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State of California CIO Academy I ti Bi B ldi T h Ti Innovation Being Bold in Tough Times Gary Christofferson Senior Manager 1 Senior Manager California Public Sector [email protected]
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State of California CIO AcademyI ti B i B ld i T h TiInnovation – Being Bold in Tough Times

Gary ChristoffersonSenior Manager

1

Senior ManagerCalifornia Public [email protected]

Innovation at Cisco

Technology and ProductsPeople and CultureProcesses and Business Models

2

Cisco Technology Innovation – Build, Buy, Partner

Develop New TechnologyDevelop New TechnologyR&D TeamR&D Team::$$5.3 5.3 B B annuallyannually23,000+ 23,000+ employeesemployees

TelePresenceIP Telephony Unified Computing

TelePresenceIP Telephony Unified Computing

Vblock EMC and VMWareVblock EMC and VMWare

Partner w/ Other CompaniesPartner w/ Other CompaniesStart New Business ModelsStart New Business Models

LinksysLinksys

,, p yp y

Vblock – EMC and VMWareFlexPod - NetAppVblock – EMC and VMWareFlexPod - NetApp

Linksys, WebEx/Meeting PlaceVirtual Computing Environment

Linksys, WebEx/Meeting PlaceVirtual Computing Environment

Design New ProductsDesign New Products

CRS-1 CRS-1

AcquisitionsAcquisitions

140+ Acquisitions140+ AcquisitionsASRISRNexus

ASRISRNexusAndiamo (SAN)

NuovaAndiamo (SAN)Nuova

Spin in InvestmentsSpin in Investments

3

Wharton Study: Evolution of the Components of Innovation

Cisco’s innovation

BuildBuild PartnerPartner

model has evolved beyond the 3 “Build –Buy – Partner” pillars

Collaborationinternally and CollaborateCollaborateinternally and externally with customers and partners is essential

CC

BuyBuyfor innovative leadership going forward

4

Cisco’s Cultural Transformation

Lines Of

Business

DynamicNetworked

Organization

Culture of

Business

CEOCEOCEOCEO

Organization

Culture of Competition

Culture of Shared Goals

EnterpriseSP Commercial Small

5

01 02 03 04 05 06FY00 07 08 09 FY10

Organizational ModelCouncils/BoardsCouncils/Boards

CDO

Operating CommitteeOperating Committee

Emerging Solutions CouncilEmerging Solutions Council

CDO

Sales5 Segment CouncilsCustomer Relevance

EntEnt SmallSmall ConsConsCommComm SPSP

Innovation

4 Cross-Segment Councils

Connected Architecture CouncilConnected Architecture CouncilOps

Svcs

Operational Excellence

Connected Business Operations CouncilConnected Business Operations Council

Emerging Countries CouncilEmerging Countries Council

Fin

Mktg

6

Innovation at Cisco Processes and Business Models ExamplespBusiness Transformation

Evolution of Management ModelLines of Business to Boards and Councils

– Accelerate growth, share and expedite decision makingg

– 9 Councils – 40+ Boards (Public Sector => Enterprise Council)

VSE + M Facilitates Effective CommunicationA b l– A common vocabulary

Enhanced Engagement Builds Trust– TelePresence(TP) Systems established with Top

Customer Accounts– TP Systems established with global Contract

Manufactures within our supply chain• Cisco Supply Chain Inter-company

Telepresence Exchange Program – TP Systems established with Research Partners

7

TP Systems established with Research Partners

Innovation at CiscoCollaboration Accelerates the Process

Find FilterOC

Go-to-MarketOC

CouncilsAccelerate

Boards

Cross FunctionalTi T

• Team building science

Tiger Teams

• All relevant functions• Open to entire company

C ll b ti k

• Open to entire company

C ll b ti k

I-Zone WikiI-Zone Wiki ALF PartnershipALF Partnership Tiger TeamsTiger Teams

• Two teams per idea –keeps hope alive

• Shared advocacy as a team to take a position to

• Exposure to SVPs

• Facilitated meetings so diverse expertise is heard

• Collaborative workspace: employees create, comment and/or modify ideas

I Prize Contest

• Collaborative workspace: employees create, comment and/or modify ideas

I Prize Contest

8

team to take a position to “jury” (SVPs)

I-Prize Contest• Open to public• http://www.cisco.com/web/solutions/iprize/index.html

I-Prize Contest• Open to public• http://www.cisco.com/web/solutions/iprize/index.html

T lLeveraging Collaboration to Accelerate Innovation

Telepresence

T l D t ( i 11/1/2009)Telepresence Data (since 11/1/2009)980+ rooms at Cisco235 cities across 60 countries850K+ meetingsg177,000 trips avoided$776M travel cost avoided $291M productivity cost savings

9

419 Metric tons of emissions avoided64% Avg. Utilization (8 hr. business day)

Cisco Internal Beta Program - ACECisco Internal Beta Program ACE

Advanced Communications EnvironmentP t hi b t P d t BU IT d S l– Partnership between Product BU, IT, and Sales

– Pre-production deployment of new voice and video technology– Feedback to IT and BU requiredq

10

WebEx w/ VideoIP T l h / Vid I t tiIP Telephony w/ Video Integration

11

Thank You

12

Changing the Way We WorkChanging the Way We Work

How Cisco Employees’ Work Is Changing63% of time is spent communicating and collaboratingCollaborative work is more often virtual (35%) than face-to-face (28%)

Cisco Technology Enabling Mobile, Collaborative Work “Styles” 56% of work is done away from their Cisco desk43% have a remote managerg85% telecommute part of the time24% of work is done from home, 48% outside business hours

Mobility Maximizes Productivity and Achieves Work/Life IntegrationAverage commute time is 1.4 hours a dayEmployees report being more productive outside the office

13

Employees report being more productive outside the office70% would prefer to work from home at least two or more days a week

Why Collaboration?Productivity GainsProductivity Gains

$1 OPEX =$1 OPEX

1997-2001 2002-2009

T h lT h l

Revenue $2.06 $2.42

TechnologyTechnologyNet

Income $.18 $.46

ProcessProcess CultureCulture

Market ShareLeadership

2Categories

9Categories

14

Cisco Video Services Offerings

Experience TypeExperience Type Video End Point SelectionVideo End Point SelectionImmersive Three Screen TelePresence

CTS3010, CTS T3Three Screen TelePresenceImmersive Single screen TelePresence

CTS 1100, CTS T1, CTS 500

Immersive Multipurpose CTS1300 Profile 65Immersive Multipurpose TelePresence

CTS1300, Profile 65

Multipurpose TelePresence Profile 52, Profiles 42

Desktop Video Conference (Shared)

EX90 , MXP1700, EX60

S ft Cli t MOVISoft Client(Shared)

MOVI, Connect w/ UC Video

IP Video Telephony(Sh d)

Cisco 9951 / 9971

15

(Shared)Cius

Urban Entertainment Institute at LAUSD

16

http://urbaninst.com/ http://il.youtube.com/watch?v=DkUSf134B74

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13020_10_2006_c6 17

Innovation at Cisco The Cycle of InnovationThe Cycle of Innovation

MMDeployDifferentiation

at Scale

DeployDifferentiation

at Scale

ManageMission-criticalProcessesat Scale

ManageMission-criticalProcessesat Scale

AdvancedAdvancedTechnologyTechnology

FoundationFoundationTechnologyTechnologyat Scaleat Scale

2. Deploy2. Deploy

1 Invent1 Invent

3. Manage3. Manage

4 Offload / Repurpose4 Offload / Repurpose

gygy gygy

InventDifferentiated

InventDifferentiated

ExtractResourcesExtractResources

1. Invent1. Invent 4. Offload / Repurpose4. Offload / Repurpose

EmergingEmerging ReinventReinventFundingFunding

Differentiated Offering

Differentiated Offering to Reinvest

for Coreto Reinvestfor Core

TechnologyTechnology TechnologyTechnology

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13020_10_2006_c6 18

Innovation at CiscoOverview

Patents* – 6,000+ patents granted worldwide to date– 9,000 pending patent applications worldwide to date, p g p pp– In FY09 H1, 500 patents granted worldwide and 500 applications filed

worldwideCisco R&D Spend as % of Revenue is above average vs. Peers

13%

8 4%

14%12.8%

15.2%

CiscoCisco

8.4%

3.4%6%

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13020_10_2006_c6 19

IBM Microsoft Google IntelInnovationInnovationAvaya

* As of the end January 2009• Source: Yahoo Finance, Company Financial Statements FY08

Apple

Innovation at Cisco Product and Technology: Silicongy

Cisco develops custom silicon ascustom silicon as advanced as recognized industry leaders

We have developed QFPchip

siz

e)

We have developed over 150 customized ASICs and 10 on the CRS-1 alone

QFP800M transistors

UltraSPARC T2500M transistorsili

tym

etal

laye

rs,

The Cisco Quantum Flow Processor (QFP) is a market leader with over 800M transistors

Pentium442M transistors

Athlon

500M transistors

ssor

Cap

abi

nsis

tors

, # m

Company & Processor

37.5M transistorsUltraSPARC III29M transistors

Proc

es(#

tran

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13020_10_2006_c6 20

p y

QuantumFlow / QFP comprises 2 chips: ‘Spinach’ and ‘Popeye’ that result in the totals displayed.

Cisco Innovation Drives Industry Standards

HSRP Tag

RSRBHSRP

InlineP

CDPISLNetFlow

TagSwitchingMISTP

EtherChannel

iSCSI

1990 1992 1998 200019961994 2002 2004

S

DLSw 802.1qVRRP

Power

802.3af

ISL

MPLS802 1

MISTP

iSCSIDLSw VRRP LLDIPFix

802.1s802.3ad

BGP BGP

iSCSI

BGP BGPPAGP LACPQ-in-Q 802.1adGCM 802.1ae

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13020_10_2006_c6 21

GCM 802.1aeCDL 802.3ah

Cisco Technology Innovationgy

Cisco creates new technology based on customer requirements including features where no standard exists.equ e e s c ud g ea u es e e o s a da d e s sExample Cisco feature innovations and what they became:

Cisco Feature (Pre-standard) What Standard they BecameCi IGRP / EIGRP OSPF d RIP 2Cisco IGRP / EIGRP OSPF and RIP v2Cisco Inter Switch Link (ISL) 802.1QCisco UplinkFast/BackboneFast 802.1wCisco Multiple Instance Spanning Tree (MIST) 802.1sCisco CGMP IGMP SnoopingCisco HSRP VRRPCisco Tag Switching MPLSCisco EtherChannel 802.3adCisco EtherChannel 802.3adCisco Virtual Trunk Protocol (VTP) GVRPDPT / SRP Resilient Packet Ring (RPR)

NetFlow Version 9 IPFIX

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13020_10_2006_c6 22

• Cisco also supports all standards based features in products when they are ratified.

23© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential


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