Stadia New York Conference

PRELIMINARY PROGRAMApril 26, 27, 28, 2010JAVITS CENTER, NEW YORK CITY, USA

DELIVERING THE NEXT GENERATION OF SPORTS

VENUES

In partnership with

DAY 1 – MONDAY APRIL 26

MORNING COFFEE AND REGISTRATION – SPONSORED BY WILLIAM CARUSO & ASSOCIATES INC

STADIUM REVENUE SUMMIT STREAM SPORTS VENUE DESIGN, OPERATIONS ANDTECHNOLOGY STREAM

Welcome to Stadia Design & Technology Expo North America

SESSION 1: STADIUM AND ARENA ECONOMICS/FINANCING SESSION 1: INDUSTRY ROUND-TABLE DISCUSSION - PART ONE

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SESSION 2: KNOW YOUR CUSTOMER SESSION 2: INDUSTRY ROUND-TABLE DISCUSSION - PART TWO

LUNCH IN THE EXHIBITION HALL

SESSION 3: A SMARTER APPROACH TO REVENUE GENERATION SESSION 3: GLOBAL PROJECTS SHOWCASE

COFFEE BREAK IN THE EXHIBITION HALL – SPONSORED BY SKIDATA AG & SMARTMACHINE

SESSION 4: MAXIMIZING PROFITS THROUGH DEVELOPINGCONTENT PART ONE

SESSION 4: TECHNOLOGY INNOVATIONS IN STADIA

SESSION 5: LUXURY SUITE AND PREMIUM SEAT SALES – ANEND TO THE GOLDEN YEARS?

SESSION 5: 20X20 INNOVATIONS SHOWCASE

DAY 2 – TUESDAY APRIL 27

MORNING COFFEE AND REGISTRATION SPONSORED BY ESSG

SESSION 6: KEYNOTE PRESENTATIONSESSION 6: KEYNOTE PRESENTATION – BUILDING BRANDSFOR A RETURN ON INVESTMENT

SESSION 7: CATERING AND CONCESSIONS ROUND-TABLEDISCUSSION

SESSION 7: MAJOR EVENTS LEGACY ISSUES

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SESSION 8: 20X20 INNOVATIONS SHOWCASE SESSION 8: US SPORTS PROJECTS – COMING SOON!

LUNCH IN THE EXHIBITION HALL – SPONSORED BY THE PRODUCT PEOPLE

SESSION 9: MANAGING AND MAXIMISING THE GUESTEXPERIENCE

SESSION 9: DESIGNING FOR ENHANCING THE SOCIAL ASPECTSOF A SPORTS FACILITY

COFFEE BREAK IN THE EXHIBITION HALL – SPONSORED BY AGILYSYS INC

SESSION 10: A DIFFERENT APPROACH TO STADIA DESIGNSESSION 10: US COLLEGIATE SECTOR – CURRENT AND FUTURETRENDS

EVENING – NETWORKING RECEPTION AT THE RED BULL ARENA, THE NEW HOME OF THE NEW YORK RED BULLS OF MAJOR LEAGUE SOCCER (MLS)

DAY 3 – WEDNESDAY APRIL 28

SESSION 11: AGING STADIA – RENOVATE OR REBUILD? SESSION 11: SUSTAINABILITY AND THE ENVIRONMENT

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SESSION 12: MAXIMIZING PROFITS THROUGH DEVELOPINGCONTENT PART TWO

SESSION 12: MAJOR LEAGUE SOCCER (MLS) ISSUES


SESSION 13: CONTENT TBC SESSION 13: THE PLAYING SURFACE

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CONFERENCE AT A GLANCE

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Stadia Design & Technology Expo North America will bring together the leading stadium designers, CEOs and executive managers along with arena professionals from across North America plus leading experts and innovators from Europe, South America and Asia.

The event will act as a conduit for the exchange of ideas and information between sports venue professionals from around the world. What can venue owners/operators and developers in North America learn from the experiences of sports venues from other continents? What technology innovations from Europe could be incorporated into North American venues? In which areas are North American stadia world leaders? How can the next generation of stadia be more e�cient, safer, more attractive and yield better returns for investors?

All of these issues and more will be examined in detail through two conference streams running on all three days of the event. Stream 1: Sports Venue Design, Operations and TechnologyStream 2: Stadium Revenue Summit These intensive working conference sessions will investigate how to enhance income streams from sports venues, with detailed case studies and examples from the some of the most successful examples around the world.

Topics covered in the sessions include:

• Ticketing and CRM strategies

• Stadium and arena economics/�nancing

• Developing new and enhancing existing revenue streams

• Designing for enhancing the social aspects of a sports facility

• Hosting non-match day events

• Catering and concessions – current and future trends

• Technology innovations in stadia

• New projects from around the world and North America

• Advice on whether you should rebuild or renovate your sports facility

• US collegiate sector hot topics

• Major event legacy issues

• New approaches to stadia design

• Luxury suite and premium suite revenues

• Major League Soccer discussion forum

• Managing and maximizing the guest experience

• Sustainability and the environment

• The latest developments in the playing surface – turf, track and basketball

OVERVIEW

CONFERENCE PROGRAM


DAY 1 MONDAY APRIL 26, 2010

Stadium Revenue Summit stream

MORNING COFFEE AND REGISTRATION SPONSORED BY WILLIAM CARUSO & ASSOCIATES INC


SESSION 1: STADIUM AND ARENA ECONOMICS/FINANCINGThis session will examine the similarities and di�erences in sports venue and sports franchise development in North America and other regions of the world.

Speakers include:21st-century venues: economic engines for modern timesJon Coxeter-Smith, head of Global Sports Group - Davis Langdon & Seah InternationalMulti-function; multi-purpose; future proo�ng; renovate or redevelop; business plans; �nancing, and sustainability. These are just some of the words and concepts that venue owners, developers, and venue professionals wrestle with on a regular basis as they seek to strike the right balance between dreams and aspirations and the hard(er) realities. The presentation will examine some of the issues associated with optimizing the balance between programs/briefs and capital and operating budgets. These will be illustrated with case studies and vignettes drawn from Davis Langdon & Seah International’s extensive portfolio of venue developments and the speaker’s own experience gained during his 30 years in the sector.

The stadium as a strategic imperativeNicholas Ganciko�, CEO - Sports Investment GroupThe presentation will be focussed on why F.C. Internazionale has decided to leave San Siro and build its new 60,000-seat stadium, plus the challenges facing the Italian football market.

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SESSION 2: KNOW YOUR CUSTOMERThis session will examine approaches to ticketing and CRM technologies with recent project examples. Delegates will explore di�erent ways to strengthen their fan relationships and how this can lead to increased revenues.

Speakers include:Growing your fan database and driving sales through personalized and multi-channel marketingBrandon Igdalsky, president - Pocono Raceway and Jen Zick,director of marketing - New Era Tickets and FanOne

Learn how to gather more information about your fans and use that information to drive more ticket sales. Pocono Raceway partnered with New Era Tickets and FanOne to centralize its fan database, collect more fan preferences, and send out more personalized one-to-one communications. Through a combination of print, personalized URLs, fan surveys, and dynamically personalized emails, Pocono Raceway has deepened its fan relationships and in turn increased revenue. See how you can develop and deploy some of the same digital fan marketing strategies and tactics for your organization.

Additional speakers to be con�rmed



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SESSION 3: A SMARTER APPROACH TO REVENUE GENERATION – INTERNATIONAL AND NORTH AMERICAN CASE STUDIESFaced with ongoing economic uncertainty, how have venues successfully managed to increase retail and other revenue streams? This session will include successful case studies from sports venues, examining the technological and strategic innovations they have incorporated.

Maximizing revenue in the current environmentAlan Ost�eld, chief operating o�cer - Palace Sports & Entertainment, chiefoperating o�cer & assistant general manager - Detroit PistonsThis presentation will examine ways to generate revenue in the current environment, including diversi�cation among sponsors and revenue sources, allocation of categories and sponsors, providing new inventory items desired in the current economy and maintaining the critical connection that sports/entertainment properties can have with their partners, as well as leveraging that connection to maximize revenue and impact.

Fan base management – understanding your fansAndrew La�osca, vice president Marketing & Sales - Red Bull New YorkThe ability of any club to understand how its fans think and spend is critical to revenue growth. In this discussion, we will review how, through the use of technology, Red Bull New York is tracking every purchase for each fan inside Red Bull Arena and online to grow per capita spending for each fan with the club.

How smart is your stadium?Duncan Martin, business development director - Smartec Consulting LtdThis presentation will explain how using the new RFID technology available can lever your commercial revenues. How you can use the new contactless payment technology to integrate with your stadium smart cards, and how you build your fan loyalty and rewards programs using the smart card.

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SESSION 4: MAXIMIZING PROFITS THROUGH DEVELOPINGCONTENT – PART ONEThis session will examine how large-scale venues have generated revenue through non-traditional content. Case studies will include the Telenor Arena in Norway, host of the Eurovision Song Contest 2010, one of the largest live TV shows in Europe.

Developing non-traditional content for major and secondary marketsBrad Parsons, chief executive o�cer andEd Rubinstein, chief operating o�cer - Arena Network IncAs major musical artists reduce the number of dates they tour, it becomes more important for live entertainment venues to pursue non-traditional events to �ll their event calendar. The Arena Network has been involved in the routing of two such successful events within the past two years: Walking With Dinosaurs, The Live Experience and the 2008 Tour of Gymnastics Superstars, featuring the gold medal-winning US Olympic gymnastics team. Hear how these tours were conceived, routed, and marketed.

Arena design: maximum flexibility = maximum revenue generationDonald R. Dethlefs, chief executive o�cer - Sink Combs DethlefsIn the world of modern-day arenas one of the most important aspects of successful arena design is that of �exibility. The ability of the arena to host a wide range of events for the community it serves, and the ability of the building to accommodate all future needs, is paramount to �nancial success. To guarantee this �exibility, each possible event and the ability to accommodate it successfully needs to be considered. This includes ‘out of the box’ events such as cultural festivals and unique sporting events. With maximum �exibility comes the responsibility of successfully serving the patron for all functions. Seating con�gurations and various capacities will be calculated for each event. The support areas of the building and the seating con�gurations must also allow the event to

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take place in the optimal manner while maintaining operational expenses. Great arena design means optimal sightlines for each event that will take place in the facility. Di�erent events will require di�erent capacities, and it is important that a large-scale arena has the �exibility to be downsized for certain events while still maintaining intimacy for event patrons. Seating con�gurations must be determined to allow the spectators to be as close to the action as possible, creating an exciting venue for patron and participant alike..

Part 1: The key to making profit: how can we triple the number of big-time events compared with a traditional soccer venue?Einar Schultz, managing director - Telenor Arena, NorwayThe new Telenor Arena opened in February, just outside Oslo, Norway. One of the objectives is to increase its use far beyond the traditional ‘every second Sunday’, and into a living arena. The presentation will address the most important issues and lessons learned including: design and planning, operational e�ciency, commercial and �nancial planning. Examples and key �gures from various events will be presented.

Part 2: Eurovision Song Contest 2010 – five weeks until wewelcome over 100 million TV viewers live to the Telenor ArenaThe second part of the presentation will discuss the plans for the upcoming Eurovision Song Contest. This is one of the largest live TV shows in Europe, with artists from 45 European countries.


SESSION 5: LUXURY SUITE AND PREMIUM SEAT SALES – AN END TO THE GOLDEN YEARS?This session will examine the impact of the global economic crisis on revenue generation through luxury suite and premium seat sales. How can an innovative seating design solution help venue operators manage their opportunistic business? What methods are existing stadia using to try to keep revenues in this sector as high as possible?

Christopher Lee, senior principal - Populous, presentation title to be con�rmed

Revenue driven through design – how correct seating can be a crucial revenue streamSheldon King, director - The Product PeopleThis presentation will illustrate how an innovative seating design solution can help venue operators manage their opportunistic business amid the changing face of global sport and entertainment. With a focus on the legacy and revenue opportunities of venue operators, the ability of a venue to adapt to market demands is key to its success in this global economic and ecological climate. The presentation will explore how a venue that can o�er the service, the seating capacity and the business solution gets the job, and the TV revenue.

Where there’s a will, there’s a way!Ebru Koksal, general manager - Galatasaray Stad ASThis session will examine how Galatasaray Football Club successfully implemented luxury box, VIP seating and other revenue growth strategies, despite being faced with ongoing construction delays and di�cult economic conditions. Factors such as the changing face of corporate hospitality, the reduction in corporate spend and the key role of HNWI sales will also be examined.

DAY 1 MONDAY APRIL 26, 2010

Sports Venue Design, Operations and Technology Stream

MORNING COFFEE AND REGISTRATION SPONSORED BY WILLIAM CARUSO & ASSOCIATES INC



CONFERENCE PROGRAM


SESSION 1:INDUSTRY ROUND-TABLE DISCUSSION – CURRENTAND FUTURE INDUSTRY TRENDS – PART ONEThis session will feature leading industry experts debating current trends in the market and the issues they feel will shape the future of sports venue design and development, both in North America and overseas. Topics covered will include:• The role stadia can play in enhancing the emotional experience for spectators• Growing demand for multifunctional venues to increase revenue• Operational challenges found in new-generation stadia/arenas/spring training facilities• How far is ‘too far’ in terms of premium spaces, technology, and entertainment peripheral to the event?• What lessons can be gleaned from the last 20-year cycle of professional/international stadia?• How have owner expectations changed in the past decade, for design, operations and revenue (ex.

spring training facilities weren’t seen as money makers years ago – now they are expected to makesubstantial revenue)?

• What geographic locations o�er the strongest opportunity for sports growth internationally?• Where do we see professional sports 20 years from now?• What sports, if any, seem to remain untapped markets or are poised for growth?• With the signi�cant costs of most stadia projects, what responsibility do publicly funded (either full or partial) venues have as civic resources/legacies? • Is it better to forgo maximum sales of a few events in order to optimize the building capacity and

construction for a smaller capacity? Should buildings be slightly smaller than they are often built?• In what ways can a building be future proofed most e�ectively?

PANELISTSTimothy J. Leiweke, president & CEO - AEG WorldwideDavid Manica, president - Manica ArchitectureCal Ripken Jr., president & CEO - Ripken Baseball IncChris Russo, senior vice president, Facilities & Administration - National Basketball AssociationTad L. Shultz, principal - Sasaki Associates

COFFEE BREAK IN THE EXHIBITION HALLSPONSORED BY DAVIS LANGDON & SEAH INTERNATIONAL

SESSION 2: INDUSTRY ROUND-TABLE DISCUSSION – CURRENTAND FUTURE INDUSTRY TRENDS - PART TWOThis is a continuation of Session 1, with detailed discussion of current trends and issues in the market.


SESSION 3: GLOBAL PROJECTS SHOWCASEA number of innovative sports venue projects from around the world, currently in the design stage or under construction, are showcased in this session. How do they compare with recent North American sports projects? What design innovations have they incorporated that future sports venues may also adopt?

Liverpool and Santos Football Club venues: changing the face of the English and Mexican Premier LeaguesJohn M. Hutchings, principal - HKS Inc and Ricardo Rondon, principal -HKS Architects, MexicoThis presentation will examine the work of HKS in two innovative international soccer stadium projects. Subjects covered include the LFC brand and the Kop asymmetry as a design driver, a ‘park within a park,’ leveraging sponsorship opportunities and community regeneration.

Preparing for the 2013 Gulf GamesJohn ‘J.R.’ Radtke, senior project architect - 360 ArchitectureThis presentation will examine the inner workings of a multi-faceted international project team leading the new development for the hosting of the 2013 Gulf Games.

Additional speaker to be con�rmed

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COFFEE BREAK IN THE EXHIBITION HALLSPONSORED BY SKIDATA AG & SMARTMACHINE

SESSION 4: TECHNOLOGY INNOVATIONS IN STADIAThis session will examine the recent application of new technologies into European and North American stadia and the implications of this from an operational and revenue stream standpoint. Case studies will be presented of a number of stadia from both continents.

Accelerating your supporter base: how technology can helpGeo�rey King, chief executive - Southend United Football ClubThis session gives an excellent insight into how new technology like mobile ticketing and access management helped Southend United Football Club grow its attendance and attractiveness for potential sponsors. A unique learning experience for small to medium-sized sports venues.


SESSION 5: 20X20 INNOVATIONS SHOWCASESeventy-�ve minutes of back-to-back, quick-�re ideas to enhance your sports venue. Each presentation lasts for just under seven minutes – enough time to understand the innovation and how it can improve your venue.

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DAY 2 TUESDAY APRIL 27, 2010

Stadium Revenue Summit Stream

MORNING COFFEE AND REGISTRATION SPONSORED BY ESSG

SESSION 6: KEYNOTE PRESENTATIONFIFA Recommended football turf fields: development potential for Stadia?Dominique Boyer, group leader Licensing - FIFA Marketing DivisionThis session will examine various case studies of FIFA Recommended football turf (soccer) �elds, from the decision-making process to the development potential for venues, stadia and sports clubs.

SESSION 7: CATERING AND CONCESSIONS ROUND-TABLEThe theme of this round-table discussion is developing new revenue streams in sports facility food and catering services. Every venue is looking for new ways to increase revenue, and food and catering services o�er some new and creative ways to do this worldwide. A team of experienced venue concessionaires, operators and independent consultants will give their own informed opinions on this subject.PANELISTSMODERATOR: William Caruso, president - William Caruso & Associates IncChris Dill, VP, CIO - Portland Trail BlazersSalvatore J. Ferrulo, senior vice president - Boston Culinary GroupCarl M. Mittleman, regional vice president - AramarkTom Marchetto, senior vice president, Strategic Marketing - Ovations Food Services LP

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SESSION 8: 20X20 INNOVATIONS SHOWCASETen more companies – all with revenue-enhancing services or technology – are featured in these 75 minutes of back-to-back, quick-�re ideas to enhance your sports venue. Each presentation lasts for just under seven minutes – enough time to understand the innovation and how it can improve your venue.

LUNCH IN THE EXHIBITION HALL SPONSORED BY THE PRODUCT PEOPLE

SESSION 9: MANAGING AND MAXIMIZING THE GUEST EXPERIENCEThe theme of this session will be how to better manage the guest experience. It will include case studies from North American and European stadia that have used POS software to help better understand who their guests are, how to personalize service and capitalize on all the guest revenue they should be receiving.

Maximizing gross profits (GP)Robert J. Hunter, executive vice president, Venues & Entertainment - Maple Leaf Sports &Entertainment LtdThis presentation will examine how venues with surplus hospitality capacity are thinking about guest experience, operational e�ciencies and sophisticated procurement methods to increase their GP across food, beverage and merchandise.


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SESSION 10: A DIFFERENT APPROACH TO STADIA DESIGNThis session will explore new innovations in stadia design and construction, including being able to convert the venue from a stadium to an arena, providing a legacy for the local community, and the increasing popularity of the use of modular or temporary systems for stadia and grandstands, opening up new possibilities for temporary or permanent events-based architecture.

How innovations in riser structure are improving venue quality and construction efficiencyGuy Turner, director, Civil Engineering - Intelligent EngineeringSPS Terraces are regularly used in Europe to deliver premium custom-designed venues with the feel of concrete but the cost, schedule and simplicity more typically associated with modular systems. Guy’s presentation includes details of this new riser system and case studies of how it is being used to create a range of advantages in construction and in use.

Modular stadia – value for money, any timeRoger Kornmayer, president - Nussli (US) LLCStadia and arenas built or extended in modular style o�er decisive advantages. The prime factors are cost and time savings. Modules can be used for a limited period of time. Steel-based modular structures or expansions beat any other system when it comes to installation speed. Nussli’s modular stadia concept generates well-proven solutions, unparalleled in terms of �exibility and cost. The solution meets the highest standards of architecture, functionality and safety. Tailored solutions are developed and implemented with a very short lead time, as references prove in Europe and the Middle East.

How to create new revenues, legacy and community facilitiesPaul Fletcher MBE, chief executive o�cer - StadiArena LtdAll sports clubs and major event organizing committees around the world have the desire to gain an improved return on investment on their key asset – the stadium. In addition, they all need to ensure that a true legacy remains, providing bene�ts to the local population, beyond the focus of the core sport. This presentation will examine how StadiArena seeks to address all these issues, while providing the opportunity to establish the stadium as the heart of the local community.

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EVENING – NETWORKING RECEPTION AT THE REDBULL ARENA, THE NEW HOME OF THE NEW YORK RED BULLS OF MAJOR LEAGUE SOCCER (MLS)


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DAY 2 TUESDAY APRIL 27, 2010


MORNING COFFEE AND REGISTRATIONSPONSORED BY ESSG

SESSION 6: KEYNOTE PRESENTATION –BUILDING BRANDS FOR A RETURN ON INVESTMENTNicholas Reynolds, senior principal - PopulousA case study of the integration of the O2 brand into the O2 Arena, London, O2 Dublin and O2 World, Berlin. Populous senior principal Nick Reynolds will explore how the unique integration of major brands across Europe’s top-three entertainment and sports venues has revealed untapped revenue sources and brand loyalty.

SESSION 7: MAJOR EVENTS LEGACY ISSUESCanada now has the opportunity to host the upcoming 2010 Winter Olympic and Paralympic Games, and will be the host for the 2015 Pan Am Games in Toronto. Major special events create opportunity to develop new venues for the Games. The success of any Games is the legacy they leave behind. Vancouver has maintained the legacy of venues in their planning. The Richmond Speed Skating Oval, a new venue, has been open for a year now as a training center and public recreation facility. BC Place, undergoing major revocation to house the opening and closing ceremonies, will be enhanced by a new retractable roof. Will Toronto be fortunate enough to successfully plan its venues with legacy in mind? These issues will be explored in this panel of Olympic and Pan Am venue and event managers.

PANELISTSRobert J. Fatovic, vice president - Cannon DesignRobert Johnston, principal - Cannon DesignPlus representatives from BC Place, Richmond Oval and the Pan American Games

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SESSION 8: US SPORTS PROJECTS – COMING SOON!This session will showcase some new North American professional team sports venues currently under construction or in the planning stage, and the lessons learned from previous projects in this sector.

Major League plans in the Bay AreaThis presentation will discuss future stadia projects including the new Major League Baseball Oakland Athletics stadium and ballpark development. Topics covered include the focus on transportation-oriented development as an important option in a mixed-use project radiating from the stadia grounds. The creation of di�erent seating environments and neighborhoods to o�er distinct vantage points and pricing alternatives will also be examined.J. Bradley Schrock, co-founder, senior principal - 360 Architecture

The role of a developer and designer in making and saving revenue (enhancing revenue through innovative design)Dan Meis, managing partner - Aedas SportThe presentation will attempt to highlight the crucial role of the developer and designer working collaboratively throughout the process, in an attempt to ensure that venue owners will generate the types of revenues necessary to make their facilities a reality. Context will include sample projects such as the New LA NFL Stadium and the Staples Center.

The Amway Center – the building, design and constructionmanager-at-risk roleScott T. Blanchard, vice president - Hunt Construction Group IncThe Amway Center, future home of the NBA’s Orlando Magic, is a new 800,000ft2, seven-level,

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18,500-seat multipurpose arena for the City of Orlando. The new arena broke ground on July 25, 2008 and is scheduled to open for the 2010 NBA season. This presentation will look at the role of the contractor in dealing with the insights, desires, needs and input from the ownership.

The Florida Marlins – an owner and contractor’s perspectiveon stadium constructionKenneth L. Johnson, executive vice president - Hunt Construction Group IncCharles Freeman, senior vice president of Business Development - Orlando MagicThe future home of MLB’s Florida Marlins is a 928,000ft2, 37,000-seat, three-panel retractable-roof baseball stadium. Ground-breaking occurred on July 18, 2009 and opening is scheduled for MLB’s 2012 season. This presentation will examine how the owner and the contractor have been working together to ensure the project’s original vision becomes a reality.

LUNCH IN THE EXHIBITION HALLSPONSORED BY THE PRODUCT PEOPLE

SESSION 9: DESIGNING FOR ENHANCING THESOCIAL ASPECTS OF A SPORTS FACILITYFan facilities such as seating types, amenities and the ‘sense of place’ of a venue are inextricably linked with the appreciation for a sport and team. Simply put, when all of these elements are addressed successfully in the fully integrated design of a stadium, racetrack, arena or ballpark, the bene�ts to the team, the concessionaire, the operator and the fans is evident and measurable. How does a sports venue with 81 regular-season events create and maintain an experience that is fresh and fun, while being an ideal venue for the game? Architects from EwingCole, ballpark architects and engineers, and representatives from the Philadelphia Phillies, Aramark and Global Spectrum will present and discuss the successful design and operation of Citizens Bank Park, which opened in 2004 and has been the site of successive Eastern Division (2007), World Series (2008) and National League Championships (2009).

PANELISTSDon M. Jones, principal - EwingColeRobert A. McConnell, principal - EwingColeCraig J. Schmitt, principal - EwingCole

Further panelist names to follow

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SESSION 10: US COLLEGIATE SECTOR – CURRENT AND FUTURE TRENDSThis session will examine in detail topics such as the in�uence of the professional environment on the collegiate venue, fundraising for athletic facilities in a university setting and the key issues and factors that went into determining how two collegiate baseball facilities could best upgrade into a better facility.

Fundraising for athletic facilities in a university settingFrederick C. Krenson, vice president and director of sports - Rosser International IncThrough a case study, this session will look at how fundraising for athletic facilities in a university setting di�ers from a commercial venture, as well as how ‘pure’ donations di�er from bene�t-driven funding, such as sponsorships and club memberships.

Aging stadia – renovate or start over?Jim Baker, associate athletics director for events and operations - The University of Texas atAustin, Eddie Nunez, associate athletics director / operations - Louisiana State University,Gregory Garlock, principal - DLR GroupTwo well known collegiate baseball programs. A combined 12 National Championships between them. Two aging stadia. One question: how best to upgrade into a better facility? While the University of Texas and Louisiana State University both have programs with very similar traits, when it came time to upgrade facilities each chose a di�erent course of action. One school elected to build new, while the other decided to pursue a major renovation and expansion. Both approaches resulted in ‘new’ stadia. This presentation will analyze the key issues and factors that went into the decision-making process for each athletic department.


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The influence of the professional environment on the collegiate venueJerry Fawcett, associate principal - HKS Inc

EVENING – NETWORKING RECEPTION AT THE RED BULL ARENA, THE NEW HOME OF THE NEW YORK RED BULLS OF MAJORLEAGUE SOCCER (MLS)

DAY 3 WEDNESDAY APRIL 28, 2010

Stadium Revenue Summit Stream

MORNING COFFEE AND REGISTRATIONSPONSORED BY LIKE ICE

SESSION 11: AGING STADIA – RENOVATE OR REBUILD?During this unique round-table discussion, industry experts will discuss how to evaluate a venue based on operational, functional, and �nancial factors that help decide whether or not to renovate. If you are involved in developing or redeveloping a sports facility, or are considering options to do so, this session will provide some valuable insights from some real experts.PANELISTSConrad Boychuk, senior director, Recreation and Venue Development -CEI Architecture Planning InteriorsRobert C. Mankin, Jr., principal - NBBJBob Newman, chief operating o�cer - AEG FacilitiesTim Romani, president and CEO - Icon Venue GroupRichard Dana Warg, president - Olympia Entertainment

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SESSION 12: MAXIMIZING PROFITS THROUGH DEVELOPINGCONTENT – PART TWOThis session will examine how smaller-scale venues have become ‘street smart’ in generating revenue in very creative and innovative ways, without the reliance on a large venue operator.

Small facility, small market – BIG ideas!Jane Cada-Sharp, general manager - Arenas/Crystal CentreMunicipally owned and operated facilities aren’t all hamstrung by bureaucracy, and the Crystal Centre, located in Grande Prairie, Alberta, Canada has been given much freedom to �ll its event calendar. Concerts and hockey are a huge part of the entertainment and sport pie, but they aren’t the whole pie. The never-ending journey to �nd those all-important new ideas has been a blast, and although our venue might be small, we are mighty in our approach to event generation and �lling those dark days.

Building a talent-based facility – investing in our human capitalPaul L. Pickard, president - Wings Stadium/Kalamazoo WingsDuring these economic challenges we all look for creative and innovative ways to generate revenue. As a small, privately owned venue in a tertiary market, we try to become ‘street smart’. As we continued this journey it became apparent that we could maximize pro�ts by developing content, that ‘content’ is our human capital (our people). By creating a culture of engaged and inspired associates we could meet the needs, wants and desires of our clients and treat our patrons to a positive entertainment experience every single visit. This has become the focus of ‘building a talent-based facility’ in a ‘talent-driven community’.

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Minor League ballparks are for more than just baseball!Bert Gould and Joe Owens, managing partners -Entertainment and Sports International (ESI)Day in, day out, and throughout the year, the stadia of Minor League Baseball, America’s most a�ordable family entertainment, are being utilized for all forms of community engagements. From concerts to weddings, movie screenings to �ea markets, more and more events are being staged at some of the most iconic and beautiful venues in the country. Entertainment and Sports International, ESI, specializes in bringing major league entertainment to minor league parks; this presentation will look at what’s being done today, and what’s planned for the future.


SESSION 13: CONTENT TBC

DAY 3 WEDNESDAY APRIL 28, 2010


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SESSION 11: SUSTAINABILITY AND THE ENVIRONMENTEnvironmental consideration is a relatively new factor in sports venues, but already one of its key drivers. This session will examine the impact of venues signing up for LEED certi�cation, plus programs that engage people in the venue and the club(s), with recent project examples.

Sustainable stadium projects – something good in the neighborhoodPete Bradshaw, head of corporate responsibility - Manchester City Football ClubSports stadia are often impressive venues, making a striking physical impact on the horizon and in their locality. However, carefully thought-out and with managed processes, the impact that can be generated reaches much further: programs that engage people in the venue and the club(s); capacity to promote local purchasing, create local employment and, as such, realize local wealth. The pride and opportunity among fans and community can be far-reaching, often immeasurable and brought about by inspiring leadership, sensitive management and unwavering energy

LEED for sports: current and future impactDustin Schafer, director of sustainable services - Henderson Engineers IncorporatedThe LEED rating system has taken hold in the building industry as the standard method of measuring the environmental impact of a facility. While it is generally applicable across a wide range of project types, there are some challenges presented when it comes to sports and, in particular, to stadia design. This presentation will brie�y cover the LEED NC rating system, highlighting changes between past and present versions, but will quickly focus on a recent case study for the design and certi�cation of a new arena in the Paci�c Northwest. Special attention will be paid to the the cost and design implications of deciding to pursue LEED certi�cation.

Sustainability opportunities for stadia and arenasWolfgang Werner, director of Sustainability - Thornton TomasettStadia and arenas are highly specialised facilities with characteristics and functional demands that di�er signi�cantly from those of conventional commercial, industrial and residential buildings. By their nature they tend to have relatively large footprints, both literally and in terms of resource consumption and waste generation, and too often opportunities for smart sustainability approaches and associated potential bene�ts go unrealized. This presentation will explore how some of the seemingly ‘not so green’ traits of arenas and stadia can be harnessed to integrate high-performance sustainability technologies and strategies into existing or new facilities – illustrated by some successful real-life examples.


CONFERENCE PROGRAM


COFFEE BREAK IN THE EXHIBITION HALLSPONSORED BY ISS FACILITY SERVICES

SESSION 12: MAJOR LEAGUE SOCCER (MLS) ISSUESThis session will examine trends in soccer-speci�c stadia design, construction, and technology, what the future holds for new stadia in the league and a case study of Rio Tinto Stadium, home of the MLS team Real Salt Lake.

Soccer-specific stadia: trends of the past, present, and futureCharlie Thornton, senior vice president - Icon Venue GroupThis presentation will discuss the trends in soccer-speci�c stadia design, construction, and technology from the speaker’s experience with a wide range of Major League Soccer facilities. Charlie will discuss stadium features that were trendsetting, and how the stadia have evolved over the years. Similarly, he will discuss what the future holds for new stadia in the league.

Rio Tinto – design reflectionMatthew Rossetti, president - RossettiDavid Kerschner, SVP development - SCP Worldwide LLCThe discussion will focus on how one of the main challenges of the project was to educate project stakeholders, including the political and cultural base of Utah and the greater Salt Lake City area, on the sport of soccer at a professional level. The demographics revealed a large population of youth players, but the challenge was how to translate that into building a fan base for the expansion team.

This process of education continued into the design of the stadium, directed by Dave Checketts as a key principal, for establishing long-term support for the club. Most of the American population grew up understanding traditional sports such as baseball and football, but have little understanding of the rules and stats associated with soccer. A discussion of technology and design features addressing this goal will be presented.

Additionally, the stadium site is located at the foot of the picturesque Wasatch Mountain range, and had to respect the very strong architectural style of Utah and compliment, not challenge, the established landscape.

Finally, the stadium is the �rst piece of a large-scale mixed-use development that is to occur over the next decade. Important decisions had to be made in regards to the siting and design features of the stadium that would facilitate and contribute to the planned development. The client was instrumental in sticking to his vision and committing resources to design features that may not function now as they will with the full build-out, such as the iconic grand stairs.



SESSION 13: THE PLAYING SURFACEThis session will examine key trends and developments a�ecting the playing surface, covering the synthetic turf, athletic track and basketball industries.

FIFA Quality Concept for Football TurfJohannes Holzmueller, manager FIFA Quality Concept - FIFAand Dr Eric Harrison - FIFA consultant for Football TurfFIFA, world football’s governing body, has been concerned with ensuring the quality of arti�cial turf since 2001. The FIFA Quality Concept guarantees premium quality and consistency through a stringent testing scheme and the quality labels FIFA RECOMMENDED 1 STAR AND 2 STAR, which are the worldwide respected standard for football turf. The FIFA Quality Concept for Football Turf has made a positive impact in the development of football from grassroots to the professional game. The presentation will cover the latest developments concerning the FIFA Quality Concept and highlight on the implications of football turf for club and community development, including quality, �nancial, usage and maintenance aspects.

SPEAKER BIOGRAPHIES


Jim Baker, associate athletics director for events and operations - University of Texas at AustinJim Baker has been with the University of Texas Athletics Department since 1991. He oversees all athletic facilities and every aspect of stadium event operations. Over the past two decades he has helped oversee in excess of US$380 million spent to renovate or build new athletic facilities for UT.

Scott T. Blanchard, vice president, Hunt Construction Group IncScott Blanchard is recognized across the country for his technical knowledge and expertise in building sports facilities. His sports portfolio includes: Amway Center (future home of the NBA’s Orlando Magic); Lucas Oil Stadium (home of the NFL’s Indianapolis Colts); Time Warner Cable Arena (home of the NBA’s Charlotte Bobcats, WNBA’s Charlotte Sting, and ECHL’s Charlotte Checkers); Conseco Fieldhouse (home of the NBA’s Indiana Pacers and WNBA’s Indiana Fever); United Center (home of the NBA’s Chicago Bulls and NHL’s Chicago Blackhawks); Toyota Center (home of the NBA’s Houston Rockets, WNBA’s Houston Comets and AHL’s Houston Aeros).

Conrad Boychuk, senior director, Recreation and Venue Development - CEI Architecture Planning InteriorsConrad Boychuk has spent over 30 years in the planning and design of sports and recreation facilities. His largest project was Vancouver’s 60,000-seat BC Place Stadium, but he is internationally recognized for his work on mid-size sports and spectator venues. Facilities that range from 5,000 to 8,000 seats have an ability to connect with their respective communities and o�er entertainment events and recreational programming, something that is rare in the larger professional sports venues. Conrad’s most recent work includes the Abbotsford Entertainment & Sports Complex, an American Hockey League venue; and the ShoWare Center, home of the Seattle Thunderbirds and North America’s �rst LEED Gold event center..

Dominique Boyer, group leader Licensing - FIFA Marketing DivisionDominique Boyer joined FIFA in 2002 and is heading the licensing department, including the FIFA Quality Concept, within FIFA’s marketing division. He was project manager for the development of the FIFA Quality Concept for Football Turf from 2002 until 2005, before managing the FIFA Brand Licensing project and becoming responsible for the FIFA Quality Concept including footballs. Prior to this he was working for the PR agency Frehner Consulting in Geneva and managed, among others, the Stade de Genève and Sauber Petronas projects.

Pete Bradshaw, head of corporate responsibility - Manchester City Football ClubPete is a professional leisure and project manager of some 35 years’ experience, with major project development and community outreach expertise gained in the UK and overseas. He is educated to Masters degree level (MSc Sociology of Sport), and was born, educated and currently works and lives in Manchester, England. He has a leading-edge role as head of corporate responsibility at top Premier League football club, Manchester City.

Jane Cada-Sharp, general manager - Arenas/Crystal CentreJane has been in Grande Prairie, Alberta since 1981, �rst as a radio news reporter then a talk show host. She jumped into marketing and promotions at the College Theatre and started with the City of Grande Prairie as leisure services marketing coordinator. The Crystal Centre opened in 1994, with Jane taking on the event and marketing manager position. She has been general manager since 1998 and responsible for all city arenas for the past �ve years.

William Caruso, president, William Caruso & Associates IncWilliam Caruso has personally completed some 1,000 projects over his 40-year consulting career, including numerous major public assembly building projects throughout the world. Many of these have been for properties where he has master planned, programmed and designed projects and developed/negotiated caterer contracts for his owner/clients. He is also a noted lecturer and author on the subject of convention center and sports facility food service planning and design, including work with such groups as the International Association of Assembly Building Managers (IAAM), the Stadium Managers Association, the National Restaurant Association and the Mexican Hotel/Motel Association, to name a few.

Jon Coxeter-Smith, head of Global Sports Group - Davis Langdon & Seah InternationalJon Coxeter-Smith is a renowned global expert in the delivery of the world’s leading sporting events. He is head of the Global Sports Group for top global construction consultant Davis Langdon & Seah International. He is a specialist in major sports and venue projects around the world and has been instrumental in the bidding, planning and delivery of many of the world’s best-loved sporting events. Jon is a quali�ed project manager and quantity surveyor and became a partner with Davis Langdon in 1995. For the past seven years he has been a founding principal of the �rm’s Global Sports Group.

SPEAKER BIOGRAPHIES


Donald R. Dethlefs, chief executive officer - Sink Combs DethlefsDonald Dethlefs has built a reputation as one of the premier designers of arena and entertainment venues in the USA. His professional experience has emphasized functional, cost-e�ective, award-winning, state-of-the-art architectural design in a variety of facility types including arenas, stadiums and Minor League baseball parks. Among the outstanding projects to which Don has provided his unique arena design expertise are The Saint Louis University Chaifetz Arena; The Cedar Park Event Center, Texas; the HP Pavilion, home of the San Jose Sharks; the Ulker Arena in Istanbul, Turkey; the Inner Mongolia Arena in Huhhot, China; and the Red Rocks Park and Amphitheatre Master Plan, Enhancements and Visitor Center. Don Dethlefs understands that an economically viable facility must have the capacity to host athletic events, yet also requires the �exibility to accommodate a variety of other functions throughout the year.

Chris Dill, VP, CIO - Portland Trail BlazersChris Dill is in his 21st year with the Trail Blazers. He worked for �ve years with Tektronix before coming to the organization in 1989 as computer support specialist/telecommunications manager. Chris has served as the lead for the information technology team for the past nine years and is currently the vice president and chief information o�cer. He strives to be a forward-looking technologist and business person, and has made a reputation for himself as a true leader in streamlining operations while with the Trail Blazers organization. Within the IT community, Dill serves on numerous committees and leadership groups, and is often sought to speak on various technology topics. Dill was recently given the Oregon IT Executive of the Year Award for private companies at the 2009 InnoTech CIO Summit.

Robert J. Fatovic, vice president - Cannon DesignFatovic joined Cannon Design in 2008 to assist in the development and expansion of its sports practice. With over 30 years of experience in the design, management and construction of sports and recreational facilities, Fatovic has provided professional and consulting services to clients worldwide. His previous projects included RFK Stadium and the Nationals Ballpark for the Washington DC Sports and Entertainment Commission, several projects for Long Island University in New York and stadium consulting services for the 2007 Cricket World Cup. Currently he is working on BC Place in Vancouver, BC, host venue for the 2010 Olympic and Paralympic Winter Games, and on the design of the USL 1 Soccer Stadium in Tampa, FL, a 7,500 seat venue for the Tampa Bay Rowdies.

Jerry Fawcett, associate principal - HKS IncJerry Fawcett, AIA is a project manager and leads business development e�orts in collegiate sports facilities and minor league baseball projects for HKS Sports & Entertainment Group. His main focus is on initial planning, programming and conceptual design, and his experience includes all phases of project development from inception through occupancy. Recent projects include: Amon G. Carter Stadium master plan and phased stadium redevelopment; Jack Stephens Event Center; University of North Texas Football Stadium; Banner Island Ballpark in Stockton, California; Dickey-Stephens Park in North Little Rock, Arkansas; Arlington Special Events Center and Laredo Minor League Ballpark in Laredo, Texas.

Salvatore J. Ferrulo, senior vice president -Boston Culinary GroupSalvatore Ferrulo joined Boston Culinary Group in 1998 as general manager of the Bank Atlantic Center in Sunrise, Florida. In 2000 he was promoted to regional vice president. Today as senior vice president, Salvatore is responsible for locations throughout the United States including such venues as Land Shark Stadium in Miami, Florida, which will be hosting the 2010 Super Bowl.

Paul Fletcher MBE, chief executive officer - StadiArena LtdFollowing his playing career, Paul has become one of Europe’s leading stadium experts. He masterminded Hudders�eld Town’s award-winning Alfred McAlpine Stadium in 1995, before returning to Bolton Wanderers as chief executive at the new £40 million Reebok Stadium. In 1999 he became commercial director of the new £500 million Wembley National Stadium. He was chief executive at the £64 million Ricoh Arena Coventry, which has become one of the country’s largest sports and leisure venues. In 2005 he �led the �rst patent for StadiArena (a football stadium that converts to a covered arena). The worldwide launch was in October 2007.

Charles Freeman, senior vice president of Business Development - Orlando MagicCharles Freeman is entering his 14th year with the Orlando Magic. He is responsible for the design, construction and development of the new Amway Center in downtown Orlando, as well as other strategic and business initiatives for the team. Under Freeman’s guidance, the team was able to obtain the necessary approval for the new US$480m Amway Center. Amway Center has now progressed through the design phase and is under construction, with a scheduled completion date of October 2010.

SPEAKER BIOGRAPHIES


Nicholas Gancikoff, CEO - Sports Investment GroupNicholas Ganciko� is the chairman of Sports Investment Group, a boutique advisory �rm in the sports sector that focusses on stadium development, club acquisitions and management consulting. He has been leading the project team now managing �ve landmark new European stadium projects (including the new €400m stadium for F.C. Internazionale) ranging from 25,000 to 60,000 capacity for a total project value of over €1.5bn. In that capacity he has acted, on his clients’ behalf, as the overall manager of the sports infrastructure investment, developing the business plan for the best team of external consultants and ensuring that the correct investment decisions are being made.

Gregory Garlock, principal - DLR GroupAs one of the leaders of DLR Group’s national sports practice, Greg Garlock has been involved since 1992 in the design of numerous baseball facilities across the country, including the new UFCU Disch-Falk Field at the University of Texas and the New Alex Box Stadium at Louisiana State University. His work has been cited numerous times for excellence in design.

Bert Gould, managing partner - Entertainment and Sports International (ESI)Bert Gould’s career began in the late 1970s with marketing positions at WPLJ-FM and WCBS-AM in New York and Miami’s WIOD-AM/WAIA-FM, which led to management positions at Showtime and The Movie Channel, WPIX-FM in New York, and Boston’s V66, WVJV-TV. In 1990, Fox Broadcasting recruited Gould to help launch the country’s �rst broadcast network devoted exclusively to kids, the Fox Kids Network. His e�orts included the introduction of the hugely popular Mighty Morphin’ Power Rangers. Following Fox, Gould was EVP Marketing for Marvel Entertainment and senior marketing consultant for the Classic Sports Network, now ESPN Classics. In 2003, he formed Entertainment and Sports International with Joe Owens. The company was created to produce entertainment events for Minor League Baseball teams, funded by corporate sponsors. ESI created the Family Fun Fest, the world’s largest traveling baseball fan festival. The event’s success attracted blue-chip sponsors including Principal Financial Group, Microsoft, Best Buy, Days Inn, Hasbro, Wrigley’s, Fox Broadcasting, and Sports Illustrated Kids Magazine.

Dr Eric Harrison, FIFA consultant for Football TurfDr Eric Harrison currently acts as consultant to FIFA, the world governing body for association football. He drafted the FIFA Quality Concept for Arti�cial Turf for football and has worked ever since toward its continuing development. He also consults for FIFA through the GOAL and WIN programs, supervising the installation of natural and arti�cial turf pitches around the globe. This necessitates vetting tenders and supervising the construction of arti�cial turf and natural turf training and stadium facilities for national football associations around the globe. He has published a performance standard for synthetic grass for the International Rugby Board and also acts as consultant on arti�cial grass surfaces to the IRB.

Johannes Holzmueller, manager FIFA Quality ConceptJohannes Holzmüller is project manager of the FIFA Quality Concept for Football Turf. He joined FIFA in 2008 after he had �nished his studies at the University of Augsburg, Germany. He graduated as Master of Business Administration (Univ.) and Sports Manager (CCI & IST). During his studies he was working for the sports rights marketing company SPORTFIVE at di�erent German football clubs. There he was responsible for the club marketing, sales and matchday organization.

Robert J. Hunter, executive vice president, venues and entertainment - Maple Leaf Sports & Entertainment LtdBob Hunter started his career marketing and managing some of Canada’s premier sports and entertainment facilities at the Toronto entertainment complex, Ontario Place. He helped open the 60,000-seat BC Place Stadium in Vancouver and he was part of the Expo ’86 Vancouver World’s Fair management team. Hunter returned to Toronto in 1987 to work on the $500M SkyDome Stadium project. In 1998 Hunter became executive vice president and general manager of Canada’s newest arena, Air Canada Centre, and is now executive vice president, venues and entertainment responsible for all of Maple Leaf’s sports and entertainment venues, capital projects and construction.

John M. Hutchings, principal - HKS IncJohn Hutchings is a principal with HKS Sports and Entertainment Group. He has managed some of the most signi�cant sports stadia in the world including the new Liverpool Football Club Stadium in Stanley Park; Lucas Oil Stadium, home of the Indianapolis Colts; Miller Park, home of MLB’s Milwaukee Brewers; American Airlines Center, home of the Dallas Mavericks and Dallas Stars; and the new Minneapolis Stadium, future home of the Minnesota Vikings.

SPEAKER BIOGRAPHIES


Brandon Igdalsky, president - Pocono RacewayBrandon has been president of Pocono Raceway, a family-owned business, for over two years. While his role varies day to day, Brandon personally handles much of the email, social networking, and online marketing for the track, as well as serving as liaison to NASCAR.

Kenneth L. Johnson, executive vice president - Hunt Construction Group IncKenneth Johnson is recognized across the country for his technical knowledge and expertise in building sports facilities. His sports portfolio includes: Marlins New Ballpark (future home of MLB’s Florida Marlins); Nationals Park (home of MLB’s Washington Nationals); Comerica Park (home of MLB’s Detroit Tigers); Busch Stadium (home of MLB’s St. Louis Cardinals); Ford Field (home of the NFL’s Detroit Lions); Kau�man Stadium Expansion and Renovation (home of MLB’s Kansas City Royals); Citi Field (home of MLB’s New York Mets); and providing pre-construction services on a new stadium for the Green Bay Packers.

Robert Johnston, principal - Cannon DesignRobert Johnston is an internationally acknowledged leader in sports and recreation facility architecture, with more than 25 years of experience ranging from planning of Olympic Games venues and facilities to design of private sports clubs. His passion for quality sport facilities can be traced to his sporting background; among other accomplishments, he captained the Canadian lacrosse team in the 1978 Commonwealth Games. His recent work includes serving as project principal and lead planner for the Richmond Oval – a signature venue for the 2010 Olympic Winter Games – as well as for the Canadian Olympic Development Association’s National Ice Complex. Robert also led facility teams responsible for all aspects of venues for the 1994 Commonwealth Games, including feasibility programming, costing, design, construction, and commissioning. The results of his work have included detailed reports and recommendations to all levels of government and to international sport governing bodies, including the International Olympic Committee.

Don M. Jones, principal - EwingColeDon Jones has led the design of projects for healthcare, research and development, and sports clients. As a lead designer in EwingCole’s Sports and Entertainment practice, his work includes Citizens Bank Park for the Philadelphia Phillies, a new NFL stadium for the New York Giants and Jets and arena renovations for both the University of Pennsylvania and Drexel University. He has taught at Drexel University since 1986, and has been a visiting professor at Penn State and the University of Pennsylvania. Don also served as president of the Philadelphia Chapter AIA for 2009.

David Kerschner, SCP Worldwide LLCDavid is responsible for SCP Worldwide’s properties including Real Salt Lake Stadium and the Kiel Opera House. Previously he was a member of the project management team responsible for Disneyland Paris, Disney MGM Studios - Florida, Typhoon Lagoon, Blizzard Beach and other theme park projects. At Radio City, he developed Radio City’s grand tour and retail store, and expanded the highly successful Christmas Show franchise; at Madison Square Garden he was senior vice president, �nance and senior vice president, business operations, overseeing this US$240 million division of MSG.

Geoffrey King, chief executive - Southend United Football ClubGeo�rey has 35 years’ experience in senior management in the construction, property and leisure industry, in private and publicly quoted companies. He was elected to the board of Southend United Football Club Limited on May 19, 1998 as a non-executive director. He was subsequently asked to accept the position of deputy chairman, and became chief executive in March 2005. He is also the chairman of Southend United Community and Education Trust Limited, elected to that position in 2004.

Sheldon King, director - The Product People Sheldon is founder of The Product People. He has designed seating projects such as the 2000 Olympic Stadium Seating System, the 4th Generation Millennium Train Seating System and the Box Seat seating system used at Arsenal’s Emirates Stadium, which was named in BRW as one of the year’s best innovations and won the 2006 AI Design Award. Working for a variety of clients in Australia, Europe and America, across a range of design disciplines, Sheldon has developed products from high-tech digital devices such as interactive �at-screens to mass-market commercial furniture and transportation products.

Ebru Koksal, general manager - Galatasaray Stad ASEbru Köksal joined Galatasaray Sportif (a marketing company) in January 2001 as assistant general manager for �nance. She has held various positions including general manager of Galatasaray Sportif and �nance and marketing group coordinator for Galatasaray Sports Club. Ebru was appointed general manager of Galatasaray Stad AS in February 2009. She is also continuing her role as �nance coordinator for all group companies.

SPEAKER BIOGRAPHIES


Roger Kornmayer, president - Nussli (US) LLCRoger Kornmayer graduated as a structural engineer and completed further studies as an industrial engineer. He joined Nussli in Switzerland in 1999 as head of the Exhibit Construction Division, where he was the project manager for various trade fair construction projects in Switzerland, Germany Spain and the USA. In 2006 he moved to Miami and started the setup of Nussli in the USA. With the takeover of Midwest Seating Corporation in 2007 he became president of the newly founded Nussli US LLC. Since then he has primarily developed Nussli’s business activities in the US territory.

Frederick C. Krenson, vice president and director of sports - Rosser International IncFred Krenson is known for his ability to create facilities that help universities meet recruiting and revenue goals. His design experience includes stadia, arenas, and health/physical education/recreation facilities for universities as well as for government and private sector clients. His credits include the Colonial Life Center at the University of South Carolina, a facility that is consistently named among Pollstar’s Top 100; the renovation of the Gallagher-Iba Arena at Oklahoma State University, which was rated the number-one Collegiate Basketball Arena by a CBS news poll; and Papa John’s Cardinal Stadium and Renovation at the University of Louisville.

Andrew Lafiosca, vice president, marketing and sales - Red Bull New YorkAndrew La�osca has served as the VP of marketing and sales of Red Bull New York since 2006. During his time with the Red Bulls, he led the rebrand of the club from the MetroStars to the New York Red Bulls, and has been part of the management team shaping the vision for Red Bull Arena.

Christopher Lee, senior principal - PopulousChristopher has worked with some of the most respected architects in Australia and England over the past 10 years. As architect for Populous he has worked on and led the design and delivery of some of the most high-pro�le sports buildings around the world. His experience includes the environmentally advanced stadium for the 2000 Sydney Olympics , the �rst moving roof stadium in Cardi�, Wales, the architecturally acclaimed Emirates (Arsenal) Stadium in London, England, and the new Aviva Stadium in Dublin, Ireland. More recently Christopher has established Populous’s international design studio based in New York. Here they focus on the design of the most advanced and innovative sports and entertainment buildings around the world.

Timothy J. Leiweke, president and CEO - AEG WorldwideTimothy J. Leiweke was recently selected by the Los Angeles Times as one of the 100 most in�uential people in southern California, and by Sports Business Journal as its Executive of the Year. AEG is a global live entertainment organization capable of developing, producing, promoting, marketing and managing sports and entertainment programming in facilities owned and operated by AEG as well as numerous other a�liated venues. AEG Live, the company’s live entertainment division, is one of the world’s leading concert promotions and touring organizations. Under Leiweke’s direction, AEG Development is focused on the creation of several multi-faceted sports and entertainment districts including the newly opened LA Live, a four million square foot/US$2.5 billion sports and entertainment district adjacent to Staples Center.

David Manica, president - Manica ArchitectureDavid Manica has led the design of some of the most high-pro�le stadium and arena projects around the world. Prior to establishing his own design studio, David worked for 13 years as a managing principal at HOK Sport Venue and Event, where he was responsible for leading the design of over US$5 billion in construction worldwide. His stadium design experience includes leading some of the largest and most recognised facilities in the world, including Reliant Stadium and the New Wembley Stadium in London, UK. In July 2007 David left HOK to set up his own design o�ce, where he continues to o�er his expertise and talents to clients around the world. As president and director of Manica Architecture, he is currently involved with the design of the NBA/AEG arena projects in China: The Beijing Olympic Basketball Arena (Beijing, China) and the Shanghai Arena (Shanghai, China). Most recently he led the design of the Guangzhou International Arena (Guangzhou, China). His work in Guangzhou also includes leading the design of the adjacent 250,000m2 mixed-use entertainment district.

Robert C. Mankin Jr., principal - NBBJRobert’s focus is in the creative integration of alternative programs, such as commercial or cultural use, into sports facilities, with the goal of creating a more sustainable user base, an environmentally intelligent design, and a more memorable fan experience. Robert has a deep background in corporate, mixed-use, and civic projects, which he brings to bear on his sports designs. Recent projects include the Hangzhou Olympic Center in China, the

SPEAKER BIOGRAPHIES


Samsan World Gymnasium in Korea, the expansion and renovation of UCLA’s Pauley Pavilion, and the Valerenga Football Stadium in Norway, along with recent commercial and corporate projects in the United States, China, Korea, Taiwan, and Hong Kong.

Tom Marchetto, senior vice president, strategic marketing - Ovations Food Services LPTom Marchetto is senior vice president, strategic marketing for Ovations Food Services, a subsidiary of Comcast-Spectacor Inc. In his current role, Tom is responsible for the company’s long-term strategic growth and market positioning, including new business development, client relationship management and branded concepts. Prior to joining Ovations, Tom spent 30 years with Aramark in several senior-level executive positions, most recently as president, convention and tourism services and area president, sports and entertainment services, where he had nationwide responsibility for convention centers, national parks, and stadia and arenas.

Duncan Martin, business development director -Smartec Consulting LtdDuncan set up the retail operation for Blackburn Rovers FC, then joined Manchester City FC with an initial brief to reorganize and develop the retail o�ering and plan for the move to their new site at Eastlands. He coordinated the new RFID access control system and worked with partners at Fortress GB to develop the revenue streams opened up by the successful implementation of the access system. Duncan will be leaving his post at Manchester City in December to set up his own consulting business concentrating on the Smart Stadium concept.

Dan Meis, managing partner - Aedas Sport Dan Meis, FAIA, has helped rede�ne an entire segment of the profession. For decades, sports buildings were seen as technical challenges, focused mainly on getting the maximum number of seats around a given court or �eld. With a keen understanding of the experience-driven see-and-be-seen culture of Los Angeles, Dan brought a focus and design attitude to this building type that elevated them from structure to experience. His iconic design for Los Angeles’ Staples Center in 1999 instantly became a benchmark in the industry and raised the design bar for every sports building that followed.

Robert A. McConnell, principal - EwingColeBob has focused his professional career on complex, large-scale development projects, with an emphasis on sport and public assembly projects. His professional experience has spanned the spectrum of sport expertise, from horse racing to professional and collegiate sport facilities and stadia. Designing places that create a memorable experience is a driving passion in Bob’s work. His extensive 25-year planning and architectural experience has enabled him to participate in all phases of design, from conceptual planning, site master planning, building design and interior architecture. Bob’s creative and thoughtful approach to bringing unique and site-speci�c designs has resulted in many successful projects, nationally and internationally.

Carl M. Mittleman, regional vice president - AramarkCarl oversees more than 40 venues and 350 managers. He joined Aramark in 1997 as an assistant restaurant manager at Coors Field, where in 1998 he helped support Major League Baseball’s All-Star Game. In 2001 Carl opened PNC Park in Pittsburgh as Aramark’s general manager, and has also been district manager at Dodger Stadium. He spent one year in Germany as director of Aramark Sports and Entertainment’s international operations. Besides working in stadia and arenas, Carl spent four years working for Aramark’s Parks and Destinations division, where he was vice president of operations. Carl has twice been named Aramark Manager of the Year, in 2004 and 2005.

Bob Newman, chief operating officer - AEG FacilitiesBob Newman has a proven track record of building facility management teams on both the professional and collegiate level, as well as an extensive background in marketing, sales and facility operations. His blend of large arena marketing and operating experience has played a major role in AEG Facilities’ worldwide expansion. His varied experience has also included the negotiation of tenant agreements, third-party contractor agreements and the assessment and creation of new revenues and maximization of operating margins. He has also spearheaded key negotiations focusing on management of initiatives between the public and private sectors.

Eddie Nunez, associate athletics director/operations - Louisiana State UniversityEddie Nunez has been with the LSU Athletics Department since 2003. He supervises numerous departments and teams, while also directing all capital projects for the entire athletic department. Under his guidance, LSU has completed over US$200 million in renovations and new construction of athletic facility projects.

SPEAKER BIOGRAPHIES


Alan Ostfield, chief operating officer - Palace Sports & Entertainment, chief operating officer and assistant general manager - Detroit PistonsAlan Ost�eld is the chief operating o�cer of the Detroit Pistons and Palace Sports & Entertainment, which has owned and operated multiple professional sports teams and entertainment venues (including NBA’s Detroit Pistons, NHL’s Tampa Bay Lightning, The Palace of Auburn Hills and DTE Energy Music Theatre). Ost�eld’s responsibilities include overseeing the business operations, leading the strategic planning e�orts, structuring and negotiating signi�cant business relationships and evaluating new business opportunities. Ost�eld is also the Pistons’ Assistant General Manger, including managing the NBA’s salary cap and participating in player transactions. Prior to joining PS&E and the Pistons, Ost�eld was Senior Vice President & General Counsel of the San Diego Padres.Ost�eld has combined his experiences in professional sports with higher education, including developing and teaching “Leadership of a Professional Sports Franchise” in the University of Michigan’s Sport Management Masters Program and teaching “Sports and the Law” at the University of San Diego School of Law. Ost�eld earned a Juris Doctor from Boston University’s School of Law, a Master of Business Administration degree from Boston University’s Graduate School of Management and a Bachelor’s Degree in Economics from the University of Pennsylvania. Ost�eld’s achievements were recognized nationally in 2000, 2001 and 2002 when Street & Smith’s SportsBusiness Journal included Ost�eld on its annual “Forty Under 40” list, culminating in Street & Smith inducting Ost�eld into its Forty Under 40 Hall of Fame in 2002.

Joe Owens, managing partner -Entertainment and Sports International (ESI)Joe Owens has over 25 years’ experience in marketing, sponsorship, brand building and corporate strategic alliances. In 1985 he created Owens & Associates to develop and implement unique marketing strategies for Fortune 500 companies such as Coca Cola, General Mills, Pennzoil Quaker State, Microsoft, Yahoo and many others. In the 1980s he pioneered corporate sponsorship of music tours, bringing together the Rolling Stones with Budweiser, Paul Simon with American Express, David Bowie with J&B Scotch, creating over US$50 million in corporate entertainment partnerships. In the 1990s he brought Hollywood-style marketing to Silicon Valley’s video game industry, creating over US$350 million worth of marketing partnerships for clients that included Sega of America, Electronic Arts, Microsoft, Crystal Dynamics, Yahoo and others. In 2003 he formed Entertainment and Sports International with Bert Gould.

Brad Parsons, chief executive officer - Arena Network Inc Brad Parsons began promoting college concerts in 1973. His career path has led him to work with/for CPI, Fore Ent., Air Canada Centre and most recently Arena Network. Brad has helped develop and grow Arena Network into a 50+ venue membership group, among the most in�uential in North America.

Paul L. Pickard, president - Wings Stadium/Kalamazoo WingsPaul began his facility management career in 1998 at Wings Stadium, where he currently is president of the complex and the Kalamazoo Wings of the ECHL His experience provides an extensive background in both amateur and professional hockey. Paul is an active member of the IAAM and a graduate of the PAFMS at Oglebay and SES graduate of Cornell University. Wings Stadium is a proud member of Venue Coalition.

John ‘J.R.’ Radtke, senior project architect - 360 ArchitectureJ.R. is experienced in the design of government, commercial, convention, hospitality, educational, civic, sports and entertainment facilities. His varied project experience and abilities in interfacing with a myriad of client types is instrumental in the programming and space planning exercises of his clients. J.R. continues his focus on international work with several projects in the Middle East, including various athletic and recreation facilities for three campuses of King Saud Bin Abdulaziz University in Saudi Arabia and a comprehensive development for the 2013 Gulf Games.

Nicholas Reynolds, senior principal - PopulousIn 1996 Nicholas started his career in the �rm by working on the venue for the 2000 Olympic Games in Australia, the Telstra Stadium, focusing on the planned conversion of the stadium to its post-Olympic 80,000-seat mode. He has subsequently worked as project designer and design team leader responsible for a complex refurbishment of the All England Lawn Tennis Club facilities within Centre Court, a sensitive refurbishment of the listed Wembley Arena, and a new multipurpose arena for the city of Bristol. From September 2001 Nicholas was project principal for the O2 Arena, a revolutionary scheme involving the construction of a 26,000-capacity arena within the Millennium Dome, Greenwich. This has, since its opening in June 2007, become the highest-grossing arena in the world. Nicholas is currently working on a number of new projects including a new 60,000-seat football stadium for Olympique Lyonnais, with an adaptable concert capacity from 20,000 to 60,000 spectators. In Abu Dhabi he is working on a new 800,000ft2 arena district with a 15,000-seat concert arena and conference assembly facility at its heart.

SPEAKER BIOGRAPHIES


Cal Ripken Jr., president and CEO - Ripken Baseball IncCal Ripken is baseball’s all-time Iron Man and a member of the National Baseball Hall of Fame. He retired from baseball following the 2001 season after 21 seasons with the Baltimore Orioles. One of only eight players in history to achieve 400 home runs and 3,000 hits, in 1995 Ripken broke Lou Gehrig’s record for consecutive games played (2,130) and voluntarily ended his streak in 1998 after playing 2,632 consecutive games. Now Ripken is successfully helping to grow the game at a grassroots level, starting with the construction of a baseball complex in his hometown of Aberdeen, MD, home to the Class A Aberdeen IronBirds. In 2005 Ripken Professional Baseball acquired its second minor team, the Augusta GreenJackets and in 2006 Ripken opened a new youth baseball complex in Myrtle Beach, SC. In August 2007 Cal was named American Public Diplomacy Envoy to the US State Department, traveling worldwide teaching baseball to children and representing the United States.

Tim Romani, president and CEO - Icon Venue Group Tim Romani is president and CEO of Icon Venue Group, a Denver-based owner’s representative �rm specializing in project management for sports facility developments. He has been a leader in the sports facility development industry for 20 years, and is directly responsible for guiding and completing landmark stadium and arena projects for NBA, NHL, NFL, MLB, and MLS teams totaling more than US$3 billion.

Ricardo Rondon, principal - HKS Architects, MexicoRicardo Rondon manages HKS’s Mexico o�ce. With 13 years of international experience, he has been involved in projects with major Mexican corporations such as Televisa and Grupo Modelo. Ricardo has an Architecture degree from the Universidad Nacional Autonoma de México. Since joining HKS he has collaborated on projects such as the New Corona Stadium for Santos, Mextenis Stadium in Acapulco, The American Airlines Center in Dallas, Miller Park for the Milwaukee Brewers, Comiskey Park renovations in Chicago.

Matthew Rossetti, president - RossettiAs president of Rossetti, Matt leads the �rm’s design practice and strategic initiatives, with a portfolio of award-winning sports, entertainment and mixed-use projects around the globe, including the USTA National Tennis Center, �ve Major League Soccer stadia and the Palace of Auburn Hills NBA arena. He received his Bachelors and Masters of Architecture degrees from the University of Michigan.

Ed Rubinstein, chief operating officer - Arena Network Inc Rubinstein has been in the live entertainment business for more than 30 years. Positions include executive director of the Spectrum Arena in Philadelphia, the Target Center in Minneapolis, and the BI-LO Center in Greenville, SC. Currently Rubinstein is chief operating o�cer of Arena Network in Westlake Village, CA.

Chris Russo, senior vice president, facilities and administration - National Basketball AssociationChris Russo, NBA senior vice president, facilities and administration, is an industry leader who for the past 13 years has directed the league’s oversight of domestic and international venue development. Russo developed and implemented the industry’s most comprehensive set of arena standards, and has been in�uential in the development of multiple NBA arenas and NBA-related international venues, including the Beijing Olympic Basketball Arena. Additionally, Russo manages the league’s global procurement e�orts and its Facilities and Administration department, which maintains league o�ces globally.

Dustin Schafer, director of sustainable services - Henderson Engineers Incorporated Dustin Schafer is a licensed mechanical engineer and LEED accredited professional, with a background in industrial utilities engineering design, sustainable and ecological design and project management. He contributes across a wide range of project disciplines including mechanical, architectural, electrical, controls and construction. As director of sustainable services for HEI, Dustin has direct oversight of the company-wide integration of sustainable thinking into the standard design process. Dustin has spoken at events throughout the country on the topic of applying sustainable thinking and energy modeling to manufacturing facility design.

Craig J. Schmitt, principal - EwingColeCraig served as the senior project architect to lead the EwingCole design team planning the Philadelphia Phillies’ new ballpark, Citizens Bank Park. He has devoted the past 12 years of his career developing sports facilities for Major and Minor League franchises. He has been involved through all aspects of project development, from programming and concept design to design development and construction administration. Projects recently completed are Citizens Bank Park and Brighthouse Networks Field in Clearwater, FL. Craig is currently completing the New Meadowlands Stadium (opening in 2010), future home to the NY Football Giants and NY Jets, the only NFL venue housing two NFL franchises.

SPEAKER BIOGRAPHIES


J. Bradley Schrock, co-founder, senior principal - 360 ArchitectureBrad Schrock is a founding principal of 360 Architecture, and has a record of visionary architectural designs across an array of sports, entertainment, corporate and mixed-use projects. Brad is recognized for the extraordinary personal commitment he brings to each project, along with his deep understanding of the built environment, including the commercial, public and communal interests that shape it. His designs consistently inspire while providing enduring solutions to complex land development challenges. Brad’s professional experience, which includes Denver’s Coors Field, Columbus’ Nationwide Arena District and the proposed new Oakland Athletics MLB stadium and ballpark village, are vibrant expressions of his understanding of sports and entertainment destination developments.

Einar Schultz, managing director - Telenor Arena, Norway Einar has been managing director with overall responsibility for the development of Telenor Arena since pre-study started in 2003 until the opening in February 2009. Since the inauguration he has been responsible for the football activity and commercial rights. Einar has worked with international project and industrial development for 20 years; for the last seven years he has worked for his own local club – Stabaek – and with his own venture capital projects. He holds a BSc in Industrial Engineering and Finance. Telenor Arena is a full multipurpose, indoor arena for football, concerts, exhibitions and events. Capacity is 15,000 for football, and 23,000 for concerts. The arena opened in February 2009, and has had more than 350,000 visitors in the �rst year including Champions League/European League quali�cations, National Premier League, concerts, motor shows, TV shows, exhibitions and trade fairs.

Tad L Shultz, principal - Sasaki AssociatesTad is recognized as one of the leading stadium designers in the United States and internationally. He is responsible for the conceptual, functional and detailed design of sports projects. His experience includes NFL stadia, arenas, Major League ballparks, Minor League venues, collegiate facilities and soccer stadia. Tad’s projects and competition entries have received widespread recognition, and he is also a frequent guest speaker at national and international conferences on the design of stadia and sports venues. In his most recent previous role he was design director for the new Dallas Cowboys Stadium project as well as for the new Liverpool Football Stadium. He is currently the design principal for a new arena at Towson University.

Charlie Thornton, senior vice president - Icon Venue GroupCharlie Thornton is the soccer-speci�c stadium expert for Icon Venue Group. He has been, or is currently, involved with the design and construction of six of the 10 Major League Soccer (MLS) stadia developed in the last 10 years. Charlie has served as the lead executive overseeing projects for teams including the Colorado Rapids, New Jersey MetroStars, Chicago Fire, Real Salt Lake, DC United, Vancouver Whitecaps, Portland Timbers, and Houston Dynamo.

Guy Turner, director, Civil Engineering - Intelligent EngineeringGuy Turner leads Intelligent Engineering’s (IE) civil engineering business, which includes SPS Floors, SPS Bridges and SPS Terraces. Guy and his team work closely with owners, architects and engineers to deliver SPS Terraces: the premium terracing/riser solution that reduces structural weight, saves construction time and improves overall project economics. .

Richard Dana Warg, president - Olympia EntertainmentRichard Dana Warg directs one of the industry’s most diverse sports and entertainment companies. He oversees the operation of Detroit’s Fox Theatre, as well Joe Louis Arena, the Cobo Arena, City Theatre and various other venues in Detroit. Richard also manages concert bookings and entertainment activity at Comerica Park. Prior to joining Olympia Entertainment in 2007, he served as facilities senior vice president for AEG, where he oversaw the day-to-day booking and operations for all AEG-owned and operated venues in the United States, England and Germany, including the Staples Center in Los Angeles, Nokia Theatre at Grand Prairie and the Colosseum at Caesars Palace.

Wolfgang Werner, Director of Sustainability - Thornton TomasettWolfgang Werner is a registered architect experienced in forensic evaluations and evaluation and design of sustainable structures. He is a LEED accredited professional and a leader of Thornton Tomasett’s Green Building Strategy Team. In that capacity he is involved with implementing sustainable o�ce operations and sustainable design consulting services.

Jen Zick, director of marketing - New Era Tickets and FanOneJen spent several years working for various sports franchises and interactive agencies. She now uses her expertise to guide New Era Tickets and FanOne clients with their digital marketing strategies. Jen served the Philadelphia American Marketing Association as VP of Programming, and actively guest lectures at Villanova, St. Joe’s, and Drexel University.

Established as one of the most in�uential forums for the selection of suppliers to sports venue projects across the globe, the exhibition provides an unrivalled opportunity for visitors to see and experience the very latest innovations for the sports venue industry. From access control and smartcard technology through to synthetic turf and security and seating solutions, visitors will �nd that the exhibition always has something new to discover, with many companies using it as a platform to launch new products, services and technologies for stadia and arenas.

EXHIBITION TIMES

DAY 1 – MONDAY APRIL 26 10.00hrs – 18.00hrs

DAY 2 – TUESDAY APRIL 27 11.00hrs – 18.00hrs

DAY 3 – WEDNESDAY APRIL 28 11.00hrs – 16.00hrs

For further information about exhibiting at Stadia Design & Technology Expo 2010, and to discuss which exhibition hall booth meets your requirements, please contact Sam Wibrew. Telephone +44 208 133 7678 or email [email protected]

THE EXHIBITION HALL



On the evening of Tuesday April 27, the organizers of Stadia Design & Technology Expo, in association with the New York Red Bulls, are delighted to invite everyone to attend an evening reception at the Red Bull Arena, located in Harrison, New Jersey.

This is a unique opportunity for people to see for themselves this outstanding stadium, which is due to open just a few weeks before our event. The ticket price includes transportation from the Javits Center, food and drink at the stadium and invaluable networking opportunities in an informal atmosphere. Everyone is welcome!

Set to open on March 27, 2010, Red Bull Arena will be the standard by which all other soccer venues in North America will be measured. Located in Harrison, New Jersey, the 25,000-seat stadium will be the new home of the New York Red Bulls and is sure to become the landmark venue in Major League Soccer.

Red Bull Arena’s unique design will make it one of the most recognizable stadiums in the league, and will provide area soccer fans with an authentic venue for the world’s game. The �rst row of seats is located just 21 feet from the touchlines, and the arena’s roof will provide cover from inclement weather for all fans.

Fans that come to Red Bull Arena will �nd plenty of �rst-class amenities that will enhance their game day experience. The arena features 30 luxury Skyboxes (20 in the lower level and 10 in the upper level) and 1,000 club seats – each featuring all-inclusive food and beverage service. Premium ticket holders as well as general season ticket holders will have priority ticket access for all stadium events, including the Football World Series, which will begin a three-year stay at Red Bull Arena in 2010.

Finally, the arena will be easily accessible by public transportation for fans traveling to a match. Fans can use the PATH trains to get to Harrison Station, which located within a half mile of Red Bull Arena. New York City soccer fans are only a 25-minute train ride away from the best soccer-speci�c stadium in North America.

For more information on Red Bull Arena or the New York Red Bulls, please contact Fan Services at 877-RB-SOCCER or log onto www.newyorkredbulls.com

EVENING RECEPTION

To book your evening reception ticket please �ll in the conference registration

form or visit our website www.stadiadesignandtechnology.com. Please

note that only a limited number of tickets are available, and these

will be allocated on a �rst-come�rst-served basis.

*Tickets are priced at US$50 and include food and drink at the venue and

transportation from the Javits Center.

CONFERENCE DETAILS

Or complete and fax back this form to +44 1306 877411 to reserve your conference place

Please print clearly and complete ALL of the following information:

First name: Family name:

Job title:

Company:

Address:

Post/zip code: Country:

Telephone: Fax:

Email: Website:

YOUR DETAILS

SDT X10

Card Details (If paying by credit card, the address shown above must be the card billing address)

Card Number:

Cardholder Name:

Expiry Date (mm/yy): Signature:

Security Code: Date:

Issue Number (Switch only): Promotional code:

❏ Pay by credit card

❏ Please invoice me

PAYMENT DETAILS

Please Note:All conference attendees will receive access to materials of all speakers who agree to supply this information for release after the event.

Liability Note:Stadia Design & Technology Expo North America 2010 – UKIP Media & Events do not accept liability for any loss of, or damage to, the personal effects of attendees to the event. We reserve the right to cancel, defer or modify the event proceedings without prior notice.

Substitutions can be made in writing up to seven days prior to the event.

*the price includes food and drink at the venue and transportation from the Javits Center

Early-Bird Discount Price (US $) Full Price (US $)

❏ I confirm my order for a three-day pass 760 895

❏ I confirm my order for a two-day pass 570 670

❏ I confirm my order for a one-day pass 380 447

❏ *I confirm my order for the evening reception 50 50

Conference registration formREGISTER ONLINE AT: www.stadiadesignandtechnology.com

Professional MotorSport Circuit Owners, Investors and Suppliers Forum 2009

BOOK NOW TO RECEIVE YOUR 15% EARLY-BIRD DISCOUNT!

GROUP BOOKING DISCOUNT 5% DISCOUNT FOR 5 OR MORE DELEGATES*Go online for full details and to receive your discount: www.stadiadesignandtechnology.com

*5% discount applies to one booking made for 5 or more delegates and is in addition to the 15% early-bird discount

Contact the organizersUKIP Media & Events, Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK

For further details on the forum please contact: Samuel GeeTel: +44 1306 871209 | Fax: +44 1306 877411 | Email: [email protected] | www.stadiadesignandtechnology.com

For further details on the expo please contact: Sam Wibrew: [email protected]

Thanks to our event partners

Thanks to our sponsors


ESSG



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