WAWGG 2009

Primary Deliverables:

Survey Industry stakeholders…Analyze Issues and Pain Points in data entry and use Analyze needs from Northwest Regional Data CollectionIdentify, Data Opportunities in Performance Benchmarking

Develop a Strategy… to match issues, pain points, practices, and performance benchmarking needs with appropriate technology

Create Content Management Model… (that utilizes OVID structure)

3 States

11 Questions

70% Grower - 30% Vintner

Survey jointly prepared by WWIF and 4Qtrs. Results collected electronically within 3 weeks using a customized version of Absolute Poll Manager XE…

Paper Records

Spreadsheets

Cell Phone

Pick-up Truck

Current Weather AlertsDisease ModelsSpray RecommendationsCrop EstimatesFruit Maturity Analysis

Using Now

Would Like “at their Fingertips”

We embrace the idea of industry-wide information and realize it’s value…We need daily toolsWe need easy entry/access to infoPut it all in one place

Addresses the Needs of the Grower, the Vintner, and others within the IndustryCreates Daily Value for the GrowerCreates a Compelling Reason to visitAllows other Entities to ParticipateProvides a Strong ROI (Return on Investment)

Easy to Use, Easy to Train and MaintainLooks to the Future

TraceabilitySustainability

The Latest Technology (Microsoft SharePoint V3)

Accepted Industry standards (XML, HTML)

Compatibility with Existing Systems

Designed as a Mobile applicationCompatible with Smart Phones (out of the box)

Easily modified (w/out extensive programming)

Multi-Tiered to work in both large and small operations

Security Share pertinent data without divulging sensitive information

Enable Better Decisions by presenting business-critical information

Provide a Single, Integrated Platform manage intranet, extranet, and Internet applications across the enterprise

18 Participants18 Participants

Growers Research Viticulturists Extension Agent Grower/Estate Wines Banker Higher Education Sr. Field man Industry Administrator

8 Weeks Test/Evaluation8 Weeks Test/Evaluation

All Testers have their Own Secure SiteAll Received Training in

Setup their Business/BlocksData entry – Vineyard OperationImport existing documents and recordsImporting PicturesUse GPS in locating blocksIntegrating the Use of Mobile Devices

Repurposing the Data – Creating new views

Roger Gamache Jim HolmesCraig Bardwell Andy SchilperoortJoe Turner Trent BallPhil Cline Mercy OlmsteadGwen-Alyn Hoheisel Gary GroveVicky Scharlau Josh RansomRon Fox Clint GrafMark Saam Chad VargasJeff Allen Bob Gamache

FOR THE PURPOSE OF:Managing events during the entire production cycle

Horticultural practicesDisease models and assessmentCritical weatherIrrigation schedulingBenchmarking production costs

Regulatory responsibilitiesCreate a history for informed decision making comparisonsPlanning for the futureCreating value in an exit strategy

Aggregate…Collaborate…

Communicate…

Manage Business Critical Data◦ Create aggregated views

Using filters for new data comparison views By Block By Date By Activity By Costing / Income By Assignment of responsibility

REPURPOSE…REPURPOSE…REPURPOSE…REPURPOSE…

Important to not get

overwhelmed by

Incompatible Systems.Regulatory Bodies

Equipment Suppliers Chemical Suppliers

Vineyard operators

Vintners

Research

Retail

Sales desk

Financial

Labor