association ... and from 8 Feb-ruary, the future chairman of the Internation-al Cricket Council (ICC).

On February 12 Srinivasan appeared be-fore a Central bureau of Investigation court in Hyderabad in the bribery trial of Jaganmohan reddy, accused of selling favours on behalf of his politician father. India Cements is ac-cused of investing in his businesses in return for government benefits.

On February 10 a 170-page report submit-ted to the Supreme Court by former Chief Justice Mukul Mudgal indicted Srinivasan’s son-in-law and Chenai Kings CeO, Gurunath Meiyappan, of illegal betting and passing on information to bookies during the 2013 IPL. according to the report Srinivasan's India Ce-ments is liable for Meiyappan's actions and the Chennai Super Kings could lose their fran-chise for being in violation of the franchise agreement.

One of the people who gave evidence to the judge was the lawyer of former IPL chief Lalit Modi, banned for life from all bCCI activities following charges of financial irregularities in the IPL and rigging of the auctions of two new teams. He claimed that Srinivasan en-sured that specific umpires were appointed when the Chennai Super Kings were playing and that he rigged the IPL bidding for andrew Flintoff in 2009.

This report is independent of the Mumbai police investigation following the arrest of Meiyappan in May last year, on the same charges.

Following Meiyappan’s arrest last year Srin-ivasan was pressurised into stepping down as bCCI president in June. The Indian Supreme Court ruled in September that he should be barred from being bCCI president until fur-ther orders, but this ruling was set aside in October 2013 when the bCCI unanimously re-elected Srinivasan president.

Few people therefore believe that he will heed calls for him to step down as bCCI boss following the publication of the latest report.

He has, after all, weathered many other storms: for example, a 5-year court battle with former bCCI boss aC Muthiah after Srini-vasan amended the bCCI constitution to al-low him to buy the Chenai Super Kings while he was the bCCI treasurer in 2008. The con-flict of interest charges continued when his son-in-law became Chennai Super Kings CeO and team captain Mahendra Singh Dhoni be-came a vice-president of India Cements. Kris Srikkanth, bCCI chief selector, became the team’s ambassador.

but, as Cricket Sa (CSa) chairman Chris Nenzani says: he must be assumed innocent until proven guilty. and so, Srinivasan will control world cricket from July this year.

winning performances by the Proteas against Pakistan and India helped to keep the crick-et-loving public interested and glued to their TV screens, justifying the R1.5-bn India’s Taj TV allegedly paid for the long-term broadcast rights for five cricket boards — South Africa, West Indies, Zimbabwe, Pakistan and Sri Lanka.

The injection of TV funds is, however, a two-edged sword, as TV keeps spectators at home, especially with the high cost of tick-ets. Thus reducing CSA revenue. It might be an idea to look at the Australian example where they don’t allow TV broadcasts until a cer-tain percentage of the tickets for a game had been sold, former Proteas player and Dolphins coach Pat Symcox told Cape Talk radio.

While the man in the street will be irritated by the shenanigans on the world stage, the av-erage cricket fan is oblivious to the political in-fighting — as long as our cricket heroes are playing, they’ll attend matches, says Wayne Schonegevel of OBO SA, supplier of Aero crick-et. “People love to see heroes in action, he-roes help to keep the game alive. People will always want to see AB de Villiers play.”

South Africa is one of the top ranked sides and fans worldwide want to see the best play-ing the best, agrees Derrin Bassage of Puma SA. “Youngsters will continue to dream of one day becoming like one of their heroes.”

Selling batsAB de Villiers’ heroic performance certainly sells bats, says Nicola Ludlow of JRT Cramp-ton, local distributor of Kookaburra.

Grattan Rippon, supplier of New Balance cricket equipment, recounts how a father called him because he wanted “everything Da-vid Miller plays with” for his son.

And after an emotional century-scoring de-parture from test cricket, Slazenger’s Jacques Kallis has been practicing hard to show the world he’s #1 in the shorter version of the game, inspiring a new group of young fans.

It still remains to be seen how well Faf du Plessis’ name will sell the new iXu brand.

There are many indications that cricket is as popular as ever.

The number of youngsters coming into the game through Baker’s Cricket is increasing, which is a promising sign, says Ludlow.

“Our structures at school level are very strong, and that drives the game,” adds Scho-negevel. “We have wonderful coaches at schools.” Good facilities is another factor that encourages youngsters to take up the game, and in South Africa we have them, he believes.

The nets at any cricket ground are full of young players being coached in the nets — many of them getting individual coaching, says Rippon. There are numerous cricket academies across South Africa, all attracting youngsters who want to improve their game.

There are lots of possibilities for talented cricketers these days, he continues. If you are good enough to be contracted by CSA you can earn a good salary. The top guys earn millions playing in the IPL. “Over the next five years cricket is going to grow globally,” he predicts. “There is a lot to play for.”

Bassage is, however, not convinced that there is much scope for growing the local player market. “The cricket market in South Africa has become a mature market with no substantial growth in player numbers. There are many factors involved and cricket needs to keep up with the times to attract newcomers to the sport,” says Bassage.

Challenge of economyOne of the main challenges faced by cricket retailers, is the economic downturn and weak exchange rate.

While some suppliers say they experienced positive growth during the past year, others say that the economy had a negative impact on sales — and even when their products sold well, retailers battled to pay To p64

Specially shaped resilient shield fitted to the toe of the bat reduces toe damage and feathering.

Substantial F4.5 edgesIconic designHigh swell positionSuper concave profileFlatter face profileSurprisingly light pick-up

Substantial F4.5 contoured edgesElongated swell height

Powerarc bowConcaved back profile

Reduced toe and shouldersMade in England from prime English Willow

Ideal for all-round stroke playGreater all-round power

Pittard leather palm for superb feel, grip, comfort and durability; Horizontal bolsters give greater flexibility of the 3rd and 4th fingers; Breathable fingers for added comfort; Foam underlay to the back of the hand for added all day comfort

Specially shaped resilient shield fitted to the toe of the bat reduces toe damage and feathering.

Substantial F4.5 edgesIconic designHigh swell positionSuper concave profileFlatter face profileSurprisingly light pick-up

Substantial F4.5 contoured edgesElongated swell height

Powerarc bowConcaved back profile

Reduced toe and shouldersMade in England from prime English Willow

Ideal for all-round stroke playGreater all-round power



Moulded casing protection to the 1st two bottom hand fingers; Strong inserts in each finger section; Breathable fingers and foam underlay to the back of the hand for added comfort; One-piece side bar protection to top hand

Supple sheepskin luxury leather for all day comfort; GM cotton palm filling for superb feel and flexibility; High grip durable Neoprene palm facing; Embossed finger tabs for abrasion resistance and durability; Strong square caned cuffs for greater protection to wrist area

Wipe-clean PU facing for comfort and durability; Lean back top hat feature and superb wrap around the thigh; Traditional knee roll gives superb wrap around and comfort; One-piece interior bolster prevents movement; Triple vertical and knee internal bolsters give great protection and flexibility; Strong internal knee locator and internal knee bolster shape help to position the knee for maximum protection; Extended wing, knee and top hat gives additional ankle, calf and thigh protection; Real leather instep for supreme comfort and durability

Horizontal and vertical access allows better use of space in small rooms

Bat Cave bottom section holds two full sized cricket bats

The top section can be used for equipment or wet gear

153L capacity; 96x38x42cmIntegrated Wheelie System

Stand Alone SystemZipped Side Pockets

Moulded Rubber Handle

The multifunction shoe features three levels of support and control: • Internal moulded TPR

heel cradle protects the heel area and locates the foot securely, maintaining

the shoe’s heel shape; • Injection moulded TPU external midfoot

shank maintains rigidity through the foot arch, reducing injury from foot

torsion, whilst also reducing foot fatigue; • Injection moulded TPU

outsole for lateral support and durability, with strategically located

spikes and flex zones on the forefoot to allow the foot to roll naturally;


p64 :: Sport

• Future Tours Programme: approved as alegally binding regulation by the ICC in 2004, future tours between the ten ICC member coun-tries were allocated on a rotating basis over an eight-year period. This allowed each board to plan their international programmes and make deals with commercial partners. This has now been replaced by bilateral agreements between nations to cover test series between 2015 and 2023. The fear is that lower ranked countries like Bangladesh or Zimbabwe could be sidelined as the big three will no longer be compelled to play against them ... in the more than 20 years that Zimbabwe had been playing tests, Australia played only three tests against them.

• Two-tier format for test cricket: the bottomtwo teams in the ICC rankings (at this stage Bangladesh and Zimbabwe) will be relegated from next year and will have to fight for promo-tion back to the top division in a four-day Inter-

continental Cup and then a playoff. If a relegated country doesn't win back its place in the top tier on the first attempt, it would lose money from the ICC. Associate members Afghanistan, Canada, Ireland, Kenya, the Netherlands and Scotland, who currently only have ODI and T20 status, will be able play tests through promotion.

• The Executive Committee and Financial and Commercial Affairs Committee, consisting of the big three as permanent members, plus two other rotating members, one of them nominated by the small seven, will make decisions. The commit-tees will only be chaired by one of the big three until 2016.

• Leadership: a proposal reads that there is “the need for strong leadership of the ICC, involving leading members, which will involve BCCI taking a central leadership responsibility”.

• Income distribution: the contributions of full members to ICC events, like the World Cup, will be recognised through contribution costs. India, who

apparently contributes 80% of the ICC funding, will now get by far the most. ICC income will be distributed as follows: 65% shared on an equal basis by all full members and an extra 35% shared on a sliding scale between the big three. This replaces the old system whereby the ten full members receive an equal share of funds from ICC events and associate members (e.g. Netherlands, Ireland, Kenya and Bermuda) also got a percentage.

• Test Cricket Fund: The other seven full mem-bers (except the big three) will be paid equally on an annual basis from a test fund. CSA will now receive $10-m per year after we were origi-nally left off the beneficiary list.

• ICC Events: there will be three major ICC events in each four-year cycle, with the Champions Trophy remaining for 2017 and 2021, and the proposed World Test Championship, involving the top four test teams, falling away.

Transitional proposals until 2016 accepted by the ICC committee

Worldwide condemnation of ICC proposals• Paul Marsh, head of the Federation of International Cricketers’ Associations, representing associations

of seven ICC members, said the proposals will broaden disparities between cricket’s “rich and poor.” • Former ICC president Ehsan Mani wrote a letter of protest to the ICC which was undersigned by

Malcolm Speed and Malcolm Gray, former senior administrators with the ICC and CA, Clive Lloyd, former West Indies captain and former ICC cricket committee chairman, Shaharyar Khan and Lt Gen. Tauqir Zia, former Pakistan Cricket Board presidents.

• South Africa’s Ali Bacher wrote to the ICC: “ ... it would lead to division and strife in world cricket asnever seen before. ICC member countries should never forget the animosity that existed particularly in the Sub-continent and the Caribbean when England and Australia had veto rights prior to 1993.”

• Malcolm Speed, a former ICC chief executive, wrote:. “I cannot see any reason whatsoever why India should receive extra funding from ICC events at the expense of struggling countries such as Scotland, Ireland, Uganda, Kenya and the other 100 Associate and Affiliate members where every dollar counts.”

• Former England captain Michael Atherton was scathing in his condemnation of the proposals. • Transparency International issued a statement saying the “intention to entrench a privileged position

for the big three appears to be an abuse of entrusted power for private gain.”• The New Zealand Players' Association has described the draft proposal as scheming. • Imran Khan called the proposals "colonial" and Lord Harry Woolf, author of a report into the ICC's

governance, says they were "entirely motivated by money".

accounts.Interestingly, entry level products were more

affected by the economic downturn than the higher end goods. “Our mid-level and upper ranges did very well,” says a local distributor of a quality cricket brand.

January is usually a good month for cricket sales, especially higher end bats, says Nigel Prout of Opal Sports, local distributors of Gunn & Moore. “The new senior teams are picked in the beginning of the year and players at school are often rewarded with a new bat for being elected to the first team.”

Bassage, however, believes “there seems to be a shift where customers are either pur-chasing entry level or top-end. The current market conditions are challenging and quality cricket equipment is a fair investment.”

The fact that more and more customers are bringing in bats to be repaired, shows that money is tight, says Brett Burnill of Leisure Holdings, local distributor of Gray-Nicolls.

“People are not replacing bats so easily.” With the weakening Rand, top end products

will be placed under more pressure as con-sumers will no longer be able to afford them, he says.They therefore focus on specialised cricket

retailers with exceptional product knowlege for top end products, says Bassage. “There are not many big players in the cricket retail space in South Africa. This puts pressure on increasing shelf space and store presence to grow market share.”

The customers who buy from a cricket spe-cialist store, like Sports Horizons, still buy top end products, confirms Dale Hermanson. But, due to the exchange rate, many of them will buy one model down from what they might have bought in the past.

With the exchange rate hiking the price of top bats from R5 500 to R7 500 and increas-ing the price of a good, mid-level bat to R4 500, cricket becomes an expensive sport.

Outfitting a player with good quality cricket gear — including softs and a bag — could costR8 000-R9 000.

When the economy is bad, the trusted, well-known brands offering better products do bet-ter, says Schonegevel, “because people trust the quality and know the brand.”

New brandsAnother challenge in the cricket market is the proliferation of new brands — some that don’t survive for long. There are currently more than 25 cricket brands available in South Af-rica, some new names not heard before.

If retailers make the mistake of stocking products from brands that don’t sell, they don’t have the funds to pay their other suppli-ers, is a complaint from a supplier wishing to remain anonymous.

Cricket market cont from p61

To p66

Untitled-1 1 2/7/2014 2:13:30 PM


p64 :: Sport

• Future Tours Programme: approved as alegally binding regulation by the ICC in 2004, future tours between the ten ICC member coun-tries were allocated on a rotating basis over an eight-year period. This allowed each board to plan their international programmes and make deals with commercial partners. This has now been replaced by bilateral agreements between nations to cover test series between 2015 and 2023. The fear is that lower ranked countries like Bangladesh or Zimbabwe could be sidelined as the big three will no longer be compelled to play against them ... in the more than 20 years that Zimbabwe had been playing tests, Australia played only three tests against them.

• Two-tier format for test cricket: the bottomtwo teams in the ICC rankings (at this stage Bangladesh and Zimbabwe) will be relegated from next year and will have to fight for promo-tion back to the top division in a four-day Inter-

continental Cup and then a playoff. If a relegated country doesn't win back its place in the top tier on the first attempt, it would lose money from the ICC. Associate members Afghanistan, Canada, Ireland, Kenya, the Netherlands and Scotland, who currently only have ODI and T20 status, will be able play tests through promotion.

• The Executive Committee and Financial and Commercial Affairs Committee, consisting of the big three as permanent members, plus two other rotating members, one of them nominated by the small seven, will make decisions. The commit-tees will only be chaired by one of the big three until 2016.

• Leadership: a proposal reads that there is “the need for strong leadership of the ICC, involving leading members, which will involve BCCI taking a central leadership responsibility”.

• Income distribution: the contributions of full members to ICC events, like the World Cup, will be recognised through contribution costs. India, who

apparently contributes 80% of the ICC funding, will now get by far the most. ICC income will be distributed as follows: 65% shared on an equal basis by all full members and an extra 35% shared on a sliding scale between the big three. This replaces the old system whereby the ten full members receive an equal share of funds from ICC events and associate members (e.g. Netherlands, Ireland, Kenya and Bermuda) also got a percentage.

• Test Cricket Fund: The other seven full mem-bers (except the big three) will be paid equally on an annual basis from a test fund. CSA will now receive $10-m per year after we were origi-nally left off the beneficiary list.

• ICC Events: there will be three major ICC events in each four-year cycle, with the Champions Trophy remaining for 2017 and 2021, and the proposed World Test Championship, involving the top four test teams, falling away.

Transitional proposals until 2016 accepted by the ICC committee

Worldwide condemnation of ICC proposals• Paul Marsh, head of the Federation of International Cricketers’ Associations, representing associations

of seven ICC members, said the proposals will broaden disparities between cricket’s “rich and poor.” • Former ICC president Ehsan Mani wrote a letter of protest to the ICC which was undersigned by

Malcolm Speed and Malcolm Gray, former senior administrators with the ICC and CA, Clive Lloyd, former West Indies captain and former ICC cricket committee chairman, Shaharyar Khan and Lt Gen. Tauqir Zia, former Pakistan Cricket Board presidents.

• South Africa’s Ali Bacher wrote to the ICC: “ ... it would lead to division and strife in world cricket asnever seen before. ICC member countries should never forget the animosity that existed particularly in the Sub-continent and the Caribbean when England and Australia had veto rights prior to 1993.”

• Malcolm Speed, a former ICC chief executive, wrote:. “I cannot see any reason whatsoever why India should receive extra funding from ICC events at the expense of struggling countries such as Scotland, Ireland, Uganda, Kenya and the other 100 Associate and Affiliate members where every dollar counts.”

• Former England captain Michael Atherton was scathing in his condemnation of the proposals. • Transparency International issued a statement saying the “intention to entrench a privileged position

for the big three appears to be an abuse of entrusted power for private gain.”• The New Zealand Players' Association has described the draft proposal as scheming. • Imran Khan called the proposals "colonial" and Lord Harry Woolf, author of a report into the ICC's

governance, says they were "entirely motivated by money".

accounts.Interestingly, entry level products were more

affected by the economic downturn than the higher end goods. “Our mid-level and upper ranges did very well,” says a local distributor of a quality cricket brand.

January is usually a good month for cricket sales, especially higher end bats, says Nigel Prout of Opal Sports, local distributors of Gunn & Moore. “The new senior teams are picked in the beginning of the year and players at school are often rewarded with a new bat for being elected to the first team.”

Bassage, however, believes “there seems to be a shift where customers are either pur-chasing entry level or top-end. The current market conditions are challenging and quality cricket equipment is a fair investment.”

The fact that more and more customers are bringing in bats to be repaired, shows that money is tight, says Brett Burnill of Leisure Holdings, local distributor of Gray-Nicolls.

“People are not replacing bats so easily.” With the weakening Rand, top end products

will be placed under more pressure as con-sumers will no longer be able to afford them, he says.They therefore focus on specialised cricket

retailers with exceptional product knowlege for top end products, says Bassage. “There are not many big players in the cricket retail space in South Africa. This puts pressure on increasing shelf space and store presence to grow market share.”

The customers who buy from a cricket spe-cialist store, like Sports Horizons, still buy top end products, confirms Dale Hermanson. But, due to the exchange rate, many of them will buy one model down from what they might have bought in the past.

With the exchange rate hiking the price of top bats from R5 500 to R7 500 and increas-ing the price of a good, mid-level bat to R4 500, cricket becomes an expensive sport.

Outfitting a player with good quality cricket gear — including softs and a bag — could costR8 000-R9 000.

When the economy is bad, the trusted, well-known brands offering better products do bet-ter, says Schonegevel, “because people trust the quality and know the brand.”

New brandsAnother challenge in the cricket market is the proliferation of new brands — some that don’t survive for long. There are currently more than 25 cricket brands available in South Af-rica, some new names not heard before.

If retailers make the mistake of stocking products from brands that don’t sell, they don’t have the funds to pay their other suppli-ers, is a complaint from a supplier wishing to remain anonymous.


To p66


p66 :: Sport

BRT Teamwear, Kevro Sports’ off-fi eld sporting solutions brand is getting ready to launch a new competitively-priced cricket clothing range at the end of April. This range will consist of shirts, trousers, and pull-overs; all developed in conjunction

w i t h specifi c technical features. These features include moisture management (a special technology which makes the micro-fi ber soft and helps drain moisture from the body) and mesh inserts (inserts that help improve airfl ow assisting with the control of body temperature). This exciting new in-stock sport-ing solution will be available to all resellers at the beginning of May 2014.

New cricket clothing range

THE DUKES ball, which many South African cricketers encounter when they play County cricket in England, is now available in South Africa from Opal Sports. It is also the ball that the Pro-teas play with in test matches in England and the West-Indies.

What’s more, a special ball that will be ideal for the harsh playing conditions in many parts of South Africa, is currently being developed and tested … and the South African ball will be made right here, as a joint venture production with Dukes.

Having perfected the art of cricket ball making for more than 250 years in Kent, England, Dukes have the skills to adapt the traditional pro-cess to create new products for specifi c playing conditions and to meet the demands of the modern game.

Therefore, while they know that the original hand-stitched cricket ball is still the ideal, they also “invested a lot of time and resources to develop a su-

perior range of machine-stitched balls for countries with very harsh playing conditions, like Australia and South Africa,” say Dukes.

They have already produced balls with long lasting covers that will withstand the hard slogging of ODI cricket and developed an exclusive process to ensure very good shape retention in balls -

whilst keeping the right “feel” on the bat.Founded in Kent, in 1760, Dukes have joint venture production

facilities in Australia and Pakistan, in order to meet their objective of producing the right product, in the right place, at the right price. Dukes’ Special County "A" cricket ball is used exclusively for test matches

in the UK, as well as all fi rst class county cricket matches, while the Dukes County International "A" is used in most ECB accredited Premier League matches. Dukes, however, have a big range of cricket balls for all levels and type of play – including junior and training balls.

ball, which many South African cricketers encounter

Dukes balls now available in South Africa

Even if these brands are sold from car boots and don’t occupy retail shelf space, every sale is one that affects the rest of the market and retailers’ profi ts.

Another supplier questions whether all these new brands are accredited by the ICC, which they have to be if the equipment is used in matches. It can take a long time to get this accreditation, he says, because the ICC is very strict that all equipment must comply with all their regulations. The brand also has to be af-fi liated to the ICC to ensure that it is a proper cricket manufacturer, not just a cool drink brand using the bat for marketing purposes.

The traditional cricket brands further face a challenge from the big international athletic brands who have a lot of money to buy top class players to lend credibility to the brand. For ex-ample, the signing of players like David Miller and Justin Kemp, as well as the sponsorship of four of the six franchises, got New Balance re-tail space because it established that the brand was a serious player in the cricket market.

Signing a top international player could, how-ever, cost £80 000–90 000 (roughly R1.5-m), which is beyond the scope of local brands.

Local policiesIronically, local cricket politics present some of the challenges to the growth of the South African market. CSA has some strong develop-ment programmes in place ... but, these pro-grammes can only continue to produce new local heroes as long as the money is available, say an administrator who wishes to remain

anonymous.Currently, 23% of CSA’s funding goes into

development. Most of the funding, however, comes from sponsorship, and there is no at-traction for sponsors in grassroots develop-ment, where there is no glitz and glamour or TV coverage, CSA told the Parliamentary Com-mittee on Sport.

This point was sadly demonstrated by the collapse of cricket development in the Border and Griqua regions: after the six big franchises were formed about seven years ago, these ar-eas were left out in the cold. With no more big matches to draw spectators, no more sponsor-ship fees, money to maintain facilities and keep development programmes going, dried up. These regions used to be the cradle of black cricket development, but now the de-velopment programmes have petered out.

This could have been the spectre awaiting South African cricket had the ICC proposal gone through without us in its original format: with no test matches or funding from the ICC to fi nance cricket development, the game might have started losing its appeal in a dec-ade or two. Which, could still be achieved by CSA policies, another commentator fears.

The quota rule that at least two black play-

ers (not coloured or Indian) must be selected for franchise teams, and three per team in amateur matches, could have a long-term affect, he says. This means that 17% of each franchise team must be ethnic black ... but there are only two franchises who have more than 17% black players in their squads: the Highveld Lions with 30% and the Warriors in the Eastern Cape with 20% black players.

This means that the other four other fran-chises have to select the available black play-ers, whether they are injured and irrespective if there is another better player to fi ll the spot. In future, any of the 120 positions that become available at franchises will have to be offered to black players, in order to meet the player quotas.

He is therefore concerned that this could discourage future cricket heroes from con-sidering domestic cricket as a career option — and encourage them to go overseas for op-portunities.

The South African cricket market is small — outside school structures there are only about 150 000 registered cricketers playing for 900 clubs, he continues. If we can get cricket es-tablished in the black communities, the size of the market could double. It would make a vast difference if we can get 130 000 black children playing cricket ... but we need fund-ing for that.

The Sunfoil trust currently provide school bursaries for black children to attend good sport schools, but at present the structures don’t exist to support black players outside the school system.

Creating a cricket culture takes time. Top coloured and Indian players like Hashim Amla, Vernon Philander, Alviro Peterson, etc. are the products of communities with long-standing, strong, cricket traditions.

He is also concerned that too many new, unknown players, in a team might affect at-tendances at matches. Fans like to watch well-known players in winning teams — as demonstrated by the full grounds when na-tional team players join their domestic teams.

But, tomorrow is another day, to paraphrase Scarlett O’Hara. Today, there is still lots to be optimistic about.


w i t h

It would make a vast dif-ference if we can get 130 000 black children playing cricket

p68 :: Sport


Aero protectionAero’s Stripper is regarded as the world's most advanced cricket thigh and lower body protection system, providing protection to the front and back thigh and (in the P1 model) buttocks, says Wayne Schonegevel of local dis-tributor OBO SA. The new model features improved 3D moulding so that it always stays in place, an intergrated design and improved strapping system. Two waistband fi tting options allow natural move-ment and mobility. It is easy to use and washable.

The SwitcheR model is a new addition for the coming season. “ This ambidextrous design will give you adult sized lower body protection at junior prices,” says Schonegevel. It incorporates the features of the existing Stripper models, but also has an unique ambidextrous design.

The new model Aero P3 junior legguard with 3D moulded com-fort, is ideal for primary school players. Speed rated to 110kph, they are 65% lighter than old style youth pads.

Their Fielding Hand Protectors allows longer training times and

catching at faster ball speeds due to the strategically placed gel pads. Silicone and amara leather palms provide added protection and comfort, with the lycra rear providing a snug fi t.

The Groin Protector Shorts with compression properties, are de-signed to integrate with the strip-pers with extra long leg lengths to cover the lower quadricep muscles for added comfort and performance. A contoured pouch will snug fi t all box types, but the Aero Groin Cup is recommended for best fi t and protection.

BAS new rangeIn South Africa BAS cricket — short for Beat All Sports — is known as the choice of batting supremo Hashim Amla, which he recently reconfi rmed by signing with the brand for another term. He is now joined by Alviro Petersen and the Morkel brothers, Albie and Morne.

These players, including inter-nationals like Virat Kohli play with

the inter-national quality Bow 20/20 A-grade English Willow bats and protective range, available in South Africa from Sedgars Sport.

Despite their massive edges and big spines that appeal to big-hitters, the BAS bats have a light pick-up. The 9-piece cane short handle provides good shock absorption for a jerk-free perfor-mance.

The 2014 range features at-tractive cosmetic changes across all levels of bats — from top end hand crafted English willow to Kashmir willow entry level bats — protective gear (international, pro to club level) and accessories.

They also offer a wide variety of kit bags (above), catering to the specifi c needs of ODI or test play-ers, from international to club players.

Gunn & Moore qualityAfter 125 years of designing top level cricket equipment, Gunn & Moore (GM) still introduce new technologies to improve their cricket ranges. Their 2014 bat range, for example, have a spe-cially shaped resilient shield fi t-ted to the toe to reduce damage and feathering. All GM English Willow bats are made in their own factory in Nottingham, England.

In the 2014 range, the Icon F4.5 DXM has a surprisingly light pick up, despite its substantial edges, which offers greater all-round power. The face has a 4.5mm bow to it, and the back has a high swell and super concave profi le.

The Six F4.5 DXM, on the other hand (right), is ideal for all-round stroke players. It features the substantial F4.5 contoured edges, but has a reduced toe and shoul-ders. It has an elongated swell height, Powerarc bow and a con-caved back profi le.

Their Octane multi-functional shoe has been made 10% lighter, yet offers good support and con-trol. An internal moulded TPR

heel cradle protects the heel and securely holds the foot, while an injection moulded TPU external midfoot shank maintains rigidity through the foot arch. The injec-tion moulded TPU outsole offers lateral support and durability, with strategically located spikes and fl ex zones on the forefoot to allow the foot to roll naturally. Air mesh on the upper and tongue provides excellent temperature control and ventilation.

The new ultra-light Original bat-ting pads wrap around the thigh, knee and shin to offer interna-tional standard protection. The extended wing, knee and top hat give extra ankle, calf and thigh protection. Triple vertical and knee internal bolsters offer great protection and fl exibility. Further protection is offered by an interior bolster, an internal knee locator and internal knee bolster shape. The PU facing can be wiped clean, while the abrasion-resistant real leather instep is durable.

GM also introduced new batting gloves for 2014 with breathable fi ngers and a foam underlay on the back of the hand to improve comfort. The super soft pittards leather Original Limited Edition offers international quality pro-tection, with horizontal bolsters giving greater fl exibility. The Orig-inal batting gloves offer interna-tional protection, with a moulded casing protecting the fi rst two bottom hand fi ngers.

The supple sheepskin leather GM Original Limited Edition wick-et keeper gloves are classifi ed for international use, with a cotton palm fi lling providing good feel and fl exibility. Other features are a high grip durable neoprene palm facing, durable abrasion resistance, while strong caned cuffs offer greater protection to the wrist area.

The Original duplex wheelie bag can be ac-cessed from above as well as the sides. Two full sized cricket bats can be fi tted in the bottom, while small compartments in the top section offer more compact space for equipment and wet gear.

ABC of new cricket protection and comfort, with the

The Groin Protector Shorts with compression properties, are de-signed to integrate with the strip-

the inter-national quality

heel cradle protects the heel and securely holds the foot, while an injection moulded TPU external

through the foot arch. The injec-tion moulded TPU outsole offers lateral support and durability, with strategically located spikes and fl ex zones on the forefoot to

HERITAGE, QUALITY, EVOLUTION

Special County‘A’ Grade 1, 5 ½oz Red, White, Orange or PinkBest of the best.English made hand stitched four-piece leather cricket ball.As used in all 2012 Test Series & County Cricket in the UK.

Turf Master‘A’ 5 ½oz Red & 5oz (womens) White, Orange or PinkPremium quality leather • Cortex centre for shape retentionHand sewn • ‘Perma’ anti-scuff finishSuitable for top league cricketOur biggest seller to leagues below premier level

Avenger‘A’ 5 ½oz RedGood quality leatherMoulded cork centreHand sewn • Traditional greased finish

p68 :: Sport


Aero protectionAero’s Stripper is regarded as the world's most advanced cricket thigh and lower body protection system, providing protection to the front and back thigh and (in the P1 model) buttocks, says Wayne Schonegevel of local dis-tributor OBO SA. The new model features improved 3D moulding so that it always stays in place, an intergrated design and improved strapping system. Two waistband fi tting options allow natural move-ment and mobility. It is easy to use and washable.

The SwitcheR model is a new addition for the coming season. “ This ambidextrous design will give you adult sized lower body protection at junior prices,” says Schonegevel. It incorporates the features of the existing Stripper models, but also has an unique ambidextrous design.

The new model Aero P3 junior legguard with 3D moulded com-fort, is ideal for primary school players. Speed rated to 110kph, they are 65% lighter than old style youth pads.

Their Fielding Hand Protectors allows longer training times and

catching at faster ball speeds due to the strategically placed gel pads. Silicone and amara leather palms provide added protection and comfort, with the lycra rear providing a snug fi t.

The Groin Protector Shorts with compression properties, are de-signed to integrate with the strip-pers with extra long leg lengths to cover the lower quadricep muscles for added comfort and performance. A contoured pouch will snug fi t all box types, but the Aero Groin Cup is recommended for best fi t and protection.

BAS new rangeIn South Africa BAS cricket — short for Beat All Sports — is known as the choice of batting supremo Hashim Amla, which he recently reconfi rmed by signing with the brand for another term. He is now joined by Alviro Petersen and the Morkel brothers, Albie and Morne.

These players, including inter-nationals like Virat Kohli play with

the inter-national quality Bow 20/20 A-grade English Willow bats and protective range, available in South Africa from Sedgars Sport.

Despite their massive edges and big spines that appeal to big-hitters, the BAS bats have a light pick-up. The 9-piece cane short handle provides good shock absorption for a jerk-free perfor-mance.

The 2014 range features at-tractive cosmetic changes across all levels of bats — from top end hand crafted English willow to Kashmir willow entry level bats — protective gear (international, pro to club level) and accessories.

They also offer a wide variety of kit bags (above), catering to the specifi c needs of ODI or test play-ers, from international to club players.

Gunn & Moore qualityAfter 125 years of designing top level cricket equipment, Gunn & Moore (GM) still introduce new technologies to improve their cricket ranges. Their 2014 bat range, for example, have a spe-cially shaped resilient shield fi t-ted to the toe to reduce damage and feathering. All GM English Willow bats are made in their own factory in Nottingham, England.

In the 2014 range, the Icon F4.5 DXM has a surprisingly light pick up, despite its substantial edges, which offers greater all-round power. The face has a 4.5mm bow to it, and the back has a high swell and super concave profi le.

The Six F4.5 DXM, on the other hand (right), is ideal for all-round stroke players. It features the substantial F4.5 contoured edges, but has a reduced toe and shoul-ders. It has an elongated swell height, Powerarc bow and a con-caved back profi le.

Their Octane multi-functional shoe has been made 10% lighter, yet offers good support and con-trol. An internal moulded TPR

heel cradle protects the heel and securely holds the foot, while an injection moulded TPU external midfoot shank maintains rigidity through the foot arch. The injec-tion moulded TPU outsole offers lateral support and durability, with strategically located spikes and fl ex zones on the forefoot to allow the foot to roll naturally. Air mesh on the upper and tongue provides excellent temperature control and ventilation.

The new ultra-light Original bat-ting pads wrap around the thigh, knee and shin to offer interna-tional standard protection. The extended wing, knee and top hat give extra ankle, calf and thigh protection. Triple vertical and knee internal bolsters offer great protection and fl exibility. Further protection is offered by an interior bolster, an internal knee locator and internal knee bolster shape. The PU facing can be wiped clean, while the abrasion-resistant real leather instep is durable.

GM also introduced new batting gloves for 2014 with breathable fi ngers and a foam underlay on the back of the hand to improve comfort. The super soft pittards leather Original Limited Edition offers international quality pro-tection, with horizontal bolsters giving greater fl exibility. The Orig-inal batting gloves offer interna-tional protection, with a moulded casing protecting the fi rst two bottom hand fi ngers.

The supple sheepskin leather GM Original Limited Edition wick-et keeper gloves are classifi ed for international use, with a cotton palm fi lling providing good feel and fl exibility. Other features are a high grip durable neoprene palm facing, durable abrasion resistance, while strong caned cuffs offer greater protection to the wrist area.

The Original duplex wheelie bag can be ac-cessed from above as well as the sides. Two full sized cricket bats can be fi tted in the bottom, while small compartments in the top section offer more compact space for equipment and wet gear.

ABC of new cricket protection and comfort, with the

The Groin Protector Shorts with compression properties, are de-signed to integrate with the strip-

the inter-national quality

heel cradle protects the heel and securely holds the foot, while an injection moulded TPU external

through the foot arch. The injec-tion moulded TPU outsole offers lateral support and durability, with strategically located spikes and fl ex zones on the forefoot to





Sport :: p69

KookaburraThe 2014 Kookaburra range features new decals and cosmetic changes, while the performance technologies their bats have become known for, have been retained. For example, the Powerdrive 12-piece cane handle that offers strength and fl exibility, while providing control and power. The Xtreme grip uses an unique angular construction for the top hand and a fl exible grip on the bottom.

The popular Kahuna (above) will again be seen in the hands of AB de Villiers, who makes full use of the bigger sweet spot, developed to increase the effec-tive hitting area. In addition, the Power Plus technology that allows the unique fl at face of the Kahuna to provide more contact with the ball, contributes to his hitting power. A chunk-ier toe offers even better response. From en-try level (600) to the top end, the big Kahuna offers good value.

The Ricochet and Menace are new additions to the Kookaburra Rage. Ricochet boasts a carefully balanced profi le and is a light weight bat, with maximum spine and edges. It is per-fect for the enterprising shot maker!

ranges The Menace Bat is for the player that wants to dominate the shorter formats of the game. Built with an imposing power profi le, the Menace is designed for those players who like to clear the ropes but pre-

fer slightly less weight.The long-awaited Bubble 11 is back with

a new profi le, featuring maximum toe and edges, a good pick-up and balance. This powerful bat will appeal to the all round stroke maker.Local distributor JRT Crampton also offer

the Xenon in their 2014 range.

Puma’s new designs Puma’s cricket ranges will be aligned with the rest of their team sport business and the EvoSpeed and EvoPower ranges will have dis-tinct new designs.

“The design story for the 2014 range is to be minimal, adaptive, structured and light,” says Derrin Bassage of Puma SA. “In both catego-ries products are available from beginner to the professional player.”

In footwear they will launch the new Evospeed and Platinum convertible spike. “The EvoSpeed has been a great success with top international players,” he says.

Slazenger technology

“The new Slazenger 2014 cricket collection captures 18 months of research, development and product innovation to, yet again, launch a range which pushes the boundaries of market

leading product with the creation of genuine game changing equip-ment,” says Roscoe de Vries of local distribu-tor, Dunslaz.

By developing the XRlite range, Slazenger has lifted the standard of cricket equipment to a new level, he adds.

They worked in con-junction with PORON XRD, who created an extreme impact protec-tion technology to create a lightweight, thin and breathable material that’s engineered for repeated impact and shock absorption. This is used across all sporting codes in equipment providing protection. Slazenger incorporated this technology in the XRLite range, creating an ultraslim 12mm thick glove and a new er-gonomic two strap pad (see above).

“This year we see the evolution and cosmet-ic update of the Slazenger V Series bats with the progression of our two leading bat tech-nologies,” says De Vries.

TAS — Torsioned And Sprung — inserts in-crease off-centre shot ability in the V100 range. HEX handles improve stability, control and comfort while reducing shock on ball im-pact. A taper toe improves stance.

“This year, history has combined with tech-nology with the launch of the stunning New V6 Five star range.”



County International‘A’ 5 ½oz & 5oz (womens) Red, White, Orange or Pink

Premium quality English alum tanned leatherCortex centre for shape retention • Hand sewn

Traditional greased finish • Suitable for top league cricket


Special Crown‘A’ 5 ½oz and 5oz (womens) Red, White, Orange or Pink

Good quality leatherCortex centre for shape retention

Hand sewn • Perma anti-scuff finish


Century‘A’ 5 ½oz Red

Club quality alum leather • Moulded cork centreHand sewn • Perma anti-scuff finish

Unbeatable budget priced ball

Opal Sportswear (Pty) LTDTel: 011 695 9640Fax: 011 695 9698

Email: [email protected] Superior Road, Midrand


p70 :: Outdoor

New Shimano and Rapala sponsorshipSHIMANO AND Rapala will be the sponsors of the new World Predator Championship that will be held for the first time 20-22 June in Rotterdam. This international lure-fishing tourna-ment was launched at the EFTTEX show last year. The Shimano and Rapala sponsorship will be valid for the next three years.

Ahighly qualifi ed and peer-re-spected scientist from Glenea-gles Environmental Consultants acted as consultant to the SA Consolidated Recreational An-

gling Association (SACRAA) for a three month period ending February, reported SAFTAD chairman John Pledger.

Gleneagles guided SACRAA about the best way to interact with government and environ-mental agencies about various issues, including NEMBA (National Environmental Management Biodiversity Act) legislation, said Pledger. They are doing a review in March to determine if they’ll continue with the consultation.

A former academic with impeccable marine science and environmental credentials, the scientist has “the knowledge and clout to talk to government and environmental scien-tists on an equal footing.” He is also a keen fi sherman.

While SAFTAD (the SA Fishing Tackle Agents and Distributors) only represents the fi shing tackle trade, SACRAA represents everybody with an interest in recreational fi shing, ex-plains Pledger. This includes anglers, clubs, re-tailers, venues and anybody else who benefi t in any way from recreational angling.

Reeling in on SA’sfi shing problemsSuppliers and retailers serving the recreational fi shing market is facing many challenges ... can SACRAA offer the solution that is needed to safeguard this sport and industry sector?

“We want to get it across to the people in government that when they think recreational fi shing, they must think SACRAA,” he says.

Among others, they also took into consid-eration the example of international angling organisations — like the European association EFTTA — in the way they interact with govern-ments and play a role in formulating angling policies. EFTTA, for example, has a permanent lobbyist at the European Parliament in Brus-sels, who regularly makes representations on behalf of European recreational angling.

SACRAA is also planning to commission a job creation survey by a reputable academic insti-tution, which will show the value that recrea-tional fi shing adds to the economy. A similar study in the US showed that the 50-m anglers generated 880 000 jobs, which means that our

2.5-m anglers could create about 40 000 jobs. But, the outcome of the survey must be be-yond question and stand up to peer reviews and government scrutiny, says Pledger.

NEMBA, the biodiversity act, has been gazet-ted, but not promulgated, and recreational fi shing is represented on the various fi sh spe-cies forums debating the legislation by Ber-nard Venter, the SA Sport Anglers and Casting Confederation (SASACC) freshwater conserva-tion offi cer.

“We have been assured that it is really not aimed at harming recreational angling, but we are still negotiating certain issues,” says Pledger. “The aim is to stop the spreading of foreign species.”

Recreational anglers will be able to get per-mits to fi sh for the species listed (including bass and trout), but they will have to be killed when caught — one can no longer catch and release.

Pledger urges all retailers selling recreation-al fi shing gear (clothing, tackle, boats, etc.) and anglers to join SACRAA in order to create a strong lobby group that would compel gov-ernment to negotiate with when introducing recreational fi shing policies. The organisation is still administered and funded by SAFTAD.

SACRAA is also planning to commission a job crea-tion survey, which will show the value that recre-ational fishing adds to the economy

Lobster campaignsRECREATIONAL FISHING Services (RFS) is a lobby organisation campaigning on behalf of retailers, equipment suppliers, and other businesses involved with the West Coast lob-ster industry. They have been petitioning the Minister of Agriculture, Forestry and Fisheries (DAFF) on an annual basis to increase the bag limits for recreational fi shermen to catch rock lobsters, as well as to increase the limited rec-reational west coast Rock Lobster season. Their latest endeavour is to try and obtain a copy of a study that allegedly supports the cause of the recreational fi sherman regard-ing a lengthened recreational west coast Rock Lobster season.

“This document has been requested from Fisheries (DAFF) through normal channels,”

says Cary Steele-Boe, RFS chairperson. “It has since been refused for public view by fi sher-ies. An appeal has been sent. I hold no hope for the appeal.”

The company that did the study is Mthente consulting, owned by Mills Soko, says Steele-Boe.

“This year is going to be vitally important for recreational fi shing,” he says.

RFS has sent a letter to all major tackle re-tailers, wholesalers and manufacturers, re-questing support to open a dedicated offi ce in the Western Cape.

“There is possible legislation coming which will vastly hinder your ability to fi sh, and in turn, will destroy the recreational fi shing and diving industry.”


p70 :: Outdoor

New Shimano and Rapala sponsorshipSHIMANO AND Rapala will be the sponsors of the new World Predator Championship that will be held for the first time 20-22 June in Rotterdam. This international lure-fishing tourna-ment was launched at the EFTTEX show last year. The Shimano and Rapala sponsorship will be valid for the next three years.

Ahighly qualifi ed and peer-re-spected scientist from Glenea-gles Environmental Consultants acted as consultant to the SA Consolidated Recreational An-

gling Association (SACRAA) for a three month period ending February, reported SAFTAD chairman John Pledger.

Gleneagles guided SACRAA about the best way to interact with government and environ-mental agencies about various issues, including NEMBA (National Environmental Management Biodiversity Act) legislation, said Pledger. They are doing a review in March to determine if they’ll continue with the consultation.

A former academic with impeccable marine science and environmental credentials, the scientist has “the knowledge and clout to talk to government and environmental scien-tists on an equal footing.” He is also a keen fi sherman.

While SAFTAD (the SA Fishing Tackle Agents and Distributors) only represents the fi shing tackle trade, SACRAA represents everybody with an interest in recreational fi shing, ex-plains Pledger. This includes anglers, clubs, re-tailers, venues and anybody else who benefi t in any way from recreational angling.

Reeling in on SA’sfi shing problemsSuppliers and retailers serving the recreational fi shing market is facing many challenges ... can SACRAA offer the solution that is needed to safeguard this sport and industry sector?

“We want to get it across to the people in government that when they think recreational fi shing, they must think SACRAA,” he says.

Among others, they also took into consid-eration the example of international angling organisations — like the European association EFTTA — in the way they interact with govern-ments and play a role in formulating angling policies. EFTTA, for example, has a permanent lobbyist at the European Parliament in Brus-sels, who regularly makes representations on behalf of European recreational angling.

SACRAA is also planning to commission a job creation survey by a reputable academic insti-tution, which will show the value that recrea-tional fi shing adds to the economy. A similar study in the US showed that the 50-m anglers generated 880 000 jobs, which means that our

2.5-m anglers could create about 40 000 jobs. But, the outcome of the survey must be be-yond question and stand up to peer reviews and government scrutiny, says Pledger.

NEMBA, the biodiversity act, has been gazet-ted, but not promulgated, and recreational fi shing is represented on the various fi sh spe-cies forums debating the legislation by Ber-nard Venter, the SA Sport Anglers and Casting Confederation (SASACC) freshwater conserva-tion offi cer.

“We have been assured that it is really not aimed at harming recreational angling, but we are still negotiating certain issues,” says Pledger. “The aim is to stop the spreading of foreign species.”

Recreational anglers will be able to get per-mits to fi sh for the species listed (including bass and trout), but they will have to be killed when caught — one can no longer catch and release.

Pledger urges all retailers selling recreation-al fi shing gear (clothing, tackle, boats, etc.) and anglers to join SACRAA in order to create a strong lobby group that would compel gov-ernment to negotiate with when introducing recreational fi shing policies. The organisation is still administered and funded by SAFTAD.

SACRAA is also planning to commission a job crea-tion survey, which will show the value that recre-ational fishing adds to the economy

Lobster campaignsRECREATIONAL FISHING Services (RFS) is a lobby organisation campaigning on behalf of retailers, equipment suppliers, and other businesses involved with the West Coast lob-ster industry. They have been petitioning the Minister of Agriculture, Forestry and Fisheries (DAFF) on an annual basis to increase the bag limits for recreational fi shermen to catch rock lobsters, as well as to increase the limited rec-reational west coast Rock Lobster season. Their latest endeavour is to try and obtain a copy of a study that allegedly supports the cause of the recreational fi sherman regard-ing a lengthened recreational west coast Rock Lobster season.

“This document has been requested from Fisheries (DAFF) through normal channels,”

says Cary Steele-Boe, RFS chairperson. “It has since been refused for public view by fi sher-ies. An appeal has been sent. I hold no hope for the appeal.”

The company that did the study is Mthente consulting, owned by Mills Soko, says Steele-Boe.

“This year is going to be vitally important for recreational fi shing,” he says.

RFS has sent a letter to all major tackle re-tailers, wholesalers and manufacturers, re-questing support to open a dedicated offi ce in the Western Cape.

“There is possible legislation coming which will vastly hinder your ability to fi sh, and in turn, will destroy the recreational fi shing and diving industry.”


Andrew Wentzel Jnr of W.E.T. Sports has written the following letter (abbreviated here) to the SA Fishing Tackle Agents and Distributors (SAFTAD) association, who administers and funds SACRAA, the or-ganisation formed to unite everybody with an interest in the recreational fishing

PerhaPs with all the bad press the Minister of Agriculture, Forestry and Fisheries (DAFF) Tina Joemat-Pettersson and her department are currently receiving, now would be a good time to move forward with SACRAA and establish the numbers necessary to make a difference in the bigger scheme of things.

If the Department can reduce crayfish limits, introduce bag limits, take away quotas from line fishermen and pursue NEMBA with no con-sultation with market players, what more are they capable of?

It’s time for the members of SAFTAD to move forward by giving the recreational fisherman a voice to prevent DAFF from becoming a law unto themselves — it’s time to give SACRAA life. Now is the time to maximise the potential membership and try to sign up every recrea-tional fisherman in South Africa as a member of SACRAA, regardless of whether they catch crayfish, carp or couta.

If SACRAA has any chance of succeeding and having a say, it will have to be through the sheer weight of its numbers.

Tackle shops can canvass for members and help to reach every recreational fisherman.

Unify to tackle fishing challenges

Outdoor :: p71

In an open letter to SAFTAD a fishing tackle supplier urges the industry members to unite behind SACRAA

Special committees can be set up and co-ordinators appointed for each major region and/or fishing discipline to not only spread the work load, but also increase the reach.

Social media is another cheap and effective means of getting the SACRAA message across to many people.

Members’ data could be stored on an elec-tronic device, similar to a bank card, which is swiped to activate services or specials. We could have a membership card through which we would eventually gain access to a database of contact details, fishing preferences, aver-age spend and market-related information of all members. Brands could even offer dis-counts to incentivised members to buy their products. The possibilities are endless.

If set up properly, not only will the commit-tee be self-sufficient, but conservatively, it will give voice to 1-m members. Imagine pe-titioning government with the support of 1-m voices … reaching 1-m members to communi-cate on conservation, legislation or any other matter pertaining to fishing the salt or fresh waters of South Africa.

Let’s not waste this opportunity and act before we are left with no choice — and the e-tolling of the fishing industry.

It’s time for SAFTAD and all its members to stand together and make SACRAA a viable reality. It’s time for SAFTAD and all its mem-bers to set aside our different areas of focus/expertise and establish a voice that will look after the needs of the recreational fisherman in South Africa, who are the lifeblood of all

our businesses.We need to understand that many of our best

retail customers are directly involved. They supply crayfish nets, measures, wetsuits, fins, masks, snorkels, boots, bags, etc. to recrea-tional crayfish fishermen.

It (the reduced bag limits and shortened crayfish harvesting time) directly affects their ability to do business and consequently af-fects their ability to make profits. If all the tackle shops lose a share of their profits every year, because the Minister does not consult or refuses to consider recreational fishermen, it directly impacts on our ability [as suppliers] to trade with them.

It impacts on their ability to purchase other tackle, and ultimately can affect them keep-ing their doors open or not.

Heaven forbid the Department changes leg-islation for catching bass, shad, kob or yellow tail… SACRAA can help not only in the sustain-ability of fishing resources, but also in the sus-tainability of the fishing tackle industry.”

After all, something as simple as shortening the crayfish season, has a wide impact. Less time allowed, means those people who might have travelled to the coast for the specific purpose of diving for crayfish might now go somewhere else on holiday, or not go away at all. This potentially impacts on fishing tackle, outdoor and sport stores who might have ben-efitted from the diver’s visit.

These stores in turn do business with a wide variety of suppliers. The splash in the ocean has rippling effects.

p72 :: Outdoor

New rope dry treatment standardTHE UIAA (International Mountaineering and Climbing Federation) has for the fi rst time estab-

lished a standard for dry treatment of ropes.It is the benchmark manufacturers can use to rate their ropes’ water repel-

lency. Beal, locally distributed by Ram Mountaineering, is the fi rst manufacturer to produce a rope that matches this standard with

their Golden Dry ropes that only absorbs 2% water.

Outdoor newsTHE LATEST State of Trade report, an an-nual market study conducted by the Euro-pean Outdoor Group (EOG) across 22 Euro-pean countries, reports that their outdoor industry continues to be resilient, despite economic challenges. Based on this report, the EOG made the conservative estimate that the European outdoor industry gener-ated over €10-bn at retail in 2012.

Over 70 companies representing more than 100 brands currently participate in the study

and participation is not restricted to EOG members.

The report calculates that the total sell-in market growth value is 1% growth from 2011-2012 and growth in the seven prod-uct categories (accessories, apparel, backpacks, climbing, footwear sleeping bags, tents) ranged from +3% to -4%.

Apparel contributed over half (53%) of the market share value in 2012 and footwear just over a quarter (26%).

European outdoor industry resilient

Stephen Thomas (US director of Lowrance), Stefan Klaassen (Germany sales manager for Navico Africa and Middle East), Simon Claxton (UK sales director for Navico EMEA), Mikala Plotz (SA national sales manager of Lowrance South Africa), Leif Ottosson (Sweden president and CEO of Navico), Lisbeth Plotz (SA managing director of Lowrance South Africa) and Marcel Crince (Netherlands COO and CFO of Navico EMEA).

LOWRANCE HAS been recognised as the world’s largest electronics manufacturer in the leisure market, and is the #1 electronics fi shing brand, delegates at the annual Navico EMEA Conference in Dubrovnik, Croatia, were told.

Lowrance parent company Navico showed 15% growth for 2013 and now holds a 33% market share, which makes them the largest marine electronics company worldwide, reports Lisbeth Plotz (MD of Lowrance SA) who attended the sales conference with Gauteng dealer liaison and sales manager Mikala Plotz.

Approximately 100 global distributors attended the three-day infor-mation workshop sessions on the latest electronic products, mapping, logistics and other topics.

At a training workshop at the Navico Logistics Centre in Holland, Low-rance South Africa’s John Minnie and 15 other technicians from various countries in the EMEA received updates on the latest Lowrance prod-ucts. Navico’s Technical Sales Engineer, Odin Sletten and HDS product expert, Matthew Thompson, covered various topics such as multifunc-tional networking, sonars, VHF radios, autopilot, radar, sounders and AIS, among others.

New from LowranceLowrance has launched its new SpotlightScan Sonar trolling motor transducer. The device gives the user a new level of surround-scanning underwater views and provides picture-like images of key fi shing areas on HDS Gen2 or HDS Gen2 Touch fi sh-fi nder or chart-plotter displays.

Its DownScan Imaging (455/800 kHz) technology offers easy to under-stand images of fi sh and structure, while the Broadband Sounder (83/200 kHz) technology allows the user to mark fi sh arches and track lure action.

This device helps anglers save time by pinpointing the most produc-tive fi shing spots by covering a maximum surround-scanning range of 150 feet. It has twin scanning beams to allow quick refresh rates and is easily installed by attaching it to a bow-mounted, cable steer, foot-control trolling motor.

Lowrance number one fi sh fi nder

THE UIAA (International Mountaineering and THE UIAA (International Mountaineering and THE UIAAClimbing Federation) has for the fi rst time estab-

lished a standard for dry treatment of ropes.It is the benchmark manufacturers can use to rate their ropes’ water repel-

lency. Beal, locally distributed by Ram Mountaineering, is the fi rst manufacturer to produce a rope that matches this standard with

and participation is not restricted to EOG

The report calculates that the total sell-in market growth value is 1% growth from 2011-2012 and growth in the seven prod-uct categories (accessories, apparel, backpacks, climbing, footwear sleeping bags, tents) ranged from +3% to -4%.

Apparel contributed over half (53%) of

Product catergory market share – Value % 2012

Data provided by the The State of Trade Survey 2012, European Outdoor Group.

73


Our cut-out-and-keep series to assist retailers with product knowledgeWords: YAMKELA MKEBE. Compiled with the help of Simon Larsen of Ram Moun-taineering, Joanne Esterhuizen of Hi-Tec SA and www.outdoorgearlab.com, www.rei.com, www.seatosummit.com, www.ehow.com and www.thenorthfacejour-nal.com/the-development-of-our-re-sponsible-down-standard.

What’s inside sleeping systemsVisit Sports Trader’s website for more product knowledge: www.sportstrader.co.za

For many people the comfort of their beds at home is one of their most treasured things. When going on an outdoor trip it is no different: com-fortable sleeping is ideal.

The level of quality required for the sleep-ing items will depend on the environment your customers will be using them in. Those who camp in their caravans, chalets or any other building might not need the warmest of sleep-ing bags. Hikers will want the lightest option they can afford. While those embarking on an expedition in extreme temperatures will want the best insulation they can fi nd. Canoeist will look at water-resistant options, etc.

How do you advise a customer which sleeping item is ideal?

Choose insulationThe conditions in which the bag will be used, as well as the length of time it will be used, are the deciding factors about the type of fi ll-ing a customer will choose. You need to un-derstand how the sleeping bag will sustain the duration of the trip before recommending one.

The most important function of a sleeping bag is to keep a sleeper warm — or insulated from the cold, by trapping the heat of the warm air produced by the body. The fi lling of a bag provides the insulation by keeping the air warm.

The loft — the thickness and fl uffi ness of the bag’s inner layers — determines how warm the sleeping bag will be. While thicker insula-tion will be warmer, it will also weigh more per square meter. The warmth and the weight will also be determined by the type of fi lling chosen — fi ne feathers, or down, offer more warmth at a lighter weight than synthetic ma-terials.

Ratings for sleeping bagsSleeping bags are rated according to the level of insulation they provide, and the ratings re-fer to the lowest temperatures in which they can be used. The sleeping bag rating can be expressed in terms of the season it will be suitable for, or the temperature in which it will be used. These ratings can differ from person to person as not everybody reacts the same to tempera-ture levels. It also depends on the conditions in which the bag will be used. Your customer can, for example, feel cold and uncomfortable in a bag as a result of the loss of insulation from wind chill. Temperature ratings are based on a number of factors like gender, age, weight, etc.

• Comfort level offers a grown woman a com-fortable night’s sleep.

• Lower limit is the lowest temperature atwhich an adult man is guaranteed a comfort-able night’s sleep in cold or hot conditions.

• Upper limit is the opposite of the lower lim-it and would indicate the highest tempera-ture in which an adult male will enjoy a comfortable night’s sleep without sweating.

• Extreme temperature indicate that the bagscan be used in the coldest conditions with-out the user freezing in extreme conditions.

Seasonal ratings indicate the level of insula-tion offered that would make the bag suitable for use in specifi c weather conditions.• One season bags are suitable for warm

weather (summer), preferably indoors. • Two season bags are good for use in slightly

cooler weather (late spring or early autumn). • Three season bags keep campers warm

in cool and warm weather like spring, sum-mer and autumn — and also our relatively mild winters. These synthetic bags are suit-able for people who are more inclined to feel the cold than users of 1-2 season bags.

• Four season bags are good for extreme win-ter cold and will keep a consumer warm in extreme cold conditions.

• Five season bags are the most expensive and are the ideal choice for a customer embarking on an expedition in extreme conditions. Synthetic and down are the two basic types

of insulation commonly used in sleeping bags.

Synthetics fi llingsThere are various types of synthetic fi bres — some are continuous and long, others are short. There are also various types of synthetic fi llings that are proprietary to a specifi c brand.• Hollow fi bre polyester is the most basic

synthetic fi bre. These polyester fi bres have different structures, which result in differing performances. � A single hole in the middle of the fi bre to

trap warm air offers relatively low heat re-tention. The 4 hole hollow fi bre provide a greater surface to trap warm air. It there-fore provides more insulation for less bulk and weight than the one hole.

� Quallofi l 7 is a hollow fi bre with seven holes to ensure a lighter bag, with more body heat trapped. It has a soft feel, but is still fairly bulky. This type of fi lling is suitable for winter use and in extreme wet conditions.

• Polarguard is a better quality syntheticfi lling and is made of a number of continuous fi bres that offer good insulation. There are different types of Polarguard available. The original Polarguard is a bit bulky, but offers better insulation than hollow fi bre.� Polarguard 3D offers as much insulation

as the original Polarguard, but is lighter and less bulkier.

� Polarguard Delta in turn, is an improve-ment on 3D, improving the insulation abili-ties, while also reducing the bulk consid-erably. Top quality synthetic sleeping bags often have this fi lling.

Other top end synthetics:• Microloft is made of fi ne, dense, layers of

ultra thin siliconised polyester fi bres that trap the heat between them. This offers good insulation, while keeping the weight and bulk down. It is very water-resistant.

• Primaloft is a hi-tech, soft, lightweight andvery fi ne microfi bre blend that is also fast-drying and water-resistant. It has a very good weight-to-warmth ratio and compress-es well — but it is expensive.

• Litelof is another top end short fi bre poly-ester blend, but it is bulkier, and therefore more affordable, than Primaloft.

Pros of syntheticsBesides being more affordable To p74

Photo: OutDoor Friedrichshafen

73


Our cut-out-and-keep series to assist retailers with product knowledgeWords: YAMKELA MKEBE. Compiled with the help of Simon Larsen of Ram Moun-taineering, Joanne Esterhuizen of Hi-Tec SA and www.outdoorgearlab.com, www.rei.com, www.seatosummit.com, www.ehow.com and www.thenorthfacejour-nal.com/the-development-of-our-re-sponsible-down-standard.

What’s inside sleeping systemsVisit Sports Trader’s website for more product knowledge: www.sportstrader.co.za

For many people the comfort of their beds at home is one of their most treasured things. When going on an outdoor trip it is no different: com-fortable sleeping is ideal.

The level of quality required for the sleep-ing items will depend on the environment your customers will be using them in. Those who camp in their caravans, chalets or any other building might not need the warmest of sleep-ing bags. Hikers will want the lightest option they can afford. While those embarking on an expedition in extreme temperatures will want the best insulation they can fi nd. Canoeist will look at water-resistant options, etc.

How do you advise a customer which sleeping item is ideal?

Choose insulationThe conditions in which the bag will be used, as well as the length of time it will be used, are the deciding factors about the type of fi ll-ing a customer will choose. You need to un-derstand how the sleeping bag will sustain the duration of the trip before recommending one.

The most important function of a sleeping bag is to keep a sleeper warm — or insulated from the cold, by trapping the heat of the warm air produced by the body. The fi lling of a bag provides the insulation by keeping the air warm.

The loft — the thickness and fl uffi ness of the bag’s inner layers — determines how warm the sleeping bag will be. While thicker insula-tion will be warmer, it will also weigh more per square meter. The warmth and the weight will also be determined by the type of fi lling chosen — fi ne feathers, or down, offer more warmth at a lighter weight than synthetic ma-terials.

Ratings for sleeping bagsSleeping bags are rated according to the level of insulation they provide, and the ratings re-fer to the lowest temperatures in which they can be used. The sleeping bag rating can be expressed in terms of the season it will be suitable for, or the temperature in which it will be used. These ratings can differ from person to person as not everybody reacts the same to tempera-ture levels. It also depends on the conditions in which the bag will be used. Your customer can, for example, feel cold and uncomfortable in a bag as a result of the loss of insulation from wind chill. Temperature ratings are based on a number of factors like gender, age, weight, etc.

• Comfort level offers a grown woman a com-fortable night’s sleep.

• Lower limit is the lowest temperature atwhich an adult man is guaranteed a comfort-able night’s sleep in cold or hot conditions.

• Upper limit is the opposite of the lower lim-it and would indicate the highest tempera-ture in which an adult male will enjoy a comfortable night’s sleep without sweating.

• Extreme temperature indicate that the bagscan be used in the coldest conditions with-out the user freezing in extreme conditions.

Seasonal ratings indicate the level of insula-tion offered that would make the bag suitable for use in specifi c weather conditions.• One season bags are suitable for warm

weather (summer), preferably indoors. • Two season bags are good for use in slightly

cooler weather (late spring or early autumn). • Three season bags keep campers warm

in cool and warm weather like spring, sum-mer and autumn — and also our relatively mild winters. These synthetic bags are suit-able for people who are more inclined to feel the cold than users of 1-2 season bags.

• Four season bags are good for extreme win-ter cold and will keep a consumer warm in extreme cold conditions.

• Five season bags are the most expensive and are the ideal choice for a customer embarking on an expedition in extreme conditions. Synthetic and down are the two basic types

of insulation commonly used in sleeping bags.

Synthetics fi llingsThere are various types of synthetic fi bres — some are continuous and long, others are short. There are also various types of synthetic fi llings that are proprietary to a specifi c brand.• Hollow fi bre polyester is the most basic

synthetic fi bre. These polyester fi bres have different structures, which result in differing performances. � A single hole in the middle of the fi bre to

trap warm air offers relatively low heat re-tention. The 4 hole hollow fi bre provide a greater surface to trap warm air. It there-fore provides more insulation for less bulk and weight than the one hole.

� Quallofi l 7 is a hollow fi bre with seven holes to ensure a lighter bag, with more body heat trapped. It has a soft feel, but is still fairly bulky. This type of fi lling is suitable for winter use and in extreme wet conditions.

• Polarguard is a better quality syntheticfi lling and is made of a number of continuous fi bres that offer good insulation. There are different types of Polarguard available. The original Polarguard is a bit bulky, but offers better insulation than hollow fi bre.� Polarguard 3D offers as much insulation

as the original Polarguard, but is lighter and less bulkier.

� Polarguard Delta in turn, is an improve-ment on 3D, improving the insulation abili-ties, while also reducing the bulk consid-erably. Top quality synthetic sleeping bags often have this fi lling.

Other top end synthetics:• Microloft is made of fi ne, dense, layers of

ultra thin siliconised polyester fi bres that trap the heat between them. This offers good insulation, while keeping the weight and bulk down. It is very water-resistant.

• Primaloft is a hi-tech, soft, lightweight andvery fi ne microfi bre blend that is also fast-drying and water-resistant. It has a very good weight-to-warmth ratio and compress-es well — but it is expensive.

• Litelof is another top end short fi bre poly-ester blend, but it is bulkier, and therefore more affordable, than Primaloft.

Pros of syntheticsBesides being more affordable To p74

Photo: OutDoor Friedrichshafen

p74 :: Outdoor


than down, there are several other benefi ts to choosing a synthetic bag.

• One of the main benefi ts of a synthetic fi lling is the ability to maintain body warmth even in wet conditions. This does not mean that synthetic insulation doesn’t get affect-ed by wetness, but synthetic fi llings handle wet conditions better than down, maintain ing its loft, or thickness, when wet, thus trapping up to 65% more air and warmth than down when wet. Synthetic sleeping bags also dry quicker than down, making them more resistant to mildew and rot.

• Synthetic bags require less care when clean-ing and storing. They can be hand- or ma-chine washed without losing quality.

• Customers with allergies will benefi t from a synthetic fi ll, which is less likely to contain allergens than down.

Cons of synthetic• Synthetic fi bres are much heavier than

down per square meter. For synthetic to pro-vide the same warmth as down, more will have to be used, which will make the bag heavier and bulkier.

• Synthetic fi bres lose quality faster than down. Customers therefore will need to replace their synthetic bags quicker than when using down fi ll.

• When synthetic is compressed into a stuffbag, the insulation can lose quality, which results in reduced performance.

Down fi llingsDown is the natural plumage that forms the undercoating of waterfowl and consists of the fi ne feathers from the breast area of a goose or duck.

Not all sleeping bag fi lling will consist only of down. For example, when the label states that the fi lling is 90% goose down, it will con-sist of 90% down and 10% feathers. The higher percentage of down compared to feathers will result in a lower weight and bulk with better insulation.

A product with a higher down grade will be more expensive.

There are different qualities of down.

Types of down fi lling• Duck down is considered to be less fi ne than

goose down and it is also less expensive. Insulation works by the feathers trapping a layer of air, which is then heated by your body heat.

• Goose down is very fi ne and provides ap-proximately 25% more insulation than the equivalent weight of duck down.

• Hi-Loft down traps more air than any oth-er type of fi lling. It is made of very fi ne goose down to provide more insulation. Where bulk and weight are vitally important, this type of fi lling will be used — for example, in top quality expedition bags.

Pros of down• Geese or duck down provide the most com-

fortable and lightest fi llings for sleeping bags. Down is considered to be the warmest fi lling per weight ratio.

• Down offers more durable, higher qualityinsulation than synthetic fi llings. With prop-er care a down sleeping bag will last longer than one with a synthetic fi lling.

• In cold conditions, down provides morewarmth, and it is cooler in warm conditions. This ensures that a down bag will respond well to all weather conditions, meeting a customer’s personal requirements.

• Down insulation doesn’t lose its insu-lation benefi ts when compressed. The fi ne feathers are light enough to respond posi-tively when compressed.

Cons of down• Down bags are much more expensive than

synthetic sleeping bags. • One of the main negatives of a down fi lling

is the poor performance in wet conditions, as down is not water resistant.

• Down takes longer than synthetic fi bres todry in wet conditions — sometimes more than a day. It loses warmth when it is wet and in continuous rain you might have to sleep under very cold and uncomfortable conditions. When stored while damp, the down can mould or rot.

• Compared to synthetic fi llings, down bags require more care in cleaning and storing. The type of chemicals and washing tools used may have an impact on the bag.

Down standards There had been some concerns in the industry about the ethical harvesting of down feath-ers and implications it may have for animal abuse — for example, when down obtained from ducks or geese used for making foie gras are used. This product, made from the liver of birds that had been force fed until their livers burst, is banned in several countries.

The North Face (TNF) is compiling a Respon-sible Down Standard (RDS) in collaboration with several animal rights agencies to ensure that all the down used in their products had been sourced responsibly and without any harm to the birds. Following on site audits of the full supply chain, down that meet the standards, will receive certifi cation

TNF has now announced that they will hand over ownership of their RDS to the Textile Ex-change so that it could be adopted across the industry. The Textile Exchange will have the right to distribute and even update the RDS.

Sleeping bag linersOne way to prolong the life of an expensive sleeping bag or provide more insulation and warmth to a cheaper bag, is to add a liner. There are several benefi ts to buying a liner with a sleeping bag.• A liner can be used to keep a sleeping bag

clean — the liner can be washed with ease, thereby prolonging the quality of the insula-

tion materials in the sleeping bag. • A liner adds a layer of insulation and a good

liner can make your existing sleeping bag about 15º warmer.

• In warm weather a liner can be used insteadof a sleeping bag — providing a cost-effec-tive, ultra-light sleeping option.

• Liners add little bulk and does not take up much space in a pack.

• Some high-end liners have been treated with anti-bacterial, anti-microbial and insect re-pelling chemicals that keep the bag cleaner, odourless and repel insects.

Cotton liners are the most basic and afford-able, but they are heavier than silk.Fleece liners provide extra warmth, but take up more space than other liners.Silk liners are the lightest and most compact, but provide less warmth and are also more expensive. Silk has the added benefi t that it wicks away sweat and moisture, preventing the sleeping bag from becoming damp. Synthetic liners are made from various ma-terials, including rip stop, that help keep the liner drier, warmer and more durable.

Liners are available in mummy or rectangu-lar shapes to fi t the cut of the sleeping bag. The better the fi t of the liner inside the bag, the better the insulation. Loose material from a liner can also be uncomfortable.

Sleeping matsCold air seeping from below and hard rocks pressing in your back can drastically reduce the comfort of the best insulated sleeping bag. A sleeping mat provides an insulation layer between the bag and the ground and padding to cover rocks.

The thermal resistance provided by a mat is indicated using an R-Value, which is the ratio that the temperature differs between the top (where you need heat) and bottom of the mat (on the cold ground). • Closed cell foam create a fi rm, yet light-

weight, sleeping mat. Air pockets in the foam provide some insulation and cush-ioning, but it is fairly bulky. Self-infl ating open-cell foam cavities glued to the top and bottom that fi ll with air, are nowadays com-monly available since the patent expired.

• Infl ated sleeping mats are comfortable,lighter and less bulky to pack than foam pads. Manually infl ated sleeping mats re-quire a pump, or someone with good lungs, to infl ate. � Standard air core mats have a cav-

ity, like an air mattress, that has to be fi lled with air, which reduces insulation.They take up little space when defl ated.

� Insulated air core mats have insulationmaterial attached to the bottom to offer better thermal protection than the stand-ard air core. This can be synthetic mate-rial (more affordable), or the cavities can be fi lled with down, which is more expen-sive and heavier.

� Structural insulation, e.g. internal baffl es,offers the best insulation in an air core mat. This advanced technology ensures high performance, but low weight.

Sleeping system inners cont from p73


Outdoor :: p75

JR GEAR, locally distributed by Ram Mountain-eering, supply a wide range of sleeping mats.

Their Classic mat range is aimed at the budget conscious, but the solid foam construc-tion offers good support and insulation. It is fully covered in Diamond 75D Ripstop.

The Lite Mat is their most popular item in the range, with a good balance of weight,

size, comfort and insulation.Their mummy-shaped mats come in a Standard (183cm long and 3.8cm thick) that fi ts the shape of the body and sleeping bag, whilst sav-ing weight. The comfortable pad offers a good insulation R-Value of 2.5.

The ergonomically shaped Short Mummy mat (122cm long and 2cm thick) also saves weight and has a 1.8 R-value.

They also offer a Traverse Core series with infl atable horizontal tubes. “The ad-vantage of these Lilo type mattresses is massive space

Black Diamond reaps in the awardsBLACK DIAMOND Inc. walked away with over a

dozen industry and media awards from the recent Outdoor Retailer Winter Market, Ispo Munich and Snows-ports Industry America (SIA) trade shows. Ram Mountaineering distrib-utes their Black Diamond brand locally.

Their JetForce technology — the fi rst avalanche air-

bag system to use electronically controlled jet-fan infl ation and that will be available in certain backpacks such as the one pictured — won the Gear of the Show at Outdoor Retailer Winter Market from Outside magazine, Men’s Journal, Gear-Junkie.com and GearInstitute.com; an Ispo Gold Award in advanced avalanche gear at Ispo Munich and the Hot Gear award from Skiing Magazine during the SIA show.

Black Diamond left Ispo Munich with an Ispo Gold Award for Cohaesive Embedded Components, which are found in their 2014 apparel line.

Range information

Black Diamond left Ispo Munich with an Ispo Gold Award for Cohaesive Embedded

Hi-Tec Spawn

JR Gear Lite Mat

and weight savings, says Simon Larsen. “This range is ideal for those wanting more comfort (8.9cm thick), and are willing to take a breather for a great night’s sleep.”

The Traverse Core Standard Mummy has an R-Value of 3 and weighs only 490g. “This model is ideal for weight and space conscious customers, and takes signifi cantly less packed space than the Short Mummy,” he says.

The Insulated Traverse Core Standard Mum-my has two different grades of Primaloft as a fi lling to provide extra warmth — resulting in a R-Value of 5.0. It is, however, weighted towards the middle of the unit. “It would be excellent for winter camping and cold hikes, where one wants the space saving of an infl at-able, but the warmth of a self-infl ating,” says Larsen. It weighs only 570g.

They also offer a dry pump that has a valve that attaches to the Core Series Mattresses for easy infl ation. The dry bag then doubles up as a back pack liner.

The Megamat XL regular is ideal for the car camping customer, wanting the convenience of a self-infl ating, comfortable mat, says Lars-en. It weighs 1.77kg and is 6.3cm thick.

Hot and cold sleeping from Hi-TecHI-TEC’S MUMMY-SHAPED range of sleeping bags is available in different temperature ratings.

The Spawn will provide a comfortable night’s sleep if the air temperature does not drop be-low -11ºC. The Sibut will provide warmth if the air temperature does not drop below 7ºC, says Joanne Esterhuizen of Hi-Tec SA. “This will be the same for the Sybil,” she adds.

The Spawn will therefore be good for use in harsh, colder conditions during a winter trip.

“The Sibut is ideal for every day outdoor ac-tivities,” she adds — preferably in summer.

The Sybil is defi nitely a sleeping bag for sum-mer weather.

All three of these sleeping bags have 100% polycotton linings, which works well to trap heat and keep you warm. They have polyester hollow fi bre fi llings.

“The junior Sybil is ideal for little campers to enjoy camping activities for school or on a family outing,” says Esterhuizen. “It is lighter in weight and has smaller dimensions to en-

sure kiddies are as snug as a bug!”

JR Gear has something for everyone


The Insulated Traverse Core is a class leading infl atable mattress. This unit features Primaloft® eco Synthetic patching that provides extra warmth whilestill remaining light and compact.

Size: 183x51cm

Thickness: 8.9cm

R-Value: 5.0

Weight: 570g

Distributed by RAM MountaineeringTel: 021 532 0549 • [email protected]

www.rammountain.co.za

At 794g the Lite Series Mat’s ergonomic shape fi ts both your body and your sleeping bag while saving weight. The unit is compact without sacrifi cing comfort and offers good insulation.

Size: 183x51cm

Thickness: 3.8cm

R-Value: 3.8

Weight: 794g

The Mega Mat is built for a comfortable night sleep. Horizontal channelling foam provides incredible cushioning and support. Perfect for car camping

Size: 198x63cm

Thickness: 6.3cm

R-Value: 6.0

Weight: 1768g

TRAVEL LITE-SLEEP WELL


Outdoor :: p75

JR GEAR, locally distributed by Ram Mountain-eering, supply a wide range of sleeping mats.

Their Classic mat range is aimed at the budget conscious, but the solid foam construc-tion offers good support and insulation. It is fully covered in Diamond 75D Ripstop.

The Lite Mat is their most popular item in the range, with a good balance of weight,

size, comfort and insulation.Their mummy-shaped mats come in a Standard (183cm long and 3.8cm thick) that fi ts the shape of the body and sleeping bag, whilst sav-ing weight. The comfortable pad offers a good insulation R-Value of 2.5.

The ergonomically shaped Short Mummy mat (122cm long and 2cm thick) also saves weight and has a 1.8 R-value.

They also offer a Traverse Core series with infl atable horizontal tubes. “The ad-vantage of these Lilo type mattresses is massive space

Black Diamond reaps in the awardsBLACK DIAMOND Inc. walked away with over a


Their JetForce technology — the fi rst avalanche air-

bag system to use electronically controlled jet-fan infl ation and that will be available in certain backpacks such as the one pictured — won the Gear of the Show at Outdoor Retailer Winter Market from Outside magazine, Men’s Journal, Gear-Junkie.com and GearInstitute.com; an Ispo Gold Award in advanced avalanche gear at Ispo Munich and the Hot Gear award from Skiing Magazine during the SIA show.

Black Diamond left Ispo Munich with an Ispo Gold Award for Cohaesive Embedded Components, which are found in their 2014 apparel line.

Range information

Black Diamond left Ispo Munich with an Ispo Gold Award for Cohaesive Embedded

Hi-Tec Spawn

JR Gear Lite Mat

and weight savings, says Simon Larsen. “This range is ideal for those wanting more comfort (8.9cm thick), and are willing to take a breather for a great night’s sleep.”

The Traverse Core Standard Mummy has an R-Value of 3 and weighs only 490g. “This model is ideal for weight and space conscious customers, and takes signifi cantly less packed space than the Short Mummy,” he says.

The Insulated Traverse Core Standard Mum-my has two different grades of Primaloft as a fi lling to provide extra warmth — resulting in a R-Value of 5.0. It is, however, weighted towards the middle of the unit. “It would be excellent for winter camping and cold hikes, where one wants the space saving of an infl at-able, but the warmth of a self-infl ating,” says Larsen. It weighs only 570g.

They also offer a dry pump that has a valve that attaches to the Core Series Mattresses for easy infl ation. The dry bag then doubles up as a back pack liner.

The Megamat XL regular is ideal for the car camping customer, wanting the convenience of a self-infl ating, comfortable mat, says Lars-en. It weighs 1.77kg and is 6.3cm thick.

Hot and cold sleeping from Hi-TecHI-TEC’S MUMMY-SHAPED range of sleeping bags is available in different temperature ratings.

The Spawn will provide a comfortable night’s sleep if the air temperature does not drop be-low -11ºC. The Sibut will provide warmth if the air temperature does not drop below 7ºC, says Joanne Esterhuizen of Hi-Tec SA. “This will be the same for the Sybil,” she adds.

The Spawn will therefore be good for use in harsh, colder conditions during a winter trip.

“The Sibut is ideal for every day outdoor ac-tivities,” she adds — preferably in summer.

The Sybil is defi nitely a sleeping bag for sum-mer weather.

All three of these sleeping bags have 100% polycotton linings, which works well to trap heat and keep you warm. They have polyester hollow fi bre fi llings.

“The junior Sybil is ideal for little campers to enjoy camping activities for school or on a family outing,” says Esterhuizen. “It is lighter in weight and has smaller dimensions to en-

sure kiddies are as snug as a bug!”

JR Gear has something for everyone


The Insulated Traverse Core is a class leading infl atable mattress. This unit features Primaloft® eco Synthetic patching that provides extra warmth whilestill remaining light and compact.

Size: 183x51cm

Thickness: 8.9cm

R-Value: 5.0

Weight: 570g

Distributed by RAM MountaineeringTel: 021 532 0549 • [email protected]

www.rammountain.co.za

At 794g the Lite Series Mat’s ergonomic shape fi ts both your body and your sleeping bag while saving weight. The unit is compact without sacrifi cing comfort and offers good insulation.

Size: 183x51cm

Thickness: 3.8cm

R-Value: 3.8

Weight: 794g

The Mega Mat is built for a comfortable night sleep. Horizontal channelling foam provides incredible cushioning and support. Perfect for car camping

Size: 198x63cm

Thickness: 6.3cm

R-Value: 6.0

Weight: 1768g

TRAVEL LITE-SLEEP WELL


p76 :: Industry

Company resultsTHE FINANCIAL results for the first half of the 2013/14 financial year reported by the listed sport and outdoor retail chains reflect what most people in the industry have been saying: it’s been a tough year.

While all the stores reported sales growth — TFG Sport (The Foschini Group) and Mr Price Sport as high as 16% — the growth has been much lower than the previous few years.• Holdport group retail sales grew 4.9% to R600-m in the first six

months of the financial year. The like-for-like growth across their 54 stores was 2.5% with a trading density (R’000s/m2) of 18.4.

The performance of the individual chains in the group was as follows:• Sportsmans Warehouse: sales grew 5.9% to R458.1-m. Like-for-like

growth 3.4%. Number of stores 35. Trading density 18.1.• Outdoor Warehouse: sales grew 1.8% to R141.9-m. Like-for-like growth — 1.4%. Number of stores 19. Trading density 19.4.• The Performance Brands wholesale division (the First Ascent and Capestorm brands) grew sales 6.1% to R30.9-m.• Mr Price Sport grew sales 15.7% to R431-m, with like-for-like growth -7.3%. They now operate 56 stores with a trading density of 19.1, which is a

growth of 17.2%.• The Foschini Group (TFG) Sport grew their division’s sales 15.8% to R1 348.4-m in the first half of the year. They have 454 stores in the group.• Woolworths reports 16% increase in income and a 21.1% boost in profit before tax. for the 26 week period ended 29 December 2013, mainly

due to their food business and the Country Road Group in Australia. The group’s Witchery, Mimco, country Road and Trenery —from the Country Road label— performed well in South Africa and Australia. Country Road now contributes 20% of profits.

SA results show trading is tough

SEVERAL INTERNATIONAL brands reported dou-ble-digit growth for the year ended 31 Decem-ber 2013.Inov-8 sales grew by a record 42% to $29-m last year. The US — making up 45% of business — ex-perienced a 25% increase, the UK 41%, Scanda-navia 70%, Russia 85% and Germany 39%.

Inov-8, now 11 years old, has maintained an average of 60% growth (annually) for the last five years. 77% of its sales are outside of the UK and the company has been shortlisted for the 2014 Queen’s Award for Enterprise in International Trade.

Year-end sales for the Shimano Group in-creased 10.2% to $2.89-bn from 2012, due to favourable exchange rates. Growing demand for sports bikes in China balanced the negative sales results for bicycling and fishing gear in Europe, North America and Japan due to a cold and wet spring.

Their sales increase in North America (12.8% to $342-m), Japan (6.7%), Europe (10.3%) and in the rest of the Asia’s (11.5%). The company’s gross profit was 35.6% and dropped 70 basis points from the previous year.

Mizuno Corp also enjoyed a total income in-crease of $1.31-bn. The company ended their nine month period on December 31 with 9.3% growth compared to the previous financial year. The operating profit grew 52% to $35.5-m. Euro-pean sales experienced a fair share of growth, climbing by 42.1% to $98.8-m.

Skechers USA have tripled their earnings to $14.2-m in the fourth quarter — the second high-est fourth qaurter sales in their history. Income grew 13.9% to $450.7-m, compared to the same quarter last year. The growth can be attributed to product success in their men’s, women and kids’ categories.

The company’s operational earnings more than doubled to $17.1-m and their net earn-ings were $14.2-m compared to the previous year’s $4.0-m. Net sales grew to $1.846-bn while earnings from operations also increased to $93.6-m.

Profits of Jarden Corp’s Outdoor Solutions segment, however, dropped 21.1% to $617.9-m in the fourth quarter ended 31 December 2013. The segment’s earnings were $48.7-m compared to $61.7-m the previous year. They had an operating loss was $1.9-m.

The company spent $10.3-m in reorganisa-tion costs and $25.1-m in acquisition and in-tegration related costs while depreciation and amortization costs dropped $2-m to $15.2-m.

In the first six months of the financial year Asics group revenues grew 21.4% to $1.56-bn .

European sales increased 29% to $404.3-m (7.3% on a currency-neutral basis) due to strong running shoe sales and the foreign ex-change rates. The region’s operating income grew 18.9% to $44.6-m, but decreased 2.3% on a currency-neutral basis. This drop indicates the effect exchange rates have on purchasing costs, increases in selling, administrative ex-penses, etc.

Sales in the Americas grew 33.2% to $468.2-m (12% on a currency-neutral basis), but in Ja-pan sales dropped by 1.5% to $454-m. Strong sales of walking shoes, Onitsuka Tiger shoes, running shoes and baseball equipment signifi-cantly contributed to the 3.9% (to $457.0-m) increase in US sales.

Head sales dropped by 1.0% in the first nine months of 2013, but the racket sports division grew 0.4%, due to higher volumes of tennis ball sales (mainly in North America) and an improved mix in tennis racket sales.

Mixed results for big brandsDiving sales also increased — despite cold

weather conditions and economic difficulties in the European market — with noticeable growth in North America and Asia.

Winter sports sales, however, dropped 5.1%, while sportswear sales also dropped 1.5%, par-tially caused by lower bag sales in the UK.

The company’s adjusted operating loss grew by €0.3-m as a result of higher selling (racket and sportswear divisions) and marketing costs for more advertising of racket sports and diving.

In the first nine months of 2013 adidas Group sales dropped by 4% to €11-bn, compared to the same period in 2012. The group expects low-single-digit rate (on a currency neutral basis) growth in sales in the fourth quarter.

For the third quarter, they reported stable currency-neutral sales, with a 6% drop in West-ern Europe and 5% drop North America, balanced by strong sales in Latin America (12% up) and Greater China (9% up). The European Emerging Markets reported a 2% sales increase (on a cur-rency neutral basis) with growth in most regions.

The group reported a 7% drop in revenues to €3.9-bn, compared to the third quarter in 2012.

Western European sales were lower than last year as a result of the high sell-in of event-relat-ed products before the 2012 London Olympics. The drop in North American sales is attributed to the challenging golf market experienced by TaylorMade-adidas Golf due to a late seasonal start and fewer rounds played by golfers.

On a currency-neutral basis, the adidas brand sales remained stable, but Reebok experienced a 5% increase in the third quarter. The Taylor-Made-adidas Gold segment dropped 16% and Rockport revenues dropped 4%. Sales were nega-tively affected by currency translation.


p76 :: Industry

Company resultsTHE FINANCIAL results for the first half of the 2013/14 financial year reported by the listed sport and outdoor retail chains reflect what most people in the industry have been saying: it’s been a tough year.

While all the stores reported sales growth — TFG Sport (The Foschini Group) and Mr Price Sport as high as 16% — the growth has been much lower than the previous few years.• Holdport group retail sales grew 4.9% to R600-m in the first six

months of the financial year. The like-for-like growth across their 54 stores was 2.5% with a trading density (R’000s/m2) of 18.4.

The performance of the individual chains in the group was as follows:• Sportsmans Warehouse: sales grew 5.9% to R458.1-m. Like-for-like

growth 3.4%. Number of stores 35. Trading density 18.1.• Outdoor Warehouse: sales grew 1.8% to R141.9-m. Like-for-like growth — 1.4%. Number of stores 19. Trading density 19.4.• The Performance Brands wholesale division (the First Ascent and Capestorm brands) grew sales 6.1% to R30.9-m.• Mr Price Sport grew sales 15.7% to R431-m, with like-for-like growth -7.3%. They now operate 56 stores with a trading density of 19.1, which is a

growth of 17.2%.• The Foschini Group (TFG) Sport grew their division’s sales 15.8% to R1 348.4-m in the first half of the year. They have 454 stores in the group.• Woolworths reports 16% increase in income and a 21.1% boost in profit before tax. for the 26 week period ended 29 December 2013, mainly

due to their food business and the Country Road Group in Australia. The group’s Witchery, Mimco, country Road and Trenery —from the Country Road label— performed well in South Africa and Australia. Country Road now contributes 20% of profits.

SA results show trading is tough

SEVERAL INTERNATIONAL brands reported dou-ble-digit growth for the year ended 31 Decem-ber 2013.Inov-8 sales grew by a record 42% to $29-m last year. The US — making up 45% of business — ex-perienced a 25% increase, the UK 41%, Scanda-navia 70%, Russia 85% and Germany 39%.

Inov-8, now 11 years old, has maintained an average of 60% growth (annually) for the last five years. 77% of its sales are outside of the UK and the company has been shortlisted for the 2014 Queen’s Award for Enterprise in International Trade.

Year-end sales for the Shimano Group in-creased 10.2% to $2.89-bn from 2012, due to favourable exchange rates. Growing demand for sports bikes in China balanced the negative sales results for bicycling and fishing gear in Europe, North America and Japan due to a cold and wet spring.

Their sales increase in North America (12.8% to $342-m), Japan (6.7%), Europe (10.3%) and in the rest of the Asia’s (11.5%). The company’s gross profit was 35.6% and dropped 70 basis points from the previous year.

Mizuno Corp also enjoyed a total income in-crease of $1.31-bn. The company ended their nine month period on December 31 with 9.3% growth compared to the previous financial year. The operating profit grew 52% to $35.5-m. Euro-pean sales experienced a fair share of growth, climbing by 42.1% to $98.8-m.

Skechers USA have tripled their earnings to $14.2-m in the fourth quarter — the second high-est fourth qaurter sales in their history. Income grew 13.9% to $450.7-m, compared to the same quarter last year. The growth can be attributed to product success in their men’s, women and kids’ categories.

The company’s operational earnings more than doubled to $17.1-m and their net earn-ings were $14.2-m compared to the previous year’s $4.0-m. Net sales grew to $1.846-bn while earnings from operations also increased to $93.6-m.

Profits of Jarden Corp’s Outdoor Solutions segment, however, dropped 21.1% to $617.9-m in the fourth quarter ended 31 December 2013. The segment’s earnings were $48.7-m compared to $61.7-m the previous year. They had an operating loss was $1.9-m.

The company spent $10.3-m in reorganisa-tion costs and $25.1-m in acquisition and in-tegration related costs while depreciation and amortization costs dropped $2-m to $15.2-m.

In the first six months of the financial year Asics group revenues grew 21.4% to $1.56-bn .

European sales increased 29% to $404.3-m (7.3% on a currency-neutral basis) due to strong running shoe sales and the foreign ex-change rates. The region’s operating income grew 18.9% to $44.6-m, but decreased 2.3% on a currency-neutral basis. This drop indicates the effect exchange rates have on purchasing costs, increases in selling, administrative ex-penses, etc.

Sales in the Americas grew 33.2% to $468.2-m (12% on a currency-neutral basis), but in Ja-pan sales dropped by 1.5% to $454-m. Strong sales of walking shoes, Onitsuka Tiger shoes, running shoes and baseball equipment signifi-cantly contributed to the 3.9% (to $457.0-m) increase in US sales.

Head sales dropped by 1.0% in the first nine months of 2013, but the racket sports division grew 0.4%, due to higher volumes of tennis ball sales (mainly in North America) and an improved mix in tennis racket sales.

Mixed results for big brandsDiving sales also increased — despite cold

weather conditions and economic difficulties in the European market — with noticeable growth in North America and Asia.

Winter sports sales, however, dropped 5.1%, while sportswear sales also dropped 1.5%, par-tially caused by lower bag sales in the UK.

The company’s adjusted operating loss grew by €0.3-m as a result of higher selling (racket and sportswear divisions) and marketing costs for more advertising of racket sports and diving.

In the first nine months of 2013 adidas Group sales dropped by 4% to €11-bn, compared to the same period in 2012. The group expects low-single-digit rate (on a currency neutral basis) growth in sales in the fourth quarter.

For the third quarter, they reported stable currency-neutral sales, with a 6% drop in West-ern Europe and 5% drop North America, balanced by strong sales in Latin America (12% up) and Greater China (9% up). The European Emerging Markets reported a 2% sales increase (on a cur-rency neutral basis) with growth in most regions.

The group reported a 7% drop in revenues to €3.9-bn, compared to the third quarter in 2012.

Western European sales were lower than last year as a result of the high sell-in of event-relat-ed products before the 2012 London Olympics. The drop in North American sales is attributed to the challenging golf market experienced by TaylorMade-adidas Golf due to a late seasonal start and fewer rounds played by golfers.

On a currency-neutral basis, the adidas brand sales remained stable, but Reebok experienced a 5% increase in the third quarter. The Taylor-Made-adidas Gold segment dropped 16% and Rockport revenues dropped 4%. Sales were nega-tively affected by currency translation.


Trade shows :: IBC

Trade shows

Acelli 49adidas 55Aero 68Anton Fabi 1Asics 39BAS 59Bertuzzi Distribution 5, OBCBronx 13BRT 49Brutal 49Canterbury 50Co-Lab Industries 11, 15Crown Footwear 3, 27Dukes 69Footwear Trading 7

Fruit of the Loom 5Gilbert 51Gunn & Moore 62, 63Headwear 24 15Hi-Tec 10Inov-8 37Jordan 17Jordan & Co 1, 13, 17, 39, 48JR Gear 75JRT Crampton 67Kakiebos 3Kappa 46Kevro Sport 49Kookaburra 67Leisure Holdings 51

Levi's 7Lite Optec 42LP 16Mille 47Mizuno 38NcStar 72New Balance OFC, 35New Era 9OBO 68Olympic 48Opal Sports 56, 62, 63, 69Polly 11R&S Traders 72Ram Mountaineering 76Rebel Elite Fitness 37

Reebok 9Rocky 27Russell Athletic OBCSASFIN 19Sedgars 59Sevenn 49Skye Distribution 47Slazenger 65Summit 56Super-Brands 38, 50, 65Touch of Magic 54True Utility 41Umbro 53W.E.T. Sports 16, 52

Advertisers index

EuroshopEUROSHOP 2014 — which took place 16-20 February in Düssel-dorf, Germany — had four themes covering aspects of retailing: EuroConcept, EuroSales, EuroCIS and EuroExpo. The retail trade show is held every three years.

Exhibits included the latest trends and developments in vari-ous aspects of retailing, such as shop fitting, product presenta-tion, retail technology, etc.

THE TECHNOGYM Google Glass controlled treadmill was the win-ner of the ISPO Product of the Year award in the Performance Segment at the 2014 Ispo Munich trade show.

The Oru Kayak, a 3.6-m long kayak that weighs 11kg and folds into a bag that is small enough to fit into any car boot, was the Out-door category winner.

Houdini Sportswear received the Ispo Eco-Achievement award.

Ispo BeijingIspo Beijing, which took place 19-22 February at the China National Con-vention Center, featured more than 600 exhibiting brands (2013: 567) from 23 countries of origin, cover-ing an exhibition area of 42 000m2.

The largest category was the outdoor section.

Ispo China summerMesse München will be hosting the first summer Ispo trade show in China in 2015. At the time of going to print the exact date and venue were still to be announced.

Ispo MunichThe 2014 Ispo Munich trade show, which took place 26-29 January, featured 2 565 exhibitors from 51 countries in a record 104 720m2 of exhibition space.

More than 80 000 visitors from 110 countries attended the show.

A special hall was dedicated to health and fitness exhibitors. The area allowed visitors to test foot-wear, game consoles and products related to occupational health management from a variety of new exhibitors. Over the past two years health and fitness has received special attention at Ispo with a special exhibition area and international conferences. A mul-ti-faceted side event programme with renowned presenters who discussed the latest health topics was also held during the show.

The show also featured the new Padel Tennis (a Latin American sport derived from tennis) Village where apparel, equipment and accessories were exhibited.

This year the European Outdoor

Group (EOG) partnered with Ispo to launch a new initiative to at-tract approximately 70 new re-tailers to Ispo Munich, by offering VIP access free of charge and sub-sidising retailer accommodation. EOG members, which include the top 100 outdoor product suppli-ers, were asked to nominate re-tailers. To qualify, retailers must have traded successfully for over year, with at least 40% of their profit coming from outdoor sales and they should not have visited Ispo Munich in the past, or at least not in the last three years.

Ispo Open Innovation is a new service at the show that allows companies to integrate experts and consumers into the innova-tion process by testing products and giving feedback on products.

Next year’s Ispo Munich will take place 5-8 February. The change in week days is due to an extremely busy calendar of events taking place at the Messe München exhi-bition centre next year.

Ispo newsSAFTAD registrations openREGISTRATIONS TO exhibit at this year’s SAFTAD are open.

Bookings have to close by 4 July, because all documents and floor plans have to be submitted to the City of Johannesburg to get ap-proval for the show to take place.

The show will take place16-17 August at 2 Vinton Road, Or-monde, Johannesburg.

Shot ShowMORE THAN 67 000 visitors at-tended the 2014 Shot Show, which took place 14-17 January.

The National Shooting Sports Foundation has signed an agree-ment that the SHOT Show — the fifth largest trade show in Las Ve-gas and the largest of its kind in the world — will take place at the Sands Expo, Las Vegas, until 2018.

OutDoor showTHE OUTDOOR show will have more weekdays, starting with next year’s show. The 2015 show will take place Wednesday-Satur-day (15-18 July).

While visitor numbers have been steadily increasing over the years, the increase has typically been during the week days, which led to the organisers deciding to move the show forward by a day to al-low for more week day exhibiting.

Organisers are also considering opening the show to the public on the last day in the future. The public day works well at Eurobike, which led the organisers of Out-Door to consider the idea.

This year’s show will still have the usual Thursday-Sunday dates (10-13 July).

Over 620 exhibitors from 45 countries have already registered to exhibit at the 2014 OutDoor.

EurobikeTHIS YEAR’S Demo Day at Euro-bike will be moved from the All-gäu region to the show grounds. The test day for visitors will take place the day before the show opens (26 August) in the east park-ing area. Eurobike takes place 27-30 August.

The test area routes will cover a total of 20km, spanning across asphalt road, unpaved paths and even an elevated outlook point.

Organisers expect more than1 200 exhibitors and 40 000 visi-tors at this year’s Eurobike.

The 2015 Eurobike will take place 26-29 August.

Russell Athletic South Africa T: 021 552 2948 | F: 021 551 [email protected] | www.russellathletic.co.za

Facebook: Russell Athletic South Africa | Twitter: RussellAthl_ZA

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