@StamfordUX

OZEWAI

1 DECEMBER 2011

Dealing with different attitudes to accessibility

@KimChatterjee@RuthEllison

Who are we?

Passionate | Working in the UX & Accessibility space for a combined 18 years

WCAG 2.0 guidelines are finally implemented in your organisation….

Does this sound familiar?

Don’t know that it exists

Accessibility checks done right at the end

Little consideration of the overall user experience

But…

Awareness of accessibility

A few fails…

Culture & attitudesA few fails…

ChampionCommitmentEducated &

aware

BargainingDenialApatheticIgnorance

The 7 attitudes

lack of knowledge or information about accessibility

Ignorance

Ignorance: strategies

not interested or concerned

Apathetic

Apathetic: strategies

an assertion that something said, believed, alleged, etc., is false

Denial

Denial: strategies

Bargainingnegotiating on what each party shall give and perform

The Troll

Watch out for…

The Zealot

Watch out for…

Bargaining: strategies

Educated & awareconscious of the importanceof getting it right

The Zealot

Watch out for…

Educated & aware: strategies

Commitmentdedication, application

The Cowboy

Watch out for….

Commitment: strategies

Championa person who fights for or defends accessibility

Champion: strategies

If all else fails……

Key stuff

Requires time, commitment, planning & proper execution

Need to educate, assist and support transition of attitudes from ignorance to champions

Focus on the human experience of accessibility

Engage, acknowledge and share the successes

In summary…

for her wonderful illustrations

A BIG thank you to ...

Other credits:Speech bubbles - http://mediamilitia.com/thought-and-speech-bubbles-pack-104-free-vectors-and-images/

Some fonts & images by Tom Murphy- http://fonts.tom7.com/