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Spotlight on Investors of Exchange Traded Funds All data and statistics from IXI Services, a division of Equifax, Inc. October 2015 Who Are ETF Investors? Non-ETF Investors 72% of U.S. households are not likely to hold ETFs Median Age 55 % Married 57% % Home Owners 94% Median Estimated Investable Assets $335,777 Median Estimated Annual Income $118,710 Median Estimated Annual Discretionary Spending $52,833 Where Do They Live? Regions with population >250,000 people Regions with population between 80,000 and 250,000 people Regions with populations <80,000 people Small Town & Rural 14% of ETF Investors Small City 14% of ETF Investors Wealth Profile of ETF Investors 75 % of ETF investors have over $100K in total investable assets. Affluent >$1MM Mass Affluent $100K - $1MM Mass Market <$100K 25% 52% 23% 12% 33% 55% Generational Wealth Trends Mass Baby Boomers are the most likely generational wealth segment to invest in ETFs. Affluent >$1MM Mass Affluent $100K - $1MM Mass Market <$100K Millennials 1981 – 2000 Gen X 1965 – 1980 Baby Boomers 1946 – 1964 Silent Generation 1925 – 1945 GI Generation 1900 – 1924 Gauge size and bars indicate likelihood of households within each generational wealth segment to live in neighborhoods with ETF investors. IRA ETFs vs. Taxable ETFs What % of ETF investors are investing in each type? For investors of both IRA and Taxable ETFs, they are likely to have 40 % higher balances in Taxable ETFs. IRA Only 32% Both IRA & Taxable 42% Taxable Only 26% Discount vs. Full Service ETFs Many investors hold ETFs with both channels. What % of ETF assets are held in each channel? of ETF assets are held with full service 35 % 65 % In fact, 25 % of ETF investors hold ETFs with BOTH discount and full service brokerages. of ETF assets are held with discount ETF Investor Segments Both segments are currently (investable assets $100K - $1MM) and likely to continue to accrue wealth so they are ideal targets when marketing ETFs. The Foundation of Our Insights Copyright © 2015, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax and EFX are registered trademarks of Equifax Inc. IXI is a trademark of Equifax Inc. All other registered marks, service marks and trademarks listed are the property of their respective owners. Contact Us Today For more information, please contact: 800.210.4323 [email protected] www.ixiservices.com IXI ™ Services, a division of Equifax, specializes in helping clients expand their view $14 trillion in anonymous, aggregated measured consumer assets that IXI This “direct-measured” data represents about 43 percent of all U.S. consumer invested assets and serves as the foundation of our unique measures of Exclusively available for IXI Network Members, our ETF Investment Tendency Measures suite includes individual measures for: ETF Assets Taxable ETF Assets IRA ETF Assets Discount Brokerage ETF Assets Full-Service Brokerage ETF Assets These measures can be combined with our existing suite of IXI Network products. Live in upscale cities and suburbs Mostly married couples, both with & without kids earnings and assets Fairly complex and portfolios Sometimes work with a advisor College educated Youthful Promise: Thriving Investors Thirty- something, white-collar professionals Live in major metro areas Families with kids Mid-forties home owners Assets of over half a million dollars Diverse portfolio allocation May invest with an advisor Somewhat risk-tolerant Rising Stars: Investors ETF Investors 28% of U.S. households are likely to hold ETFs Major Metro 72% of ETF Investors Exchange Traded Funds (ETFs) are funds that track indexes like the NASDAQ-100 Index, S&P 500, Dow Jones, etc. An ETF is an investment that holds a portfolio of securities, such as stocks or bonds,
