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WHAT’S INSIDE Digital Marketing Managing Digital Content Social Media Manager Spring 2019 DIGITAL MARKETING Professional Development Courses and Certificates SCHOOL OF CONTINUING EDUCATION
WHA
T’S
INSI
DE Digital Marketing
Managing Digital Content
Social Media Manager
Spring 2019
DIGITAL MARKETING
Professional Development Courses and Certificates
SCHOOL OF CONTINUING EDUCATION
University of Wisconsin-Milwaukee School of Continuing Education
DIGITAL MARKETING CERTIFICATES
About the CertificatesDigital marketing technology changes rapidly. Stay current with a certificate or individual courses from UWM’s School of Continuing Education. Instructors with real-world experience provide hands-on training in digital marketing, managing digital content and social media.
Flexible Course FormatsCourses are offered in three convenient formats: face-to-face, online or blended. All courses may be taken individually or as part of a certificate program.
DiscountsRegister early and save. AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.
Customized TrainingBring our courses to your organization! UWM provides group training customized to meet your specific needs – at your site or ours. Email [email protected] or call 414-227-3311.
For More InformationJeanne ZautnerProgram Manager [email protected]
Digital Marketing CertificateFrom building an effective digital content strategy to marketing analytics, you gain a better understanding of the marketing tools and knowledge needed to succeed in this rapidly changing landscape.
Earn the certificate by completing 4 core courses (or equivalent) and 2 elective courses within two years.
Managing Digital Content CertificateContent is vital for increasing brand awareness and engagement with prospects throughout the buyer’s journey. The amount of content produced by organizations increases each year, and this massive amount of information must be managed. Learn how to effectively create, deliver and manage dynamic digital content for your organization.
Earn the certificate by completing 6 core courses and 2 elective courses within two years.
Social Media Manager Certificate ONLINE
This 12-week online certificate helps you learn how to identify business opportunities that can be supported by social media, align social media efforts with organizational goals, plan for and manage content, and more.
Earn the certificate by completing the 12-week online course.
Register
Online: uwm.edu/sce/digitalChoose the “courses” tab to view course descriptions; then click the “register now” button.
Phone: 800-222-3623Monday-Friday 8am-5pm
Location
UWM School of Continuing Education 161 W. Wisconsin Ave., 6th FloorMilwaukee, WI 53203
Parking Information
Visit uwm.edu/sce/directions
Adobe InDesign – Basics 5026-11120 May 15$374, $349 by May 1
Adobe Photoshop – Basics 5026-11134 Mar 20$374, $349 by Mar 6
Advertising on Facebook, Twitter and Other Social Platforms5026-11122 May 7$374, $349 by Apr 23
Building an Integrated Digital Content Strategy BLENDED
5026-11142 Mar 8-22$924, $899 by Feb 22
Foundations for Effective Digital Marketing ONLINE 5026-11089 Feb 4-Mar 3$924, $899 by Jan 21
Google Ads: Getting the Most From Paid Search5026-11135 Apr 4$374, $349 by Mar 21
Improve Marketing Results Using Advanced Analytics Techniques 5026-11130 Mar 1$374, $349 by Feb 15
Introduction to Digital Marketing Analytics 5026-11119 Feb 1$374, $349 by Jan 18
SEO – The When, What and How5026-11139 Apr 9 $374, $349 by Mar 26
Social Media Manager Certificate ONLINE
5026-11082 Jan 28-Apr 21$2499, $2249 by Jan 14
User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users 5026-11126 Feb 20$374, $349 by Feb 6
Video Storytelling: How to Make a Real Connection With Your Audience 5026-11117 Feb 15$374, $349 by Feb 1
5026-11116 May 16$374, $349 by May 2
What’s New in Social Media: Leveraging Trends to Build a Successful Social Strategy 5026-11128 May 13$374, $349 by Apr 27
Write High-Impact Copy for Your Website 5026-11131 May 3$374, $349 by Apr 19
University of Wisconsin-Milwaukee School of Continuing Education uwm.edu/sce/digital
UPCOMING COURSES
Spring 2019
DIG
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Professional Developm
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School of Continuing Education161 W. Wisconsin Ave., Ste. 6000Milwaukee, WI 53203-2602
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DIGITAL MARKETINGProfessional Development Courses and Certificates
UWM SCHOOL OF CONTINUING EDUCATION
Spring 2019
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