Starter KitThe key things you and your colleagues

need to know about Makerble.com

1. Who We Are2. What It Is3. Ways of Using It4. How You Manage It5. How You Pay For It

Abhi PatelCTO | Head of Technology

Left his job at Goldman-Sachs to join Makerble.

Annabel DicksonCo-founder

Created twin volunteer-led organisations that have collectively raised over £100,000 for over 60 different charities and social enterprises.

Matt KeppleCEO | Founder

Ran advertising campaigns for FMCG brands and created a global charity campaign before launching Makerble.

MissionTo unlock the world’s humanity

ApproachRemove every barrier that prevents people from making the change they wish to see in the world

Supported & Featured by

Who We Are

Makerble turns every post you share into a social media fundraising appeal

You will increase the Return on Investment of your mailing list newsletter, Facebook, Twitter, Pinterest and Google+ content whilst saving time

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What It Is

This is a normal user journey

Your Makerble-amplified content appears on Facebook as a normal Share from your page.This is how a member of the public might first see your charity

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What It Is

Every piece of content you create automatically has a social media fundraising appeal page on Makerble

explains what you do

shows what money is needed for

discover like-minded people who already support this work

easy-to-explore stories related to this project

What It Is

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People interested in giving arrive at the Lifestyle Checkout where they can decide how much to donate to you using ‘lifestyle amounts’ they are already familiar with.

E.g. giving the price of a cinema ticket

option to give monthly or one-off

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What It Is

People arrive at the Gift Aid page

We reclaim Gift Aid on your behalf and HMRC transfers those funds directly to your bank

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What It Is

People get to the payment page where they can donate using their debit or credit card

We use a service called Stripe to securely process payments and transfer donations directly to your bank account

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What It Is

Each Maker (supporter) has their own Storyline. It collects the difference they make in the world through the projects like yours which they support through Makerble. They can share this page with their friends on Facebook or keep it private.

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What It Is

their personal summary shows how much they give and the impact recorded by

their projects

here are all the stories you post about the project this Maker has

supported

This is your Project Page

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What It Is

expandable information about your project

Your fresh content is in the first two columns

All your information is in this column

Add To Basket: takes people to the Lifestyle Checkout where they can give

Follow Button: lets people get updates about your work before they decide to give

When you have a YouTube video to

share, paste its URL in the Embed URL

section

The ‘Write Update’ page is your content factory

Here you can write your story and attach a picture, video, audio clip or document. If you are optionally recording impact on this occasion, just select it from the Change dropdown list and input

the quantity of that impact that has been recorded.If you are writing an update on behalf of

someone else, select their name in the

Story Reporter list

Ignore the Enable Comments.

Approved should always be ticked.

Save for later if you wish to save it in

drafts for now

Post straight to Facebook option coming

soon

Select which Projects this

content relates to

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What It Is

SAVE TIME!

And now your content has been published, which you and others can easily share across Facebook.

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What It Is

Your content then appears in the newsfeeds of your followers and their friends. And so the cycle continues: your stories take on a social media fundraising life of their own, inspiring people to

Discover, Explore, Follow, Support and Share your work.

What It Is

What It Is

Request our research paper on ‘Why Stories Will Unlock £2.3billion Of Generosity’

Ways to use Makerble to increase conversion

Across corporate partnerships, web traffic and social media

How You Use It

1. Increase the return on investment of every piece of content you post as outlined in the previous section

Increase● one-off donations● monthly donations● sharing and advocacy● gain followers whom you can subsequently engage in other

actions

Your stories will take on a social media fundraising life of their own, inspiring people to Discover, Explore, Follow, Support and Share your work.

Get Started by writing your content on Makerble first and then sharing to social media

How You Use It

2. Start your own regular giving scheme without any additional work.

Makerble automatically turns your news and social media content into a ready-made newsletter for each of your supporters.

This is the monthly email which people who follow your work will receive. (beta - available on request)

It automatically shows your supporters the highlights of your work each month and continually encourages them to donate.

Get Started by directing your audience to your Makerble Page

How You Use It

3. Give your web visitors a compelling way to give

We provide you with buttons of various sizes which you can easily display on your website. They will direct people to your Makerble project page.

Give Now

Give Now to support our clinic

a Makerble transparent project

Get Started by requesting these buttons for your website

How You Use It

4. Communicate all your other opportunities

You can select what you want to broadcast, E.g.

● a project progress update ● a volunteering opportunity● a fundraising challenge event● an e-petition to sign

Get Started by writing an update

How You Use It

5. Activate interactive appeal pages for each of your celebrity ambassadors

Each of your celebrity ambassadors has their own page showing your projects which they support.

Your inspiring content and impact is displayed here too.

They can share this page with their own fan base.

When people press Add To Basket they are guided to the Lifestyle Checkout where they can donate to your work.

Get Started by asking us to activate a page for one ambassador

How You Use It

6. Activate interactive appeal pages to engage the employees and customers of your corporate partners

Each of your corporate partners has their own page showing your projects which they support.

Your inspiring content and impact is displayed here too.

This page is designed to be shareable so your corporate partners will proudly share this publicly with their employees and customers.

When people press Add To Basket they are guided to the Lifestyle Checkout where they can give.

Get Started by asking us to create a page for your first partner

How You Use It

7. Revamp your website using Makerble Premium to make your work more interactive

We have a simple website template with a homepage similar to the Save The Children homepage.

You can very easily update your website pages, even if you are not very ‘techie’.

Get Started by telling us your website requirements

How You Use It

Your Makerble Dashboard You control all your communications from

one simple dashboard

How You Manage It

You can create new Updates, add new Projects, add your Colleagues to your account and manage your communications & donations from the comfort of your Makerble Dashboard

tips for what to do next

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How You Manage It

Your projects are the backbone of your presence on Makerble. Each of your projects is a way of framing one of your strands of work. In delivery-focused

organisations you might call them programmes; or campaigns in policy-focused orgs.

How You Manage It

Funds Received

You can easily indicate the amount of your budget that has already been paid for with restricted donations from other funders

Your Funding Transparency Made Simple

How You Manage It

Project Budget

Your project / programme / campaign budget is the total amount of money you use on that area of work.

You can include salaries and contributions towards core costs.

Levels of fundraising goals for makers on Makerble

So as not to demotivate makers from donating, instead of focusing on the entire budget of your project, we display a smaller Level1 fundraising goal of £1,000.

Once that goal is reached, a bigger fundraising goal is shown.

This keeps your project feeling achievable.

Inspiration for Content

How You Manage It

Workshop

How You Manage It

Our Impact Communication Workshop will bridge the gap between your fundraising and programmes teams by helping everyone think about what you do from the perspectives of your audiences.

Learning outcomes:● Increased confidence in

communicating externally● Wealth of ideas for content to share

12 Ideas Download our free guide with 12 Ideas for inspiring content:

http://www.slideshare.net/Makerble/how-to-write-makerble-updates-50010077

How You Manage It

Financial Arrangements

How You Pay For It

Financial ArrangementsMakerble Standard

● No monthly fee and no commitment● No setup fee● 25% Gift Aid reclaimed and transferred to you● 4% Makerble fee per transaction● 2.4% + 20p Stripe fee per transaction● Donations arrive into your Stripe account instantly and are automatically deposited into

your bank account every few days

How You Pay For It

Makerble Premium● Get your own easy-to-manage revamped website, beginning at just £1,000● An impact communication workshop for your whole team, from just £200● Communications campaigns insight, planning and management from £250● A White-label version of Makerble is available upon request

Financial Arrangements

How You Pay For It

Sign the agreement letter

Minimal PaperworkSign the CHV1 form so we can reclaim

your Gift Aid

Provide and prove your bank details

How You Pay For It

Instructions on your Charity Dashboard

Download from your Charity Dashboard

Download from your Charity Dashboard

Makerble turns every post you share into a social media fundraising appeal

In Summary

To get started, all you need is ONE project. You can trial Makerble risk-free.

Over time you can build in the additional ways to increase conversion across your communications channels

Let’s Get Started!

36www.Makerble .com Tweet: @Makerble Matt Kepple, London matt@makeworldwide.com