Amazing Marketing. Simplified.

Stop Making a Mountain Out Of Blogging

Starting a business blog can be hard, but we want to help

Let’s lay out 4 steps to help get you started. More and more businesses are turning to blogs as an excellent source of information to keep their clients educated and engaged.

Step One: Explain Who You Are

● Tell your audience about your practice

● Explain why you are starting a blog

● Establish yourself as a professional

Explaining Who You Are

The first thing you should do when starting a new blog is introduce yourself to your readers because, as a brand new endeavor, they don’t

know what to expect.

Tell them a little bit about yourself and your practice, the services you offer, and why you are starting a blog. You wouldn’t go up to a

stranger at a gathering and just start offering service advice, and the same applies to

blogging.

You need to establish yourself as a certified professional before readers begin to take an

interest in your writing.

Step Two: Explain How Your Blog Will Help

● What are you saying that’s new?

● Address your viewers’ questions

● Set yourself apart from the competition

How You’ll Help

Clients looking to find more information on service professionals online may stumble upon your website

and blog, and your job is to keep them there and engaged.

One central question some bloggers like to ask themselves is “what is my blog offering that others

aren’t?” By answering this question, you are establishing needs that you are attempting to solve for

your readers while also positioning yourself as someone who can offer new, helpful advice.

Blog readers don’t want to read the same repetitive information over and over, so ask yourself what angle you’re providing your readers before writing your first

post.

Step Three: Share What You Will Blog About

● Choose a meaningful topic● Set a standard for your readers● Include useful information that

viewers will want to share

What You’ll Blog About

Choosing a topic for a blog post is a fundamental aspect that needs to be decided before you sit down and write. Likewise, the main ideas for a blog feed should be spelled out from the beginning so readers know what

they will find when they read your blog.

For example, our blog is dedicated to content marketing. Viewers of our blog will find

marketing tips, helpful how-to articles, and other topics that may help solve problems

regarding content marketing for our readers.

Step Four: Include A Call To Action

● Motivate readers to take action● Direct them to your website or

social media channels● Keep viewers thinking about

you long after they’re done reading

Calls To Action

You should encourage your readers to reach out in some way after reading your post. We

think of your website as the hub of your content marketing efforts, so you could lead them back there to receive more information

on your practice.

You could also encourage comments on the blog post itself, ask them to follow you on your

social media platforms, or even reach out to you to talk more about scheduling a meeting.

A call to action is a great way to wrap up a blog post because it keeps your readers

thinking about you after they leave the page.

If blogging still seems too overwhelming, FMG Suite offers various copywriting packages, aimed at helping you develop your web presence. Learn more at fmgsuite.com