Steel City FCPenelope Smith, Sarah Jugovic, Sarah Ellis,

Juliet Casinelli, Olivia Beals

Who is Steel City FC?

● The first women’s premier soccer league in Pittsburgh● First season begins this May 2015● Founded by Stephanie Harrison● Looking to bring a new competitive level to Pittsburgh

while engaging the community

Mission Statement

“To enable women soccer players of Pittsburgh to compete at a national level and establish a platform for local female athletes to engage with the community and inspire youth through outreach programs.”-Steel City FC

Research: Primary

The Siutation

No one knows about Steel City FC-35% of cohort knew who they were

What the fans want- Exciting game - Dedication - Pittsburgh pride - Accessibility - Community

Research: Secondary

● Congruence with sponsorso Chatham University

● Event success and tourismo Pittsburgh sports

● Marketing to womeno Word of moutho Branding the team

FIRST GOAL Increase in

donations to Steel City

INCREASE DONATIONS

● Objective: To inspire soccer enthusiast to contribute at least $1,000 to Steel City FC at the fundraiser

● Strategy: Host a spaghetti dinner● Tactics: lots and lots and lots

SECOND GOALCreate

Awareness for Steel City FC

● Objective: See a 20% increase in Facebook “likes”

● Strategy: Invite people to like the page

● Tactics: lots and lots

CREATE AWARENESS

Evaluation Successes: money raised and percent of likes

Challenges: attendance, difficult venue, not enough time to campaign, survey design

In The Future

● Volunteer

● Press Coverage

● Larger Scale Fundraiser