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The State of Traditional Media &
Social Media
Today, breaking news
often hits Twitter first.
Monitoring social media
has become an
important source for
journalists.
Social Media Widens
Scope
• Social media brings the ordinary person with the funny or extraordinary story into the mainstream through viral video, photo or blog post, which is then picked up by mainstream news outlets.
• The level of engagement has evolved so much through social media that radio really isn’t a one-way medium anymore.
Reporters Use Social
Traditionally, reporters would spend a portion of their day working the phones to find interviews for stories they are working on. If they have no luck, they get assigned to a new story.
With social media interaction, this is changing.
Top Networks for the Media
• Facebook and Twitter continue to be the top social
networks for reporters; Pinterest, LinkedIn and Google+
also remain popular choices.
• Two platforms to keep an eye on:
– Newsle tracks social media friends on Facebook and
LinkedIn for mentions in the news.
– About.me allows people to build a photo-friendly
personal homepage.
Survey Results
Survey Results
Survey Results
Survey Results
Survey Results
Survey Results
Survey Results
Survey Results
The State of Newspapers
• 128 papers folded
• 900+ Patch sites gutted
• 20 papers launched
• Paywalls a dominant
theme
• Growing dependency on
mobile devices
The State of Magazines
• 97 new magazines
– 59 print, 38 online
• 150 magazines closed
– 125 print, 25 online
• Adoption of digital prevalent
• Native advertising playing a big role
The State of Television
• 100 shows launched
• Acquisitions, relaunches and consolidations – Fox Sports 1, Sinclair
Broadcasting, Allbritton, Tribune, Gannett
• Mobile continues to have impact
The State of Radio
• 241.8 million listeners
(Nielsen)
• Online listening
increases (ages 13-35)
• Terrestrial radio still
reaches more listeners
(avg. age 42)
• Mobile devices vital
Want to read more analysis
on the State of the Media?
Download a copy of our
State of the Media 2014
Report at The Vocus Blog!
