Stop Building Links, Start Earning Them

Theo van der Zee – JAB13 – 02/JUN/2013

What were you doing on February 23th 2011 or April 24th

2012?

Google’s goal is to put the user first

Less ads that are being displayed

means less profits for Google

Show relevant results on the screen as fast as possible

Matt Cutts: 500+ updates per year are made to the algorithm

The algorithm determines the order in which pages are shown

Early in 2012 several modification related to anchor text were made

The Google Panda update is one of the most notorious updates

At first the Google Panda update

was known as theFarmer Update

Google asked large groups of users to check out and rate websites

Too many ads on your website

is a sign of low quality

What is the average time that a visitor spends on a given website?

Google can now determine the amount of bad characteristics that a website has

The Penguin update has shaken up the SEO-world

Removing pages that violate the Google webmaster guidelines

Remove sites that are unfairly present on

high positions in the search results.

The link profile is an important factor in how Google Penguin judges websites

How does the link profile of a trustworthy website look like?

Not everyone can link to

another website on the internet

With the rise of social media, many more can cast a ‘vote’

Google only has limited access to the data on Twitter

Even less access to the enormous

amount of data that Facebook has

Data from Google+ is already being integrated into the algorithm

Why did we start hoarding links from other websites in the first place?

In the near future, links will remain an important factor of the equation

Sending out large amounts of

email with the request of a link to your site

Of course you can always simplypay some money for links

Adding websites to directories was a popular tactic to get new links

Publishing articles on other websites will get you links as well

Let’s not forget about the links from forums, blogs and guestbooks

A largesocial network

creates opportunities and new insights

Hang out with influential people and do this in a strategic and respectable way

Use commenting on blogsas the start of a conversation

Use your blogs to build a bridge between your products and search queries

By visiting conference you might meet some influential people

By following people on Twitter, you know what is hot in your niche

Visiting Question and Answer websites is also an effective method

Create authoritative content and people will promote it for you

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