Date post: | 21-Feb-2017 |
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Design |
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Stop the Mobile Journey Ending on the Desktop
Heidi Kawai-SmithNUX Liverpool 7th Dec 2015
• Why mobile form?
• Structure your form
• Name, Email Address, Password, Date, Error Message, Help tips
• Credit card transection, Faceted search
• Anything interesting at the moment?
Why Mobile form?
“I need to go to the desktop to do it”
Why mobile form?
“85% of people say that mobile devices are a central part of everyday life”
2014 Mobile Behaviour Report - Salesforce
http://www.bronco.co.uk/our-ideas/the-mobile-effect/
“I used my phone because I didn’t want to boost up the computer, it’s ok, I can browse on it…I also bid on eBay using the phone, it’s actually easier”
Strategy
“Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city
plan”
Eliel Saarinen, Architect, 1873 - 1950
Origin: Webcredible mobile ux training
Native Apps vs Hybrid Apps vs Mobile Web
Origin: uTest essential guide to mobile app test
• Where are they? • What are they doing? • What device might they be using? Which phases of the journey could be best served by mobile service (website or app)? • What features and functionality could this service offer? • What happens when the users switch between mobile touchpoint and other touchpoint (laptop? check in with sales?)
Origin: Webcredible mobile ux training
Structure your form
How would you start a conversation with a stranger?
Preparing the user• Reason that would
disqualify someone
• Documents or numbers they need
• Only state how long it will take if it goes against expectations
• Use bullet points if possible
Design better form - Sjors Timmer
Preparing the user• Reason that would
disqualify someone
• Documents or numbers they need
• Only state how long it will take if it goes against expectations
• Use bullet points if possible
Design better form - Sjors Timmer
Plan your journey
Plan your journey
Plan your journey
Appropriate tone of voice
Confirmation
Form fields
Name
Name
Email address
Email address
Design better form - Sjors Timmer
Design better form - Sjors Timmer
Password
Password
Password
Address
Date
British Airway Web
To App or not to app?
British Airway Web
British Airway App
Error message
Error message
Error message
Error message
Error message
Error text• See it as additional clarification
• Place error message on the top
• Link to sections
• If the user can do multiple things wrong, think about creating multiple error messages for each field
• Shorter pages allow people to deal with errors faster
• Don’t rely on colour alone:
• http://colororacle.org/ for colour blind people
Error text• See it as additional clarification
• Place error message on the top
• Link to sections
• If the user can do multiple things wrong, think about creating multiple error messages for each field
• Shorter pages allow people to deal with errors faster
• Don’t rely on colour alone:
• http://colororacle.org/ for colour blind people
Design better form - Sjors Timmer
Don’t rely on colour alone: http://colororacle.org/ for colour blind people
Help textHelp text• Place help text under the label
• Show/hide, help text for minority user group
employmenttribunals.service.gov.uk/apply
Design better form - Sjors Timmer
• Place help text under the label
• Show/hide, for minority user group
Optional vs required field
Optional vs required field
1. Remove as many optional questions as possible
2. Label optional fields left with “(optional)”
3. Remove required *
Mark optional fields1. Remove as many optional questions as
possible
2. Label optional fields left with “(optional)”
3. Remove required *
Design better form - Sjors Timmer
Exercise
Exercise
Form fields cont.
Credit card
Credit card
Credit card
Credit card
Faceted search
https://bradfrost.github.io/this-is-responsive/patterns.html http://codepen.io/chriscoyier/full/egHJh
Faceted search
Faceted search
http://www.nngroup.com/articles/mobile-faceted-search/
Anything else?
Don’t design the form
Native login
Native login
Minimal sign up - then request information
Re-cap• Always start by planning your journey, think about all the drop off points
• Treat it like a conversation• Try to do one thing at a time• Use Header to create section• Beware of touch point - recommended 44px• Be conscious of native app function
Exercise
Reference
Reference• Web form design - Luke Wroblewski
• ‘Better mobile form’ workshop - Mobile ux 2015, Sjors Timmer http://www.slideshare.net/sjors/design-better-forms-mobile-ux-london
• Form that works - Caroline Jarrett & Gerry Gaffney
• Mobile Is Eating the World (2015) - Benedict Evans
• Conversions@Google 2014 - Luke Wroblewski