Spotlight onInvestors ofExchangeTraded Funds
All data and statistics from IXI Services, a division of Equifax, Inc.
October 2015
Who Are ETF Investors?
Non-ETFInvestors
72% of U.S. households
are not likely to hold ETFs
Median Age55% Married57%% Home Owners94%Median Estimated Investable Assets
$335,777Median Estimated Annual Income
$118,710 Median Estimated Annual Discretionary Spending
$52,833
Where Do They Live?
Regions with population>250,000 people
Regions with populationbetween 80,000 and 250,000 people
Regions with populations<80,000 people
Small Town& Rural
14% of ETF Investors
Small City14% of ETF
Investors
Wealth Profile of ETF Investors
75%of ETF investors
haveover $100K
in totalinvestable
assets.
Affluent>$1MM
Mass Affluent$100K - $1MM
Mass Market<$100K
25%
52%
23%12%
33%
55%
Generational Wealth Trends
Mass
Baby Boomers
are themost likely
generational wealth segment
to investin ETFs.
Affluent>$1MM
Mass Affluent$100K - $1MM
Mass Market<$100K
Millennials1981 – 2000
Gen X1965 – 1980
Baby Boomers1946 – 1964
Silent Generation1925 – 1945
GI Generation1900 – 1924
Gauge size and bars indicate likelihood of households within each generationalwealth segment to live in neighborhoods with ETF investors.
IRA ETFs vs. Taxable ETFsWhat % of ETF investorsare investing in each type?
For investors of bothIRA and Taxable ETFs,they are likely to have
40%higher balances in
Taxable ETFs.
IRAOnly
32%
BothIRA & Taxable
42%Taxable
Only
26%
Discount vs. Full Service ETFs
Many investorshold ETFs withboth channels.
What % of ETF assets are held in each channel?
of ETF assets are held with full service
35%
65%
In fact,
25%of ETF investors hold
ETFs with BOTHdiscount and full
service brokerages.
of ETF assets are held with discount
ETF Investor Segments
Both segments are currently
(investable assets $100K - $1MM)
and likely to continue to accrue wealth so they are
ideal targetswhen marketing ETFs.
The Foundation ofOur Insights
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IXI™ Services, a division of Equifax, specializes in helping clients expand their view
$14 trillion in anonymous, aggregated measured consumer assets that IXI
This “direct-measured” data represents about 43 percent of all U.S. consumer invested assets and serves as the foundation of our unique measures of
Exclusively available for IXI Network Members, our ETF Investment Tendency Measures suite includes individual measures for:
ETF Assets Taxable ETF Assets IRA ETF Assets Discount Brokerage ETF Assets Full-Service Brokerage ETF Assets
These measures can be combined with our existing suite of IXI Network products.
Live in upscale
cities and suburbs
Mostly married couples,
both with & without
kids
earnings and assets
Fairlycomplex and
portfolios
Sometimes work with a
advisorCollege
educated
Youthful Promise:Thriving Investors
Thirty-something, white-collar
professionals
Live inmajor metro
areas
Familieswith kids
Mid-forties home
owners
Assets of over half a
million dollars
Diverse portfolio
allocation
May invest with an advisor
Somewhat risk-tolerant
Rising Stars:Investors
ETFInvestors
28% of U.S. households
are likely to hold ETFs
MajorMetro
72% of ETF Investors
Exchange Traded Funds (ETFs) are funds that track indexeslike the NASDAQ-100 Index, S&P 500, Dow Jones, etc.
An ETF is an investment that holds a portfolio of securities, such as stocks or bonds,
