Date post: | 20-Mar-2017 |
Category: |
Small Business & Entrepreneurship |
Upload: | alireza-ranjbar-shourabi |
View: | 984 times |
Download: | 0 times |
@ARSHourabi
• Art of Light and Motion Game studio– Co-Founder / CEO
• FANAP– Gamification Designer / Business Consultant
• FARANESH (KSNA)– Gamification Designer
• Hamsaa– Gamification Designer / Business Consultant
• Iran Gamification Association– Co-Founder
Let’s talk about YOU
The Entrepreneur
Founder of a Startup
Owner of a Business
Building
or thinking about building
An Empire
You’ve thought about …
What kind of
journey/business
are you looking for ?
What is
the most important part
of your business?
You need your customer to
• Share
• Comment
• Review
• Register
• Revisit
• Buy
• Unfold
• Donate
that
Behavior
that
Action
•Listen
•Act
•Reply
•Reform
•Repeat
•Sell
•Stay longer
•Take part
What’s your way other than having a working product?
• UX
• Reward / Discount
• Referral engine
• Human centric design
• Growth-Hacking
• Fun Campaign
• Neuro-Marketing
• And ….
You need Tools ?
• The most FUN
• The most Designable
• The most Diverse
• Is GAMIFICATION !
• And done wrong, is the most Dangerous one!
To Gamify A Startup
• Frame work of Prof. Kevin Werbach
1. DEFINE business objectives
2. DELINEATE target behaviors
3. DESCRIBE your players
4. DEVISE activity loops
5. DON’T forget the fun!
6. DEPLOY the appropriate tools
Fun
“In every job that must be done, there is anelement of fun. You find the fun and snap!The job’s a game.”
Mary Poppins
And YES, you can design FUN!
Win your users with a winning Gamification
• Know your user
• Identify your mission
• Apply game mechanics
• 3M– Manage
– Monitor
– Measure
• Remember : Gamification is data driven
• Remember : Gamification is iterative
And What is not Gamification!
• Using
– Points and scores
– Leaderboards
– Badges
– Rewards
– Discounts
– And …
• With out Human centric design thinking!
Do make these mistakes!
• Mistake 1 : Focus on Competition• Mistake 2 : No Clear Gamification Goals• Mistake 3 : Too Many Rewards• Mistake 4 : No Motivation• Mistake 5 : Misusing Points and Badges• Mistake 6 : Short-Term Thinking
– Do : Choose a behavior built for long term– Do : Use variable interval rewards (operant
conditioning)– Do : Add new elements over time