1. Table of Contents: Slide 2- Path to Purchase Overview Slide 3- Awareness and Perception Slides 4-6- Coke Zero (2) Slides 7-8- Caress Slides 9-10- Toyota Cause Marketing (1) Slides 11-12- Legendary Comic-Con (1) Slides 13-14- Toyota Dew Tour Scavenger (1) Slide 15- Consideration Slides 16-17- HP ePrinter (1) Slides 18-19- Ocean Spray (1) Slides 20-21- SST Smashbox (1) Slide 22- Conversion Slides 23-24- Toyota Dew Vehicle (1) Slides 25-26- Office Depot (1) Slides 27-30- Office Depot (3) Slides 31- 33- SST TRESeme (2) Slide 34- Relationships Slides 35-36 - Toyota ToyoTag (1) Slides 37-38 - Got2B (1) Slides 39-40 - Bud Light UFE (1) Slides 41-43 - Bud Light Playbook (2) Slides 44-45 - Orbit (1) Slides 46-49 - Orbit (3) Slides 50-51 - Colorado Native (1)

2. PATH TO PURCHASE INFLUENCE Awareness & Perception Mass media, promotions, brand experienceAWARENESS & PERCEPTIONConsiderationTargeted media, timely information CONSIDERATION CONVERSIONConversion In-store, direct, offers RELATIONSHIPS Relationships On packaging, feedback, offers 3. AWARENESS & PERCEPTIONAWARENESS & PERCEPTIONCONSIDERATION CONVERSION RELATIONSHIPS 4. Coke Zero- Two Slides 5. Coke Zero Experiential Sampling TourThe Execution 5 Campaigns 5 Street Teams 500+ EventsCoke Zero hasspoken, you win!Reply Z to seewhats possiblewith Coke Zero. 6. Coke Zero Experiential Sampling TourThe Results: Activation Rate Over 150,000 snaps 15% Reached 12% activation rate10% Facebook followers have grown 42%5% Twitter followers have grown by 153%0%Cumulative Snaps150,000100,000 50,0000 7. Caress- One Slide 8. Caress Girls Getaway SweepstakesResults: 26,000 Entries 16,000 Opt-ins Insightful media effectiveness metrics 9. Toyota Cause Marketing- 1 slide 10. ToyotaCause MarketingBranded mobile giving allows consumers to donate directly from their phone bill 11. Legendary Comic-Con-One Slide 12. Legendary Comic-Con International, July 21-24, 2011Creativity at its BestLegendary created a mobile game inside theComic-Con Conference, allowing it tosimultaneously: Drive booth traffic Increase brand awareness Encourage engagement Reward loyal followers How the Program Worked: The first 500 attendees at the Legendary Pictures boothreceived a unique Legendary SnapTag lanyard They then became a Snapee in a race against otherSnapees to collect the most Snaps The Snapee with the highest number of unique snapsfrom their lanyard tag won the Grand Prize, whichincluded an iPad, a $500 gift certificate to iTunes, 10Legendary DVDS and more! 13. Toyota Dew Tour Scavenger- One Slide 14. Toyota Dew Tour: Scavenger HuntDew Tour Overview Action sports tour featuring skate park, skate bowl, vert, BMX park, vert and dirt Events in July, Aug, Sept, Oct 2011Toyota Action Hub Scavenger Hunt ToyoTag based scavenger hunt integrating rich content To play, participants hunt down three hidden celebrity ToyoTags Each ToyoTag has a video response from the celebrity and a clue to find the next tag The first player to snap all 3 tags wins a pair of VIP passes to the event andBob, Jamie, & Drews limited edition wristbands Everyone else who finds and snaps all 3 tags will get the limited edition wristbands 15. CONSIDERATION AWARENESS & PERCEPTIONCONSIDERATIONCONVERSIONRELATIONSHIPS 16. HP ePrinter- OneSlide 17. HP ePrinter Product Video 18. Ocean Spray Recipes- OneSlide 19. Ocean Spray RecipesConsumers Rate Advertisement witha SnapTag among the Best Performing Summer 2010 Gfk MRIs Starch Advertising Researchconsidered 27,268 ads in national consumermagazinesEngagement score based on how manyconsumers noticed and how many took action 20. SST Smashbox- OneSlide 21. Smashbox Offers a Chance to Win & Free SamplesSNAP LIKE GET SHARE 22. CONVERSIONAWARENESS & PERCEPTION CONSIDERATION CONVERSION RELATIONSHIPS 23. Toyota Dew Tour Scavenger- One Slide 24. Toyota Dew Tour: Vehicle Tags Featured on skateboards in front of the cars A single snap gives users access to vehicle information, a brochure, a quote application and a mobile website tool By supplying a wealth of information in an easy to access format optimized for mobile, Toyota encourages deep interaction and consumer learning MessageVehicle InfoBrochure QuoteMobile Tool 25. Office Depot-One Slide 26. Office DepotInstant eGift Card ProgramHow the Program Works: Consumers can scan, or snap and send a picture ofthe vendor-branded SnapTags . After replying withtheir birthday and state locations, consumersinstantly find out if theyve won a $100 gift card Through this advanced e-gift cardprogram, consumers simply show their phones atcheck out to spend their winnings Remaining participants receive special mobilecoupons to save on a variety of back to schoolessentials The program runs from July 24th, 2011 toSeptember 11th, 2011 will give away a total of$500,000 during that period To engage and educate employees, an associateprogram ran a week before the consumer program 27. Office Depot-Three Slides 28. Office DepotBack to School Promotion Overview How the Program Works: Consumers can scan, or snap and send apicture of the vendor-branded SnapTags After replying with birthday and statelocation, consumers instantly find out iftheyve won a $100 gift card Through this advanced e-gift cardprogram, consumers simply show theirphones at check out to spend theirwinnings 29. Office DepotBack to School Promotion OverviewHow the Program Works: Remaining participants receive special mobilecoupons to save on a variety of back to schoolessentials Coupons are redeemable in-store and online The consumer program runs from July24th, 2011 through September 11th, 2011 To engage and educate employees, an associateprogram will run a week before from July 17th toJuly 23rd 30. Office DepotProgram DetailsProgram Details: 100 gift cards each in thedenomination of $100 will be givenaway on a daily basis Over the course of theprogram, rewards will total $500,000 Advertising will feature Al Roker asthe spokesperson Ads will run on broad spectrum ofmediums such as TV, radio, in-storeand out-of-home print advertising toemail, direct mail, and onlineadvertising atYouTube.com, Facebook.com, andOfficeDepot.com 31. Patent pending TRESemm Offers a Printable CouponsSNAP LIKE GETSHARE 32. Patent pending TRESemm Offers a Printable Coupons Get The EmailClick PrintYour one use coupon is readyto be used at any participatingretailer! 33. RELATIONSHIPSAWARENESS & PERCEPTION CONSIDERATION CONVERSION RELATIONSHIPS 34. Toyota ToyoTag-One Slide 35. ToyotaRelease of the ToyoTag Relationship DevelopmentToyota has taken fostering customer relationships andproviding information to the next level through its creationof the ToyoTag- Toyotas version of the SnapTagUsing different Code Rings around brand icons and logosenables Toyota to run multiple campaigns simultaneouslyand gain insight into segmented media performance The Toyota Auto Show Program Toyota created 16 vehicle specific SnapTags With one snap, consumers received vehicleinformation, a brochure, ToyotaCare and could request aquote Toyota created Specific SnapTags for special vehiclelaunches and promotions like the popular Swaggerwagon SnapTags were also created for programs and productslike ToyotaCare, Entune, and Toyota Mobile 36. Got2B-One Slide 37. Got2B Collect Feedback 38. Bud Light- UFE One Slide 39. Bud Light Football & The Ultimate Fan ExperienceFeatured on: PackagingRetail Signage & Merchandise Table tentsOnlineBud Light is engaging ultimate fans for a chance to win a trip to the NFL Kickoff game, the2012 NFL draft, 2012 NFL Pro Bowl, 2012 NFL Season Tickets or the Superbowl XLVI. 40. Bud Light Playbook Two Slides 41. Bud Light 2010 Playbook41 42. Bud Light 2010 Playbook 43. Orbit-One Slide 44. OrbitLoyalty Points Program Orbit Back to School Promotion Participating consumershave the opportunity toinstantly win between $20and $100 Orbit Bucks and canparticipate daily to increasetheir chances of winning. With more OrbitBucks, Consumers haveaccess to prizes of greatervalue.When using OrbitBucks, Orbit capturesconsumers:NameEmail AddressPhysical AddressAge 45. Orbit-Three Slide 46. Orbit Back to School Promotion Overview Instant Win Campaign The campaign will run July through October. 1 of 30 different SnapTags will be featured on the inside flap of Orbit gum packaging. Orbit will produce 100 million packages with SnapTags for the campaign. 47. Orbit Interactivity with ConsumersOrbit Back to School Promotion Mobile consumers snap and send to instantly find out if theyve won between 20 and 100 Orbit Bucks. With more Orbit Bucks, consumers have access to prizes of greater value. Winning consumers can easily connect to the prize store via the SnapTag response to select prizes from eight categories: Books Dorm Dcor Electronics Gift Cards Music Sports & Outdoors DVDs Video Games 48. OrbitRewarding LoyaltyCreating a Consumer DatabaseTo effectively deliver winnersprizes, the prize storecaptures consumers: Name Email Address Physical Address Date of BirthThus increasing Orbitsknowledge about consumersand its connectivity with itsloyal consumer base 49. Colorado Native-One Slide 50. Colorado Native Unmistakably ColoradoPromoting Continual Engagement through New ProgramsSince March, 2010, Colorado Native has ran over 10 SnapTagprograms. The consistent change in Natives strategyensures continual consumer engagement by featuring freshcontent. Past ProgramsPast programs featured information on things consistentwith the brands local theme such as: Local charities Outdoorsy activities Colorado sports trivia Colorado night life Current ProgramThe current program replies with a video of Nativesfounders calling for a toast to celebrate Colorados 135thbirthday on August 1st at the Rockies game with a ColoradoNative.