Date post: | 27-Jan-2015 |
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Education |
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Decorative and Indicative Contrast: When a Good Thing Goes Bad
IPCC 2013draft
Background
• Design manuals teach designers to create unified designs that have a cohesive feeling for their documents
• clean, organized design is not only the most pleasing option for users, but also the most useful
• users do prefer designs that have low contrast levels; however, participants were able to recall more information if there were contrasts
Peircean Theory
• firstness: – icons: likeness– potential, pure abstraction, chaos – pure potential
• secondness: – indexes: point to things– Existence, fact, reaction, conflict - opposition
• thirdness: – symbols: meanings by use– Laws, habitual regulations, patterns – govern other 2
categories
Peirce and Design
1. The overall feeling of a design– Decorative elements create a feeling
2. What actions a user should complete– Indicative elements draw attention to
information
3. What information should be presented– Informative elements convey information to the
user
Current Study
• 22 participants– 8 International-born participants– 14 US-born participants
• 7 designs• 5 follow up questions • Emotional response questions
US vs. International Participant
Results
Design % CorrectOne 35%
Two 47%
Three 60%
Four 67%
Five 27%
Six 60%
Seven 47%
Emotional Response
agitated
stimulated
diverte
d
unrestr
ained
amusedre
sted
calm
ed
organize
d
focuse
d
determined
conce
rned
challe
nged02468
1012141618
agitated
stimulated
diverte
d
unrestr
ained
amusedre
sted
calm
ed
organize
d
focuse
d
determined
conce
rned
challe
nged02468
1012141618
agitated
stimulated
diverte
d
unrestr
ained
amusedre
sted
calm
ed
organize
d
focuse
d
determined
conce
rned
challe
nged02468
1012141618
agitated
stimulated
diverte
d
unrestr
ained
amusedre
sted
calm
ed
organize
d
focuse
d
determined
conce
rned
challe
nged02468
1012141618
Design Five Design One
Design Six Design Four
Graphics
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