BACKGROUND

PROBLEM

CHALLENGES

SOLUTION

MARKET

COMPETITION

ROAD MAP

ASK

TEAM

FINANCIALS

MY BACKGROUND

NEW YORK LUXEMBOURG

SINGAPORE MICHIGAN LOS ANGELES HONG

KONG

PROFESSIONAL EXPERIENCE: MATCHING ONLINE DEMAND WITH

SUPPLY (SEO, SEM, SOCIAL)

THE PROBLEM(S)

How to make social media marketing

easier?

How to address social media needs of Asia

marketers?

THE CHALLENGES

Network/Data overload

Non-Social Media Data integration

Lack of tools with Asian networks focus

Current tool offerings are either super

high-end enterprise or low-end

What we’re hearing:• from MARKETERS: how to integrate social media marketing strategy efficiently• from AGENCIES: how to deal with spike in demand for social media services• from BRANDS: how to enable selling through social media dynamically• from EVERYONE: we want more tools with Asia focus

SOCIAL MEDIA OBSTACLES

SOCIAL MEDIA DATA ANALYTICS

ADVERTISING CAPABILITIES

INTELLIGENT ENGAGEMENT

TOOLS

THE SOLUTION

THE SOCIAL MEDIA AD MARKET: $3.49B USD

SOURCE

ASSUMPTION: any marketer willing to commit ad dollars to social media advertising will be willing to consider a tool to enable him/her to be more effective.

THE HELP: SOCIAL MEDIA 2.0 TOOLS

Def of Enterprise marketing tools: money spent on the creation and syndication of a Facebook app or a web site/social network widget.

SOURCE

COMPETITIVE TARGETS

The Buddy Media Platform is the Facebook management system of choice for eight out of the ten top global advertisers.

Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by WPP (NASDAQ: WPPGY), Softbank Capital, Institutional Venture Partners, European Founders Fund, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, Howard Lindzon and others

Sprout Social allows businesses to efficiently and effectively manage & grow their social presence across channels and turn social connections into loyal customers.

The web application integrates with Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla and other networks where consumers are engaging with businesses and brands.

In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, analytics and more – all in a package that’s intuitive and easy to use.

TECHCRUNCH: Website creation service provider Webs has acquired Pagemodo, which enables businesses and individuals to create great-looking Facebook Pages,

Pagemodo was founded by two Danish entrepreneurs, Thomas Kjeldgaard and Jakob Lykkegaard. To date, over 60,000 small businesses have signed up with Pagemodo and have published over 100,000 custom Facebook pages. The company claims 1.2 million Facebook users view a Facebook page powered by Pagemodo every month.

Total Funding: $92.3m (USD) Total Funding: $11m (USD) Total Funding: unknown

SPREADER PARTNERS

ADVERTISING CAPABILITIES

INTELLIGENT ENGAGEMENT

TOOLS

•The Buddy Media Killer

•15 Different Types of Facebook Applications for Brands to Leverage

•1.5 monthly active users

PROGRESS & ROADMAPTECHNICAL ENHANCEMENT 11-

Jul11-Aug

11-Sep

11-Oct

11-Dec

12-Jan

12-Feb

12-Mar

12-Apr

12-May

12-Jun

12-Jul

12-Aug

PUBLISH FB CUSTOM TABS

ALLOW FB LANG FILTERING

PULL FACEBOOK DATA

PULL YOUTUBE DATA

PULL TWITTER DATA

REPORTS DATA STORAGE/PULL

MIX/MATCH GRAPHING

USER INTERFACE CLEANUP

INTEGRATE GET SATISFACTION

INTEGRATE WEIBO

INTEGRATE GOOGLE PLUS

INTEGRATE TUDOU

ENABLE CONTENT SOURCING

ENABLE PUBLISH SCHEDULING FACEBOOK

ENABLE PUBLISH SCHEDULING TWITTER

INTEGRATE SOCIAL ADS TOOL

INTEGRATE HY.LY REPORTING

EXTERNAL DATA IMPORT

EXTERNAL DATA GRAPHING

ENABLE WEIBO PUBLISHING

INTEGRATE RENREN

ENABLE RENREN PUBLISHING

OUR ASK

SMART PEOPLE (UI/UX DEVLOPER,

PRODUCT MANAGER)

OFFICE SPACE (HK/SG): 5 FTEs

TOTAL

ADVERTISING INTEGRATIONS

SOCIAL SITE INTEGRATIONS

RESELLER OPPORTUNITY

INTRODUCTIONS

BETA TESTERS (LUXURY, RETAIL,

CPG, TRAVEL)

$300K USD

First Year Targets

400k users$170k P/L Dec ‘12

Round 1 VC

THE FINANCIALSBasic Spreader services will be free

Premium Spreader services offered for $12 USD monthlyExpected % of paying users: 5%

PATH TO EXIT

1ST INVESTMENT

2ND INVESTMENT

STRATEGIC PARTNERSHIP

3RD INVESTMENT

STRATEGIC PARTNERSHIP ACQUISITION

3.58M RMB (500K USD

15% SHARES

10.74M RMB(1.5M USD)

15% SHARES

STRATEGIC PARTNERSHIP

35.79M RMB(5M USD)

20% SHARES

STRATEGIC PARTNERSHIP ACQUISITION

NOW +36 MO.+12 MO. +20 MO.

PATH TO EXIT

PROJECTED ANNUAL P/L YEAR 3

USD (M) RMB (M)10% VALUE

USD (M)10% VALUE

RMB (M)20.2 144.6

10X VALUATION 202.0 1,446.1 20.2 144.6

15X VALUATION 303.1 2,169.2 30.3 216.9

20X VALUATION 404.1 2,892.2 40.4 289.2

25X VALUATION 505.1 3,615.3 50.5 361.5

appendix

THE GLOBAL SOCIAL MEDIA MARKET

SOCIAL MEDIA USAGE STILL GROWING.

SOURCE

THERE’S STILL ROOM FOR GROWTH

SOURCE

SOURCE

4 OF 5 COMPANIES WILL USE SOCIAL MEDIA TOOLS THIS YEAR FOR MARKETING

MARKETERS INVESTING

MORE IN SOCIAL

MEDIA, AT EXPENSE OF

OTHER FORMS.

SOURCE

SOCIAL MEDIA ADVERTISING SET TO GROW OVER $620M NEXT 2 YEARS

SOURCE

SIGNIFICANT OPPORTUNITY FOR SELL OF ENTRPRISE 2.0 TOOLS

Def of Enterprise marketing tools: money spent on the creation and syndication of a Facebook app or a web site/social network widget.

SOURCE

ROI QUESTION STILL NOT ANSWERED.

SOURCE

CHINA HAS A LOT OF PEOPLE. THEY ALSO USE SOCIAL MEDIA.

SOURCE

SOURCE

THEY ARE ENGAGED.

SOURCE

SOURCE