Analysis & StudyPrimary research

Analysis & StudySecondary research

The expereminental stage consisted of deciphering the target market which is young adults. The point is to get 16-27 year olds to contribute to using sustainability because “the youth is the future”.

S.S sets a pattern of growth in which resource use aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come.

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Final treadSuperior substitution is defined by containment which is the purpose of the circle. The circle shape is chosen specifically to assist readers to retain the recycling symbol. Both “S” are bold to show the impact of sustainability and are wrapped around each other for one to further take into account the reuse, reduce and recycle point. The arrows are added to support the idea.

Superior Subtitution

Superior Subtitution

ExecutionsAll executions tend to support the recycling concept. From the paper used to the green color metaphor, each execution would favor maintaining the sustainability impression.

The brouchure tends to explain the mission and vision of superior sub. It aggrevates the mood of sustainability by the appliance of green color. Basic 3 images are placed to opose to customers that are intrigued by visuals. A quote in the middle helps push people towards using the services or buying the products of superior subtitution.

Brochure

The different packages are a variety of household appliances & furniture; clothings and cosmetics & food products

Packaging

Food products

Furniture & Household Appliances

Clothing & Cosemetics

Magazine insert I would be informational based as it would describe how Superior substitution as an organization would tend to help the concept of recycling, reducing & reusing. It would also be based on expressing how the contribution could be made anywhere.

Magazine Insert Phase I (Exposure period)

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Phase II (Awareness period) Magazine insert II would be expressing merely how people may be a part of supporting sustainability through an event by the coordination of servicing in a non profitable occasion for awareness

Magazine Insert II

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The paper of the different types of stationaries would be brown/beige color with a recycled paper texture to help support the concept with the logo and the leaf like shape that is repeated throughout the executions.

StationaryMaterial to be

used/ structure for CD placing and tag