State of the Personal Accessories Market in 2015

TRENDS AND INSIGHTS IN THE GLOBAL PERSONAL ACCESSORIES MARKET 2014

POWERED BY PASSPORT FROM EUROMONITOR INTERNATIONAL

WHAT IS PASSPORT

INSIGHTS: GLOBAL SNAPSHOT

BAGS & LUGGAGE

JEWELLERY

WATCHES

WRITING INSTRUMENTS

PASSPORT: PERSONAL ACCESSORIES DATA UPDATE FOR

2014

© Euromonitor International

3

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OVERVIEW OF PASSPORT


WHAT IS PASSPORT


BAGS & LUGGAGE

JEWELLERY

WATCHES

WRITING INSTRUMENTS


2014


6

Highlights for Personal Accessories 2014


Global Value Growth

8%

650bn


WHAT IS PASSPORT


BAGS & LUGGAGE

JEWELLERY

WATCHES

WRITING INSTRUMENTS


2014


8

0.0

1.0

2.0

3.0

4.0

5.0

6.0

0

10

20

30

40

50

60

Handbags Luggage Backpacks CrossbodyBags

Wallets andCoin

Pouches

BusinessBags

Duffel Bags Other SmallBags

Fo

reca

st C

AG

R 2

01

4-2

01

9 (

%)

Reta

il V

alu

e S

ize 2

01

4

(US

$ b

illio

n)

Global Bags & Luggage Retail Value Size vs Forecast CAGR

2014 Retail Value Size Forecast CAGR %

Faster growth expected in Handbags, Luggage & Business bags

INSIGHTS: BAGS & LUGGAGE



9

Despite slowdown in 2013, LVMH continues leadership position in Bags & luggage


Leadership position supported by Brand Louis Vuitton



10

Samsonite on a shopping spree


2012

Samsonite International SA

Apr 2014 May 2014 Jun 2014


WHAT IS PASSPORT


BAGS & LUGGAGE

JEWELLERY

WATCHES

WRITING INSTRUMENTS


2014


12

Splits for Real Jewellery

INSIGHTS: JEWELLERY



13

Real Jewellery by collection and metal

INSIGHTS: JEWELLERY



14

Chinese brands dominate Jewellery

INSIGHTS: JEWELLERY

Top 10 Brand Shares | Retail Value RSP | USD$ mn | Year-on-Year Exchange Rates

China, 33%

USA, 19%

India, 12%

Rest of World, 36%

Jewellery Retail Value Size Contribution in 2014



15

Historic 2009-2014

CAGR

Forecast 2014-2019

CAGR

Costume Jewellery

3.7% 5.0%

Real Jewellery

6.9% 5.3%

Growth expected for Costume Jewellery

INSIGHTS: JEWELLERY

Costume Jewel-

lery12%

Real Jewel-

lery88%

Real vs Costume JewelleryRetail Value Size (in 2014)

Constant Prices, Fixed Exchange Rates

What is Driving Growth for Costume Jewellery?

1. International Jewellery & Luxury brands experimenting with costume jewellery materials. (such as crystal, glass, leather, fabric, wood, copper, etc)

2. Apparel & Footwear brands widenproduct offering to capture costume jewellery segment.



16

Companies looking to ride on Jewellery & Watch growth

INSIGHTS: JEWELLERY

2012-2014 Jun 2014Jan 2013


WHAT IS PASSPORT


BAGS & LUGGAGE

JEWELLERY

WATCHES

WRITING INSTRUMENTS


2014


18

Watches by price bands

INSIGHTS: WATCHES

Basic Less than US$150

Mid US$150 – US$1,000

High More than US$1,000

Purely by price points (in USD only)



19

Mechanical, 38%

Quartz Analog

ue, 54%

Quartz Digital,

8%

New Insights

INSIGHTS: WATCHES

Mechanical

Quartz Analog

ue

Quartz Digital

427

904

1,451

2,893

5,629

8,811

14,592

Quartz AnalogueMarket Value (in US million)

Asia Pacific

Western Europe

North America

Latin America

Eastern Europe

Middle East & Africa

Australasia 80

495

175

1,101

749

1,216

1,309

Quartz Digital

211

373

707

563

4,666

6,588

11,789

Mechanical

2014

Value Sales Volume Sales



20

Price brands most prevalent by type and region

INSIGHTS: WATCHES

Asia Pacific

Western Europe

North America

Latin America

Eastern Europe

Middle East & Africa

Australasia

Quartz Analogue Watches

Quartz Digital Watches

Mechanical Watches

BASIC < USD150

MID USD 150 – 1,000

HIGH > USD 1,000

Market Value

(in US million)



21

Detailed competitive landscape

INSIGHTS: WATCHES

Swatch Group’s categorization is taken from the Annual Report and may not fully be in line with Euromonitor’s price groupings.



22

61% 60%

19% 20%

4% 6%

20% 20%

2009 2014

Global Watches Retail Value Sales via Distribution Channels

Other Channels

Internet Retailing

DepartmentalStores

Jewellery & WatchSpecialist

Internet retailing growth soar for watches

INSIGHTS: WATCHES

Standing at US$ 4

billion in 2014, internet

retailing enjoyed the

highest historic value

CAGR of 19% amongst

all channels that sold

watches.



23

retailing presence in Europe in 2012-2013, and currently has online stores

covering 11 countries… To date, Swatch’s internet retailing sales in these countries

has grown

Swatch reinforced its internet

consistently in each country…

internet retailing infrastructure with respective websites to support its

range of licensed and owned

Fossil Inc has expanded its

quartz analogue brands…

Swatch & Fossil invests in internet retailing

INSIGHTS: WATCHES


WHAT IS PASSPORT

INSIGHTS

GLOBAL SNAPSHOT

BAGS & LUGGAGE

JEWELLERY

WATCHES

WRITING INSTRUMENTS


2014


25

84%

48% 47% 45% 45%36% 35%

6%

17%24% 27% 28%

18%30%

7%

32%10%

15% 10%

20%

6%6% 19%

17%8% 12%

7%

30%

0%

20%

40%

60%

80%

100%

Writing Instrument Value Distribution by Channel & Region

Others

Non-Store Retailing

Mixed Retailers

Grocery Retailers

Stationers/Office Supply Stores

Includes Departmental Stores, mass merchandisers, variety stores, warehouse clubs

Includes Direct Selling, Home shopping, Internet Retailing & Vending

Includes Convenience stores, discounters, supermarkets, hypermarkets and traditional grocery retailers

*Percentage below 5% are hidden.

Writing channel sales contribution vary in regions

INSIGHTS: WRITING INSTRUMENTS


WHAT IS PASSPORT

INSIGHTS

GLOBAL SNAPSHOT

BAGS & LUGGAGE

JEWELLERY

WATCHES

WRITING INSTRUMENTS


2014


27

Geographic coverage

PASSPORT: PERSONAL ACCESSORIES DATABASE UPDATES



28

Personal Accessories: Categories




29

Opinions




30

Datagraphics: Presenting data visually




31

Multi-media content: Video & podcasts




32

Global briefings & company profiles




33

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PASSPORT


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Date post:	05-Jul-2015
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