Date post: | 22-Nov-2014 |
Category: |
Business |
Upload: | edward-boches |
View: | 5,993 times |
Download: | 3 times |
Staying ahead
Friday, February 18, 2011
Friday, February 18, 2011
In transformative markets incumbents rarely survive.
Friday, February 18, 2011
Marketers will become less dependent on advertising and messages.
from social innovation to leveraging the network effect
Friday, February 18, 2011
Brands will focus on more ways to beinteresting, relevant and useful.
from tools and tactics to platforms
Friday, February 18, 2011
The future of narratives will be networked storytelling.
How the digital generation is remaking Hollywood. Madison Avenue, and the way we tell stories.
Friday, February 18, 2011
Real time will become the new ordinary.
source: PSFK
Friday, February 18, 2011
A generation of talent with different expectations.
Friday, February 18, 2011
We have lots of new competitors.
Friday, February 18, 2011
The new skills that agencies will need:
design thinking modern collaboration #buildshitt-shaped talent
Friday, February 18, 2011
better digital strategy (able to inform what we build/why)
deeper digital talent (creative, conceptual, tech-savvy)
more t-shaped people (broader perspective)
faster adoption of new approaches and technologies
Incremental improvement
Friday, February 18, 2011
Short term mindset
Focus on existing clients
Obsession with rivals and other agencies (vs new competitors)
Leverage existing competencies rather than develop new ones
Obstacles to innovation
Friday, February 18, 2011
Short term mindset
Focus on existing clients
Obsession with rivals and other agencies (vs new competitors)
Leverage existing competencies rather than develop new ones
Obstacles to innovation
Friday, February 18, 2011
Short term mindset
Focus on existing clients
Obsession with rivals and other agencies (vs new competitors)
Leverage existing competencies rather than develop new ones
Obstacles to innovation
Friday, February 18, 2011
Short term mindset
Focus on existing clients
Obsession with rivals and other agencies (vs new competitors)
Leverage existing competencies rather than develop new ones
Obstacles to innovation
Friday, February 18, 2011
Short term mindset
Focus on existing clients
Obsession with rivals and other agencies (vs new competitors)
Leverage existing competencies rather than develop new ones
Obstacles to innovation
Friday, February 18, 2011
manage the present forget the past invent the future
box 1
box 2 box 3
A path to innovation
Friday, February 18, 2011
box 3
avoid linear thinking
seed new company
insurance for future
new learning
new offering to clients
recruitment leverage
career opportunities
buzz and attention
proof of innovation
competitive advantage
Friday, February 18, 2011