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Brussels February 4th 2011Bert Van Wassenhove - Chief Digital O!cer - @ibert

maandag 7 februari 2011


Unconventional rules of post-digital marketing



Why post-digital?



J. Blanchez @ Google

“Digital Marketing is dead, there is no such thing as digital marketing.”



We live in a world where digital communication has become so ubiquitous that it is no longer meaning"l to describe marketing and communication activities as “digital”.

Post-digital is about engaging human beings through experiences and conversation.



What triggers people in a post-digital world?

Relevance

Experiences

Conversations




Don’t stay in the conversation at any cost, be relevant.


Square Melon #digital maandag 7 februari 2011



Making it easy is not the objective, make it worthwhile.





Don’t just o#er tools, add value to consumers’ life.



Adding value can take many shapes

Bob Gilbreath - Marketing With a Meaning


Square Melon #digitalmaandag 7 februari 2011



The web is $ne, the internet is better, but real life is best.


Square Melon #digital maandag 7 februari 2011


Being connected is now "lly integrated in people’s everyday lives!




Sharing and encouraging is kind of nice, but incentivizing and converting works too.


Square Melon #digitalmaandag 7 februari 2011


It’s about engaging human beings through experiences and conversation.


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